直播话术干货分享（新人意见保藏）
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/diapuKqU5MdwQP658BDwaThkQTfyG0QQWDz0mPOzwB8OicUgnejwcDjsmtUhku35ia3ERVKD31rpqGtd10SEuY8rg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播是口才的博弈，虽然里面<span style="color: black;">包括</span>着许多<span style="color: black;">营销</span>技巧，<span style="color: black;">然则</span>并不像平时<span style="color: black;">营销</span>中<span style="color: black;">那样</span>名词化。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/0wh1VMeiahF5DBywZyldVNcyE9jYDnAmsN54Z8xApe6O3WeEjaJZ38ia2smMLr4be9l8HPgeOhIviayLp6N8o8icWw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是关于<span style="color: black;">有些</span>直播话术的干货分享，<span style="color: black;">期盼</span>能给<span style="color: black;">大众</span>带来<span style="color: black;">有些</span><span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、</span>聚人</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaUF7TDFHpyYQDdnrVeqVehQbIibRpr2pz5N2wsEuM3VibqgFc8nEzYLZ5tEWYicvU5icDHjYYNz1vToUg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的：直播开场暖场<span style="color: black;">周期</span>，拉近与用户的距离，吸引眼球。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点：新人<span style="color: black;">周期</span>要学会自说自话，不要怕尴尬+紧盯着手机屏幕上的买家发言，热情<span style="color: black;">即时</span>的回复，能给直播间所有人留下很好的印象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容：<span style="color: black;">一般</span><span style="color: black;">包括</span>三方面：<span style="color: black;"><strong style="color: blue;">1.打招呼 2.讲故事 3.福利预告/货物预告</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1）针对用户入场进行欢迎，拉近用户距离</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：<span style="color: black;">诠释</span>观众账号名<span style="color: black;">叫作</span>+寻找<span style="color: black;">一起</span><span style="color: black;">专题</span>+福利预告带入直播主题</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">诠释</span>观众的账号名<span style="color: black;">叫作</span>：<span style="color: black;">“欢迎XX进入直播间，咦~这名字好有<span style="color: black;">道理</span>，是有什么故事么？/新来的宝宝我看到你了，欢迎你来到<span style="color: black;">咱们</span>直播间，<span style="color: black;">爱好</span>主播的点个关注哦！”</span><strong style="color: blue;">（简洁型）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">寻找<span style="color: black;">一起</span><span style="color: black;">专题</span>：<span style="color: black;">“欢迎XX进来捧场哦，想要XX款的宝宝不要离开<span style="color: black;">咱们</span>马上就上哦”“你是不是和我<span style="color: black;">同样</span>换季就过敏，换好几个<span style="color: black;">制品</span>都不合适？“</span><span style="color: black;">而后</span>再接着说，<span style="color: black;">”这种<span style="color: black;">状况</span>我<span style="color: black;">通常</span>会用什么什么”</span>福利预告带入直播主题：<span style="color: black;">“新来的宝宝扣一个1，我给你们走福袋/欢迎<span style="color: black;">大众</span>来<span style="color: black;">咱们</span>直播间，晚点给<span style="color: black;">大众</span>上福利。”“宝宝们，今天纯放福利了，我今天手上这件XX，只要两位数，只要两位数。工厂直发，纯福利！”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">宣传话术：<span style="color: black;">通知</span>直播时间+内容，<span style="color: black;">增多</span><span style="color: black;">熟练</span>度</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传直播时间：<span style="color: black;">“非常感谢所有还在我直播间的姐妹们，我<span style="color: black;">每日</span>的直播时间是XX点-XX点，风雨不改，没点关注的记得点关注，点了关注记得<span style="color: black;">每日</span>准时来看哦”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">宣传直播内容：“<span style="color: black;">我是XXX，今天来给<span style="color: black;">大众</span>分享几个美妆的小技巧，学会了你<span style="color: black;">亦</span><span style="color: black;">能够</span>是美妆达人，记得关注我，<span style="color: black;">认识</span><span style="color: black;">更加多</span>简单易上手的美妆技巧”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>是<span style="color: black;">第1</span>次直播：<span style="color: black;">“欢迎来到XX直播间，我是一名新主播，今天是第X次直播，谢谢<span style="color: black;">大众</span>支持哦！欢迎<span style="color: black;">大众</span>来我的直播间，我是一名新主播，<span style="color: black;">倘若</span>有做的<span style="color: black;">欠好</span>的<span style="color: black;">地区</span><span style="color: black;">期盼</span>多多<span style="color: black;">包涵</span>哦”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2）包装渲染<span style="color: black;">制品</span>的产地、历史、口碑、<span style="color: black;">营销</span>等数据，<span style="color: black;">导致</span>用户好奇心</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天这款<span style="color: black;">制品</span><span style="color: black;">已然</span>是畅销XX年的老字号，基本是<span style="color: black;">每一个</span>家庭都具备的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span>留客</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaUF7TDFHpyYQDdnrVeqVehQHcWicawSy4S3DcTrI1toibU3yjE2wduyBibEJXwMl27q2x6XyficaKanLw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在直播过程中，<span style="color: black;">经过</span>主播与观众实时的互动，让观众感知到切身服务，用户诉求<span style="color: black;">能够</span>较快得到<span style="color: black;">回复</span>；主播<span style="color: black;">亦</span>能够<span style="color: black;">火速</span>的得知观众的反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：发问+<span style="color: black;">选取</span>+节奏</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）发问式互动话术</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">回答粉丝<span style="color: black;">相关</span><span style="color: black;">制品</span>用处/材质/发货等<span style="color: black;">有些</span>问题，有助于<span style="color: black;">即时</span><span style="color: black;">处理</span>粉丝疑问，<span style="color: black;">创立</span>信任感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“<span style="color: black;">刚才</span>给<span style="color: black;">大众</span>分享的小技巧<span style="color: black;">大众</span>学会了吗？”“宝宝们<span style="color: black;">倘若</span>有不清楚拍什么的<span style="color: black;">能够</span>把你们的疑问打出来”</span>这类发问式直播话术，答案只能是肯定<span style="color: black;">或</span><span style="color: black;">是不是</span>定，观众打1个或2个字就能发言了，主播<span style="color: black;">亦</span>能快速得到粉丝的答案，不至于在等答复时冷场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（2）<span style="color: black;">选取</span>性话术</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“想听《XXX》的刷1，想听《XXX》的刷2”/“换左手这一套衣服的刷1，右手这一套的刷2”</span>给观众抛一个<span style="color: black;">选取</span>题，答案ABCD都<span style="color: black;">能够</span>，发言成本很低，能够<span style="color: black;">快速</span>让观众参与到直播互动里。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（3）节奏型话术</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“觉得主播跳得好看/唱得好听的刷波666。”“想要xxxxxx宝贝的宝宝们，<span style="color: black;">咱们</span>满屏刷起来好<span style="color: black;">欠好</span>，要福利的宝宝把xx刷起来”</span>让观众灌水发言，让新进来的游客看到直播间很活跃，很好奇<span style="color: black;">为何</span><span style="color: black;">那样</span>多人刷666，主播到底是<span style="color: black;">扮演</span>了什么？这<span style="color: black;">便是</span>带节奏。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“新涌进来的宝宝们，<span style="color: black;">咱们</span><span style="color: black;">此刻</span>正在给<span style="color: black;">大众</span>做福利秒杀，<span style="color: black;">此刻</span>点赞十下并给主播点一个关注<span style="color: black;">能够</span>领取一个优惠券哦”“新来的宝贝先点一下关注，<span style="color: black;">能够</span>领取到一个粉丝特价价格哦”“宝宝们<span style="color: black;">此刻</span>先不要下单，这款领了优惠券之后再下单哈”“<span style="color: black;">咱们</span>直播间的宝宝把XXX刷起来，给<span style="color: black;">大众</span>发优惠券了哈”</span><span style="color: black;"><span style="color: black;">即时</span>宣布促销<span style="color: black;">好处</span>活动，<span style="color: black;">包含</span>抽大奖、抽大红包、限量9.9元秒杀、送限量口红、大让利或折扣，并号召用户互动刷屏，拖住用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>锁客</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaUF7TDFHpyYQDdnrVeqVehQVd7y0949WibolJaFeVZI7NxJ4s2ibnIibCjpG4nYKFtxNUEK4T8wlramg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（1）说！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1）展示型话术</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关键词：物品+形容词+心情感受</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“给人很温柔、很春天、很新的感觉的颜色”</span><span style="color: black;">主播在进行直播带货时，展示<span style="color: black;">制品</span>的质量、<span style="color: black;">运用</span>感受和其他<span style="color: black;">途径</span>对比的价格<span style="color: black;">优良</span>时，<span style="color: black;">能够</span>让粉丝直观地看到效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2）信任型话术</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带入自己：“我<span style="color: black;">亦</span>...”，言语中卖情怀</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“我<span style="color: black;">近期</span>天天都在用”“我<span style="color: black;">亦</span>买了XX，我个人比较<span style="color: black;">爱好</span>这两种”“我给我爸妈<span style="color: black;">亦</span>买了，<span style="color: black;">她们</span><span style="color: black;">亦</span>觉得很好用”“XX我只<span style="color: black;">举荐</span>这一个品牌，其他品牌给我再多钱<span style="color: black;">亦</span>不推”</span><span style="color: black;">直播间促单时，<span style="color: black;">能够</span>多强调“我”用过且<span style="color: black;">爱好</span>，并强调“我”在<span style="color: black;">运用</span><span style="color: black;">制品</span>时的感受。<span style="color: black;">这般</span>既<span style="color: black;">能够</span>让<span style="color: black;">制品</span>讲解<span style="color: black;">显出</span>真诚，<span style="color: black;">亦</span><span style="color: black;">能够</span>衬托<span style="color: black;">制品</span>，打消观众对<span style="color: black;">制品</span>的顾虑。<span style="color: black;">创立</span><span style="color: black;">必定</span>的信任感，<span style="color: black;">才可</span>促成粉丝下单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">3）专业型话术</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">举荐</span><span style="color: black;">制品</span>时，从专业的<span style="color: black;">方向</span>出发，针对一个<span style="color: black;">制品</span>以及同类其他<span style="color: black;">制品</span>的材质等进行<span style="color: black;">仔细</span>讲解，<span style="color: black;">增多</span>粉丝的信任度，并<span style="color: black;">指点</span>粉丝<span style="color: black;">按照</span>自己的<span style="color: black;">状况</span><span style="color: black;">选取</span><span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（2）做！</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">现场试用<span style="color: black;">制品</span>，分享<span style="color: black;">运用</span>体验与效果，验证<span style="color: black;">制品</span>功能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">咱们</span>原价是XX元，门店价、官网价<span style="color: black;">亦</span>是XX元，<span style="color: black;">然则</span>今天你们来<span style="color: black;">咱们</span>直播间，不要这个价，只要XX，再加上关注领的专属粉丝价，只要多少？倒计时，54321，开价！只要XXX元。”“<span style="color: black;">咱们</span>原价是XX元，现场直播间只要XX，<span style="color: black;">咱们</span><span style="color: black;">此刻</span><span style="color: black;">仅有</span>20件给到<span style="color: black;">大众</span>进行秒杀，拼手速呀。”</span><span style="color: black;">谈到价格，展示打折力度大时，拿出计算器。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、</span>说服</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaUF7TDFHpyYQDdnrVeqVehQ20d1nibECZTXwRE3KoQNWGbK7AslLs50qZbx7aKX4VopKibyUzy1uicrA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从<span style="color: black;">制品</span>的功效、价位、<span style="color: black;">成份</span>、包装设计、促销力度和现场<span style="color: black;">运用</span>结果等，与竞品对比，进一步帮用户排除<span style="color: black;">选取</span>。<strong style="color: blue;">（关键）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（1）低价</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播的优惠活动是影响粉丝在直播购买<span style="color: black;">制品</span>的最直接<span style="color: black;">原因</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“买X送X”</span>“给<span style="color: black;">大众</span>XX秒钟的时间能<span style="color: black;">不可</span>点到XX万赞？就XX秒钟时间能点到XX万赞的，我给你们上爆款福利，今天这套XXX<span style="color: black;">便是</span>门店价格，新进我直播间的，新人宝宝们你们听好了，今天在我直播间扣了新人的点赞到XX万的，我直接给你们新人宝宝炸福利啊，全网最低价！”</span><span style="color: black;">大打折扣的商品<span style="color: black;">寓意</span>着粉丝更加死心塌地地追随，有了粉丝们的信任，销量<span style="color: black;">亦</span>能节节攀升。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">（2）话语场景</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在直播间买<span style="color: black;">制品</span>是两方面的利益，一方面是经济利益，你的商品<span style="color: black;">便是</span>别人好、便宜。<span style="color: black;">然则</span>经济利益不是你自己的本事，是货源、供应链的<span style="color: black;">优良</span>。另一方面是用说辞构建美好的场景，给用户利益，满足用户的想象和虚荣心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span>催单</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaUF7TDFHpyYQDdnrVeqVehQ0N4OW4e41AeibfAaibiaBEcBMK7eDMibRLGUkvyTl6N2hUBHv2FkDIUJRw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（1）吊足用户胃口，此时正式宣布价格，让用户感觉“物超所值”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">“怕失去”、“怕<span style="color: black;">错失</span>”</strong>的优先级，远远高于“这个东西到底对我有多大用”、“这个东西到底划算不划算”这类的理性思考。<span style="color: black;">因此</span>，饥饿营销屡试不爽，<span style="color: black;">便是</span>源于这个<span style="color: black;">原由</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">催单类直播话术的关键是要调动用户“抢”的<span style="color: black;">心理</span>。<span style="color: black;">例如</span><strong style="color: blue;"><span style="color: black;">“抢购”、“过时不候”、“数量有限”…</span></strong><span style="color: black;">这般</span>的话术，都是在唤醒人大脑中关于安全的本能。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“这款<span style="color: black;">制品</span>数量有限，<span style="color: black;">倘若</span>看中了<span style="color: black;">必定</span>要<span style="color: black;">即时</span>下单，<span style="color: black;">否则</span>等会儿就抢不到了哦。”“原价XXX的大衣，所有扣“1”的宝宝们听好啦，<span style="color: black;">咱们</span>这个优惠套餐，减XX减XX，减XX，总共减XX，<span style="color: black;">此刻</span>倒计时54321，改价！准备321，开链接加库存！”“抢到<span style="color: black;">便是</span>赚到、秒杀单品数量有限”/“先付先得、最后2分钟！最后2分钟”“这次活动的力度真的很大，您<span style="color: black;">能够</span>再加一套的，很划算，<span style="color: black;">错失</span>真的很可惜。这个<span style="color: black;">制品</span>还有最后两件咯"</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（2）强调促销政策，<span style="color: black;">包含</span>限时折扣、前XX名下单送等价礼品、现金返还、随机免单、抽奖免单等促销活动，让用户热情达到高潮，催促用户集中下单。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“<span style="color: black;">此刻</span>直播间5000人，<span style="color: black;">咱们</span>今天就送前600名等价礼品。倒数5个数，5（让助理<span style="color: black;">协同</span>说，还剩200单），4（让助理<span style="color: black;">协同</span>说，还剩100单），3（让助理<span style="color: black;">协同</span>说，没了没了）。”“</span><span style="color: black;"><span style="color: black;">爱好</span>的宝宝有顾虑的，联系客服留下联系方式，下播后我会<span style="color: black;">第1</span>时间联系你”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播间卖货<span style="color: black;">必须</span>购物气氛，<span style="color: black;">区别</span>于购物。直播带货<span style="color: black;">必须</span>要让用户觉得狂欢，购物欲<span style="color: black;">大涨</span>，肾上腺素<span style="color: black;">提升</span>，打造可预期的惊喜，超出用户的心理预期。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6、</span>关注下单流程</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaUF7TDFHpyYQDdnrVeqVehQ9Qlwr4yREU694Pic2dWXB0ueFXRNJAvhib1XPpb1qkOWggXBPKAqvtvg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1）引导下单</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">下单流程讲解+进行下单操作演示</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">目的：引导下单行动，排除下单过程中客户不<span style="color: black;">熟练</span>操作的隐患。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点商品链接、点优惠券、点立即购买、填数量、点确认……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">下单操作演示：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小助理用手机或pad展示：在哪里领优惠券，下单的界面是<span style="color: black;">怎么样</span>的……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2）感谢话术</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">从真实<span style="color: black;">状况</span>出发，抒发自己真实的感情</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“感谢你们来观看我的直播，谢谢你们的礼物，<span style="color: black;">陪同</span>是最长情的告白，你们的爱意我收到了”</span><span style="color: black;"><strong style="color: blue;">（感谢<span style="color: black;">陪同</span>）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“最后一首歌《XXXX》谢谢<span style="color: black;">大众</span>的<span style="color: black;">陪同</span>，唱完下播，<span style="color: black;">期盼</span><span style="color: black;">大众</span>睡个好觉做个好梦，明天新的一天好好工作，<span style="color: black;">夜晚</span><span style="color: black;">咱们</span>再聚。”</span><strong style="color: blue;">（结束祝福）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">“今天的直播接近尾声了，明天<span style="color: black;">夜晚</span> XX 点~XX 点<span style="color: black;">一样</span>时间开播/明天会提早一点播 XX 点就开了，各位奔走相告吧！/明天<span style="color: black;">休憩</span>一天，<span style="color: black;">大众</span>放假啦！后天正常开播。”</span><strong style="color: blue;">（预告下一场直播）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>不仅能延续粉丝的不舍之情，<span style="color: black;">亦</span>是给自己做一个简单的总结。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽管话术<span style="color: black;">招数</span>很重要，<span style="color: black;">平常</span>的专业知识<span style="color: black;">累积</span>，以及<span style="color: black;">认识</span>买家痛点并对应做出策划<span style="color: black;">亦</span>非常重要。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播话术更新是<span style="color: black;">火速</span>的，本文只适用于新手参考，此文篇幅较长，<span style="color: black;">意见</span>点击<span style="color: black;">保藏</span>/在看，方便打开哦。</span></p><span style="color: black;">*<span style="color: black;">文案</span>数据<span style="color: black;">源自</span>于<span style="color: black;">宣传</span>圈头条，本<span style="color: black;">文案</span>内附所有资料，<span style="color: black;">包含</span><span style="color: black;">照片</span>、文字描述或其他资料，仅供参考或识别之用，不<span style="color: black;">形成</span>合同内容，部分<span style="color: black;">照片</span>和数据资料<span style="color: black;">源自</span>于网络，如有侵权请<span style="color: black;">即时</span>联系发布者删除。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">///</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">/关于<span style="color: black;">机构</span>/</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QL1sMRCueiaUGr5Y04pZLI44EfUibHcLqxc6ZxkRh5UicsLyBtJvU1JdREKDVd6ptNOjguvskJgDtkUSy6SoicFVpQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QL1sMRCueiaUGr5Y04pZLI44EfUibHcLqx4wqjN7xibjUS9yxzZiakntdNI62PTXAANsofUsUDVCVLGpCEwEogdRCQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/QL1sMRCueiaUGr5Y04pZLI44EfUibHcLqxGrqwiaNaam7VxCVbib51TOmMqmUGXgJkc1dwlQh5wab8AgFtvPicqLZuw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/QL1sMRCueiaX31w4IEvbOsVepwLb3U1R8atBibZ2vTU3GJZEic3WlVLW2I6icGoF79iccibaibXYgX5gwdQY6jZ3Km7aA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">梅州市电商网红孵化基地有限<span style="color: black;">机构</span>创建于2020年7月，注册资本1600万元，是一家由广东梅江控股集团有限<span style="color: black;">机构</span>与梅州市智行文化传媒有限<span style="color: black;">机构</span><span style="color: black;">一起</span>出资打造的梅州首家国企合作的电商网红孵化基地；<span style="color: black;">同期</span><span style="color: black;">亦</span>是乡村振兴消费帮扶梅州馆、梅江区农村电商培训和就业创业基地和梅江区农村电商产业园的运营单位。</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucCjUgI6M4ZibUZLKYcn3Ldtl3rialaNFialDn16u1P5RuA5H20MgElPAPrIf90HlurFagwGNL2YGEIJ1w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/FIBZec7ucCjUgI6M4ZibUZLKYcn3Ldtl3rialaNFialDn16u1P5RuA5H20MgElPAPrIf90HlurFagwGNL2YGEIJ1w/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;"> 你的留言真是温暖如春，让我感受到了无尽的支持与鼓励。 你的话语如春风拂面，温暖了我的心房，真的很感谢。 楼主的文章非常有意义，提升了我的知识水平。 你的话语如春风拂面，让我心生暖意。 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 祝福你、祝你幸福、早日实现等。
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