百度单页竞价推广项目实操分享
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">大学毕业了，要么上班，要么创业。上班<span style="color: black;">能够</span><span style="color: black;">选取</span>北上广深杭。创业<span style="color: black;">能够</span><span style="color: black;">选取</span>网络或地面。地面上的生意<span style="color: black;">欠好</span>干，作者<span style="color: black;">一生</span>都不想碰。那就做网络吧，网络上看似有<span style="color: black;">非常多</span>项目，其实90%的人都做不起来。<span style="color: black;">便是</span><span style="color: black;">她们</span>看到的成功案例太多了，<span style="color: black;">她们</span>看到的成功案例多了，OK，就能轻车熟路，手到擒来。关键问题是有多少财富就有多少<span style="color: black;">奥密</span>。所有的<span style="color: black;">奥密</span>都是烧钱烧出来的，要么<span style="color: black;">经过</span>资源互换，换出来的!学懂了互联网思维，其实<span style="color: black;">尤其</span>容易<span style="color: black;">挣钱</span>!今天跟<span style="color: black;">大众</span>分享一个<span style="color: black;">经过</span>百度竞价做暴利<span style="color: black;">制品</span>单页<span style="color: black;">挣钱</span>的项目。分分钟就能学会。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>先还是来普及下什么是百度竞价? <span style="color: black;">例如</span>你百度搜索一个词，“玩具”，排名前几的且右下角带推广的项目，<span style="color: black;">便是</span><span style="color: black;">所说</span>的百度竞价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">商家把关键词<span style="color: black;">做为</span><span style="color: black;">制品</span>，以百度<span style="color: black;">查询</span>为<span style="color: black;">途径</span>，<span style="color: black;">查询</span>关键词者为顾客，在百度中，<span style="color: black;">查询</span>关键词呈现<span style="color: black;">关联</span>商家的<span style="color: black;">制品</span>标题还有内容介绍等，客户能够点击进入企业网站，<span style="color: black;">而后</span>或许<span style="color: black;">出现</span>买卖转化达到商家出售<span style="color: black;">制品</span>的意图。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当你点开这些竞价<span style="color: black;">宣传</span>，每点一次，打<span style="color: black;">宣传</span>的商家后台<span style="color: black;">宣传</span>账户上的钱就要被扣，单击价格几毛到十几块不等，这个得看对应关键词的搜索热度了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有的人笑了，这不<span style="color: black;">显著</span>的<span style="color: black;">便是</span><span style="color: black;">宣传</span>吗，<span style="color: black;">为何</span>还有人点开?<span style="color: black;">实质</span>上，大部分网民，都是<span style="color: black;">非常</span>无知并且小白的，<span style="color: black;">她们</span><span style="color: black;">基本</span>区分不了<span style="color: black;">宣传</span>和非<span style="color: black;">宣传</span>。在<span style="color: black;">通常</span>人的搜索习惯里，越靠上的搜索结果越容易吸引用户的<span style="color: black;">喜爱</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/004366967b934692b0cf3baf3a324d80~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730112742&x-signature=%2FKKRPB1zPtI5%2B7wefzHIuh%2FC3V8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>今天要来讲单页而不讲多页呢?竞价单页与多页哪个更占<span style="color: black;">优良</span>?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">假如竞价页面用多个页面，<span style="color: black;">是不是</span>用户会点进下一页是一个未知数，假如用户<span style="color: black;">无</span>点进下一页，<span style="color: black;">那样</span>竞价页面的信息量就<span style="color: black;">不可</span>彻底展现给用户，<span style="color: black;">亦</span>许用户就不会<span style="color: black;">出现</span>购买愿望，由此来剖析，多页相比单页<span style="color: black;">来讲</span>会有一点瑕疵。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>都<span style="color: black;">晓得</span>竞价投入成本高，<span style="color: black;">然则</span>一旦产出远大于投入的时候，玩竞价就<span style="color: black;">显出</span>非常的暴利了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你要去做单页推广，那很简单，直接仿站，去某宝找人做单页，就告诉他要仿哪个谁家的单页，几十块钱搞定。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不外</span><span style="color: black;">此刻</span>，<span style="color: black;">非常多</span>小<span style="color: black;">青年</span><span style="color: black;">已然</span>看不上单页SEO了，认为是过时的项目。说实话，<span style="color: black;">倘若</span>你真<span style="color: black;">这般</span>想那作者还是有些生气，秉承一贯的观点：<span style="color: black;">无</span>过时的项目，<span style="color: black;">仅有</span>过时的思维。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然这两年<span style="color: black;">大众</span>聊得比较多的是自<span style="color: black;">媒介</span>、短视频、公众号等等。但单页<span style="color: black;">营销</span>暴利<span style="color: black;">制品</span><span style="color: black;">做为</span>重要的<span style="color: black;">制品</span>投放<span style="color: black;">途径</span>，魅力依然不减当年。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实作者就<span style="color: black;">始终</span>想做这块，之前连域名和服务器这些都搞定了，打算建个网站先，慢慢靠向这<span style="color: black;">一起</span>，奈何时间和精力有限，<span style="color: black;">日前</span>这块<span style="color: black;">始终</span>被搁浅着。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">找准一款或多款暴利<span style="color: black;">制品</span>，先观察百度竞价的<span style="color: black;">状况</span>，再着手单页投放。只要能有一个单页做到了哪怕是搜索引擎第二页，带来的流量<span style="color: black;">亦</span>是不少的，<span style="color: black;">由于</span>单页型落地页都是极具营销性的文案，客户购买率颇高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span>，<span style="color: black;">这儿</span>的关键点，<span style="color: black;">便是</span>单页不仅要懂得做，还要做得够好。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实，暴利<span style="color: black;">制品</span>单页<span style="color: black;">挣钱</span>项目，适合任何有<span style="color: black;">制品</span>投放的个人或团队操作，尤其是适合刚进来的新人。它是一套完整的<span style="color: black;">营销</span>流程：单页设计、文案撰写、客服话术等等，能完全<span style="color: black;">把握</span>这些，对以后做其他任何项目都是有益处的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">能够操作暴利<span style="color: black;">制品</span>单页项目，确实是一个<span style="color: black;">很久</span>型的<span style="color: black;">挣钱</span>项目，除了上面说的能系统学习<span style="color: black;">营销</span>的流程，还有一点<span style="color: black;">原由</span><span style="color: black;">便是</span>，只要用户搜索习惯还存在，就<span style="color: black;">能够</span><span style="color: black;">始终</span>操作下去。并且，这种搜索流量都是<span style="color: black;">精细</span>流量，成交率<span style="color: black;">亦</span>是其他流量不可比拟的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来就举个实例，以卖海参来谈谈单页竞价的操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者在百度搜了一个关键词：海参的<span style="color: black;">功效</span>，就看到下面这则<span style="color: black;">宣传</span>，排名<span style="color: black;">第1</span>位的，他<span style="color: black;">便是</span>通过单页来出售海参<span style="color: black;">挣钱</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/3f170234bd6d406f945865963ffebbe2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730112742&x-signature=qb0f7H9mMsaF%2BJSjWsrJ1iMl4Ec%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4e6f1a6002344fb88c4e107e9966410c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730112742&x-signature=Ug6WXRdAWURrYV5cNyajaxQZcOI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个项目<span style="color: black;">详细</span>怎么操作的呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">制品</span>的<span style="color: black;">选取</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做电商的都<span style="color: black;">晓得</span>，选品是成败的关键。选对了<span style="color: black;">制品</span>就成功了一半。把握好<span style="color: black;">第1</span>关，尤其重要。无论你是卖软件的，卖课程的，还是卖养生保健<span style="color: black;">制品</span>，减肥护肤<span style="color: black;">制品</span>的，都需要在<span style="color: black;">选取</span>上<span style="color: black;">重视</span>：细分市场。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>去细分市场?做过电商的都<span style="color: black;">晓得</span>，抓准一个大的类目，一条条往下细分，<span style="color: black;">每一个</span>进行比对，再去搜索引擎搜索下，看你当前选额度<span style="color: black;">制品</span>的竞争<span style="color: black;">怎样</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你<span style="color: black;">亦</span>许会觉得自己选的<span style="color: black;">制品</span>太偏了，担心会<span style="color: black;">无</span>人来买。其实，这种担心是多余的，只要有<span style="color: black;">需要</span>，就<span style="color: black;">必定</span>有人买。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">有些</span><span style="color: black;">地区</span>电视台，会有<span style="color: black;">有些</span>专门时间段播出的电视购物<span style="color: black;">宣传</span>，这个<span style="color: black;">便是</span>好的<span style="color: black;">制品</span><span style="color: black;">源自</span>点，选好就<span style="color: black;">能够</span>上百度竞价来操作了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、话术准备</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无</span>做过网络营销的<span style="color: black;">伴侣</span>，可能觉得<span style="color: black;">营销</span>话术比较难，有客户来咨询时，会不知所措，搞<span style="color: black;">欠好</span>客户就跑了，完全抓不住的感觉。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个不太懂话术<span style="color: black;">亦</span><span style="color: black;">不碍事</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>前期去同行那里，<span style="color: black;">例如</span>找<span style="color: black;">有些</span>正在操作暴利<span style="color: black;">制品</span>的人，伪装成客户，去跟他聊天，总之<span style="color: black;">便是</span>问<span style="color: black;">各样</span><span style="color: black;">制品</span>的问题，<span style="color: black;">而后</span>整理一下，<span style="color: black;">保留</span>下来，<span style="color: black;">便是</span>自己的话术了。天底下<span style="color: black;">无</span>学不会的事情，<span style="color: black;">亦</span>用不着拜师学艺，同行<span style="color: black;">便是</span>你最好的老师。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、测试</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>的投放<span style="color: black;">途径</span><span style="color: black;">非常多</span>，仅仅<span style="color: black;">仅有</span>百度竞价这么单一的<span style="color: black;">途径</span>了，不要只盯着百度竞价。还<span style="color: black;">能够</span><span style="color: black;">选取</span><span style="color: black;">有些</span>性价比高的平台去投放<span style="color: black;">咱们</span>的单页<span style="color: black;">宣传</span>。<span style="color: black;">倘若</span>能<span style="color: black;">保证</span>赚到钱，就马上加大投资去放大操作。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、落地页实操</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">落地页的好坏直接影响成交，<span style="color: black;">因此</span>说落地页的重要性<span style="color: black;">不问可知</span>。可能<span style="color: black;">非常多</span>人不会做落地页，<span style="color: black;">不碍事</span>，多搜集别人做得好的<span style="color: black;">有些</span>落地页，学习复制，最后再形成自己的落地页风格。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>还要<span style="color: black;">重视</span><span style="color: black;">每一个</span>平台的规则，<span style="color: black;">亦</span>是要去学习和适应的。毕竟<span style="color: black;">每一个</span>平台都是有细微的差异，要学会灵活应用。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>再分享给<span style="color: black;">大众</span>一个小技巧</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要学会跟踪做竞价排名的网站。10天后，输入<span style="color: black;">一样</span>的核心关键词，看搜索出来的结果，关注做竞价排名的网站，你会惊奇的<span style="color: black;">发掘</span>，这次的结果，和10天前会有很大的<span style="color: black;">区别</span>。10天前做竞价的网站中，有些应该消失了，有些可能还在但排名会有变化。<span style="color: black;">那样</span>，这些存留下来继续做竞价的网站，<span style="color: black;">她们</span><span style="color: black;">便是</span>你要学习的<span style="color: black;">典范</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span>有些网站会消失呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">前面<span style="color: black;">已然</span>解释过了，做竞价排名，是要<span style="color: black;">按照</span>点击付费给百度的，点击一次<span style="color: black;">花费</span>是不低的，几块、十几块稀松平常，<span style="color: black;">倘若</span><span style="color: black;">仅有</span>点击<span style="color: black;">然则</span><span style="color: black;">无</span>购买<span style="color: black;">或</span>购买很少，产生的利润远远不及需要付给百度的<span style="color: black;">宣传</span>费，对网站来讲，<span style="color: black;">便是</span>在赔钱<span style="color: black;">乃至</span>烧钱，自然就会停掉了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反过<span style="color: black;">来讲</span>，10天后继续做竞价推广的，<span style="color: black;">咱们</span><span style="color: black;">能够</span>判断，<span style="color: black;">这般</span>的网站肯定是<span style="color: black;">挣钱</span>的，<span style="color: black;">那样</span>，<span style="color: black;">咱们</span>直接参考别人的做法，做<span style="color: black;">一样</span>的<span style="color: black;">制品</span>，用<span style="color: black;">一样</span>的推广<span style="color: black;">办法</span>，原理上来讲，<span style="color: black;">亦</span>是能<span style="color: black;">挣钱</span>的，<span style="color: black;">最少</span><span style="color: black;">挣钱</span>的几率会高<span style="color: black;">非常多</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当然，10天只是一个参考值，<span style="color: black;">倘若</span>你是个<span style="color: black;">小心</span>的人，跟踪时间就延长些，<span style="color: black;">例如</span><span style="color: black;">一月</span>，<span style="color: black;">倘若</span>你很自信，很相信自己的眼光，你看准了就马上照做，<span style="color: black;">亦</span>未尝不可。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网络营销是一门多内容的课程，<span style="color: black;">然则</span>核心点<span style="color: black;">仅有</span>一个，<span style="color: black;">便是</span>用户。抓住了用户的网上购买<span style="color: black;">途径</span>和购买心理，<span style="color: black;">挣钱</span><span style="color: black;">便是</span>顺理成章的事。百度竞争<span style="color: black;">亦</span>不是什么很高难度的事情，学会了上面这些<span style="color: black;">办法</span>，你<span style="color: black;">亦</span><span style="color: black;">能够</span>马上打造一款暴利<span style="color: black;">制品</span>出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：童话</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">源自</span>：卢松松博客，欢迎分享</p>
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