nqkk58 发表于 2024-11-13 15:07:12

百度信息流平台宣传搭建流程指南


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这篇<span style="color: black;">文案</span>给<span style="color: black;">大众</span>讲一下百度信息流平台的搭建流程，<span style="color: black;">期盼</span><span style="color: black;">大众</span>能认真阅读！</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>进入百度营销的首页，<span style="color: black;">能够</span>看到信息流推广，<span style="color: black;">而后</span>点击进入~</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/111b4055420a40249e3f8f319dc5e19f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730122640&amp;x-signature=tI9%2FtEdvtuH8OYSEZsSrtUnJBZA%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入之后，就<span style="color: black;">能够</span><span style="color: black;">起始</span>创建你的计划，点击新建计划！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/b481f9b299e64613addfbff360b2c92e~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730122640&amp;x-signature=cttwfPHTCC2Vpe8%2FtBQ9m4ElBDs%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">进入之后，<span style="color: black;">能够</span>看到首页有很<span style="color: black;">显著</span>的营销<span style="color: black;">目的</span>选项，<span style="color: black;">按照</span>客户<span style="color: black;">需要</span>进行<span style="color: black;">选取</span>!</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">重点说一下<strong style="color: blue;">应用推广</strong>，应用推广下，<span style="color: black;">包含</span>推广应用的一个包，包的话支持自动识别，包名和包应用名<span style="color: black;">叫作</span>，无需<span style="color: black;">宣传</span>主手动的去填写，下载URL，支持短链的一个形式。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/caa0df6548f047a590dcfa917b7a9f2d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730122640&amp;x-signature=pyRUN8jOpYFhdL0KIqQDfKKp35o%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>进行一个常规的计划设置，<span style="color: black;">包含</span>你的预算呀，推广日期，<span style="color: black;">而后</span><span style="color: black;">包含</span>你的推广时段，分不限时和自定义，投放方式的话，分为，<strong style="color: blue;">标准投放、平衡投放、展现优先</strong>三种投放方式。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">标准：尽快将<span style="color: black;">宣传</span>投放出去，预算可能会在短时间内耗完</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">平衡投放：<span style="color: black;">按照</span>流量波动，让预算在<span style="color: black;">全部</span>投放日程中较为<span style="color: black;">安稳</span>的消耗</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">展现优先：尽可能<span style="color: black;">得到</span><span style="color: black;">更加多</span>展现，对比标准投放消耗更快</strong></p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0a1cac5803074e0c980d51e7b7681f16~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730122640&amp;x-signature=uJSQhCaG5RmwKtJfVF9cirBLk%2BY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保留</span>计划设置以后，就来到了单元设置，单元设置里面的更新点就比较多了！</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/248bdfda0ac44af1bfb05c153eea75bc~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730122640&amp;x-signature=xxcPPIIXFldciojOTfZs%2BQQf2Ig%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">1、推广业务</span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">选取</span>你的推广业务，<span style="color: black;">按照</span>自己所属业务进行<span style="color: black;">选取</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">2、流量<span style="color: black;">选取</span></span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来是投放范围，它的投放范围<span style="color: black;">包含</span>默认、百青藤、自定义，自定义<span style="color: black;">亦</span>支持百度流量范围内的百度信息流、好看视频、贴吧、百度小说的一个流量<span style="color: black;">选取</span>。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">3、定向设置</span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">定向设置里面，地域<span style="color: black;">能够</span><span style="color: black;">选取</span>到省市，省市下<span style="color: black;">亦</span><span style="color: black;">能够</span>进行自定义<span style="color: black;">选取</span>，接下来性别的<span style="color: black;">选取</span>、年龄、<span style="color: black;">而后</span>兴趣，兴趣的话类目比较多，<span style="color: black;">这般</span>的话<span style="color: black;">宣传</span>主投放起来<span style="color: black;">亦</span>会更加的得心应手，它的展现<span style="color: black;">亦</span>会更充分。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">接下来<span style="color: black;">便是</span>意图词、人群包、操作系统、APP<span style="color: black;">行径</span>，高级设置如非必要，<span style="color: black;">通常</span><span style="color: black;">不必</span>设置，需要的话，展开设置就<span style="color: black;">能够</span>了。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;">4、投放出价</span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放出价的一个<span style="color: black;">选取</span>这是，<span style="color: black;">这儿</span>有优化<span style="color: black;">目的</span>，付费的一个模式，<span style="color: black;">选取</span>要推广的落地页，<span style="color: black;">而后</span>进行你的<span style="color: black;">目的</span>转化，是表达还是<span style="color: black;">tel</span>呀，<span style="color: black;">按照</span>自己的<span style="color: black;">需要</span><span style="color: black;">选取</span>，<span style="color: black;">而后</span><span style="color: black;">咱们</span>设置一个<span style="color: black;">目的</span>转化出价。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而后</span>还<span style="color: black;">能够</span>进行其它配置，这个要看你有<span style="color: black;">无</span>这个需要，<span style="color: black;">这般</span>，<span style="color: black;">咱们</span>的单元就建好了，<span style="color: black;">而后</span>自定义单元名<span style="color: black;">叫作</span>，<span style="color: black;">保留</span>并继续。</p>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>创意的设置：</span></strong></h1>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">保留</span>单元之后，<span style="color: black;">咱们</span>就来到了<span style="color: black;">宣传</span>创意设置界面，推广创意的话，支持程序化和自定义。</p>
    <div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ba1d38ab722a4a5aafc4f0d20dc8f04a~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1730122640&amp;x-signature=CImXPHPe05qh0oYmqPOy3K98lzY%3D" style="width: 50%; margin-bottom: 20px;"></div>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">选取</span>程序化创意！来进行一个常规的操作，<span style="color: black;">包含</span>你的品牌头像，<span style="color: black;">能够</span>导入头像，<span style="color: black;">而后</span>取你的名<span style="color: black;">叫作</span>、头像、<span style="color: black;">包含</span>你的点击监测和<span style="color: black;">揭发</span>监测URL。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">往下<span style="color: black;">便是</span>一个<strong style="color: blue;">设置<span style="color: black;">宣传</span>投放</strong>的一个位置，进行投放版位的一个<span style="color: black;">选取</span>，你是<span style="color: black;">选取</span>不限，还是列表页，还是详情页，<span style="color: black;">按照</span>需要进行<span style="color: black;">选取</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再往下<span style="color: black;">便是</span><strong style="color: blue;">程序化</strong>的一个设置，<span style="color: black;">这儿</span><span style="color: black;">亦</span>是<span style="color: black;">能够</span>复制你已有的一个创意，创意物料的话，支持<strong style="color: blue;">小图、大图、固定三图、视频、互动图</strong>，<span style="color: black;">意见</span>都<span style="color: black;">能够</span><span style="color: black;">选取</span>，会<span style="color: black;">增多</span>你的一个<span style="color: black;">揭发</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创意组件</strong>的话<span style="color: black;">能够</span><span style="color: black;">选取</span>组件类型，不适用、<span style="color: black;">tel</span>组件、咨询组件、表单组件四种。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">创意工具</strong>，<span style="color: black;">选取</span>开启，<span style="color: black;">照片</span>魔方将<span style="color: black;">按照</span>你已<span style="color: black;">选取</span>的流量范围及物料为你扩充流量。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后去提交审核，<span style="color: black;">而后</span>就<span style="color: black;">能够</span>了，<span style="color: black;">这般</span><span style="color: black;">咱们</span><span style="color: black;">全部</span>的流程就完<span style="color: black;">成为了</span>！</p>




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