2018信息流宣传攻略:烧钱多,效果差!该怎么办?
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有人说,信息流<span style="color: black;">宣传</span>效果<span style="color: black;">欠好</span>、<strong style="color: blue;">99%</strong>的钱打了水漂。但你有反思过投放时认真<span style="color: black;">科研</span>了吗?<span style="color: black;">倘若</span>在妄想:“随便投投,客户自然就上门了”,我想你<span style="color: black;">不该</span>该投放信息流<span style="color: black;">宣传</span>,<span style="color: black;">乃至</span><span style="color: black;">不该</span>该任何一种<span style="color: black;">宣传</span>,而是应该找个富二代爸爸。醒醒吧,<span style="color: black;">此刻</span>竞争<span style="color: black;">那样</span>激烈,钱不是<span style="color: black;">那样</span>好赚的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">唯有付出,才有可能有收获。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">仅以此篇献给各位正在投放或打算投放信息流<span style="color: black;">宣传</span>的企业老板和优化师们~</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">点击关注:http://t.cn/RYRJTWY</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">先来一个美好的营销故事吧:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">北京西北角有一家传奇的教育<span style="color: black;">公司</span>,业务遍布全国,<span style="color: black;">况且</span><span style="color: black;">已然</span>在排队上市了。这家<span style="color: black;">公司</span>颇有江湖色彩,<span style="color: black;">机构</span>的各条业务线都是一个个军团,<span style="color: black;">每一个</span>军团之间相互竞争自负盈亏。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">故事的主人公<span style="color: black;">便是</span>其中一个军团的市场总监,<span style="color: black;">青年</span>有为,每年从她手上花的预算超过<strong style="color: blue;">1个亿。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">她从2014年初就<span style="color: black;">起始</span>投放今日头条的<strong style="color: blue;">信息流<span style="color: black;">宣传</span></strong>,后面有<span style="color: black;">持续</span>尝试广点通、<span style="color: black;">外链</span>扶翼等市面上能叫得上名的<span style="color: black;">途径</span>。刚<span style="color: black;">起始</span>在头条投放时一个CPC才不到2毛钱,以非常低的成本<span style="color: black;">得到</span>了用户。虽然<span style="color: black;">此刻</span>的CPC<span style="color: black;">已然</span>上涨<span style="color: black;">最少</span>1元以上,整整翻了10倍,但<span style="color: black;">由于</span><span style="color: black;">已然</span>摸清了这些<span style="color: black;">途径</span><span style="color: black;">招数</span>,<span style="color: black;">因此</span>ROI居然<span style="color: black;">亦</span>不错,有时候<span style="color: black;">乃至</span>比百度关键词投放的产出还要好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>她就等着<span style="color: black;">机构</span>上市实现财务自由呢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">大众</span><span style="color: black;">晓得</span>吗,并不是信息流<span style="color: black;">宣传</span>的效果<span style="color: black;">欠好</span>,而是你还<span style="color: black;">无</span>入局,<span style="color: black;">或</span>说你入局太晚。既然<span style="color: black;">这般</span>,那<span style="color: black;">咱们</span><span style="color: black;">瞧瞧</span>2018年的信息流<span style="color: black;">宣传</span>应该怎么投放?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/4aea00036eb4b5d0d039~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730110000&x-signature=axstmwJw7f4iz%2BaanSvepmXeb7g%3D" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享嘉宾:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">赵卓强</strong>,互联网资深<span style="color: black;">制品</span>专家,深耕网络<span style="color: black;">宣传</span><strong style="color: blue;">十余年</strong>。现任360商业<span style="color: black;">制品</span>事业部运营总监,负责360展示<span style="color: black;">宣传</span>运营工作,<span style="color: black;">针对</span><strong style="color: blue;">信息流、PMP</strong>等<span style="color: black;">制品</span>有丰富的运营及管理经验。2002年加入好耶<span style="color: black;">宣传</span>网络,后<span style="color: black;">持续</span>供职聚效<span style="color: black;">宣传</span>及360。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;">关于<span style="color: black;">将来</span>:<span style="color: black;">宣传</span>、平台、人才</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">将来</span><span style="color: black;">机构</span>可能只需要两种人:一种是管服务器的、一种是收钱算账的。你有<span style="color: black;">危险</span>感吗?</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span>系统<span style="color: black;">已然</span><span style="color: black;">研发</span>得足够好了,<span style="color: black;">乃至</span><span style="color: black;">能够</span>自我优化、自动升级。技术人员把服务器看好,别让黑客入侵,财务人员把钱收回来、<span style="color: black;">保准</span>钱能记到账上,其他人可能不需要了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然,这个理想短期内还不会实现,<span style="color: black;">长时间</span><span style="color: black;">亦</span>可能会很难实现,<span style="color: black;">然则</span>这是一种<span style="color: black;">目的</span>。实现这个<span style="color: black;">目的</span>最大的<span style="color: black;">困难</span>是<span style="color: black;">咱们</span>的数据还不是足够大。<span style="color: black;">此刻</span><span style="color: black;">咱们</span>收集到的大数据只是某些用户的某些特征,并<span style="color: black;">不可</span>看到<span style="color: black;">她们</span>全面的数据。所以做出来的决策<span style="color: black;">亦</span>只是<span style="color: black;">按照</span>一部分数据,<span style="color: black;">宣传</span>效果不是很<span style="color: black;">精细</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">头部效应越来越<span style="color: black;">显著</span>,流量<span style="color: black;">逐步</span>向大<span style="color: black;">媒介</span>聚拢,小<span style="color: black;">媒介</span>越来越依<span style="color: black;">附着</span>大的<span style="color: black;">宣传</span>平台。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有个说法叫“<strong style="color: blue;">营销孤岛</strong>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">”,慢慢的<span style="color: black;">宣传</span>主能<span style="color: black;">选取</span>的平台会越来越少,<span style="color: black;">由于</span>大部分平台<span style="color: black;">无</span>足够多的数据、<span style="color: black;">宣传</span>主、资源和预算,<span style="color: black;">因此</span>很难构建一个<span style="color: black;">持续</span>完善、<span style="color: black;">持续</span>优化、<span style="color: black;">持续</span><span style="color: black;">提高</span>的一个平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">移动互联网越来越多的流量变成社交流量了,但社交流量是被巨头掌控的,<span style="color: black;">因此</span>你只能在几个巨头的营销孤岛里想办法。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">营销自动化实现,一个用户身上<span style="color: black;">能够</span>打几十万个标签,<span style="color: black;">精细</span>的实现<span style="color: black;">宣传</span>定向。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">打得标签越多,将来对他的分析、判断<span style="color: black;">或</span>说对他的定位会越来越准。<span style="color: black;">例如</span><span style="color: black;">咱们</span>原来把人可能分30个类别,<span style="color: black;">此刻</span><span style="color: black;">能够</span>把人分3万个或30万个类别。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实<span style="color: black;">每一个</span>人身上其实有<span style="color: black;">非常多</span>标签。<span style="color: black;">例如</span>一个人在家里、在单位、在路上、在手机里、在社交网络里都有<span style="color: black;">非常多</span>标签。标签不是靠简单的<span style="color: black;">归类</span>整理出来的,<span style="color: black;">因此</span><span style="color: black;">将来</span>的营销越来越需要自动化,这是一种趋势。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">品牌<span style="color: black;">宣传</span>和效果<span style="color: black;">宣传</span>将会融合。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很早之前其实<span style="color: black;">仅有</span>两类<span style="color: black;">宣传</span>:<strong style="color: blue;">品牌<span style="color: black;">宣传</span>、功能<span style="color: black;">宣传</span></strong>,效果<span style="color: black;">宣传</span>是后来才有的。但<span style="color: black;">此刻</span>互联网不完全是点对点的传播方式,它属于网状的传播方式,这种非常<span style="color: black;">繁杂</span>的传播方式<span style="color: black;">引起</span>品牌<span style="color: black;">宣传</span>和效果<span style="color: black;">宣传</span>的界线在模糊化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">宣传</span>的目的是为了卖货</strong>,<span style="color: black;">初期</span>的营销环境其实是相对比较<span style="color: black;">繁杂</span>的,<span style="color: black;">由于</span>它<span style="color: black;">触及</span>生产商、品牌商、零售商等各式各样的<span style="color: black;">途径</span>,<span style="color: black;">包含</span>消费者,达成结果的过程很长。移动互联网时代,<span style="color: black;">宣传</span>的消费链条<span style="color: black;">能够</span>做到非常短,<span style="color: black;">能够</span>直接做到C2B的<span style="color: black;">周期</span>了。你会<span style="color: black;">发掘</span>消费者和厂商之间的距离越来越近,沟通<span style="color: black;">途径</span>会非常直接,这其实直接促<span style="color: black;">成为了</span>某种场景的达成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种营销模式的变化会促成<span style="color: black;">宣传</span>主做<span style="color: black;">有些</span><span style="color: black;">宣传</span>形式的变化。你会看到,品牌<span style="color: black;">宣传</span>主越来越要看效果,效果<span style="color: black;">宣传</span>主越来越要展现品牌,这属于融合的过程,<span style="color: black;">此刻</span>不太会分效果<span style="color: black;">宣传</span>、品牌<span style="color: black;">宣传</span>。</p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">区别</span>预算<span style="color: black;">区别</span>行业</strong><strong style="color: blue;">该<span style="color: black;">怎样</span>投放信息流<span style="color: black;">宣传</span>?</strong></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★ <strong style="color: blue;">信息流<span style="color: black;">宣传</span>投放的总体思路</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">首要</span>,信息流<span style="color: black;">宣传</span>是原生<span style="color: black;">宣传</span>,要和内容完整、有机的结合在<span style="color: black;">一块</span>,实现高点击率。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">高点击率对<span style="color: black;">媒介</span>和<span style="color: black;">宣传</span>主而言是一个双赢的结果,<span style="color: black;">这般</span><span style="color: black;">媒介</span>的eCPM才比较高,而<span style="color: black;">针对</span><span style="color: black;">宣传</span>主而言,有了点击率才有后续的转化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二,要<span style="color: black;">按照</span>用户的<span style="color: black;">区别</span>生命周期去激发消费<span style="color: black;">需要</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信息流<span style="color: black;">宣传</span>跟搜索<span style="color: black;">宣传</span>完全不<span style="color: black;">同样</span>。搜索<span style="color: black;">宣传</span>是等用户有搜索<span style="color: black;">行径</span>的时候<span style="color: black;">才可</span>影响到他,<span style="color: black;">然则</span>信息流<span style="color: black;">宣传</span>是主动<span style="color: black;">宣传</span>。<span style="color: black;">咱们</span><span style="color: black;">能够</span>在用户<span style="color: black;">无</span><span style="color: black;">需要</span>、有潜在<span style="color: black;">需要</span>的时候,暗示用户、辅助用户、影响用户完成购买决策,这是搜索<span style="color: black;">宣传</span>做不到的。<span style="color: black;">因此</span><span style="color: black;">咱们</span>在投放信息流<span style="color: black;">宣传</span>的时,要<span style="color: black;">按照</span>用户的<span style="color: black;">各样</span>标签投放<span style="color: black;">宣传</span>,去一步步激发用户的<span style="color: black;">需要</span>,<span style="color: black;">这般</span>转化率才是最高的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">举个例子:某教育<span style="color: black;">公司</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>批投放的物料是激发用户对<span style="color: black;">将来</span>的憧憬;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">重定向这些用户进行第二次投放的物料是专升本教育能给<span style="color: black;">青年</span>人带来好处以及重要性;</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再进行第三次投放这些用户,投放是学历教育的价格、优惠。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个教育<span style="color: black;">公司</span><span style="color: black;">便是</span>一步步激发用户<span style="color: black;">最后</span>实现转化的,它在信息流<span style="color: black;">宣传</span>上<span style="color: black;">得到</span>的投入产出比<span style="color: black;">乃至</span>比在百度投放<span style="color: black;">宣传</span>效果还好。<span style="color: black;">倘若</span>一上来就<span style="color: black;">起始</span>投放学历教育的价格,用户会<span style="color: black;">无</span>感觉,转化率<span style="color: black;">亦</span>自然很低。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">下面讲讲<span style="color: black;">区别</span>预算以及<span style="color: black;">区别</span>行业信息流<span style="color: black;">宣传</span>投放的<span style="color: black;">有些</span>技巧:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★<strong style="color: blue;"> 日消耗<span style="color: black;">小于</span>1W的企业<span style="color: black;">怎样</span><span style="color: black;">经过</span>信息流<span style="color: black;">宣传</span>获取最优ROI?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">花钱比较少的<span style="color: black;">宣传</span>主我的<span style="color: black;">意见</span>是:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>,不在热门时间段或竞争激烈的场景下跟<span style="color: black;">大众</span>抢。</strong><span style="color: black;">按照</span>自己的预算找到适合自己的用户,做地域、时间段的调查,出价时要<span style="color: black;">小心</span>点,让投放得<span style="color: black;">精细</span>些。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二,测试时适当多买些量,一天就花二三十块钱是出不来效果的。</strong>花钱少的<span style="color: black;">宣传</span>主把钱花出去其实很容易,但花钱太少在<span style="color: black;">非常多</span>平台并投放不出效果。<span style="color: black;">因此</span>我<span style="color: black;">意见</span><span style="color: black;">宣传</span>主还是适当有些规模、有些量,<span style="color: black;">否则</span>很难验证出来效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三,分层次出价体系,形成完整的账户结构体系。</strong>针对<span style="color: black;">区别</span>人群制定<span style="color: black;">区别</span>的出价体系。有些小技巧:</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>,<span style="color: black;">尤其</span><span style="color: black;">优秀</span>的人群出价可能是相对<span style="color: black;">优秀</span>人群出价的五倍或十倍,<span style="color: black;">或</span><span style="color: black;">咱们</span><span style="color: black;">意见</span>翻倍阶梯出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>,电商里比较<span style="color: black;">优秀</span>的人群一天<span style="color: black;">拜访</span>人群,<span style="color: black;">咱们</span>可能会出十块钱;七天<span style="color: black;">拜访</span>人群可能出五块钱。<span style="color: black;">经过</span>翻倍的出价层次拉开人群的竞价差异,<span style="color: black;">保准</span>能买到<span style="color: black;">尤其</span><span style="color: black;">优秀</span>人群的量,相对差的人群<span style="color: black;">亦</span>都能覆盖到。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>,<span style="color: black;">宣传</span>刚上线时试不出来效果好坏,<span style="color: black;">一般</span><span style="color: black;">意见</span>把出价<span style="color: black;">加强</span>五到十倍,<span style="color: black;">而后</span>观察十到二<span style="color: black;">非常</span>钟看效果怎么样,<span style="color: black;">而后</span><span style="color: black;">快速</span>把价格回到<span style="color: black;">恰当</span>的价格上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">★<strong style="color: blue;">电商行业为例,在进行信息流投放时,有什么技巧?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">电商行业有个趋势是寡头垄断。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">电商<span style="color: black;">宣传</span>的投放越来越集中在阿里、京东这些巨头身上,<span style="color: black;">她们</span>的投放量越来越大。电商并不完全是一种<span style="color: black;">宣传</span>投放,它慢慢变成一种媒介形式。淘宝买流量是把流量卖给它的商家、京东买量<span style="color: black;">亦</span>是要把流量卖给它的商家,<span style="color: black;">全部</span>流量平台越来越层次化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>中小企业<span style="color: black;">宣传</span>主的投放都放在电商平台上,<span style="color: black;">她们</span>消费的不是京东、淘宝的钱,是京东商家、阿里商家的钱,它们从某种程度上创造了一个新的更大的<span style="color: black;">宣传</span>市场,<span style="color: black;">能够</span>看到<span style="color: black;">她们</span>其实在各个平台的花费每年都在<span style="color: black;">连续</span><span style="color: black;">增多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那样</span>,<span style="color: black;">倘若</span></strong><strong style="color: blue;"><span style="color: black;">此刻</span>投放360信息流有效果吗?</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">360信息流<span style="color: black;">宣传</span>有<span style="color: black;">非常多</span>独特的信息流方式,<span style="color: black;">例如</span>浏览网页、清理完成、手机充电、整理完照片、看天气时等都会有信息流,这都是<span style="color: black;">咱们</span>自己场景下的内容。<span style="color: black;">宣传</span>形式看起来很好看,是<span style="color: black;">各样</span>各样的<span style="color: black;">区别</span>展现形式,大图、三图、多图都有,<span style="color: black;">宣传</span>效果<span style="color: black;">亦</span>好些。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>,酒仙网<span style="color: black;">经过</span>访客重定向技术实现的ROI高于普通定向10倍以上,<span style="color: black;">类似</span>受众定向所带来的ROI转化<span style="color: black;">亦</span>达到普通定向的5-7倍。整体ROI转化<span style="color: black;">显著</span>优于同期其他<span style="color: black;">途径</span>的投放。<span style="color: black;">例如</span>,斗鱼TV<span style="color: black;">经过</span>和360信息流、360手助、360搜索完美结合,实现了1+1+1&gt;3的联动效果,营销效果大幅<span style="color: black;">提高</span>。投放信息流<span style="color: black;">时期</span>,手助激活数<span style="color: black;">增多</span>43%,激活成本下降30%。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正在投放或准备投放信息流<span style="color: black;">宣传</span>的企业老板和优化师们,<span style="color: black;">期盼</span>此文对你有所<span style="color: black;">帮忙</span>。<span style="color: black;">持续</span>精进业务的<span style="color: black;">同期</span><span style="color: black;">认识</span>最新的信息流<span style="color: black;">宣传</span><span style="color: black;">状况</span>,<span style="color: black;">再也不</span>为ROI、转化率、烧钱等<span style="color: black;">困难</span>犯愁。</p>
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你说得对,我们一起加油,未来可期。
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