百度推广开户|网站链接怎么样新建推广计划？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入新建推广“网络链接”的“设置推广计划”的页面：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.在新建推广计划页面中，您已设定完<span style="color: black;">这次</span>推广计划的“网站链接”营销<span style="color: black;">目的</span>与推广业务</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-axegupay5k/e2c45ea5ac6b4cdbb79bb6297a989a0d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=ZF%2FSUgLJw7GegARThrh06BV8a%2F8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.点击“确定”，进入新建推广“网络链接”营销<span style="color: black;">目的</span>的“计划设置”页面</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b2e3a2155ae94909b4dbb7347ea80bc4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=2fS3clBRst%2BMSzUhhGeveAxG2go%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这里</span>页面，您可设置计划名<span style="color: black;">叫作</span>、推广地域、推广时段、推广方式、设备出价设置、预算及人群</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/75b4bdcf9c97494c885592bae9f6ef88~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=OqQgnwtV1asWcmvMYUYiw79UDyA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（1）<span style="color: black;">选取</span>计划名<span style="color: black;">叫作</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">输入您为此计划设定的名<span style="color: black;">叫作</span>，便于进行<span style="color: black;">宣传</span>物料的<span style="color: black;">归类</span>管理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">计划名<span style="color: black;">叫作</span>仅支持30个字符</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">计划名<span style="color: black;">叫作</span><span style="color: black;">不可</span>重复</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（2）推广地域</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可<span style="color: black;">选取</span>“账户地域”和"自定义计划地域“</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户地域：即您在账户层级设置中设置的投放地域，<span style="color: black;">选取</span>账户地域后，计划地域同账户地域</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c3a87372f3034d6f9629fa44d8a97fb6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=L8pWdNQO93B3RihKDMKoPcXxBg8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自定义计划地域：为该计划自定义投放地域。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）支持<span style="color: black;">选取</span>推广地域</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）支持为各地域设置出价系数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）支持批量删除已选地域或批量修改分地域出价</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/8b2e9c22398d42bfad78ed28cc4e6203~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=zLqmThS5Qxlm5OS4fqkF1PYFbKU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（3）推广时段</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可<span style="color: black;">选取</span>“不限”<span style="color: black;">或</span>“自定义”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自定义时段</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）可选“全天时段”或“自定义计划时段”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">亦</span>可在下拉列表中<span style="color: black;">选取</span>曾经设置的时段模版</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）可勾选“存到共享库-<span style="color: black;">保留</span>为新模版”，<span style="color: black;">保留</span>时段模板（时段模版设置后，<span style="color: black;">能够</span>将一个推广时段模版应用在多个<span style="color: black;">宣传</span>计划中，便于后续快速引用）</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/c1af86c1702148e0b3623c5f57f661ac~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=jcs0n8qfJCe9%2FGg8Iu1%2BLhy6yos%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">已选推广时段的查看和<span style="color: black;">调节</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）点击已选中的推广时段，浮层<span style="color: black;">表示</span>投放时间<span style="color: black;">仔细</span>说明。时段内<span style="color: black;">表示</span>当前的设置<span style="color: black;">状况</span>，白色<span style="color: black;">暗示</span>未推广，蓝色<span style="color: black;">暗示</span>已推广可修改</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<span style="color: black;">调节</span>推广时段：浮层内可操作修改“投放”或“不投放”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）投放推广时段出价系数修改：修改范围0.1-10</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/a72fb56fe884444bb91207eac89dabc8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=vQBds1qSTx8FGLzUsEUiiWgcCNU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（4）推广方式</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可选“关键词”或“网址”两个方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span><span style="color: black;">区别</span>的推广方式，对应后面【推广单元-定向设置】设置页面中的设置项会<span style="color: black;">区别</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）推广方式为“关键词”时，对应的单元页的“定向方式”需设置“关键词或词包”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）推广方式为“网址”时，对应的单元页的“定向方式”需设置“网址”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（5）设备出价设置</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设备出价设置：</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/50a42e493ab2445daf3543c342edead2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=kf4tT050POgXWq4MpPKRRxfzfjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有客户均<span style="color: black;">供给</span>“以移动出价为基准”&“以计算机出价为基准”2类选项，灵活<span style="color: black;">选取</span>调配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）以移动出价为基准：关键词出价为移动出价，计算机出价=关键词出价*计算机出价系数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（仅投放移动设备——<span style="color: black;">选取</span>移动出价为基准，将计算机出价系数设置为0<span style="color: black;">就可</span>实现仅投放移动设备）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）以计算机出价为基准：关键词出价为计算机出价，移动出价=关键词出价*移动出价系数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（仅投放计算机设备——<span style="color: black;">选取</span>计算机出价为基准，将移动出价系数设置为0<span style="color: black;">就可</span>实现仅投放计算机设备）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（6）预算</span></strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/012c9ecf055c436d93719d5a0236b664~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=7QgB%2FmLDkoQzNi6hmaDb21dp6Hk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当天的点击<span style="color: black;">花费</span>总额达到您设定的预算值后，<span style="color: black;">经过</span><span style="color: black;">必定</span>的系统刷新时间，您的推广结果会自动下线，即网民搜索时<span style="color: black;">再也不</span>展现您的推广结果</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">预算可设定为“不限”或“自定义”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）不限：您的推广信息将有最大机会<span style="color: black;">得到</span>网民<span style="color: black;">喜爱</span>，获取尽可能多的有价值流量</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）自定义：设置一个自定义金额，为了<span style="color: black;">保准</span>您的推广效果，日预算<span style="color: black;">不可</span><span style="color: black;">小于</span>50元</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当您预算范围内<span style="color: black;">显现</span>余额不足，则可能产生透支消费，欠款将在下次充值加款后自动扣除</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">（7）人群</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">您<span style="color: black;">能够</span>利用定向<span style="color: black;">或</span>排除人群，来<span style="color: black;">加强</span>您的投放效果</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/ddd2bce795b24df28561036f5900f0e0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730114657&x-signature=QjaR6AMqhLKhaHG9G8Y6rpmpfZg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不限人群：您的<span style="color: black;">宣传</span><span style="color: black;">针对</span><span style="color: black;">所有</span>人群展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定向人群： <span style="color: black;">实质</span>为溢价人群，系统将<span style="color: black;">经过</span>您设定的出价系数，对指定人群自动<span style="color: black;">加强</span>出价，获取在指定人群中获取<span style="color: black;">更加多</span>的展现机会</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排除人群：您的<span style="color: black;">宣传</span>将不会在排除人群中展示</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>以上设置，您将完成搜索推广中“网站链接”推广计划的新建，新建的计划将出<span style="color: black;">此刻</span>计划列表中；点击“<span style="color: black;">保留</span>并新建单元”，<span style="color: black;">就可</span>进入单元设置页面</span></p>
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