“我为么不敢用百度搜索？”排名靠前的全是……
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/LFNeshgs1H1bnY1TUcDEbNaia8PjpYyjSFADIPaibq3icib51mJK5dtlicDLqicr0dxvEciabXv6JT8IO11O7HdeHEyug/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">源自</span>：</span><span style="color: black;">共青团中央（ID：gqtzy2014）综合自中国之声、央广网、保定公安、<span style="color: black;">微X</span>公众号“南方都市报”（ID：nddaily，部分素材引用自<span style="color: black;">文案</span>《<span style="color: black;">咱们</span>随手在百度移动端搜索了“肾虚”，排名靠前的全是…… 》，记者：申鹏；<span style="color: black;">文案</span>《南都快评 | 百度换个<span style="color: black;">地区</span>继续忽悠！说好的价值观坚守呢？》）</span></span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;">导读</strong></span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>，</span>一篇微信<span style="color: black;">文案</span><span style="color: black;">《我<span style="color: black;">为何</span>不敢用百度搜索？》在<span style="color: black;">伴侣</span>圈流传，有网友在手机上百度搜索“德邦物流”，排名<span style="color: black;">第1</span>的是<span style="color: black;">所说</span>的“德邦物流”的“ 官网 ”，这位用户下单后才<span style="color: black;">发掘</span>，发货的并不是“德邦物流”，而是另一家山寨物流<span style="color: black;">机构</span>。</span></span><span style="color: black;"><strong style="color: blue;">而<span style="color: black;"><span style="color: black;">实质</span>上，这个山寨的“德邦物流”</span><strong style="color: blue;">是百度的一条推广<span style="color: black;">宣传</span>。</strong></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">百度移动端搜索德邦物流遇“李鬼”</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">只收大件，起步价500元</strong></span></p>
<h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">近期</span>一篇</span><span style="color: black;"><span style="color: black;">微X</span><span style="color: black;">文案</span></span><span style="color: black;">《我<span style="color: black;">为何</span>不敢用百度搜索？》在<span style="color: black;">伴侣</span>圈流传，<span style="color: black;">文案</span>说，有网友<span style="color: black;">叫作</span>自己被“百度坑了”。</span></span></h1>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这位网友在手机上百度搜索“德邦物流”，排名<span style="color: black;">第1</span>的是<span style="color: black;">所说</span>的“德邦物流官网”，他拨打<span style="color: black;">tel</span>并下单，结果收到物流时才<span style="color: black;">发掘</span>，</span><span style="color: black;"><strong style="color: blue;">发货的并不是“德邦”，而是一家山寨物流<span style="color: black;">机构</span>。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7hxJRjsnhflQ4j0JLyDWhaP6XY9752pnBHDzwkYtHwv03ibic67AXZ5xnibMkJpibW9ozIypnHRLsjTK6bIYibO1YZQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这位网友<span style="color: black;">发掘</span>，这个山寨的“德邦物流”</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">实质</span>上是百度的一条推广<span style="color: black;">宣传</span>，在界面下方确实有一行不起眼的小字“本地金牌商家”的<span style="color: black;">宣传</span>标识。</strong></span><span style="color: black;"><span style="color: black;">然则</span>推广<span style="color: black;">宣传</span>的页面，<span style="color: black;">没</span>论名<span style="color: black;">叫作</span>、LOGO、还是400热线<span style="color: black;">tel</span>，<span style="color: black;">乃至</span>网站域名，都与正规的德邦物流极其<span style="color: black;">类似</span>，真假难辨。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">换言之，百度移动端推广了一个“德邦物流”的“李鬼”链接。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7hxJRjsnhflQ4j0JLyDWhaP6XY9752pnySichto8eAy0FGCNjE2RFwkxS0D8jibnKNrUB1ciaDDwaSRwk0RKshicrQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">这件事是真的吗？手机端百度搜索“德邦物流”，“李鬼”<span style="color: black;">为么</span>能排到“李逵”的前面？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>网友的爆料，记者<span style="color: black;">亦</span>体验了一把山寨“德邦快递”，结果<span style="color: black;">怎样</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真德邦客服录音：</span></strong><span style="color: black;">欢迎致电德邦，快递请按1，快运请按2。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">假德邦客服录音：</span></strong><span style="color: black;">欢迎致电德邦物流服务有限<span style="color: black;">机构</span>，下单请按1，咨询请按2。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上两条录音，一条来自德邦客服<span style="color: black;">tel</span>，一条来自疑似山寨的德邦客服<span style="color: black;">tel</span>。<span style="color: black;">倘若</span>单从录音上判断，恐怕就连经常用德邦物流发快递的用户<span style="color: black;">亦</span>难以分辨。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有用户反映，在手机端的百度搜索“德邦物流”，搜索结果的<span style="color: black;">第1</span>条会<span style="color: black;">表示</span>一个400-885-5353的客服热线，拨通之后，<span style="color: black;">便是</span>刚才的第二段客服录音。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，点开这条链接，尽管这家<span style="color: black;">机构</span>的网页设计与德邦物流的网站如出一辙，但网站的域名却露出马脚——这家<span style="color: black;">机构</span>是Deppnn.com，而德邦物流的网站域名则是Deppon.com。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/7hxJRjsnhflQ4j0JLyDWhaP6XY9752pnkjiaU13GEgVpPAV5bcCOXseLHe95E9E0f36SqugOqUPMh6ML5UD7MaQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span>“山寨德邦”的400热线<span style="color: black;">tel</span>下单，客服人员<span style="color: black;">暗示</span>，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">她们</span>只收超过30<span style="color: black;">千克</span>以上的大件，最低起运费500元以上。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，德邦负责大件快运的工作人员<span style="color: black;">叫作</span>，德邦大件快运的起运费是60元，<span style="color: black;">基本</span>不存在500元的起运费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“山寨德邦”的两名工作人员上门取件时，记者<span style="color: black;">发掘</span>，<span style="color: black;">她们</span>出示的快递单与德邦物流的快递单有一点微小差别。</span><span style="color: black;"><strong style="color: blue;">在左上角“德邦”的LOGO字样旁，还有一个极小的支付的“付”字。</strong></span><span style="color: black;">原来，“付德邦”恰恰是<span style="color: black;">她们</span>电脑端网页上所<span style="color: black;">表示</span>的名字。在北京西城区下的单，而接单的快递人员并非就近指派，而是从30多<span style="color: black;">千米</span>外的通州赶来。<span style="color: black;">况且</span>，这两名上门取件的工作人员均<span style="color: black;">无</span>穿着“德邦”的快递工作服。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">原来，这家“李鬼”德邦<span style="color: black;">机构</span>，叫做“付德邦”。</strong></span><span style="color: black;">不仅收费贵，起步价500元，快递人员还从30多<span style="color: black;">千米</span>外赶来，<span style="color: black;">况且</span><span style="color: black;">亦</span>号<span style="color: black;">叫作</span>自己是德邦<span style="color: black;">机构</span>。<span style="color: black;">日前</span>，在百度搜索的手机端<span style="color: black;">已然</span>撤下“付德邦”的<span style="color: black;">宣传</span></span></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">百度<span style="color: black;">回复</span>：<span style="color: black;">违规推广系资质审核误判</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对此百度<span style="color: black;">回复</span><span style="color: black;">叫作</span>，山寨<span style="color: black;">机构</span>“付德邦”提交给百度审核的授权书系伪造，将对涉事山寨<span style="color: black;">机构</span>向公安及工商监管机关报案。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">百度<span style="color: black;">叫作</span>：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">因为</span>在推广资质审核和授权关系方面的误判，<span style="color: black;">引起</span>此次违规推广<span style="color: black;">行径</span>，并向此次事件的受损用户及德邦物流致歉。</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/7hxJRjsnhflQ4j0JLyDWhaP6XY9752pnNecxuqTCP2ZBW3JpFefclTv3bKVbsJj9qSibeD6elDs7haVUJXiclibTQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">快递物流<span style="color: black;">新闻</span>网首席顾问徐勇认为，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不可</span><span style="color: black;">准许</span>类似“付德邦”的山寨<span style="color: black;">机构</span>，靠花钱买排名就能上搜索头条。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">他指出，这个<span style="color: black;">所说</span>山寨的快递<span style="color: black;">机构</span>并不是快递<span style="color: black;">机构</span>，真正的快递公司不以山寨的名义<span style="color: black;">显现</span>。有的<span style="color: black;">机构</span>可能<span style="color: black;">无</span>营业执照，于是办了<span style="color: black;">有些</span>假执照，<span style="color: black;">而后</span></span><span style="color: black;"><strong style="color: blue;">花钱去网上买排名，让人搜的时候能搜到它。</strong></span><span style="color: black;"><span style="color: black;">针对</span>这类<span style="color: black;">机构</span>，应该从网络的<span style="color: black;">方向</span>加以规范。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这位“被坑”的网友还指出，</span><span style="color: black;"><strong style="color: blue;">“百度搜索会在移动端的搜索做了<span style="color: black;">有些</span>有趣的手脚”，</strong></span><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>在电脑上百度搜索“德邦”，排名靠前的<span style="color: black;">便是</span>德邦的官网，<span style="color: black;">然则</span>在手机端，却是长得跟“德邦”几乎一模<span style="color: black;">同样</span>的“付德邦”<span style="color: black;">宣传</span>。<span style="color: black;">亦</span><span style="color: black;">便是</span>说，搜索同一词条，在百度的移动端和电脑端，是被区别对待的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">记者在移动端搜索“天天物流”，<span style="color: black;">表示</span>排名<span style="color: black;">第1</span>的是菜鸟裹裹，排名第二的是北京安能物流。</span><span style="color: black;">和电脑端<span style="color: black;">区别</span>，<span style="color: black;">因为</span>手机端的屏幕<span style="color: black;">体积</span>限制，</span><span style="color: black;"><strong style="color: blue;">竞价排名靠前的<span style="color: black;">宣传</span>很容易挤占位置，消费者不往下划，可能很难找到真正要搜索的内容。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在百度搜索<span style="color: black;">包含</span>医院、酒店住宿在内的<span style="color: black;">有些</span>热门词条时，</span><span style="color: black;"><strong style="color: blue;">搜索榜排名靠前的经常<span style="color: black;">亦</span>存在“干扰<span style="color: black;">宣传</span>”，</strong></span><span style="color: black;">并且搜索的<span style="color: black;">表示</span><span style="color: black;">状况</span>常常<span style="color: black;">区别</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在百度移动端搜索了“肾虚” </span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">排名靠前的全是<span style="color: black;">宣传</span></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">山寨物流<span style="color: black;">机构</span>，在百度手机端的搜索里，公然冒充正牌物流<span style="color: black;">机构</span>。</span><span style="color: black;"><strong style="color: blue;">在百度上花钱买排名这事儿并不是首次出<span style="color: black;">此刻</span>公众视野<span style="color: black;">其中</span>。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早在2016年，“魏则西事件”就<span style="color: black;">已然</span>把百度的内部<span style="color: black;">宣传</span>审核机制推到了舆论的风口浪尖。<span style="color: black;">随后，国家网信办联合多部委入驻百度进行调查，<span style="color: black;">需求</span>切实整改，百度<span style="color: black;">亦</span>宣布对医疗业务进行<span style="color: black;">调节</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">然而，<span style="color: black;">违法</span>医疗<span style="color: black;">宣传</span>并<span style="color: black;">无</span>离开互联网。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">百度移动端与网站或有“双重标准”</span></strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">2016年，魏则西事件让搜索引擎的医疗<span style="color: black;">宣传</span>进入公众视野。</span></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">非常多</span>人<span style="color: black;">第1</span>次<span style="color: black;">认识</span>到，</span><strong style="color: blue;"><span style="color: black;">自己平常信赖的搜索引擎居然是一个<span style="color: black;">宣传</span>信息分发平台，<span style="color: black;">况且</span>是<span style="color: black;">经过</span>“竞价”这种粗暴的模式进行分配。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">监管<span style="color: black;">公司</span><span style="color: black;">亦</span>将<span style="color: black;">违法</span>医疗<span style="color: black;">宣传</span>聚焦于互联网，<span style="color: black;">亦</span><span style="color: black;">便是</span>在当年，百度还<span style="color: black;">由于</span>发布未经审查的徐浦中医医院、安平医院、川沙天狮<span style="color: black;">门诊楼</span>等一批医疗<span style="color: black;">公司</span><span style="color: black;">宣传</span>，并且<span style="color: black;">关联</span>搜索<span style="color: black;">重要</span>词所指向的是<span style="color: black;">以上</span>医疗<span style="color: black;">公司</span>不具备资质的医疗服务内容，当事人被依法处罚款2.8万元，<span style="color: black;">关联</span>医疗<span style="color: black;">公司</span><span style="color: black;">亦</span>因违法医疗<span style="color: black;">宣传</span>被依法处罚款共4.6万元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近两年过去，<span style="color: black;">倘若</span>一名用户用浏览器登录百度等搜索引擎，会<span style="color: black;">发掘</span>输入<span style="color: black;">疾患</span>名<span style="color: black;">叫作</span>，<span style="color: black;">显现</span>的都是“百科”、“经验”、“寻医问药”等公共信息，<span style="color: black;">宣传</span><span style="color: black;">无</span>了踪影。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">然而，事实并非如此。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">南方都市报记者调查<span style="color: black;">发掘</span>，</span><span style="color: black;"><strong style="color: blue;">以往出<span style="color: black;">此刻</span>搜索结果里的医疗<span style="color: black;">宣传</span>信息，基本都转到了移动端类似百度<span style="color: black;">这般</span>的搜索引擎。</strong></span><span style="color: black;">相同的<span style="color: black;">重要</span>词，</span><span style="color: black;"><strong style="color: blue;">在网页端和移动端是完全<span style="color: black;">区别</span>的搜索结果。</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4月9日，南都记者分别以“肾虚”、“胃炎”、“<span style="color: black;">瘦身</span>”、“肌肉萎缩”为<span style="color: black;">重要</span>词在百度网页版上进行搜索，<span style="color: black;">发掘</span>在首屏搜索结果中，</span><span style="color: black;"><strong style="color: blue;">一条<span style="color: black;">宣传</span>都<span style="color: black;">无</span>，</strong></span><span style="color: black;"><span style="color: black;">仅有</span><span style="color: black;">有些</span>网页信息和百科知识。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不外</span>，在“百度”移动端是<span style="color: black;">另一</span>的搜索结果。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LFNeshgs1H3fMuDwveCpSmq0md6EsibHmfXhwsUEK2yxtQew8UnbFNo6qe3J4icOvonoZkSWiaIN2gLBnUoHU3DIA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;">在百度移动端搜索“肾虚”，排名靠前的都是<span style="color: black;">宣传</span>。</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一样</span>的<span style="color: black;">重要</span>词，这几种<span style="color: black;">疾患</span><span style="color: black;">重要</span>词，其搜索结果前几位全是医疗<span style="color: black;">公司</span><span style="color: black;">宣传</span>。类似“头痛”这种<span style="color: black;">重要</span>词，链接进去的却是“**男科医院”，点击进去以后，该男科医院号<span style="color: black;">叫作</span>“专科专病专治”，几位专家的头像在列，<span style="color: black;">tel</span>、QQ、<span style="color: black;">微X</span>一应俱全，<span style="color: black;">况且</span>客服<span style="color: black;">已然</span>在线询问“有什么帮到你的”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随后，记者以<span style="color: black;">病人</span>身份咨询客服，<span style="color: black;">发掘</span>在“百度”移动端就<span style="color: black;">能够</span>直接与客服<span style="color: black;">交流</span>，<span style="color: black;">况且</span><span style="color: black;">能够</span>留下<span style="color: black;">tel</span>等<span style="color: black;">关联</span>信息，以便于进一步联系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">事实上，百度等搜索<span style="color: black;">机构</span>，<span style="color: black;">重点</span>收入仍来自于竞价排名<span style="color: black;">宣传</span>。</span></strong><span style="color: black;">医疗<span style="color: black;">宣传</span>从PC(电脑)端转到了移动(手机)端，这点从百度的财报<span style="color: black;">亦</span>得到了证实。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年2月百度<span style="color: black;">颁布</span>的2017年第四季度及全年未经审计的财务报告<span style="color: black;">表示</span>，2017年第四季度，百度营收为236亿元，同比增长29%，其中移动营收占比76%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">百度誓言的整改仿佛只是进行了一次转场，用南方都市报的话说，<span style="color: black;">便是</span>换了个<span style="color: black;">地区</span>，继续“忽悠”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">移动端竞价投放早<span style="color: black;">已经是</span>成熟产业</span></strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">“竞价排名”，这种按效果付费的网络推广方式，其实早<span style="color: black;">已经是</span>成熟产业，</span><span style="color: black;"><strong style="color: blue;">是把“搜索位置”进行竞价招商，<span style="color: black;">针对</span>某个<span style="color: black;">重要</span>词，竞价后再进行售卖。</strong></span></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">魏则西事件正是<span style="color: black;">宣传</span>商<span style="color: black;">经过</span>竞价排名，在百度等搜索引擎投放医疗<span style="color: black;">宣传</span>，在掏空<span style="color: black;">病人</span>钱包的<span style="color: black;">同期</span>，耽误了救治<span style="color: black;">机会</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">魏则西事件<span style="color: black;">出现</span>后，竞价排名这种模式的确经历过一段低潮期，彼时百度等<span style="color: black;">机构</span><span style="color: black;">持续</span><span style="color: black;">调节</span>运营策略，大批从事竞价的第三方<span style="color: black;">机构</span>员工失去了工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随后的<span style="color: black;">调节</span>，却让这个行业<span style="color: black;">得到</span>了新的生机，在大数据的辅助下，移动端搜索<span style="color: black;">更易</span><span style="color: black;">精细</span>触达用户，<span style="color: black;">况且</span><span style="color: black;">能够</span>直接在客户端进行交流，获客效果更好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">下载“百度”客户端后，打开应用会提示“获取用户地理位置”，<span style="color: black;">这般</span>当用户搜索某一种<span style="color: black;">疾患</span>名时，搜索结果直接是当地医疗<span style="color: black;">公司</span>。</strong></span><span style="color: black;">点击页面进去后，可直接与客服人员在应用内进行沟通。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LFNeshgs1H3fMuDwveCpSmq0md6EsibHm88rxyPumJFibdITG97q9rNY6tuQVdxHBCNBypfrcjx7l3t2mWpGrkNg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">在移动端，用户与医疗<span style="color: black;">公司</span>的交互变得更容易。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一位做了三年竞价工作的员工<span style="color: black;">叫作</span>，以往在网站上<span style="color: black;">重点</span>是留<span style="color: black;">tel</span>，后来有了网页在线沟通<span style="color: black;">工具</span>，但<span style="color: black;">由于</span><span style="color: black;">运用</span>电脑有门槛，对<span style="color: black;">有些</span>“小白”仍不太方便。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">当用户转化到移动端时，交互变得更加容易。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">点击一条搜索结果，进入一个医疗<span style="color: black;">公司</span>的网站后，<span style="color: black;">发掘</span>除了<span style="color: black;">能够</span>直接拨打<span style="color: black;">tel</span>，还能<span style="color: black;">经过</span>语音进行输入，即便不会打字，都<span style="color: black;">能够</span>直接与客服进行聊天</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有人说，</span><span style="color: black;">依赖搜索“<span style="color: black;">捉捕</span></span><span style="color: black;">”<span style="color: black;">病人</span><span style="color: black;">而后</span>引导其花钱，看起来似乎是一条“</span><span style="color: black;">产业链</span><span style="color: black;">”。对此，一位有过亲身体验的<span style="color: black;">大夫</span><span style="color: black;">非常</span>困惑：“我想不明白，<span style="color: black;">为何</span>魏则西事件<span style="color: black;">出现</span>两年了，这种医院仍然在百度<span style="color: black;">能够</span>搜到。我<span style="color: black;">每日</span>备受良心谴责，觉得医院侮辱了我的专业，<span style="color: black;">这儿</span><span style="color: black;">基本</span>不是医院，<span style="color: black;">便是</span>骗钱的<span style="color: black;">地区</span>。”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">竞价专员负责<span style="color: black;">提高</span>“转化率”</span></strong></p>
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">虽然用户<span style="color: black;">每日</span>都在<span style="color: black;">运用</span>手机，但在互联网<span style="color: black;">宣传</span><span style="color: black;">行业</span>，<span style="color: black;">已然</span>被细分到“信息流”、“竞价”、“合约”、“直通车”、“百通”等品类，<span style="color: black;">区别</span>的<span style="color: black;">途径</span>是完全<span style="color: black;">区别</span>的操作方式。</span></span></h2>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据南方都市报记者<span style="color: black;">认识</span>，执行搜索引擎竞价排名<span style="color: black;">宣传</span>的已完全是专业<span style="color: black;">机构</span>，有几家<span style="color: black;">机构</span><span style="color: black;">乃至</span><span style="color: black;">已然</span>上市，其中专业给民营医疗<span style="color: black;">公司</span>做推广的<span style="color: black;">机构</span><span style="color: black;">亦</span>有几家。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网上以“竞价专员”为<span style="color: black;">重要</span>词搜索，<span style="color: black;">表示</span>有<span style="color: black;">非常多</span><span style="color: black;">机构</span>都在<span style="color: black;">海量</span>招聘该职位。记者以应聘者身份询问，对方<span style="color: black;">暗示</span><span style="color: black;">倘若</span>做过，面试后<span style="color: black;">能够</span>马上入职，“年后工作量很大，面谈后可直接上岗。”对方<span style="color: black;">暗示</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随后，该<span style="color: black;">机构</span>发过来一份“培训教程全套”资料，让记者<span style="color: black;">认识</span>一下<span style="color: black;">怎样</span>操作，<span style="color: black;">况且</span>承诺<span style="color: black;">倘若</span>做过<span style="color: black;">关联</span>工作，5000元保底。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">重点</span>工作<span style="color: black;">便是</span>在各搜索引擎的账户上投放<span style="color: black;">宣传</span>、统计<span style="color: black;">花费</span>、数据分析、<span style="color: black;">重要</span>词优化等，把竞价排名的<span style="color: black;">花费</span>降低的<span style="color: black;">同期</span>，把转化率做上来，<span style="color: black;">按照</span>热度<span style="color: black;">区别</span>，<span style="color: black;">每一个</span><span style="color: black;">重要</span>词的价格<span style="color: black;">亦</span><span style="color: black;">区别</span>。百度量最大，搜狗<span style="color: black;">亦</span>有。”该<span style="color: black;">机构</span>招聘负责人对记者说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">“百度商桥”软件后台的访客数据统计分析</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据这位<span style="color: black;">机构</span>负责人介绍，<span style="color: black;">每日</span>都要对账户里的核心词进行调价，<span style="color: black;">按照</span>后台<span style="color: black;">供给</span>的消费分析，<span style="color: black;">能够</span>对重点<span style="color: black;">重要</span>词进行效果监控，<span style="color: black;">倘若</span>报表统计<span style="color: black;">表示</span>有“突变”，<span style="color: black;">必须</span>分析<span style="color: black;">原由</span>，网站状态要能打开，创意和文案<span style="color: black;">亦</span>要进行<span style="color: black;">调节</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在百度营销中心的官方网站上，每隔一段时间就有新<span style="color: black;">制品</span>上线。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2018年1月3日，百度官方上线了“医疗行业新样式全流量”，官方<span style="color: black;">针对</span>这款<span style="color: black;">制品</span>的介绍写道：“为了更好的满足网民咨询习惯，<span style="color: black;">提高</span><span style="color: black;">宣传</span>主转化。线索通推出医疗行业新样式，<span style="color: black;">经过</span>引入‘接诊时间’、‘<span style="color: black;">公司</span>类别’、‘医院信息’等内容，激发用户转化，<span style="color: black;">加强</span>医疗样式点击率，从而<span style="color: black;">提高</span>客户ROI(投资<span style="color: black;">报答</span>率)。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在下载的“百度商桥”软件后台，<span style="color: black;">亦</span><span style="color: black;">能够</span>看到“常用语”、“自动应答”、“自动结束”、“<span style="color: black;">设备</span>人”等设置。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">一位有三年工作经验的“竞价专员”对南都记者说：“病人在搜索医疗信息的时候，自然会进入医疗<span style="color: black;">公司</span>的访客界面，<span style="color: black;">她们</span>以为是在跟<span style="color: black;">大夫</span>聊天，</span><strong style="color: blue;"><span style="color: black;">其实<span style="color: black;">暗地里</span>是这些员工在操作。”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这<span style="color: black;">忍不住</span>让人想起了百度<span style="color: black;">机构</span>董事长兼首席执行官李彦宏的一封让人动容的公开信。在这封公开的内部信中，李彦宏强调百度<span style="color: black;">不可</span>利益至上，</span><span style="color: black;"><strong style="color: blue;">“<span style="color: black;">倘若</span>失去了用户的支持，失去了对价值观的坚守，百度离破产就真的<span style="color: black;">仅有</span> 30 天！”</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>精彩内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">你<span style="color: black;">为何</span>不发<span style="color: black;">伴侣</span>圈了？</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">编辑 | 李婧溪</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">校审 | 李冠钰</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">责任编辑 | 郗宏历 王家荣</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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感谢楼主的分享！我学到了很多。 你的见解真是独到，让我受益匪浅。 楼主节操掉了，还不快捡起来！ 你的见解真是独到，让我受益良多。
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