 春节是中国最要紧的传统节日，公司和工厂会在春节时期放假，这会直接影响生产周期和供应链。做为外贸营销人员，在节前必须做好充分的准备工作以保证订单的顺利完成、客户关系的守护和市场机会的把握。以下是春节前一月你必须执行的工作内容和计划：
一.春节前4周的工作方向和计划表 第1周：市场分析与客户沟通- 市场趋势分析：认识当前的市场情况和制品趋势，分析节前市场需求。- 客户沟通：与客户沟通认识她们春节时期的详细需求和计划，确认预期的订单量和交货日期。- 订单管理：检测现有订单的状态，保证春节前能够交付，安排优先级，避免生产和物流的延迟。第2周：订单处理与生产协调- 确认订单：针对新进订单，确认细节和交付日期，将客户需求知道传达给生产分部。- 生产排程：与生产部和供应链管理协调，保证所有订单能在春节前完成生产。- 备货计划：针对可能显现的紧急需求起始策划备货，包含热销制品及配件。 第3周：物流与支持服务- 物流安排：确认最后发货日期和运输计划，与物流机构协商节前的运输事宜，保证货物能准时发出。- 客户支持：提醒客户春节时期的工作安排，解答她们的疑问，供给处理方法。- 应急计划制定：制定春节时期可能显现问题的应急处理计划，如延期、质量问题反馈等。第4周：内部协作与文档准备- 内部沟通：与内部团队协商春节时期的工作安排，包含营销、客服、物流、财务等各分部。- 文档准备：保证所有关联的出口文件，如发票、装箱单、产地证明等都已然准备好，避免在春节时期由于文件不全显现延误。- 财务结算：处理所有应收账款，保证节前结算，减少资金危害。
二.春节的即时通告和充分催单
在春节放假前，外贸人要做好的工作都是为了给春节前后的客户跟进和订单研发做充足的预热和准备，保持商务沟通的连贯性和专业性。
提前即时给客户发送邮件告知春节放假事宜，方便彼此的工作沟通和衔接，同期亦能利用假期的节点进行催单。
以下英文邮件模板供参考： “
通告客户咱们的放假时间：
Dear XXX:We would like to take this opportunity to thank you for your kind support all this while.  lease kindly be advised that our company will be closed from XXX to XXX, in observance of the Chinese traditional festival, Spring Festival.Any orders will be accepted but will not be processed until XXX, the first business day after the Spring Festival. Sorry for any inconvenience caused. Thanks & Best regards,XXXCompany NameTel: +86-XXXXXXX
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意见客户提前下单： Dear XXX,Please note we will begin our holiday for Chinese New Year from XXX to XXX. We suggest you place orders in advance, and we could arrange pre-production process accordingly. Kindly contact our sales rep for any issues in this period. Sorry for the inconvenience of you!Best regards,XXXCompany NameTel: +86-XXXXXXX
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引导客户尽快下单： Dear XXX,We are pleased to inform you that our Chinese New Year holiday start from XXX to XXX. All the orders placed after XXX will be processed after we come back from holiday.Hence our office and warehouse are closed during the above period.Should you need any orders in the near future and/or need any assistance.Please feel free to contact us before our long holiday so that we can make work for you in advance.Happy New Year to you and your family!Thanks & Best regards,XXXCompany NameTel: +86-XXXXXXX
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催老客户在放假前付款： Dear XXX,Thank you for being our customer. We are very grateful for your continued patronage and always treasure loyal customers like you.As you know the goods are ready for shipment, and we are worried about the freight rates going up towards CNY Holiday, please expedite the payment so we can proceed.Yours Sincerely,XXXCompany NameTel: +86-XXXXXXX
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提醒客户耐心等待包裹处理： Dear valued customer,According to the coming Chinese New Year, I would like kindly to remind you that, the package would be delayed during this time. Owning to the New Years holiday, the number of shipping package is greatly increasing, while the post office and customs will have holiday off during this time, which directly affect the handling time. We appreciate your understanding and patience. You are also welcome to contact us about more solutions.Yours Sincerely,XXXCompany NameTel: +86-XXXXXXX
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通用型催单： Subject: Secure Your Order Before the Spring Festival Rush - Act Now!Dear [客户名叫作],I hope this message finds you well. With the Spring Festival on the horizon, I wanted to reach out and ensure that your inventory is well prepared for the upcoming seasonal demand.Our production schedule is filling up rapidly as we approach the holiday season, and we anticipate a significant increase in order volume in the coming weeks. To ensure that your orders are processed and delivered without delay, we kindly encourage you to place your orders before [详细的截止日期].Placing your order now will not only secure your inventory but also provide you with a competitive edge in your market. With the pre-holiday rush, freight carriers may also experience delays, and by ordering early, we can work together to ensure timely delivery.Our team is ready to support you in finalizing your requirements and answer any questions you may have. We value our partnership and look forward to helping you maintain a smooth and successful operation during this busy period.Please do not hesitate to reach out for any assistance with your ordering process. We are here to ensure that your needs are met with the highest level of service.Warm regards,[你的机构名叫作][你的姓名职位][你的联系方式]
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通用型催单： Subject: Final Reminder: Place Your Orders Now to Avoid Spring Festival DelaysDear [客户名叫作],As we rapidly approach our national Spring Festival holiday, I am writing to you with a gentle reminder about the upcoming production deadline.The festival period will commence from [详细假期起始日期], during which our manufacturing facilities will be closed. We are committed to delivering your products on time, but to do so, we must receive your confirmed orders by [最后下单日期].To facilitate a smooth transition and avoid any potential disruptions in supply, we encourage you to review your current stock levels and upcoming requirements. Your foresight in placing orders now will help ensure continuous availability of products for your valued customers.We understand that planning ahead can be challenging, but our team is here to assist you every step of the way. Please let us know if there are any projects or orders we can expedite on your behalf before our holiday shutdown.Thank you for your prompt attention to this matter, and we appreciate your understanding. We look forward to your orders and are excited to continue our fruitful cooperation in the coming year.Best regards,[你的机构名叫作][你的姓名职位][你的联系方式]
三.春节放假前最后几天的工作安排 - 节日问候：向所有客户发送节日问候和祝福，加强客户关系。- 团队协作：与团队成员做好春节时期的交接工作，保证有紧急联系方式并分派值班人员处理可能出现的问题。- 个人工作总结：完成个人的工作总结，计划春节后的工作重点。- 资料备份：对所有常用和可能用到的资料进行备份携带，以备假期内必须。- 信息的设置和更新：对照“To-Do List”认真检测核对，确认各项细节都做了稳妥处理。
外贸人放假前的To-Do List 为了防止有些客户在春节假期时间发来询盘或其他的邮件，而你又不可即时处理，倘若客户无收到任何信息的回复，给客户的体验感会很欠好，亦可能会因此呢而丢单。因此在放假前一天，必定要在邮箱设置一个特殊的自动回复。以下英文内容模板供参考：“ 1. Your mail is well received. Our CNY Holidays last from XXX to XXX. I will get back to you once coming back to work. For anything urgent, please text me on WeChat, WhatsApp or simply call me.2. Please be informed that our office will be closed from XXX to XXX for the Chinese New Year Holiday. The business will resume from XXX. If you have any urgent support issue during holidays, please contact me at WhatsApp. Thanks for your kind understanding.
四.春节放假时期的工作安排 - 陪同亲人：辛苦了一整年，假期多陪同自己的家人。让劳顿了一年的心灵得到安抚，会让你更加坚定所有艰辛都是值得的，亦会让你更明白以后的日子必须更加奋斗！- 值班安排：按照机构的安排轮流值班，处理紧急状况。- 学习与提高：利用节假日的时间学习新知识，加强营销技巧，准备春节复工后更加有效的工作。- 节日生活分享：针对优秀的外贸业务员而言，任何节日或事件节点，都能够作为塑造完善个人立体形象的机会。
长假时期精心拍摄几张阖家团圆的照片，配上温暖人心的文字，分享在自己的社交媒介账号里，既能毫没违和感的在客户眼里加深良好印象，又能为自己“完整”“可信”的名人形象添砖加瓦。尤其针对B端外贸业务员来讲，全世界最大的职场社交平台领英是一个应该亦必要认真对待和长时间经营的方向，它会给你带来超乎想象的连续价值... 最后务必要记住在春节时期，虽然国内放假，但国外客户仍可能在工作，且3月是海外采购高峰，因此呢提前催单、保持通讯畅通非常要紧。祝大众在春节前后都能一举拿下大客户大订单！
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发表于 2024-7-7 22:12:41