百度推广从烧钱到盈利，只因为对账户做了这4个调节！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/eyc4ReGTQLibU1FuL2xUSuV5ibwQzH1R3ibkxEibpgiapqfXyfwtIQvnRa4A2wu9rltb0r7iaGLWehFH4ZPwoeCnj6hQ/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQL9T512uHTaVF8m8aHEmS4icJyggQOdrBfmQibFUBPzSq4oQ1VEE31SVorOmQibVeMlEOWbyHFNPN5fKA/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span><span style="color: black;">公司</span>说起百度竞价真是一言难尽，<span style="color: black;">花费</span>太高，效果越来越差，<span style="color: black;">每一个</span>月光烧<span style="color: black;">宣传</span>费，打<span style="color: black;">tel</span>咨询的都<span style="color: black;">无</span>几个，更别说成交了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做了百度推广之后<span style="color: black;">不仅</span>业绩<span style="color: black;">无</span><span style="color: black;">提高</span><span style="color: black;">乃至</span><span style="color: black;">出现</span>亏损，很大一部分<span style="color: black;">公司</span>领导<span style="color: black;">皆想</span>放弃竞价了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">确实，<span style="color: black;">此刻</span>竞价推广竞争越来越激烈，随便一个行业都有几十上百家在做推广的，并且<span style="color: black;">非常多</span>行业的热门关键词点击单价都高到几十元、<span style="color: black;">乃至</span>上百元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你想想，被同行点几次，被做推销的点几次，真正的客户才点击几次?<span style="color: black;">倘若</span>是<span style="color: black;">无</span>经验的人操作账户，那结果就可想而知了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">老牛一向是急客户所急，今天就举例总结竞价赔钱的<span style="color: black;">原由</span>和<span style="color: black;">处理</span>办法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先大概讲一下这个<span style="color: black;">机构</span>的<span style="color: black;">状况</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">北京中润致远体育发展有限<span style="color: black;">机构</span>成立于2009年专注运动地面工程，专业<span style="color: black;">供给</span>弹性地面工程建设与护理一体化整体<span style="color: black;">处理</span><span style="color: black;">方法</span>的高新技术<span style="color: black;">公司</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/eyc4ReGTQL9nicjm40HT85lwQO3ZmjsX9sxicJhLwH83n9Luejib3STaqDC1kTRicfl1Ahp8fwyic80rukibC05wxliag/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015年找牛商网做了营销型网站（http://www.zrzy88.com/），网站上线后开通了百度账户，冲了5000块钱。没多久用完了，百度的人就会打<span style="color: black;">tel</span>续费，催的急了就续点，不急的话就停了推广<span style="color: black;">亦</span>没去管。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">这般</span>推广带来很少的咨询，<span style="color: black;">况且</span>即使咨询的客户不是竞争对手问价的，<span style="color: black;">便是</span>搞批发的，不是<span style="color: black;">精细</span>客户，<span style="color: black;">因此</span>对这个网络营销没<span style="color: black;">自信心</span><span style="color: black;">亦</span>不上心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直到2017年找牛商网做代运营服务，完成70万的网络营销业绩。 2018年上半年，<span style="color: black;">已然</span>完成150万订单。网销业绩的<span style="color: black;">持续</span>增长，为团队带来十足<span style="color: black;">自信心</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为此老牛<span style="color: black;">同期</span><span style="color: black;">亦</span>采访了给中润致远代运营的叶琴带领的运营团队，<span style="color: black;">认识</span>中润致远体育的竞价账户做了<span style="color: black;">那些</span><span style="color: black;">调节</span>呢：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">一.屏蔽非真正客户点击</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非真正客户点击<span style="color: black;">包含</span>同行恶意点击、推销的点击等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>诊断中润致远的竞价账户<span style="color: black;">发掘</span>，百度<span style="color: black;">宣传</span>费有百分之20被同行点击，百分之10的被推销的点击，<span style="color: black;">首要</span>就得想办法去避免这些浪费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">处理</span>办法：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、屏蔽ip</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>百度统计、51啦统计等<span style="color: black;">工具</span>，统计出<span style="color: black;">一月</span>内3次以上<span style="color: black;">经过</span>推广链接<span style="color: black;">拜访</span>网站的ip，并且<span style="color: black;">无</span>咨询<span style="color: black;">或</span>来电，在推广后台屏蔽他的ip段。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是潜在客户，<span style="color: black;">第1</span>次来<span style="color: black;">无</span>咨询，第二次来还<span style="color: black;">无</span>咨询，第三次来还<span style="color: black;">无</span>，qq客服、百度商桥，这么<span style="color: black;">显著</span>的沟通<span style="color: black;">工具</span>，<span style="color: black;">倘若</span>有意向，即使稍微有<span style="color: black;">那样</span>一点点意向的话，应该会问下吧。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span><span style="color: black;">无</span>咨询，有90%的可能<span style="color: black;">便是</span>他不是客户，那就要屏蔽他的ip。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.降低热门关键词出价</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>行业的热门关键词其实成交率并不高的，<span style="color: black;">乃至</span>很低，<span style="color: black;">例如</span>中润致远体育是做运动地面工程的，像“pvc地板”、“塑胶地板”这些关键词点击单价是非常高的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这部分关键词虽然指数很高，<span style="color: black;">然则</span>转化并不高，<span style="color: black;">因此</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>调低这部分关键词的价格，从而节省<span style="color: black;">宣传</span>费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">二.关键词匹配模式</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">之前百度客服帮中润致远设置的关键词匹配模式，大部分都是广泛匹配，<span style="color: black;">这般</span>就会匹配出<span style="color: black;">非常多</span><span style="color: black;">没</span>效的、不<span style="color: black;">关联</span>的关键词。虽然流量多展现<span style="color: black;">亦</span>多，<span style="color: black;">然则</span>这种<span style="color: black;">没</span>效的流量宁愿不要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像中润致远体育是做运动地板的，<span style="color: black;">倘若</span>把关键词“运动地板”设置为广泛匹配的话，搜索“运动服”、“运动装备”<span style="color: black;">亦</span>会展现<span style="color: black;">机构</span>的<span style="color: black;">宣传</span>，<span style="color: black;">针对</span><span style="color: black;">这般</span>的展现和流量<span style="color: black;">无</span>任何<span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请设置好<span style="color: black;">大众</span>账户的匹配模式，<span style="color: black;">通常</span>是新开设置短语匹配(<span style="color: black;">此刻</span>分3种模式)，<span style="color: black;">而后</span>逐步分析、筛选设置为精确匹配，部分关键词<span style="color: black;">能够</span>设置为短语-精确<span style="color: black;">包括</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">三.<span style="color: black;">没</span>效关键词</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词并不是添加的越多越好，<span style="color: black;">经过</span>数据分析，要筛选出有购买意向<span style="color: black;">或</span>成交意向的关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中润的竞价账户内存在<span style="color: black;">非常多</span><span style="color: black;">没</span>效关键词，从而造<span style="color: black;">成为了</span><span style="color: black;">宣传</span>费的浪费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span>竞价推广后台的关键词<span style="color: black;">工具</span>添加关键词时，在输入行业内的热门关键词之后，下面会<span style="color: black;">举荐</span><span style="color: black;">非常多</span><span style="color: black;">关联</span>的关键词，这个时候<span style="color: black;">咱们</span>是<span style="color: black;">必须</span>有<span style="color: black;">选取</span>性的添加，而不是添加<span style="color: black;">所有</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span><span style="color: black;">运用</span>挖词<span style="color: black;">工具</span>，<span style="color: black;">一样</span>，<span style="color: black;">咱们</span>是<span style="color: black;">必须</span>有<span style="color: black;">选取</span>性的添加关键词。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">处理</span>办法：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>统计<span style="color: black;">工具</span>分析<span style="color: black;">近期</span><span style="color: black;">一月</span>付费推广流量<span style="color: black;">运用</span>搜索词，筛选出<span style="color: black;">无</span>购买意向的关键词，<span style="color: black;">而后</span>在推广后台删除该关键词<span style="color: black;">或</span>添加到否定关键词里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">四.推广后台账户优化<span style="color: black;">工具</span>仅作参考</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度推广后台有<span style="color: black;">非常多</span><span style="color: black;">工具</span>，<span style="color: black;">例如</span>看排名、降成本、拓客源、超同行等，这些<span style="color: black;">工具</span>的<span style="color: black;">意见</span>仅作参考，它们的<span style="color: black;">基本</span>目的<span style="color: black;">便是</span>让<span style="color: black;">咱们</span><span style="color: black;">加强</span>出价、延长推广时间，从而消费<span style="color: black;">更加多</span>的<span style="color: black;">宣传</span>费。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从理论上<span style="color: black;">来讲</span>，<span style="color: black;">宣传</span>投放的越多，效果越好，但这个不是绝对的，<span style="color: black;">咱们</span>要做的是<span style="color: black;">加强</span>转化率。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公司</span>经验不足，<span style="color: black;">针对</span>推广后台的<span style="color: black;">意见</span>、提示，一律完全接受，<span style="color: black;">显现</span>“<span style="color: black;">一月</span>烧<span style="color: black;">宣传</span>费将近一万，打<span style="color: black;">tel</span>咨询的都<span style="color: black;">无</span>几个”<span style="color: black;">亦</span>很正常。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上只是牛商网在给中润代运营初期所做真的<span style="color: black;">调节</span>，<span style="color: black;">亦</span>值得操作竞价的您尽快看下自己的账户<span style="color: black;">是不是</span><span style="color: black;">亦</span>存在上面的问题，这些问题是最容易<span style="color: black;">发掘</span><span style="color: black;">然则</span><span style="color: black;">常常</span>被<span style="color: black;">大众</span><span style="color: black;">忽略</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然这些<span style="color: black;">重点</span>是账户内部存在的问题，网络营销是个系统工程，不盈利的话其实还有账户<span style="color: black;">外边</span><span style="color: black;">原因</span>，如网站营销力、客服咨询技巧、业务追销能能力等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>账户内的数据是在<span style="color: black;">持续</span>变化的，<span style="color: black;">因此</span>一个健康的账户是<span style="color: black;">必须</span><span style="color: black;">咱们</span><span style="color: black;">连续</span>分析、优化，这是一项<span style="color: black;">长时间</span>的工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">--END--</span></p>
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