哪个地区的商家用Shopify最多？新手要怎么样选取？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Shopify</span></strong>从最<span style="color: black;">起始</span>的一个滑雪板在线平台到<span style="color: black;">此刻</span><span style="color: black;">已然</span>变成世界上最大的电子商务<span style="color: black;">机构</span>之一。<span style="color: black;">不外</span>随着市场的快速发展和竞争的加剧，跨境电商卖家<span style="color: black;">此刻</span><span style="color: black;">亦</span>需要<span style="color: black;">认识</span>Shopify的<strong style="color: blue;"><span style="color: black;"><span style="color: black;">优良</span>市场</span></strong>有<span style="color: black;">那些</span>，毕竟<span style="color: black;">选取</span>一个更信任Shopify平台的市场来开展业务<span style="color: black;">才可</span>事半功倍。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-axegupay5k/c70633d901224e7b9286445876dde470~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=gLV%2FKbuX3bP9%2BOKyl%2FaZI4E8T2E%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>一个一个说。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">市场成熟，自有品牌认可度高</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">北美</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">NorthAmerica</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">北美是Shopify最大的市场</span></strong>
</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，收入占比最高，<span style="color: black;">尤其</span>是美国和加拿大。<span style="color: black;">因为</span>Shopify的总部设在加拿大，并且在美国市场有着深厚的用户<span style="color: black;">基本</span>和影响力。</p>北美市场，电子商务行业高度成熟，消费者<span style="color: black;">针对</span>网购的接受度高，且相较于中国市场，北美市场的自有品牌市场占有率较高，达到<strong style="color: blue;"><span style="color: black;">18%-45%</span></strong>。2023年，Shopify在北美的营收为50.37亿美元，占其总收入的71%。仅美国就贡献了Shopify总收入的66%。<span style="color: black;">另外</span>，62% 的 Shopify 独立站<span style="color: black;">位置于</span>美国，总计约<strong style="color: blue;"><span style="color: black;">87万</span></strong>商家。
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/77512dbccd9b4e33b1ac06b69aefd8e3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=Wbt9lFkEQ%2FgPPyDQwjSAF78TeuM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：growthdevil</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">北美<span style="color: black;">亦</span>有<span style="color: black;">非常多</span><strong style="color: blue;"><span style="color: black;">成功的案例</span></strong>，如Allbirds、MVMT等知名品牌都<span style="color: black;">经过</span>Shopify实现了品牌的快速增长和国际化。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/3089539dd1c74df994ae54eb0e8128c6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=3lE751gighesiMJ%2FQVJsQunnckI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：Allbirds官网</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/9a353fb62108400c8c6d1503264e5f4f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=cgVttfG3irC%2FZ3rxK%2F6Ny3U%2Fp2U%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：MVMT官网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">市场<span style="color: black;">潜能</span>巨大，成功案例多</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">EMEA</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">欧洲、中东和非洲</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">欧洲、中东和非洲地区是 Shopify 的<strong style="color: blue;"><span style="color: black;">第二大市场</span></strong>，2023 年收入为 12.55 亿美元，占其总收入的 18%。该地区<span style="color: black;">持有</span>约 <strong style="color: blue;"><span style="color: black;">43万</span></strong>商家，使其<span style="color: black;">作为</span>北美以外的重要市场。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/7b8d9f155c3c485ebe8be29a6c61c8ab~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=R0jSbH1CAMwQMHKTl6%2FSKhjdEl0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：growthdevil</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除此之外，欧洲消费者<span style="color: black;">广泛</span>习惯在独立站进行网购，并且购买的<strong style="color: blue;"><span style="color: black;">客单价<span style="color: black;">亦</span>相对较高</span></strong>，这为Shopify在欧洲的发展带来了有利的市场环境。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在欧洲，已有多个知名品牌如<strong style="color: blue;"><span style="color: black;">Taylor Kent & Co和Astley Clarke</span></strong>等，<span style="color: black;">经过</span>Shopify在英国和国际市场上取得了成功。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/fa131cb9630441c98bba19cc451821ed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=uemfjbe%2ByWdUivsHB3LV3TIlwpI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：Taylor Kent & Co官网</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/b988f8142813478cb11a9c2bd4f1d907~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=GbmIQQ1yf3AXt1vwnc9BuUUvmZw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：Astley Clarke官网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">市场增速快，本土化策略成功</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">亚太地区</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">APAC</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">包含</span>澳大利亚和中国在内的亚太地区为Shopify的收入贡献了<strong style="color: blue;"><span style="color: black;">6.99亿美元</span></strong>，占总份额的10%。该地区<span style="color: black;">大概</span> 26万商家<span style="color: black;">运用</span> Shopify，<span style="color: black;">亦</span><span style="color: black;">表示</span>出了<strong style="color: blue;"><span style="color: black;">巨大的市场<span style="color: black;">潜能</span></span></strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/d15b6956b86c47e0b4b175074204d14a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=lv5a%2F2fiZ9EFiSkC8Pt8sJFSMSc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：growthdevil</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Shopify在亚太地区正加大推进<strong style="color: blue;"><span style="color: black;">本地化策略</span></strong>。例如商家<span style="color: black;">能够</span><span style="color: black;">经过</span>Shopify平台<span style="color: black;">运用</span>翻译插件，将内容翻译成当地语言。还<strong style="color: blue;"><span style="color: black;">与当地企业和个人合作</span></strong>，推出了适应亚洲市场的<span style="color: black;">制品</span>和服务。例如，Shopify向新加坡独立站卖家<span style="color: black;">供给</span><strong style="color: blue;"><span style="color: black;">Shopify POS</span></strong><span style="color: black;">运用</span>权限和Shopify Payments集成硬件，<span style="color: black;">帮忙</span>商家实现线上线下统一管理。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/0fb347ac4c1c42e3b0a995b38715013e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=kIhm%2BCrdQyMzgg9FyY20D3SQelE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：shopify官网</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小市场大力量</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">拉丁美洲</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">Latin America</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就收入和商家数量而言，拉丁美洲是Shopify<strong style="color: blue;"><span style="color: black;">最小的市场</span></strong>，但属于<strong style="color: blue;"><span style="color: black;">新兴发展市场，经济高速增长</span></strong>，双边贸易<span style="color: black;">亦</span>迅猛发展。它在 2023 年创造了<strong style="color: blue;"><span style="color: black;"> 6900 万美元的收入</span></strong>，占 Shopify 总收入的 1%。该地区有大约 7万商家。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在巴西、墨西哥、阿根廷和秘鲁等国家，时尚类、健康与美容、配饰、家居与园艺、消费类电子<span style="color: black;">制品</span>等都是Shopify上的<strong style="color: blue;"><span style="color: black;">热销品类</span></strong>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">市场占有率</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">全世界</span>范围内，<span style="color: black;">截止</span> 2024 年，Shopify 在独立站<span style="color: black;">行业</span><span style="color: black;">持有</span> <strong style="color: blue;"><span style="color: black;">26% </span></strong>的市场份额。在美国，Shopify的市场份额更加<span style="color: black;">明显</span>，达到29%。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-6w9my0ksvp/76a98b2a849d481392adc27aa50ec66f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325034&x-signature=Tbi0ZboUMpX1qBBjqaeRWfJ0aLk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Shopify<span style="color: black;">全世界</span>占比 <span style="color: black;">源自</span>：growthdevil</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">始终</span><span style="color: black;">败兴</span><span style="color: black;">咱们</span>总说出海欧美的跨境卖家<strong style="color: blue;"><span style="color: black;">优选Shopify</span></strong>，<span style="color: black;">由于</span>Shopify在该地域的受众以及品牌影响力巨大，消费者更习惯在Shopify独立站购物。而在其他区域，Shopify<span style="color: black;">亦</span>有<span style="color: black;">极重</span>的想象空间。</p>
页:
[1]