电商心得创业篇“此刻的跨境电商犹如10年前的淘宝”
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商的的全<span style="color: black;">叫作</span>叫跨境电子商务，与传统国内电商区别<span style="color: black;">区别</span>的是它<span style="color: black;">经过</span>跨境物流(国际物流专线，例如东南亚专线-欧美专线-东中专线-港台专线)将出售的<span style="color: black;">制品</span>寄给境外客户。当然了，面对的消费群体<span style="color: black;">再也不</span>将是国内了。而是境外，<span style="color: black;">乃至</span><span style="color: black;">全世界</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">日前</span>跨境电商收取货款的方式分为2种方式，<span style="color: black;">亦</span>不将完全依赖国际物流专线<span style="color: black;">机构</span>了，<span style="color: black;">这般</span><span style="color: black;">能够</span>完美的<span style="color: black;">处理</span><span style="color: black;">无</span>太多现金流的<span style="color: black;">状况</span><span style="color: black;">出现</span>。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第1种叫“cod跨境电商”<span style="color: black;">亦</span>叫货到付款式</strong>，这<span style="color: black;">亦</span>很好理解，将自己打包好的<span style="color: black;">制品</span>送到国际物流专线<span style="color: black;">机构</span>，<span style="color: black;">她们</span>会有报关员将你的<span style="color: black;">制品</span>安全送出关口至境外客户手里，待客户签收时就会支付<span style="color: black;">制品</span><span style="color: black;">花费</span>给快递员。<span style="color: black;">倘若</span>你的<span style="color: black;">制品</span>是卖台湾地区，<span style="color: black;">非常多</span>的客户就会向你<span style="color: black;">供给</span>Seven-Eleven(7-11超市)或FamilyMart(<span style="color: black;">整家</span>便利商店)的店铺号或发票给你，这个时候就<span style="color: black;">能够</span><span style="color: black;">经过</span>客户<span style="color: black;">供给</span>的发票号或店铺号到对应的官网<span style="color: black;">查找</span><span style="color: black;">详细</span><span style="color: black;">位置</span>。等你邮寄的货物到达指定店铺后你的客户就会收到7-11或<span style="color: black;">整家</span>便利店取货支付货款。最后国际物流<span style="color: black;">机构</span>会将你的货款扣除<span style="color: black;">必定</span>汇率后再返还给你!这种收取货款的方式缺点<span style="color: black;">非常多</span>，<span style="color: black;">例如</span>你的货款物流<span style="color: black;">机构</span>会<span style="color: black;">按照</span>当日卖掉的币种的价格转换人民币扣除<span style="color: black;">必定</span>汇率，你货款越多扣掉的汇率<span style="color: black;">亦</span>就越多。其次回款周期慢，<span style="color: black;">通常</span>从客户签收日起到回款大约需要15天。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第2种跟货到付款类似</strong>，但区别<span style="color: black;">区别</span>的是<span style="color: black;">能够</span><span style="color: black;">按照</span><span style="color: black;">区别</span>的市场以及<span style="color: black;">区别</span><span style="color: black;">制品</span>的价格适当收取客户百分之30-50不等或全额货款再发货，而这种收取货款的方式就<span style="color: black;">能够</span>很好的<span style="color: black;">处理</span>现金流问题。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境电商的玩法多样化，早在2014年的时候，<span style="color: black;">第1</span>批玩cod跨境电商的<span style="color: black;">伴侣</span>应该是莆田系，最<span style="color: black;">起始</span><span style="color: black;">她们</span>的玩法是在亚马逊/速卖通传统的电商平台<span style="color: black;">起始</span>，<span style="color: black;">然则</span><strong style="color: blue;">传统的亚马逊速卖通平台跟国内的电商平台<span style="color: black;">同样</span>投资<span style="color: black;">很强</span>，<span style="color: black;">倘若</span><span style="color: black;">无</span><span style="color: black;">浑厚</span>的资金是没办法在跨境电商这个<span style="color: black;">行业</span>走得更远，这<span style="color: black;">亦</span>使得跨境电商给人的感觉门槛极高，这<span style="color: black;">亦</span>不得不让这些人从新定位新玩法。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">近期</span>几年<span style="color: black;">忽然</span>出来许许多多的跨境电商玩法，<span style="color: black;">例如</span>Facebook(脸书)，Google(谷歌)，Twitter(推特)，Youtube(优兔)，Instagram(照片墙)等多种玩法。这<span style="color: black;">亦</span>使得跨境电商一度走向风口浪尖，<span style="color: black;">作为</span>人人讨论的<span style="color: black;">专题</span>。<span style="color: black;">非常多</span>读者可能看到这些就会问，这些平台不<span style="color: black;">便是</span>社交平台吗?跟cod跨境电商<span style="color: black;">无</span>任何<span style="color: black;">相关</span>吧?各位读者，不要着急，请接着往下看!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔者今天<span style="color: black;">重点</span>以<strong style="color: blue;">Facebook这个社交软件来展开讲解跨境电商低门槛玩法。</strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook这个社交平台与传统的电商平台相比它的<span style="color: black;">优良</span>非常大，<span style="color: black;">首要</span>facebook的用户数量广泛，据统计facebook活跃用户在25亿<span style="color: black;">上下</span>，覆盖了<span style="color: black;">全世界</span>130多个国家。这<span style="color: black;">亦</span><span style="color: black;">寓意</span>着客户资源遍布<span style="color: black;">全世界</span>。其次，在facebook上做cod跨境电商它的成本非常非常的低，入门级玩法只需要一个fb账号(需开通BM权限或有BM邀请链接的)，再准备一张扣款卡，用于支付<span style="color: black;">宣传</span><span style="color: black;">花费</span>。就<span style="color: black;">能够</span>简单玩起来，当然了，<span style="color: black;">区别</span>的<span style="color: black;">制品</span>有<span style="color: black;">区别</span>的玩法。facebook上的玩法有<span style="color: black;">非常多</span>种，比较<span style="color: black;">平常</span>的玩法是<span style="color: black;">经过</span>主页跑Messenger，或<span style="color: black;">运用</span>独立站来跑<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">笔者先来讲讲<span style="color: black;">经过</span>粉丝页跑Messenger的优点与缺点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">优点：</strong><span style="color: black;">经过</span>粉丝页跑Messenger的优点是在于任何个人卖家都<span style="color: black;">能够</span>运用这种玩法，门槛相对较低，成本<span style="color: black;">亦</span>更低，可快速上手。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">缺点：</strong><span style="color: black;">经过</span>粉丝页跑Messenger的的缺点是需要高质量的黑号，<span style="color: black;">倘若</span><span style="color: black;">无</span>稳定的账号<span style="color: black;">便是</span>最大的问题，<span style="color: black;">有些</span>入门级的新手刚<span style="color: black;">起始</span>玩跨境电商的时候最大的阻碍<span style="color: black;">便是</span><span style="color: black;">始终</span><span style="color: black;">无</span>找到<span style="color: black;">可靠</span>质量度较高的账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>独立站来跑<span style="color: black;">宣传</span>相对<span style="color: black;">来讲</span>就较为<span style="color: black;">繁杂</span>得多，<span style="color: black;">首要</span>需要域名，<span style="color: black;">按照</span><span style="color: black;">区别</span>的市场<span style="color: black;">选取</span><span style="color: black;">区别</span>的域名后缀，<span style="color: black;">例如</span>你<span style="color: black;">选取</span>的市场是欧美最好是用com的域名的后缀，<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>的日韩市场<span style="color: black;">那样</span>笔者就<span style="color: black;">意见</span>jp的后缀，<span style="color: black;">这般</span><span style="color: black;">选取</span>域名的目的<span style="color: black;">便是</span>为了能够让用户很好的记住你的域名，为你的网站后期<span style="color: black;">增多</span>二次回购用户。其次还需要准备服务器，最后解析域名搭建网站，<span style="color: black;">选取</span>开源系统或<span style="color: black;">运用</span>shopify或shopyy系统建站，后者相对较简单，不需要懂任何前端或后端代码就<span style="color: black;">能够</span>完成。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">独立站搭建好之后就<span style="color: black;">能够</span>添加独立站收款方式了，<span style="color: black;">通常</span>收款方式会<span style="color: black;">选取</span>paypal，进入该官网<span style="color: black;">根据</span>指示进行操作就<span style="color: black;">能够</span>了，最后对网站进行seo优化，<span style="color: black;">重点</span>优化网站内部结构，内链，标题，关键词以及描述。</strong><span style="color: black;">倘若</span>你不会的话<span style="color: black;">能够</span>找<span style="color: black;">有些</span>相对较为专业的seo团队对网站进行全站优化达到用户体验度较好的一个状态，最后是facebook像素插件安装，安装像素插件的目的是为了让facebook<span style="color: black;">宣传</span>集<span style="color: black;">影像</span>素链接到独立站里面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站的seo优化以及收款方式都准备好之后你需要做的是进行<span style="color: black;">宣传</span>投放引流，<span style="color: black;">由于</span>独立站本身是<span style="color: black;">无</span>流量的，需要在facebbok进行<span style="color: black;">宣传</span>投放，<span style="color: black;">详细</span>的<span style="color: black;">宣传</span>投放实操在上一篇<span style="color: black;">文案</span>“cod跨境电商之facebook<span style="color: black;">宣传</span>投放”<span style="color: black;">已然</span>讲解的很<span style="color: black;">仔细</span>了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/138757bced4d4b6392404606251fd749~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1729325999&x-signature=DEPf68AyeA5GHjCf0ungQOy6GUA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">跨境电商这个圈子最重要的是选品，<span style="color: black;">选取</span><span style="color: black;">制品</span>很重要</strong>，<span style="color: black;">例如</span>东南亚市场跟<span style="color: black;">咱们</span>国内文化差异不大，<span style="color: black;">咱们</span>国内<span style="color: black;">有些</span>畅销品<span style="color: black;">能够</span>尝试在东南亚市场测试。<span style="color: black;">倘若</span>你实在找不到什么好点的<span style="color: black;">制品</span><span style="color: black;">能够</span>多关注一下海外的<span style="color: black;">每日</span><span style="color: black;">鲜嫩</span>事以及最新的<span style="color: black;">资讯</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>在<span style="color: black;">资讯</span>中<span style="color: black;">发掘</span>商机<span style="color: black;">晓得</span>海外用户缺少什么<span style="color: black;">咱们</span>就卖什么。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总结：跨境电商<span style="color: black;">日前</span><span style="color: black;">处在</span>风口浪尖，跟10年前的淘宝<span style="color: black;">同样</span><span style="color: black;">作为</span>了人人讨论的<span style="color: black;">专题</span>，我相信跨境电商的兴起会使<span style="color: black;">非常多</span>人的人生转折点<span style="color: black;">出现</span>一个新的变化。当然跨境电商的玩法有<span style="color: black;">非常多</span>种，<span style="color: black;">例如</span>客户支付了<span style="color: black;">制品</span><span style="color: black;">花费</span>后不发货的，还有玩拒付<span style="color: black;">宣传</span>费的，<span style="color: black;">倘若</span>你<span style="color: black;">运用</span>facebook来投放<span style="color: black;">宣传</span>玩跨境电商的<span style="color: black;">能够</span>在fb那薅羊毛，<span style="color: black;">宣传</span>费额度到500-800美刀的时候你直接拒付<span style="color: black;">宣传</span>费，当然了这种玩法笔者认为仅仅只适合黑5或仿牌类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">作者：不与废物为伍</p>
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