搜索推广丨百度关键词新匹配方式详解
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZxBXwbR3qrDdsFZGGMXJvia9yJiaqR3iar2Vn2svjOj3eRgicBicW8eWFezazpIDBvGkhlKtcvtseSszxw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">作者丨竞价<span style="color: black;">兴趣</span>者@辉哥</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">排版丨竞价<span style="color: black;">兴趣</span>者@辉哥</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">校验丨竞价<span style="color: black;">兴趣</span>者@辉哥助手</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">字数丨6524</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阅读时长丨约15分钟</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">9月份的时候，百度搜索对<span style="color: black;">重要</span>词的匹配模式进行了更新，将原来的3+1匹配模式整合为<span style="color: black;">3种<span style="color: black;">重要</span>词匹配模式</span>，至于匹配后的效果，<span style="color: black;">仅有</span>各位童鞋<span style="color: black;">运用</span>过后<span style="color: black;">才可</span><span style="color: black;">晓得</span>，<span style="color: black;">不外</span>从<span style="color: black;">日前</span>越来越趋于自动化的<span style="color: black;">状况</span>下，匹配精细度应该会比之前好<span style="color: black;">有些</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">升级前<span style="color: black;">重要</span>词的匹配模式为精确匹配、短语匹配、智能匹配-核心词（系统识别<span style="color: black;">或</span>童鞋手动圈定核心短词）、<span style="color: black;">智能匹配（原智能匹配-宽泛分支）；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">升级后<span style="color: black;">重要</span>词匹配模式变为<strong style="color: blue;">精确匹配</strong>、<strong style="color: blue;">短语匹配</strong>、<strong style="color: blue;">智能匹配</strong>（系统识别或童鞋手动圈定核心词）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这次</span>升级将</span><span style="color: black;">智能匹配（原智能匹配-宽泛分支）</span><span style="color: black;">下线了。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">官方给出的升级说明：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1.流量更<span style="color: black;">关联</span>：</span><span style="color: black;">智能匹配<span style="color: black;">所有</span>升级为智能匹配（核心词），自2020年9月起，匹配模式为 “智能匹配”的<span style="color: black;">重要</span>词，线上<span style="color: black;">实质</span>触发匹配模式已<span style="color: black;">所有</span>切换为“智能匹配-核心词”，已等同于匹配模式设置为 “智能匹配-核心词”<span style="color: black;">状况</span>下由系统自动圈词的投放效果，<span style="color: black;">保证</span>流量<span style="color: black;">关联</span>性；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.规则更清晰：</span><span style="color: black;">“智</span><span style="color: black;">能匹配”和“智能匹配-核心词”，整合为一种表达，支持手动圈选核心词，在不圈选核心词<span style="color: black;">状况</span>下，由系统识别核心词，统<span style="color: black;">必定</span>义更简明清晰；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3.管理更<span style="color: black;">有效</span>：</span><span style="color: black;">三种匹配方式，便于<span style="color: black;">按照</span>匹配规则层级精细化优化，API和推广助手<span style="color: black;">同期</span>升级，管理<span style="color: black;">重要</span>词和<span style="color: black;">连续</span>调优更<span style="color: black;">有效</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一.</span></strong><strong style="color: blue;"><span style="color: black;">搜索推广<span style="color: black;">重要</span>词<span style="color: black;">3种</span>匹配模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1 <span style="color: black;">重要</span>词匹配的层级<span style="color: black;">包括</span>关系</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词设置为精确匹配，可被精确触发；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词设置为短语匹配，可被精确触发，短语触发；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词设置为智能匹配，可被精确触发，短语触发和智能触发；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2 新匹配模式的定义</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3F4csV2ibadfIo8hyzHx0ia4UyKmkErvXVs9mB9sELT4owXpXBcOUSricZg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">智能匹配：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在提交<span style="color: black;">重要</span>词上，<span style="color: black;">能够</span><span style="color: black;">手动圈选</span>核心词，<span style="color: black;">倘若</span>不进行手动圈选，系统会<span style="color: black;">自动圈出</span>核心词；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">核心词（不长于5个汉字）或同义变体</span><span style="color: black;">会<span style="color: black;">包括</span>在搜索词流量中，<span style="color: black;">帮忙</span>触达核心意图<span style="color: black;">关联</span>的<span style="color: black;">海量</span>潜在客户；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：智能匹配，投放能力为原“智能匹配-核心词”, <span style="color: black;">这次</span>整合升级不影响投放效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">短语匹配：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提交的<span style="color: black;">重要</span>词或<span style="color: black;">重要</span>词的同义变体（<span style="color: black;">包含</span>同义的词语<span style="color: black;">次序</span>变换），会被<span style="color: black;">整体<span style="color: black;">包括</span></span>在用户搜索词中，<span style="color: black;">帮忙</span>重点竞争整体<span style="color: black;">包括</span><span style="color: black;">重要</span>词的<span style="color: black;">目的</span>流量；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">精确匹配：</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提交的<span style="color: black;">重要</span>词及<span style="color: black;">重要</span>词的同义变体，会与用户的搜索保持<span style="color: black;">整体精确一致</span>，<span style="color: black;">帮忙</span>精确竞争<span style="color: black;">目的</span>流量；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">二.</span></strong><strong style="color: blue;"><span style="color: black;">新匹配模式详解及示例</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1 精确匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定义：</span><span style="color: black;">提交的<span style="color: black;">重要</span>词及<span style="color: black;">重要</span>词的同义变体，会与用户的搜索保持整体精确一致，<span style="color: black;">帮忙</span>精确竞争<span style="color: black;">目的</span>流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">示例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FCFhYMx5q1hC7cHycuKkgdZL5VyTRndbJYEJkQJPvdx2mZSibx4zicdyw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2 短语匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定义：</span><span style="color: black;">提交的<span style="color: black;">重要</span>词或<span style="color: black;">重要</span>词的同义变体（<span style="color: black;">包含</span>同义的词语<span style="color: black;">次序</span>变换），会被整体语义<span style="color: black;">包括</span>在搜索词中，<span style="color: black;">帮忙</span>重点竞争<span style="color: black;">整体<span style="color: black;">包括</span></span><span style="color: black;">重要</span>词的<span style="color: black;">目的</span>流量。<span style="color: black;">倘若</span>系统识别出<span style="color: black;">重要</span>词的类目<span style="color: black;">能够</span><span style="color: black;">包括</span>搜索词，<span style="color: black;">亦</span>能<span style="color: black;">得到</span>展现机会。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">示例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FvaenkNavgVX0wKyc2iaeRuYumjFVklyqaLjnhc2CQgDxTsmcLo2pB3A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3 智能匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">定义：</span><span style="color: black;">在提交<span style="color: black;">重要</span>词上，<span style="color: black;">能够</span><span style="color: black;">手动圈选</span>核心词，<span style="color: black;">倘若</span>不进行手动圈选，系统会自动圈出核心词；<span style="color: black;">核心词（不长于5个汉字）或同义变体</span>会<span style="color: black;">包括</span>在搜索词流量中，<span style="color: black;">帮忙</span>触达核心意图<span style="color: black;">关联</span>的<span style="color: black;">海量</span>潜在客户；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">示例：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FTgwtoVZatSst7e73sSfmtQF439lOj2Uia8D5d0Gj7nuLNbfnSdfmzAQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.4 匹配模式定义汇总一览</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FMiabM434k9AZbX2Ltjib9UwFh2yFAXppTic3OribLThfiaQDfia1dDS1XMcA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三.</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重要</span>词匹配的<span style="color: black;">关联</span><span style="color: black;">运用</span>操作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.1 百度营销-搜索推广投放平台：新建<span style="color: black;">重要</span>词时<span style="color: black;">选取</span>匹配模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FUoibJ9TVJUM7sChLJM3ibOiaMfQZDhkQG3eGIE5XnvfONlTgS6fSCcibQQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">匹配模式：</span><span style="color: black;">整合后，匹配模式仅3种：精确匹配、短语匹配和智能匹配</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能匹配：</span><span style="color: black;">在<span style="color: black;">重要</span>词中，<span style="color: black;">能够</span><span style="color: black;">经过</span>大括号{ } 的形式手动圈定核心词</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：一个<span style="color: black;">重要</span>词只能圈选一个核心词，<span style="color: black;">同期</span><span style="color: black;">需求</span>核心词长度不超过5个汉字（建议核心词字数不超过4个汉字，<span style="color: black;">以避免</span>匹配流量过少）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：智能匹配的圈词<span style="color: black;">办法</span>与原“智能匹配-核心词”完全相同</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.2百度营销客户端：新建<span style="color: black;">重要</span>词时<span style="color: black;">选取</span>匹配模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FEOaG3I4bgH0IoBmmlwlJSSbyx9tApvnBKZ9sXXEr6POuPI7ibszKgUg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">匹配模式：</span><span style="color: black;">整合后，匹配模式仅3种：精确匹配、短语匹配和智能匹配</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能匹配：</span><span style="color: black;">在<span style="color: black;">重要</span>词中，<span style="color: black;">能够</span><span style="color: black;">经过</span>大括号{ } 的形式手动圈定核心词</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重视</span>：一个<span style="color: black;">重要</span>词只能圈选一个核心词，<span style="color: black;">同期</span><span style="color: black;">需求</span>核心词长度不超过5个汉字（<span style="color: black;">意见</span>核心词字数不超过4个汉字，<span style="color: black;">以避免</span>匹配流量过少）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：智能匹配的圈词<span style="color: black;">办法</span>与原“智能匹配-核心词”完全相同</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.3百度营销-搜索推广：修改<span style="color: black;">重要</span>词匹配模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FTlceExickhibKwsL0dnlVnqibTptsxCWnd6AJ3MUGYhBoX4urFh61IyQg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.4 百度营销客户端和百度营销APP：修改<span style="color: black;">重要</span>词匹配模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FofyoMwW9w1V3RZqLmA6d2623TUoF4jgqMSSUw76LuFGu65AUo9OAJw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.5 搜索词报告—查看细分触发模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">报告入口：</span><span style="color: black;">百度营销- 搜索推广>数据报告>定向报告> 搜索词报告</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FWkDyQ0C6mAicgdQC27xZwDMa7qgTgn8y7HQdjvvHpyOPdqQx4DvuROA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1) 在搜索词报告中，<span style="color: black;">能够</span>点击“自定义列”添加“触发模式”选项，在触发模式列<span style="color: black;">能够</span>看到搜索词是有哪种匹配方式触发的；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2) 整合上线后，触发模式选项中“智能匹配”和“智能匹配-核心词”统一合并为“智能匹配”；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3) 搜索词的触发模式选项中“智能匹配”和“智能匹配-核心词”统一合并为“智能匹配”，<span style="color: black;">重要</span>词的匹配模式和搜索词的触发模式将<span style="color: black;">仅有</span>“智能匹配”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：<span style="color: black;">因为</span>近两年<span style="color: black;">败兴</span>，触发模式为“智能匹配”的流量<span style="color: black;">已然</span>极为<span style="color: black;">稀疏</span>， 2020年9月以后，触发模式“智能匹配”<span style="color: black;">实质</span>已完全下线不产生流量，<span style="color: black;">因此</span>搜索词报告中，<span style="color: black;">再也不</span>对“智能匹配”和“智能匹配-核心词”两种触发流量予以区别。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.6 搜索词报告中的触发模式和匹配模式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">匹配模式是设置的<span style="color: black;">重要</span>词匹配方式；触发模式是搜索词<span style="color: black;">实质</span>触发的匹配模式，<span style="color: black;">因为</span><span style="color: black;">重要</span>词匹配的层级<span style="color: black;">包括</span>关系，<span style="color: black;">重要</span>词设置了短语匹配<span style="color: black;">能够</span>短语触发，<span style="color: black;">亦</span><span style="color: black;">能够</span>精确触发；<span style="color: black;">重要</span>词设置了智能匹配，则<span style="color: black;">能够</span>精确、短语、智能触发；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">四.</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">重要</span>词匹配、否定<span style="color: black;">重要</span>词、匹配和出价<span style="color: black;">协同</span>的运用<span style="color: black;">意见</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1 搜索词报告触发模式的<span style="color: black;">运用</span>技巧</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">知识点：</span><span style="color: black;"><span style="color: black;">重要</span>词每次触发有且仅会<span style="color: black;">经过</span>1种模式触发搜索词，<span style="color: black;">然则</span>在一段时间内，<span style="color: black;">重要</span>词可能被多种模式触发。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">运用</span>技巧：</span><span style="color: black;"> 在搜索词报告的【触发模式】列头，<span style="color: black;">倘若</span><span style="color: black;">同期</span>勾选多个选项，<span style="color: black;">那样</span>搜索词报告筛选结果中，会将选中的多种触发模式的数据<span style="color: black;">所有</span><span style="color: black;">陈列</span>出来。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例说明：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如下方截图，触发模式<span style="color: black;">同期</span>勾选“精确”和“短语”，搜索词结果会将精确触发与短语触发的数据<span style="color: black;">所有</span><span style="color: black;">陈列</span>出来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FwCVZ6xbN9ShhHRdB7PHMOCwOBA4Y1MQacibibkCUXMvCdOALRa8e7NfQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2 <span style="color: black;">重要</span>词匹配和搜索推广的其它定向方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词定向<span style="color: black;">能够</span>和否定<span style="color: black;">重要</span>词、人群投放、定向调控开关<span style="color: black;">协同</span><span style="color: black;">运用</span>，实现精细化的定向调控结果；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对<span style="color: black;">重要</span>词限制太严可能会<span style="color: black;">引起</span>流量受限，在oCPC二阶已<span style="color: black;">掌控</span>转化成本的<span style="color: black;">状况</span>下，<span style="color: black;">意见</span><span style="color: black;">运用</span><span style="color: black;"><span style="color: black;">尽可能</span>宽泛的<span style="color: black;">重要</span>词和定向方式并保持扩量开关开启</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.2.1</span></strong><strong style="color: blue;"><span style="color: black;">定向扩展 -- <span style="color: black;">重要</span>词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">重要</span>词规划师<span style="color: black;">工具</span></span><span style="color: black;">和<span style="color: black;">优化中心-添加<span style="color: black;">重要</span>词</span>，可快速找到和当前推广业务<span style="color: black;">关联</span>、和推广落地页<span style="color: black;">关联</span>、近期行业热搜<span style="color: black;">重要</span>词等，<span style="color: black;">能够</span><span style="color: black;">运用</span>这些<span style="color: black;">重要</span>词<span style="color: black;">举荐</span><span style="color: black;">制品</span>，以及关注搜索词报告、观星盘行业流量洞察等<span style="color: black;">工具</span>，<span style="color: black;">认识</span>搜索用户需求趋势，更新<span style="color: black;">重要</span>词投放，<span style="color: black;">持续</span>优化投放效果。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.2.2</span></strong><strong style="color: blue;"><span style="color: black;">定向“扩量”开关</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">匹配智选</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拓展匹配：</span><span style="color: black;">智能分析用户历史<span style="color: black;">行径</span>、兴趣意图，当用户<span style="color: black;">拥有</span><span style="color: black;">知道</span>转化预期时，将<span style="color: black;">重要</span>词的匹配方式动态拓展至“智能匹配”，流量拓展方式较为保守。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自动扩量（仅oCPC二阶）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">保成本自动扩量：</span><span style="color: black;">在符合<span style="color: black;">目的</span>转化成本的前提下，除了“匹配智选”的扩量能力，进一步将<span style="color: black;">宣传</span>投放给<span style="color: black;">更加多</span>适合转化的<span style="color: black;">目的</span>用户，流量拓展方式较为<span style="color: black;">平衡</span>；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.2.3</span></strong><strong style="color: blue;"><span style="color: black;">搜索意图地域词开关</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索意图地域词拓展</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开关启用后，当用户的搜索词中含有可识别的地域词与所设置的推广地域一致时<span style="color: black;">亦</span>可能会展现推广内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子：</span><span style="color: black;">访客在北京搜索了上海旅馆，而上海又为账户设置的投放地域，此时，投放的内容<span style="color: black;">亦</span>可能被展示给访客，虽然，该访客并未在上海。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索意图地域词排除</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开关启用后，当用户的搜索词中含有可识别的地域词与所设置的推广地域不一致时，不会展现推广内容，即使该搜索用户<span style="color: black;">位置于</span>所设置的推广地域中；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">举个例子：</span><span style="color: black;">访客在重庆搜索了天津火锅加盟，虽然重庆为账户设置的投放地域，但该推广内容仍不会被展现给访客。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.2.4</span></strong><strong style="color: blue;"><span style="color: black;">其它定向方式 – 商品目录</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品目录（单独计划）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">海量商品推广适合<span style="color: black;">运用</span>搜索动态商品<span style="color: black;">宣传</span>，<span style="color: black;">运用</span>商品目录营销<span style="color: black;">目的</span>搭建推广计划，<span style="color: black;">经过</span>商品目录海量<span style="color: black;">精细</span>投放。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.2.5</span></strong><strong style="color: blue;"><span style="color: black;">定向的精细化调控 - 人群投放</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对<span style="color: black;">区别</span>的人群特点，<span style="color: black;">经过</span>出价系数<span style="color: black;">调节</span>，<span style="color: black;">加强</span>对<span style="color: black;">目的</span>人群的<span style="color: black;">宣传</span>展现机会，精细优化投放效果。可<span style="color: black;">运用</span><span style="color: black;">基本</span>属性、APP<span style="color: black;">行径</span>、商圈和观星盘自定义人群；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4.2.6</span></strong><strong style="color: blue;"><span style="color: black;">定向的精细化调控 - 否定<span style="color: black;">重要</span>词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">设置否定<span style="color: black;">重要</span>词，避免用户在搜索相应字词时触发<span style="color: black;">宣传</span>进行展示，百度搜索推广<span style="color: black;">供给</span><span style="color: black;">精确否定<span style="color: black;">重要</span>词</span>和<span style="color: black;">短语否定<span style="color: black;">重要</span>词</span>两种模式。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3 点击出价模式下的匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击出价模式：</span><span style="color: black;"><span style="color: black;">也</span><span style="color: black;">叫作</span>CPC出价模式。即，不<span style="color: black;">运用</span>转化预估模型，<span style="color: black;">知道</span>为<span style="color: black;">每一个</span><span style="color: black;">重要</span>词设置出价。在点击出价模式下，<span style="color: black;">重要</span>词的计费价格不会超过点击出价。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">匹配模式在点击出价模式时的<span style="color: black;">功效</span>：</span><span style="color: black;"><span style="color: black;">重要</span>词的匹配模式决定了<span style="color: black;">重要</span>词<span style="color: black;">能够</span>被<span style="color: black;">那些</span>搜索词触发，结合<span style="color: black;">重要</span>词出价，</span><span style="color: black;">直接实现调控投放和优化成本的目的</span><span style="color: black;">。<span style="color: black;">同期</span>观察<span style="color: black;">每一个</span><span style="color: black;">重要</span>词的数据表现，针对性地优化质量度（含创意<span style="color: black;">关联</span>性和落地页体验），是<span style="color: black;">提高</span>投放竞争力<span style="color: black;">要紧</span>途径。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/jLlHFZm1rZwld1Iqumrd5eRocTy1bc3FpAftOS9zZtFOXqePppcgAAnCsiakZl5ticWngqd12ibMs2qdBA7eje9icg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">精细</span>流量高出价：</span><span style="color: black;"><span style="color: black;">针对</span>业务强<span style="color: black;">关联</span>高且转化好的词（如，品牌词、<span style="color: black;">制品</span>词、设备词）对精确匹配<span style="color: black;">重要</span>词请参考<span style="color: black;">指点</span>价，保持出价对上方位<span style="color: black;">宣传</span>有足够竞争力，在成本<span style="color: black;">准许</span><span style="color: black;">状况</span>下<span style="color: black;">把握</span>住尽可能多的重点流量，<span style="color: black;">经过</span>将<span style="color: black;">宣传</span><span style="color: black;">精细</span>投放给<span style="color: black;">目的</span>客户群体<span style="color: black;">得到</span><span style="color: black;">更加多</span>转化。<span style="color: black;">定时</span><span style="color: black;">检测</span>更换重点<span style="color: black;">重要</span>词，对核心流量做好把控；</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">短语流量调控：</span><span style="color: black;">与核心流量<span style="color: black;">关联</span><span style="color: black;">同期</span>有探索空间的词设置为短语匹配（<span style="color: black;">例如</span>教育类“英语培训”等），<span style="color: black;">能够</span>探索到整体<span style="color: black;">守护</span>的多样化搜索流量，略调低出价<span style="color: black;">持续</span>观察。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能低价拓流：</span><span style="color: black;"><span style="color: black;">运用</span>较宽泛的匹配方式<span style="color: black;">发掘</span><span style="color: black;">更加多</span>的流量。<span style="color: black;">针对</span>转化好的词进行提取，转变为<span style="color: black;">精细</span>匹配投放。将长尾词设置为智能匹配，进行<span style="color: black;">关联</span>流量探索，匹配和匹配之间形成价格落差，<span style="color: black;">保准</span>竞得重点流量的<span style="color: black;">同期</span><span style="color: black;">持续</span>挖掘新流量。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：出价可参考<span style="color: black;">指点</span>价，系统<span style="color: black;">供给</span>的<span style="color: black;">指点</span>价是精确触发情况下的上方位参考出价，<span style="color: black;">倘若</span>对短语和智能匹配<span style="color: black;">运用</span>，可酌情调低<span style="color: black;">重要</span>词出价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">分匹配出价系数功能，已不适应匹配和出价策略<span style="color: black;">状况</span>，造<span style="color: black;">成为了</span>匹配触发模式的混乱，给客户带来优化和管理上的困难，已在2021年1月下线。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4 自动出价策略下的<span style="color: black;">重要</span>词匹配</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">自动出价策略和智能竞价投放：</span><span style="color: black;">自动出价策略会<span style="color: black;">按照</span>设置，系统自动<span style="color: black;">按照</span><span style="color: black;">宣传</span>达成<span style="color: black;">目的</span>可能性，动态为<span style="color: black;">宣传</span>设置出价。搜索推广<span style="color: black;">供给</span>两种类型的自动出价策略。其中，基于转化模型的oCPC出价策略，是一种<span style="color: black;">高级智能竞价</span>投放模式，实现了精细化的智能成本调控，使搜索推广更为可控和<span style="color: black;">有效</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">智能竞价投放：</span><span style="color: black;">对<span style="color: black;">重要</span>词限制太严可能会<span style="color: black;">引起</span>流量受限，在智能竞价投放策略下（oCPC二阶），出价被系统完全托管，请采用尽可能宽泛的<span style="color: black;">重要</span>词以及定向方式，保持扩量开关开启，以便<span style="color: black;">得到</span>充分的转化量。智能竞价投放<span style="color: black;">状况</span>下，<span style="color: black;">重要</span>词匹配模式依然发挥其投放定向<span style="color: black;">功效</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">CPC自动出价策略和oCPC中的点击出价系数策略，依然会参考<span style="color: black;">重要</span>词的点击出价，<span style="color: black;">因此呢</span>在这些出价<span style="color: black;">状况</span>下，<span style="color: black;">重要</span>词匹配模式<span style="color: black;">协同</span>原始设置的点击出价，依然起到了定向和竞价结合的流量调控<span style="color: black;">功效</span>。<span style="color: black;">能够</span>参考上文中点击出价模式下的<span style="color: black;">重要</span>词匹配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">匹配模式在自动出价策略时的<span style="color: black;">功效</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词的匹配模式决定了<span style="color: black;">重要</span>词<span style="color: black;">能够</span>被<span style="color: black;">那些</span>搜索词触发，<span style="color: black;">能够</span><span style="color: black;">掌控</span>流量触达的精确度，观察<span style="color: black;">每一个</span><span style="color: black;">重要</span>词带来的流量<span style="color: black;">状况</span>，<span style="color: black;">能够</span>洞察到搜索用户需求的变化，并能够有针对性地优化创意<span style="color: black;">关联</span>性和落地页体验，对<span style="color: black;">提高</span>转化有<span style="color: black;">要紧</span><span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">PS：<span style="color: black;">没</span>论使用哪种出价策略，<span style="color: black;">运用</span>较宽泛的<span style="color: black;">重要</span>词（<span style="color: black;">没</span>论哪种匹配类型），都有助于<span style="color: black;">设备</span>学习技术<span style="color: black;">更易</span>找到<span style="color: black;">目的</span>用户，<span style="color: black;">连续</span>优化投放效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">五.</span></strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">平常</span>问题</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.1关于2021年1月的整合（原3+1种匹配->3种匹配）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">匹配整合后，账户中<span style="color: black;">所有</span><span style="color: black;">重要</span>词的匹配模式<span style="color: black;">怎样</span>改变？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">账户中匹配模式为【智能匹配-核心词】和【智能匹配】的<span style="color: black;">重要</span>词，<span style="color: black;">所有</span>通过系统自动切换为【智能匹配】（*支持圈选核心词）；匹配模式为【精确匹配】和【短语匹配】的<span style="color: black;">重要</span>词不受任何影响，<span style="color: black;">详细</span>切换关系参考下图：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">匹配整合后，原匹配模式为“智能匹配-核心词”的<span style="color: black;">重要</span>词，功能和投放效果会<span style="color: black;">怎样</span>变化？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">整合后<span style="color: black;">重要</span>词的匹配模式将<span style="color: black;">表示</span>为“智能匹配”，<span style="color: black;">倘若</span><span style="color: black;">重要</span>词上有圈选短词则继续生效，<span style="color: black;">倘若</span><span style="color: black;">无</span>，平台仍支持客户手动或系统自动进行圈词，圈词能力保持不变；<span style="color: black;">因为</span>触发规则保持不变，<span style="color: black;">这次</span>整合不会影响原“智能匹配-核心词”<span style="color: black;">重要</span>词的投放效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.2关于智能匹配和核心词<span style="color: black;">运用</span>方式</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">智能匹配的核心词<span style="color: black;">怎样</span><span style="color: black;">运用</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">智能匹配的核心词<span style="color: black;">包含</span>两种形态：<span style="color: black;"><span style="color: black;">第1</span>种是手动圈选核心短词</span>，即在<span style="color: black;">重要</span>词字面上以{ }大括号圈出，<span style="color: black;">那样</span>这个核心短词<span style="color: black;">或</span>同义变体将会<span style="color: black;">包括</span>在用户搜索词<span style="color: black;">其中</span>。<span style="color: black;">第二种是不<span style="color: black;">运用</span>大括号，系统会自动判定核心词</span>。<span style="color: black;">因此呢</span><span style="color: black;">倘若</span>您<span style="color: black;">期盼</span>锚定核心词，<span style="color: black;">能够</span><span style="color: black;">运用</span><span style="color: black;">第1</span>种方式手动<span style="color: black;">运用</span>括号圈定核心词。但请<span style="color: black;">重视</span>，圈定核心词<span style="color: black;">必须</span>符合汉语词语习惯，手动圈定核心词后，<span style="color: black;">重要</span>词匹配到的流量有可能会比不手工圈选时要少<span style="color: black;">有些</span>。<span style="color: black;">因此呢</span>，<span style="color: black;">核心词不<span style="color: black;">意见</span>超过4个字符</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些<span style="color: black;">宣传</span>主习惯用{ }大括号把<span style="color: black;">全部</span><span style="color: black;">重要</span>词都<span style="color: black;">包含</span>在内，这种<span style="color: black;">状况</span>下等同于不圈选核心词。<span style="color: black;">倘若</span><span style="color: black;">必须</span>让<span style="color: black;">重要</span>词整体<span style="color: black;">包括</span>在搜索词内，<span style="color: black;">能够</span>直接<span style="color: black;">重要</span>词匹配模式改为短语匹配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.3 关于智能匹配和否定<span style="color: black;">重要</span>词、用户搜索地域识别</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精确匹配<span style="color: black;">能够</span><span style="color: black;">运用</span>否词功能吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精确匹配下<span style="color: black;">能够</span><span style="color: black;">运用</span>否词，<span style="color: black;">然则</span>有两点<span style="color: black;">必须</span><span style="color: black;">重视</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）否词设置中不<span style="color: black;">准许</span><span style="color: black;">显现</span>和精确匹配<span style="color: black;">重要</span>词的字面完全一致的否定词；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）否定词<span style="color: black;">能够</span>否定掉不想被触发的同义变体词，但否不掉与精确匹配字面一致的部分.（<span style="color: black;">例如</span>精确匹配<span style="color: black;">重要</span>词为【鲜花快递】，否词设置为短语否定【花束】，<span style="color: black;">那样</span><span style="color: black;">针对</span>搜索词【鲜花快递】将<span style="color: black;">不可</span>被否定，<span style="color: black;">针对</span>搜索词【花束快递】<span style="color: black;">能够</span>否定掉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词匹配会<span style="color: black;">思虑</span>搜索用户所在的地域信息吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户进行搜索时，默认寻找的都是<span style="color: black;">周边</span>的服务和商品，<span style="color: black;">因此呢</span>精确匹配会<span style="color: black;">思虑</span>用户所在地域信息，将<span style="color: black;">重要</span>词<span style="color: black;">宣传</span>准确匹配到有高度转化预期的本地搜索用户。例如，当<span style="color: black;">运用</span>精确匹配<span style="color: black;">重要</span>词“北京少儿舞蹈培训”投放时，一个北京的搜索用户输入搜索词“少儿舞蹈培训”，会被精确匹配触发。<span style="color: black;">能够</span><span style="color: black;">经过</span>搜索词报告查看搜索词的地域细分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">重要</span>词匹配和地域意图开关的关系?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索推广<span style="color: black;">供给</span>了搜索地域意图词开关，搜索地域意图词开关不会改变<span style="color: black;">重要</span>词的匹配方式，<span style="color: black;">运用</span>开关后会<span style="color: black;">按照</span>用户所在地域对可匹配的搜索词进行更为精细的调控。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.4 关于匹配和扩量开关</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>计划设置了oCPC出价，匹配模式会失效吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">oCPC<span style="color: black;">做为</span>一种出价策略，不论是一阶还是二阶均不会修改<span style="color: black;">重要</span>词的匹配模式。进入二阶后，oCPC自动出价策略会<span style="color: black;">按照</span>用户的转化预期，实时动态<span style="color: black;">调节</span>出价，在满足<span style="color: black;">目的</span>成本的前提下，优化投放效果。在<span style="color: black;">重要</span>词报表中，依然<span style="color: black;">能够</span>看到<span style="color: black;">重要</span>词的触发模式是符合匹配规则的。请<span style="color: black;">重视</span>，对<span style="color: black;">重要</span>词限制太严可能会<span style="color: black;">引起</span>流量受限，在<span style="color: black;">运用</span>oCPC出价策略的<span style="color: black;">状况</span>下，请采用尽可能宽泛的<span style="color: black;">重要</span>词以及定向方式，以便<span style="color: black;">得到</span>充分的转化量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>计划开启了“扩量”开关，<span style="color: black;">重要</span>词匹配模式会失效吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">：开启扩量开关不会修改<span style="color: black;">重要</span>词匹配模式，即<span style="color: black;">重要</span>词带来的流量，其触发模式仍旧<span style="color: black;">表示</span>为“精确”“短语”“智能”依然遵循匹配模式规则。扩量开关<span style="color: black;">包含</span>不<span style="color: black;">运用</span>、匹配智选、自动扩量三个档位，启用开关会带来流量增量，其中“匹配智选”档位在任何出价状态下均可生效，当用户<span style="color: black;">拥有</span><span style="color: black;">知道</span>转化预期时，将<span style="color: black;">重要</span>词的匹配方式动态拓展至“智能匹配”，在<span style="color: black;">重要</span>词/搜索词报表中触发模式为“扩量-匹配智选”；“自动扩量”档位仅在oCPC二阶生效，自动扩量档位在“匹配智选”以外的新增流量，在<span style="color: black;">重要</span>词/ 搜索词报表中触发模式为“扩量-自动扩量”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.5 关于匹配不符合预期的反馈</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">是不是</span>有必要在单元中添加<span style="color: black;">非常多</span>非常<span style="color: black;">类似</span>的<span style="color: black;">重要</span>词?</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不<span style="color: black;">意见</span>在同一个单元添加非常<span style="color: black;">类似</span>的<span style="color: black;">重要</span>字（例如“蓝色保时捷”和“保时捷蓝色”），<span style="color: black;">没</span>论<span style="color: black;">运用</span>哪种匹配模式，系统都会将将“蓝色保时捷”和“保时捷蓝色”这两个<span style="color: black;">重要</span>字识别精确同义，在<span style="color: black;">实质</span><span style="color: black;">宣传</span>投放中，<span style="color: black;">宣传</span>竞争力较高的那个会胜出展现（<span style="color: black;">宣传</span>竞争力=出价*质量度，在oCPC二阶<span style="color: black;">状况</span>下，系统会<span style="color: black;">按照</span>预估转化率和<span style="color: black;">目的</span>转化成本来动态设<span style="color: black;">选定</span>击出价）。<span style="color: black;">因为</span><span style="color: black;">日前</span>的精确匹配<span style="color: black;">重要</span>词<span style="color: black;">亦</span>能覆盖精确同义变体，<span style="color: black;">倘若</span>在搜索词报告中<span style="color: black;">已然</span><span style="color: black;">能够</span>看到精确触发的同义变体，</span><span style="color: black;">除非<span style="color: black;">期盼</span>将对这个精确同义变体词<span style="color: black;">加强</span>出价以及针对性地优化创意和落地页<span style="color: black;">关联</span>性，</span><span style="color: black;"><span style="color: black;">通常</span><span style="color: black;">状况</span>下<span style="color: black;">没</span>需再添加到同一单元下。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">搜索词报告中的搜索词“反馈”按钮<span style="color: black;">怎样</span><span style="color: black;">运用</span>，有什么<span style="color: black;">功效</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将设置的<span style="color: black;">重要</span>词匹配到合适的搜索词，找到正确的流量，对系统<span style="color: black;">来讲</span>是一个<span style="color: black;">持续</span>优化的<span style="color: black;">长时间</span>过程。搜索词报告中<span style="color: black;">供给</span>了一个“反馈”按钮，<span style="color: black;">期盼</span>在<span style="color: black;">发掘</span>报告披露的搜索词与<span style="color: black;">重要</span>词的预期匹配结果不一致的<span style="color: black;">状况</span>下，<span style="color: black;">能够</span>点击反馈，向系统反馈此<span style="color: black;">重要</span>词的匹配不符合期望，系统会<span style="color: black;">定时</span>将此处收到的反馈搜索词<span style="color: black;">做为</span>案例集合纳入系统<span style="color: black;">设备</span>学习的模型中，<span style="color: black;">连续</span><span style="color: black;">提高</span>匹配质量。<span style="color: black;">必须</span><span style="color: black;">重视</span>的是，搜索词报告中的“反馈”按钮，是邀请进行反馈，<span style="color: black;">帮忙</span><span style="color: black;">加强</span>匹配引擎智能性的通路，点击“反馈”按钮并不会进入常规的人工客服和技术排查流程。如<span style="color: black;">发掘</span>匹配<span style="color: black;">反常</span>影响到投放效果，请联系百度客服人员，请求技术排查支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上<span style="color: black;">便是</span><span style="color: black;">这次</span>分分享的百度<span style="color: black;">重要</span>词新匹配方式的详解，如有你有什么问题，欢迎<span style="color: black;">文案</span>下方留言讨论。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考资料<span style="color: black;">源自</span>：百度营销中心</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">搜素推广丨账户优化中心你真的会用吗</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">搜索推广丨百度oCPC账户不稳定的几类<span style="color: black;">平常</span>场景优化</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">搜索推广丨<span style="color: black;">保母</span>级百度oCPC优化操作<span style="color: black;">指点</span></span></a></p><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">◆</span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">◆</span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">◆</span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">◆</span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">◆</span></span></span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">爱</span></span><span style="color: black;"><span style="color: black;">好</span></span><span style="color: black;"><span style="color: black;">者</span></span></span></p><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">招</span></span><span style="color: black;"><span style="color: black;">聘</span></span><span style="color: black;"><span style="color: black;">求</span></span><span style="color: black;"><span style="color: black;">职</span></span><span style="color: black;"><span style="color: black;">群</span></span><span style="color: black;"><span style="color: black;">：</span></span><span style="color: black;"><span style="color: black;">2</span></span><span style="color: black;"><span style="color: black;">0</span></span><span style="color: black;"><span style="color: black;">4</span></span><span style="color: black;"><span style="color: black;">2</span></span><span style="color: black;"><span style="color: black;">8</span></span><span style="color: black;"><span style="color: black;">0</span></span><span style="color: black;"><span style="color: black;">1</span></span><span style="color: black;"><span style="color: black;">1</span></span><span style="color: black;"><span style="color: black;">9</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Q</span></span><span style="color: black;"><span style="color: black;">Q</span></span><span style="color: black;"><span style="color: black;">交</span></span><span style="color: black;"><span style="color: black;">流</span></span><span style="color: black;"><span style="color: black;">群</span></span><span style="color: black;"><span style="color: black;">：</span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">3</span></span><span style="color: black;"><span style="color: black;">3</span></span><span style="color: black;"><span style="color: black;">1</span></span><span style="color: black;"><span style="color: black;">8</span></span><span style="color: black;"><span style="color: black;">4</span></span><span style="color: black;"><span style="color: black;">5</span></span><span style="color: black;"><span style="color: black;">7</span></span><span style="color: black;"><span style="color: black;">4</span></span><span style="color: black;"><span style="color: black;">2</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">微</span></span><span style="color: black;"><span style="color: black;">信</span></span><span style="color: black;"><span style="color: black;">：</span></span><span style="color: black;"><span style="color: black;">j</span></span><span style="color: black;"><span style="color: black;">h</span></span><span style="color: black;"><span style="color: black;">s</span></span><span style="color: black;"><span style="color: black;">e</span></span><span style="color: black;"><span style="color: black;">m</span></span><span style="color: black;"><span style="color: black;">e</span></span><span style="color: black;"><span style="color: black;">r</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">公</span></span><span style="color: black;"><span style="color: black;">众</span></span><span style="color: black;"><span style="color: black;">号</span></span><span style="color: black;"><span style="color: black;">：</span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;">j</span></span><span style="color: black;"><span style="color: black;">j</span></span><span style="color: black;"><span style="color: black;">a</span></span><span style="color: black;"><span style="color: black;">h</span></span><span style="color: black;"><span style="color: black;">z</span></span><span style="color: black;"><span style="color: black;">e</span></span><span style="color: black;"><span style="color: black;">r</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">Q</span></span><span style="color: black;"><span style="color: black;">Q</span></span><span style="color: black;"><span style="color: black;">：</span></span><span style="color: black;"><span style="color: black;">1</span></span><span style="color: black;"><span style="color: black;">2</span></span><span style="color: black;"><span style="color: black;">9</span></span><span style="color: black;"><span style="color: black;">3</span></span><span style="color: black;"><span style="color: black;">6</span></span><span style="color: black;"><span style="color: black;">9</span></span><span style="color: black;"><span style="color: black;">0</span></span><span style="color: black;"><span style="color: black;">7</span></span><span style="color: black;"><span style="color: black;">4</span></span><span style="color: black;"><span style="color: black;">3</span></span></span></span><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">投</span></span><span style="color: black;"><span style="color: black;">稿</span></span><span style="color: black;"><span style="color: black;">邮</span></span><span style="color: black;"><span style="color: black;">箱</span></span><span style="color: black;"><span style="color: black;">：</span></span><span style="color: black;"><span style="color: black;">j</span></span><span style="color: black;"><span style="color: black;">j</span></span><span style="color: black;"><span style="color: black;">a</span></span><span style="color: black;"><span style="color: black;">h</span></span><span style="color: black;"><span style="color: black;">z</span></span><span style="color: black;"><span style="color: black;">@</span></span><span style="color: black;"><span style="color: black;">q</span></span><span style="color: black;"><span style="color: black;">q</span></span><span style="color: black;"><span style="color: black;">.</span></span><span style="color: black;"><span style="color: black;">c</span></span><span style="color: black;"><span style="color: black;">o</span></span><span style="color: black;"><span style="color: black;">m</span></span></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">十</span></span><span style="color: black;"><span style="color: black;">个</span></span><span style="color: black;"><span style="color: black;">学</span></span><span style="color: black;"><span style="color: black;">习</span></span><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">的</span></span><span style="color: black;"><span style="color: black;">童</span></span><span style="color: black;"><span style="color: black;">鞋</span></span><span style="color: black;"><span style="color: black;">已</span></span><span style="color: black;"><span style="color: black;">有</span></span><span style="color: black;"><span style="color: black;">九</span></span><span style="color: black;"><span style="color: black;">个</span></span><span style="color: black;"><span style="color: black;">关</span></span><span style="color: black;"><span style="color: black;">注</span></span><span style="color: black;"><span style="color: black;">了</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">爱</span></span><span style="color: black;"><span style="color: black;">好</span></span><span style="color: black;"><span style="color: black;">者</span></span></strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">剩</span></span><span style="color: black;"><span style="color: black;">下</span></span><span style="color: black;"><span style="color: black;">一</span></span></strong><span style="color: black;"><span style="color: black;">个</span></span><span style="color: black;"><span style="color: black;">通</span></span><span style="color: black;"><span style="color: black;">过</span></span><span style="color: black;"><span style="color: black;">朋</span></span><span style="color: black;"><span style="color: black;">友</span></span><span style="color: black;"><span style="color: black;">圈</span></span><span style="color: black;"><span style="color: black;">分</span></span><span style="color: black;"><span style="color: black;">享</span></span><span style="color: black;"><span style="color: black;">间</span></span><span style="color: black;"><span style="color: black;">接</span></span><span style="color: black;"><span style="color: black;">关</span></span><span style="color: black;"><span style="color: black;">注</span></span><span style="color: black;"><span style="color: black;">了</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">爱</span></span><span style="color: black;"><span style="color: black;">好</span></span><span style="color: black;"><span style="color: black;">者</span></span></strong></span><span style="color: black;"><span style="color: black;">，</span></span><span style="color: black;"><span style="color: black;">赶</span></span><span style="color: black;"><span style="color: black;">紧</span></span><span style="color: black;"><span style="color: black;">关</span></span><span style="color: black;"><span style="color: black;">注</span></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">爱</span></span><span style="color: black;"><span style="color: black;">好</span></span><span style="color: black;"><span style="color: black;">者</span></span></span></strong><span style="color: black;"><span style="color: black;">吧</span></span><span style="color: black;"><span style="color: black;">！</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">竞</span></span><span style="color: black;"><span style="color: black;">价</span></span><span style="color: black;"><span style="color: black;">爱</span></span><span style="color: black;"><span style="color: black;">好</span></span><span style="color: black;"><span style="color: black;">者</span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有</span></span><span style="color: black;"><span style="color: black;">趣</span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有</span></span><span style="color: black;"><span style="color: black;">用</span></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">有</span></span><span style="color: black;"><span style="color: black;">态</span></span><span style="color: black;"><span style="color: black;">度</span></span></strong></span></span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 楼主的文章深得我心，表示由衷的感谢！ seo常来的论坛，希望我的网站快点收录。 我赞同你的看法，你的智慧让人佩服，谢谢分享。 “NB”（牛×的缩写，表示叹为观止） 说得好啊！我在外链论坛打滚这么多年，所谓阅人无数，就算没有见过猪走路，也总明白猪肉是啥味道的。 谢谢、感谢、感恩、辛苦了、有你真好等。
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