怎么样投放百度信息流宣传？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是百度信息流<span style="color: black;">宣传</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">随着互联网的发展，潜在用户在网上的<span style="color: black;">行径</span>特征<span style="color: black;">亦</span><span style="color: black;">出现</span>了变化，整体更为移动化、<span style="color: black;">青年</span>化、<span style="color: black;">新闻</span>化。<span style="color: black;">新闻</span>阅读<span style="color: black;">作为</span>继社交、搜索之后的<span style="color: black;">重点</span>网络<span style="color: black;">需要</span>。基于此，百度推出了在用户浏览<span style="color: black;">新闻</span>的时候，呈现<span style="color: black;">宣传</span>的<span style="color: black;">制品</span>形式，<span style="color: black;">亦</span><span style="color: black;">便是</span>信息流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度信息流<span style="color: black;">宣传</span>是在百度APP 、百度贴吧、好看视频、全民小视频等百度平台的<span style="color: black;">新闻</span>流中穿插展现的原生<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">百度信息流<span style="color: black;">宣传</span><span style="color: black;">怎样</span>投放？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户登录：在浏览器输入www2.baidu.com登录百度推广管理后台，用密保手机进行验证后登录（行发户无需短信验证码）</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/df5ff97666054df8a1d1e48170cfc0cf~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=nUY9ONG5S6ZGMq1%2FcIT0fWlHWHk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6076227fba084e118ca66e83debb71e7~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=D%2BYHB50v9OG7SX6sgivc5PS8fj0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">账户搭建：<span style="color: black;">选取</span>信息流推广进入，部分行业账户需先充值开户金（2400币）才可开通信息流入口。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cfb08bff57174d2ca4a9bda6cc0e567c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=PWH37TttX1fYGuDYYJgFx1ss%2F0A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">计划层级：可<span style="color: black;">按照</span>投放<span style="color: black;">需要</span><span style="color: black;">选取</span>对应营销<span style="color: black;">目的</span>，计划层级可设置预算、日期、时段以及投放方式（<span style="color: black;">通常</span><span style="color: black;">选取</span>标准），计划名<span style="color: black;">叫作</span>为方便后期账户分析，便于管理，可与付费模式以及创意样式<span style="color: black;">关联</span>联。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4e6e90a043644cd4851b696614a63b36~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=sQb1z3857acNC7mC9Xfh0ywQ9tc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">设置好计划，点击<span style="color: black;">保留</span>并继续<span style="color: black;">转</span>到单元层级，投放范围可自定义<span style="color: black;">选取</span>，如图所示，在自定义中勾选对应投放位置，单元层级可设置地域、年龄、性别等，其中<span style="color: black;">重点</span><span style="color: black;">调节</span>的定向<span style="color: black;">选取</span>为兴趣、意图词以及人群包。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/13ae26f9c3f3456e900f756d26ae3d71~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=bmAJK2ajkF5NKA9DBEGJFfCbvZ4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">兴趣定向覆盖人群较广，相对<span style="color: black;">来讲</span>人群<span style="color: black;">精细</span>度较低；意图词覆盖人群较小，<span style="color: black;">精细</span>度高，其中意图词投放可分为全网<span style="color: black;">行径</span>和历史搜索<span style="color: black;">行径</span>，前者较后者覆盖人群范围更大。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/13aa32f4b5a3405aaa42ed14099726a6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=bxVMsc%2BkKQ9Y3UZDxSSBQsrzRK0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">投放出价<span style="color: black;">包含</span>：<span style="color: black;">目的</span>、付费模式、推广URL（即投放链接，CPC以及CPM模式下推广URL<span style="color: black;">位置于</span>创意层级）、转化名<span style="color: black;">叫作</span>、<span style="color: black;">目的</span>转化以及出价。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中转化<span style="color: black;">包括</span>两种付费模式：ocpm和ocpc；点击：CPC；<span style="color: black;">揭发</span>：CPM。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a8c6b62900e7481b94c19fb4250e5173~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=%2B6jyaptAIGhMGi1fi%2BToXlA8NZ8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/51b499453b294391ba07b3c3a47eb06f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=uA7m68DKsiWubtwNVHcROBXQ%2Fkw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单元设置好，点击<span style="color: black;">保留</span>并继续，进入创意层级。创意方式可投放程序化和自定义，前期测试<span style="color: black;">意见</span>先投放程序化，再<span style="color: black;">累积</span>数据之后，挑选转化效果好的文案+素材投放自定义。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/693ed0c4d3a04b19b6ebf6420ab2a7a4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=KjYQtf4SNNlHaIMDz%2FDcBATqtRA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">创意标题有字数限制，素材的尺寸<span style="color: black;">体积</span><span style="color: black;">亦</span>需符合系统<span style="color: black;">需求</span>，URL<span style="color: black;">跟踪</span>参数可<span style="color: black;">自动</span><span style="color: black;">按照</span><span style="color: black;">需要</span>设置，以便于后续<span style="color: black;">跟踪</span>转化。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4d1803f7698e4382b83711b60bef7902~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1730122662&x-signature=xq0srLuO00jt%2B8YeQpDWWu3AhzM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">本篇<span style="color: black;">文案</span>仅粗浅地<span style="color: black;">触及</span>到百度信息流<span style="color: black;">宣传</span>投放中网站链接的CPC<span style="color: black;">宣传</span>投放的<span style="color: black;">基本</span>设置，其中如基木鱼页面、ocpc付费模式、ocpm深度转化等内容会在之后的与<span style="color: black;">大众</span>聊到，欢迎<span style="color: black;">大众</span>在评论交流，提问。</strong></p>
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