新手做直播带货该怎么”抄“一份话术呢？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>准备<span style="color: black;">起始</span>做直播带货，<span style="color: black;">或</span><span style="color: black;">已然</span><span style="color: black;">起始</span>了，相信你<span style="color: black;">已然</span><span style="color: black;">发掘</span>市面上的课程<span style="color: black;">已然</span><span style="color: black;">非常多</span>了，这些课程都大同小异，有教你怎么卡直播广场，玩ab链、怎么投千川，怎么拍视频等等！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些知识本身<span style="color: black;">无</span>什么毛病，<span style="color: black;">亦</span>都是不可缺的技能，但<span style="color: black;">倘若</span>小白一上来就学习技巧层面的东西，会<span style="color: black;">显现</span>什么问题呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">咱们</span>要建一栋楼，<span style="color: black;">倘若</span>地基<span style="color: black;">无</span>打好，那后面建再高的楼，<span style="color: black;">亦</span>不会<span style="color: black;">稳妥</span>，<span style="color: black;">因此</span>，做抖音直播<span style="color: black;">亦</span>是<span style="color: black;">同样</span>，你应该先<span style="color: black;">认识</span>做的好的直播间话术编写脚本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>直播间的9大话术部分<span style="color: black;">构成</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开场话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">活动话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span><span style="color: black;">营销</span>话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开款话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">逼单话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">转款话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">信任话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">单点话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5分钟逼单话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>做直播的<span style="color: black;">伴侣</span>圈，<span style="color: black;">保藏</span><span style="color: black;">各样</span>明星大咖的直播间话术脚本，<span style="color: black;">例如</span>李佳奇、薇娅等直播间脚本，<span style="color: black;">各样</span>各样的直播间话术脚本<span style="color: black;">保藏</span>一大堆，一用到自己的直播间就废了，别人用就能起量，而你的直播间<span style="color: black;">仅有</span><span style="color: black;">设备</span>人大头娃娃。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcSJ2TF7pNvPtJDvibg1zHPIoqynFuibZ4zQzlAlpIJ8LH0jN2DI9WUWyg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我来帮你分析几个<span style="color: black;">原由</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.在抖音直播间分为起号期 ，放量期、成熟期<span style="color: black;">区别</span>的<span style="color: black;">周期</span><span style="color: black;">她们</span>的话术<span style="color: black;">亦</span>是不<span style="color: black;">同样</span>，<span style="color: black;">起号期停留</span>、<span style="color: black;">放量期停留和转化，成熟期是uv价值</span>，<span style="color: black;">倘若</span>你用了成熟的话术肯定是不行的，这个<span style="color: black;">便是</span>你在网络买话术脚本，别人卖的很好而你用了话术卖的很差<span style="color: black;">基本</span>用到<span style="color: black;">原由</span>之一。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.你看到<span style="color: black;">非常多</span>别人的话术，只是一个个冰冷冷的文字和文档，<span style="color: black;">由于</span>在你直播间讲解<span style="color: black;">制品</span>的时候是要投入情感、表情、肢体动作和团队<span style="color: black;">协同</span>，而你在这个话术里面主播和副播状态以及直播间状态是<span style="color: black;">没</span>法情景呈现，<span style="color: black;">一样</span>的话术在你直播间就用不了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>要自己找抖音直播间找话术去做拆解，再写出自己的话术模板</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>你是做女装的，它是一个大品类，连衣裙、毛呢外套、牛仔裤等，你总是要一份女装话术，你<span style="color: black;">不可</span>拿一个牛仔裤话术脚本，来播你的连衣裙吧！你觉得你能用吗？那是肯定用不了的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你是卖连衣裙的，<span style="color: black;">那样</span>你<span style="color: black;">必须</span>找连衣裙的同行，去把它的话术拆解下来，把自己的<span style="color: black;">制品</span>带入进去。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你是不是以为找到一个同行，用手机录屏，翻译<span style="color: black;">她们</span>直播间话术就<span style="color: black;">这般</span>简单嘛，<span style="color: black;">并不</span>是容易的，直播间里面有<span style="color: black;">非常多</span>拆解细节！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我做抖音直播踩坑血的经历，给<span style="color: black;">大众</span>总结，<span style="color: black;">怎样</span>拆解直播间的话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVchbXTSBulY2cl27Jn23p8EMgiacfzFGJM38x0k7IdxOmHYbxO77sIBfw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在蝉妈妈上面，找到你所要对标的行业和垂直品类</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>以服装直播间举例，<span style="color: black;">咱们</span><span style="color: black;">首要</span>利用到的工具：蝉妈妈平台！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">链接：https://www.chanmama.com/douyin?2004&360PC&PP</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcxymcgRatIg4QBlF0TEYSsDxgOsz3qz8aYO3QdOVpz4IXVxIMeLhj8g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>先到蝉妈妈上面，找到女装类目，找到<span style="color: black;">必须</span>的类目</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你是内衣品类的，在蝉妈妈上面品类上面<span style="color: black;">选取</span>内衣品类，<span style="color: black;">倘若</span>对标的是新的账号，<span style="color: black;">倘若</span>它不是买的账号的话，<span style="color: black;">那样</span>找账号<span style="color: black;">少于</span>1万<span style="color: black;">上下</span>的粉丝类型。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你的类目是非常垂直的品类的话，粉丝群体量<span style="color: black;">无</span><span style="color: black;">那样</span>大，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>步<span style="color: black;">选取</span>1-10万<span style="color: black;">上下</span>，反正<span style="color: black;">便是</span><span style="color: black;">按照</span>自己的<span style="color: black;">实质</span><span style="color: black;">状况</span>来定。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVchdR2uZXXd2F3VJ1SRy6DzCYBgj3FP87DZjDiax7x9FoCuQzNiboPcr4g/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二步，<span style="color: black;">咱们</span><span style="color: black;">选取</span>销量，销量大于500-1000<span style="color: black;">上下</span>，当然日期<span style="color: black;">选取</span><span style="color: black;">近期</span><span style="color: black;">一月</span>的日期<span style="color: black;">状况</span>来决定。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcpOCNQn72Nl2xfS6KAj2icpWjZn0H1PiclzuVhsvlicBN3g6ZFbUiaxjO3w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>下面会<span style="color: black;">显现</span><span style="color: black;">各样</span>各类的账号，这个时候一个刚起的账号人气峰值，不会太高的，找到刚开播10场以内，<span style="color: black;">拥有</span>参考<span style="color: black;">道理</span>，不要<span style="color: black;">选取</span>大品牌，品牌名气很大，<span style="color: black;">亦</span>参考<span style="color: black;">道理</span>不大，大品牌<span style="color: black;">拥有</span>自己的知名度。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcXZ5myXt9ugGYKFtnjrpiaLpzslgLo7M6NQZ7stuqzCPJU1YOAefcFKQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三步：<span style="color: black;">选取</span>开播时间稳定账号</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开按时按刻开播直播间，别看那种三天打鱼2天晒网的账号，<span style="color: black;">针对</span>新号和新人来讲的话，开播时长不要太长了2-3小时<span style="color: black;">上下</span>，新号不要拉时长，<span style="color: black;">通常</span>新人主播播不了<span style="color: black;">那样</span>长的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcezPR3nH3XrbU8iahRBwwFVLKCSyBu4IdOiaUiaFhWHNqbfZlo4w3ypkbQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四步看它<span style="color: black;">营销</span>额的数据<span style="color: black;">状况</span>，<span style="color: black;">必定</span>要呈现<span style="color: black;">逐步</span>递增的，<span style="color: black;">拥有</span>参考<span style="color: black;">道理</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看这个账号从起号一场3000多块到<span style="color: black;">此刻</span>的一场12w<span style="color: black;">上下</span>，是一个非常成熟运营起号，他对平台的规则和营销玩法非常的<span style="color: black;">熟练</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span><span style="color: black;">这般</span>方式成功找你的对标账号，<span style="color: black;">那样</span>接来<span style="color: black;">起始</span>蹬着录屏这个账号的话术，人、货、场怎么做的，找5个<span style="color: black;">这般</span>的账号去对标。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第五步直播录屏转文字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">录屏分为2种一种手机录屏和电脑录屏，手机录屏的时候<span style="color: black;">必定</span>要把分辨率调低一点，<span style="color: black;">否则</span>你的手机内存<span style="color: black;">火速</span>就满了。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>录屏的时候<span style="color: black;">能够</span>边看边录屏，看他一下别人直播间，气氛怎么打造的、主播和后台运营人员怎么<span style="color: black;">协同</span>等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第六步把直播视频转成文字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">这儿</span>给<span style="color: black;">大众</span><span style="color: black;">举荐</span>两款软件一个飞书妙记和讯飞翻译，我<span style="color: black;">通常</span>都用飞书妙记</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVc8APmcSxiaspA7RAmmusSTk5mbx4KozIm2PbhxF60ibnajIepBrZEnxQQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按照</span>你录的视频，<span style="color: black;">针对</span>的时间转化文字内容，找到你想要的直播间话术</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这些<span style="color: black;">常常</span>还<span style="color: black;">不足</span>，<span style="color: black;">咱们</span><span style="color: black;">针对</span>地翻译出来的文字，更加<span style="color: black;">仔细</span>加上备注</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>说开播时间前5分钟做了什么动作，几分钟<span style="color: black;">制品</span>讲解，几分钟放单</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">停留互动做多少时间等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第七步直播文字稿更加<span style="color: black;">仔细</span>地备注</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开直播话术拆解，<span style="color: black;">那些</span>是开场话术、<span style="color: black;">那些</span>是过款话术，<span style="color: black;">必定</span>记录主播在直播间做<span style="color: black;">那些</span>互动指标，<span style="color: black;">增多</span>直播间的热度等</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcYD8DNm2XQRCAKwJLrFVfNicOXb1cT3R13Zja9sGwxBkavTic8NdELegA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">抖音直播它<span style="color: black;">便是</span>一个数据维度平台，你的各项数据能达到，抖音的四大指标：人气指标、互动指标 、 商品指标、订单指标做好数据，抖音就会给你推流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/8bZI8UaO0WPoGGdNUDKzq0vuUibDpVIVcTMseTCRHEsuYH7w0CtqmOjNRpZX2woqTExHWYnpmxkVQxicPv6uenDQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天分享到<span style="color: black;">这儿</span>，关注我，下篇<span style="color: black;">文案</span><span style="color: black;">怎样</span><span style="color: black;">经过</span>这四个指标，进行抖音直播复盘看数据做<span style="color: black;">调节</span>。</p>
期待与你深入交流，共探知识的无穷魅力。
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