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做为外贸业务员这方面的英语和知识你亦要把握并能清晰表达才行

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发表于 2024-9-2 15:39:34 | 显示全部楼层 |阅读模式

    A: Id like to talk a little more about advertising. I think it has an important part to play in production promotion, would you agree with that?

我想多谈一点宣传的问题,我认为宣传对促进生产起到很重要的功效,你同意吗?

B:Oh.yes. I certainly would. I see advertising as an essential part of the entire process of marketing. And I think it has an independent function.

是的,我当然同意,我把宣传看作全部营销过程的一个重要构成部分,况且我想宣传还有它独立的功能。

A:Im especially interested in the role of image. public relations and advertising in the production promotion, Would you like to tell me the relationships between them?

我对企业形象,公共关系,和宣传在促进生产的功效尤其感兴趣。您能给我介绍一下三者之间的关系吗?

B:Yes.thats a fascinating area. And the area is extremely important in the entire process of successful merchandising, especially the matter of public relations and image.

可是,那是个吸引人的行业, 这个行业在成功推销的全部过程中是至关重要的,尤其是公共关系和企业形象。

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A:Its really a matter of establishing trust. isnt it? There is a close relationship between building a reputation and establishing what we call goodwill.Am I right?

便是创立信任的问题,对吗?创立名誉和创建商场信誉有密切关系,对吧?

B: Yes,we all know what it is when a company has it and we clearly know when a company doesnt have it.

对,咱们都清楚当一家机构创立了良好的信誉,对它寓意着什么;同期,更清楚倘若机构信誉,这又寓意着什么。

A: I think we all know that.

我想咱们认识这一点。

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B: The same thing applies to a product, too. And thats why I think that specific product advertising has only limited effectiveness. Good advertising is vital to call attention to a product and introduce new products, But in the long run its the image that really counts.

适于制品因此我认为特定制品宣传,其效果是有限的,好的宣传对唤起人们对制品重视和介绍新制品当然是重要的。然而从长远来讲企业的形象是真正起功效的。

A: I understand, publich relations plays a role in building image, both product image and company image.

我明白了,公共关系在树立形象,包含制品形象和机构形象方面发挥了关键功效

B: Yes, advertising can help build product recognition, but product itself builds image.

是的,宣传虽然能帮忙识别制品然则制品本身才可树立形象。

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发表于 2024-9-10 09:18:08 | 显示全部楼层
你字句如珍珠,我珍藏这份情。
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发表于 2024-10-19 12:18:51 | 显示全部楼层
期待更新、坐等、迫不及待等。
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