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针对TikTok直播而言，直播过程中主播与主播的话术是非常重要的一环，主播的语速、规律、语音语调、口音等等都会对直播间导致大的影响，同期主播话术的运用在很大程度上能够拉近与观众的距离，针对直播间观众的观看、留存、下单以及连续关注直播起着非常大的功效。
这里基本上，标准话术的运用既能够使新手主播快速认识各直播环节与观众的沟通技巧，又能够让主播在“标准”的基本上按照自己习惯、商品特性等做出个性化的修改，从而更好地实现商品宣传、观众互动和业绩提高！本文将从以下几个话术为大众分享直播干货！
1，开场/欢迎话术
2，互动/宣传话术
3，带货话术
以下话说来自真实直播间的话术整理总结，英文部分共主播参考借鉴，详细还需视状况而定！
1、开场话术
1.名叫作开场类
欢迎XX进入直播间，这个名字特别有意思…你的名字有什么故事吗?
Hi my dear new friends, how are you guys?
Hi XXX. welcome, how are you?
Hi XXX, where are you from? I love your beautiful name!
2.专题开场类
欢迎XX进入直播间，我近期经常用XX制品，你用过吗?
Welcome to my livestream. bargain today!
Welcome to my live today! Ive personally used this product recently. Anyone who uses it can sharecomments with us?
3.内容开场类
欢迎XX进入直播间，今天要给大众介绍的是XXX的技巧，感兴趣的记得点个关注!
Welcome to my livestream. today I will show you the.. dont forget follow me so that you can find meagain!
For friends who are interested in my livestream, press the "follow" to find me easierHi new friends, 60% off today, very good price! Dont miss this chance!
4、互动开场类
欢迎XX进入直播间，直播间的伴侣们，倘若是第1次刷到咱们直播间的新粉，请扣"1”，倘若是老粉，请扣“2”
Welcome ! My new friends!
Oh dear, you look new here, welcome to be my friends!
Hi there, anyone who is new in my livestream? Please press "1" to let me see you Ok?
Hi my old friends! Please press "2" to let me know you are here Ok?
2、互动宣传话术
这类话术核心是让观众对直播间和制品有初步、简单的认识与记忆点，同期营造氛围，提高购买欲望。
1.强调直播时间段
适用于有规律直播时间的直播间，可加强粉丝粘性
感谢在我直播间停留的朋友们，咱们直播时间是夜晚6点到12点，大众记得点点关注，记得每日准时来看~
Thank you for staying in my live broadcast room friends, our live time is from 6 p.m. to 12 p.m., everyone remember to pay attention, remember to watch on time every day ~
2.宣传直播内容
能够用最短的时间让新粉对直播间有一个大概的认识)"欢迎来到我直播间，我的名字是XX，我每日会给大众分享各样各样的家居好物，记得关注我，让咱们的生活更加容易愉悦”
可用最短时间让新粉对直播间有所认识
欢迎来到直播间，我叫xx，我会给大众分享各样居家好物，记得关注！
Welcome to the broadcast room, my name is xx, I will give you to share a variety of home good things, remember to pay attention!
3.宣传直播商品特点
这个商品简约、大气，爱好吗？咱们家都是高端商品！
This product is simple and elegant. Do you like it? Our house is high-end goods!
4、发问式互动话术
提问能够让观众有一个与你互动的理由)刚才给大众分享的穿搭小技巧大众学会了吗?““你们能听到我的声音吗?我的声音会不会体积?“这款XXX大众以前用过吗?“
提问能够让观众与你互动起来。
刚才分享给大众的技巧，学会了吗？
我的声音会不会太小？
这款制品大众用过吗？
Did you learn the trick I just shared with you?
Is my voice too small?
Have you used this product?
5.选取式话术
爱好左边制品的打1，爱好右边制品的打2
Like the number 1 of the product on the left, like the number 2 of the product on the right
6.指令式话术
刚才那个礼物，想要的把“想要”打在公屏上
刚才分享的技巧听懂的，在公屏上打出“懂了”
Anyone who wants this free gift? Send me a "want" in the comment Ok?
If youve learnt the skills, please send me a "understood" to let me know.
7.教育式话术
有些伴侣不晓得怎么下单购买，我来教你们操作，点击购物车，找到链接，点击购买，而后付款就能够了。
Some friends do not know how to place an order to buy, I will teach you to operate, click the shopping cart, find the link, click to buy, and then pay on it.
与此同期，咱们还整理了其他常用的有些互动话术，供大众在区别场景中灵活运用:
直接询问期望人群
Anyone from UK? Let me know please
More gifts from UK friends!
What time in Uk now?
回复低期望区域评论
Sorry, shop cart is not available for ID
关注话术
Follow me and ship today for you.
Follow me and more gifts for you.
点赞话术
Give me 50k likes then lets play a game, earphone as the prize!I want 100k likes, could you guys help me to get it? Please.More likes so that more viewers, help me please
分享互动
Share my livestream and more gift for you.
引导转化互动
Go to my yellow cart to check the first link.
Yellow cart, left corner, you can see all my products there.
助播协同话术
How many left?
Only 30pcs!
Do more today! A lot of new friends today!
刷礼物互动
Thank you , thank you for your roses, love you love you.
Wow XXX gives me gifts! So nice of you Lily!
3、带货话术
1.商品展示型话术
主播进行带货时，需清晰传达制品质量和运用感受，能让观众直观的感受到制品效果。例如带入场景细致的描述穿上裙子给人带来的感觉。
穿上这个裙子给人看起来有一种很温柔、特别有活力的感觉。
这种话术让人更有代入感。
Wearing this dress gives people a very gentle and energetic feeling.
2.人设信任型话术
直播带货有2大争端。
1.观众没法接触制品，只能经过描述来熟练制品。
2.直播画面只能触达听觉、视觉，卖点在嗅觉和触觉的制品很难表现。
因此呢营销这类制品时，需让主播与观众创立信任，信任是转化的基石。
a.担保型:
这款制品是我的自用款，举荐给大众
我自己亦买了
我用过，觉得非常不错因此举荐给大众。
This is also my personally used product, so that I recommend it to you guys.I have amazing using experience, and this is why I recommend it to you.
b.人设型:
给我多少钱，我亦不会举荐差的商品
我的鼻子闻过几千种香水，我只会给我直播间的家人举荐好香水
Money cannot make me lie, so that I just recommend the best product to you guys, my friends.
3.专业型话术
营销商品时，主播需经过专业方向触发，针对制品及同类制品进行讲解，并指点观众按照状况选取商品，用专业知识获取观众信任并下单。
如：3C品类带货时，倘若你对制品理解很深，那会与观众创立很强的信任感，可促进观众下单。
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发表于 2024-7-20 15:11:50
