成交型话术：生鲜果蔬营销话术设计与卖点提炼！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">生鲜<span style="color: black;">果蔬</span>是人们的生活刚需，消费频率比较高！果品是中国第三大农业种植产业，<span style="color: black;">亦</span>是<span style="color: black;">非常多</span><span style="color: black;">地区</span>经济发展的亮点和支柱产业，市场前景广阔。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品质，品牌生鲜<span style="color: black;">果蔬</span><span style="color: black;">作为</span>趋势，现<span style="color: black;">周期</span>，我国的农<span style="color: black;">制品</span>仍存在着损耗大、跟风种植、缺乏<span style="color: black;">营销</span><span style="color: black;">途径</span>、缺乏品牌化、食品安全<span style="color: black;">危险</span>、最后一<span style="color: black;">千米</span>未打通等问题，从上游农业，中游冷链，以及下游零售B端等，进一步整合资源，品牌化运营！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将来</span>，农<span style="color: black;">制品</span>果业将进一步得到完善，不管是在流通环节和物流配送等。在物流方面，直接在基地完成加工生产，<span style="color: black;">同期</span>物流配送，统一品牌、统一人员、统一标识、统一运营。以需求为导向的拉动式供应链，构建全流程的闭环供应链服务体系。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">成交型话术：从“<span style="color: black;">营销</span>讲明白”到“客户听得懂”的<span style="color: black;">营销</span>话术，<span style="color: black;">帮忙</span>生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>人员快速成大单连单！</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-76e170ce9f079e29a29e1a7a94449ff5_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">公司</span>招聘不到优秀的<span style="color: black;">营销</span>人才</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（优秀的<span style="color: black;">营销</span>不愿来，普通<span style="color: black;">营销</span>的干不了）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">营销</span>动力不强</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（1.<span style="color: black;">营销</span>看不到<span style="color: black;">期盼</span>，<span style="color: black;">无</span><span style="color: black;">能手</span>标杆<span style="color: black;">营销</span>；2.<span style="color: black;">营销</span>小富即安型；3.<span style="color: black;">营销</span>混保底型）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、<span style="color: black;">营销</span><span style="color: black;">无</span>探寻到顾客的真正需求，<span style="color: black;">营销</span>话术和思路<span style="color: black;">无</span>运用的<span style="color: black;">实质</span><span style="color: black;">营销</span><span style="color: black;">其中</span>，<span style="color: black;">营销</span>和顾客沟通不到位，成交难，业绩差。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、</span>生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术<span style="color: black;">运用</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你的<span style="color: black;">制品</span>是什么不<span style="color: black;">要紧</span>、<span style="color: black;">要紧</span>的是客户认为你的<span style="color: black;">制品</span>是什么！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、从讲“<span style="color: black;">制品</span>卖点”到“客户场景”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、从讲“<span style="color: black;">咱们</span>多牛”到“客户价值”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、从“<span style="color: black;">咱们</span><span style="color: black;">始终</span>讲”到“客户参与”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、从“<span style="color: black;">营销</span>讲明白”到“客户听明白”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、从“<span style="color: black;">诠释</span>客户疑问”到“重建客户价值”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">营销</span>不是让你滔滔<span style="color: black;">不停</span>，口若悬河，销售话术是<span style="color: black;">按照</span><span style="color: black;">营销</span>流程，客户购买需求，<span style="color: black;">制品</span>卖点融合来讲。<span style="color: black;">营销</span>只是替客户购买<span style="color: black;">制品</span>时节约时间，节约金钱，<span style="color: black;">帮助</span>顾客决策。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic4.zhimg.com/80/v2-fe3c505ee619df24a8cdf9309221f7bf_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、</span>生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计/提炼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户是为了自己的<span style="color: black;">原由</span>而购买、不是为了你的理由而购买！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、说明白：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、听得懂：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、记得住：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、价值感：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、画面感：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、百问百答：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术提炼</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">话术的提炼是为<span style="color: black;">加强</span><span style="color: black;">营销</span>的成交率，并且大批量的复制<span style="color: black;">营销</span>人员，让<span style="color: black;">营销</span>人员在面对客户时正确的说话，减少失败！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、</span>生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计核心</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户是自己说服自己购买、<span style="color: black;">营销</span>只是引导着客户体验！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计：结构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计：<span style="color: black;">规律</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、场景：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、案例：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、成交：生鲜<span style="color: black;">果蔬</span><span style="color: black;">营销</span>话术设计</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic2.zhimg.com/80/v2-e7b7d4864a18ac05b468bf917d0390cd_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、</span>生鲜<span style="color: black;">果蔬</span>卖点提炼流程</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">客户听得懂的卖点，客户能接受的卖点；客户认同的利益，有竞争差异化的卖点！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、确定<span style="color: black;">目的</span>客户</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、分析<span style="color: black;">机构</span><span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、提炼<span style="color: black;">制品</span><span style="color: black;">优良</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、区别竞争对手</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、塑造差异价值</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、呈现价值画面</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>同质化太严重了，<span style="color: black;">制品</span>工艺和质量基本<span style="color: black;">同样</span>，这就<span style="color: black;">必须</span>提炼和对手不<span style="color: black;">同样</span>的卖点，<span style="color: black;">便是</span>差异化。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、</span>生鲜<span style="color: black;">果蔬</span>卖点需求<span style="color: black;">归类</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以市场为导向，以用户需求为中心；以客户价值为中心，而不是以<span style="color: black;">制品</span>为中心。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、<span style="color: black;">机构</span>卖点设计</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、<span style="color: black;">制品</span>卖点框架</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3、客户精神需求</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4、客户价值卖点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5、差异化的卖点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6、竞争性的卖点</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://pic1.zhimg.com/80/v2-03a2aa15f243972034948399cbcc2e00_720w.webp" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公司</span>以前有<span style="color: black;">制品</span>的统一<span style="color: black;">营销</span>话术，<span style="color: black;">然则</span>专业知识比较多</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">只能靠死记硬背，<span style="color: black;">况且</span><span style="color: black;">每一个</span>人的理解不<span style="color: black;">同样</span>。</p><span style="color: black;">制品</span>卖点<span style="color: black;">非常多</span>，<span style="color: black;">怎样</span>将卖点转化成话术。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">标杆营销商学院<span style="color: black;">开发</span>：《年度营销新增长》《<span style="color: black;">营销</span>体系顶层设计》《连锁总部店长复制手册》《<span style="color: black;">营销</span>讲师培训》《店长讲师训练》《连锁总部<span style="color: black;">营销</span>体系》《标杆<span style="color: black;">营销</span>经验萃取复制》《标杆店长经验萃取复制》《连锁将帅增长官》《赋能型<span style="color: black;">营销</span>教练》《大客户<span style="color: black;">营销</span>策略》《大客户拜访》《门店新拓客引流》《<span style="color: black;">营销</span>话术提炼设计》《客户购买<span style="color: black;">规律</span>及心理学》《利润型店长》《连锁<span style="color: black;">公司</span>商学院》</p>
太棒了、厉害、为你打call、点赞、非常精彩等。 感谢您的精彩评论，为我带来了新的思考角度。 “NB”（牛×的缩写，表示叹为观止）
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