新手怎么样从0到1做短视频带货,乃至爆单转化(可复制办法论)
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享人:梁一</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享主题:社交电商<span style="color: black;">怎样</span>从0到1完成短视频直播带货和爆单转化</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">分享场合:11月9日</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">内容整理:触电会李荣浩</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/e12a588b8c33488fa66d2486a7b657df~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=nZd9O%2B5driijIw3yzluGei9tYjk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">大众</span>下午好!我今天直接给<span style="color: black;">大众</span>上干货,我<span style="color: black;">亦</span><span style="color: black;">无</span>这么多理论的东西,都是我自己亲身实践的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我今天跟<span style="color: black;">大众</span>讲的<span style="color: black;">重点</span><span style="color: black;">便是</span><span style="color: black;">怎样</span><span style="color: black;">经过</span>短视频直播带货从0到1,我觉得从0到1这个事情<span style="color: black;">尤其</span>的重要,<span style="color: black;">便是</span><span style="color: black;">咱们</span>普通人、一个小白、一个什么都不懂的人,<span style="color: black;">怎样</span>能做到从0到1。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/a391e68dc03347d5ad6bee64570f4c4e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=xOC57p5yJ86P4wBPDp6c3C4%2B99w%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎样</span>快速的做到从0到1</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>快速的从0做到1,我觉得<span style="color: black;">仅有</span>两点!<strong style="color: blue;">有钱的你去砸钱,<span style="color: black;">无</span>钱的靠运营</strong>。这个<span style="color: black;">大众</span>都能理解,这是一句大白话,那你有钱你就<span style="color: black;">能够</span>去买流量,<span style="color: black;">没</span>论你在任何一个平台,你都<span style="color: black;">能够</span>用钱来换流量,只<span style="color: black;">不外</span>存在什么样的平台,它的性价比最高,转化率最高这个问题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你没钱怎么办?就靠运营!<span style="color: black;">咱们</span>团队<span style="color: black;">便是</span>做这个。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我觉得对普通人<span style="color: black;">来讲</span>,可复制的路径<span style="color: black;">便是</span>:<strong style="color: blue;">有限的金钱投入,加上<span style="color: black;">必定</span>的运营技巧,就<span style="color: black;">能够</span><span style="color: black;">得到</span>更大概率的成功</strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5fff9c9d0e754eb8909162a529f451d6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=mMX%2FdyrUBPZy2QcGokK9NJ41Kmo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在我的能力范围之内,我有一百块钱我投一百块钱,我有一千块钱我投一千块钱,以及我比别人多会一点运营的技巧,我就<span style="color: black;">能够</span><span style="color: black;">得到</span>更大概率的成功,这个是<span style="color: black;">必定</span><span style="color: black;">能够</span>复制的,是<span style="color: black;">必定</span>行得通的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.快手涨粉路径</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>主流的三个直播平台,是淘宝、抖音和快手三个直播平台。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我今天重点要跟<span style="color: black;">大众</span>说的是快手直播这<span style="color: black;">一起</span>,快手直播<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>这半个月之内做了精细的运营之后,整理出来一套可给<span style="color: black;">大众</span>去复制的路径和数据。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快手直播2017年开张,当年起量GMV<span style="color: black;">已然</span>达到了上千亿,DAU上亿,DAU是日活GMV是总<span style="color: black;">营销</span>额<span style="color: black;">大众</span>都<span style="color: black;">晓得</span>了,<span style="color: black;">而后</span>他的<span style="color: black;">目的</span>用户<span style="color: black;">便是</span>低线城市和乡镇中青年热门品类、低毛利去库存的商品,这个<span style="color: black;">亦</span>是符合<span style="color: black;">大众</span>对抖音的用户画像以及在抖音能卖什么<span style="color: black;">制品</span>的一个概念。<span style="color: black;">而后</span>审核的机制<span style="color: black;">亦</span>很松,你在快手上只要有六个粉丝并且满足观看一<span style="color: black;">按时</span>长的直播的一个<span style="color: black;">需求</span>,你就<span style="color: black;">能够</span>立刻去开通快手直播。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d783031eaee44617a6869e7c56ad9735~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=e9UH2Lgt9ZQ7KVDugpu%2Bc0xsuUY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.短视频是带货效率最高的方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我觉得直接<span style="color: black;">便是</span>一个结论,这个<span style="color: black;">大众</span>应该都很认可了,<span style="color: black;">咱们</span>说的<span style="color: black;">日前</span>短视频平台带货效率最高的方式。在抖音肯定是KOC、KOL短视频带货,在快手肯定是直播,这个是毋庸置疑了,这是业界公认的一个结论。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/060b9776c2a0454ea253ff986af519d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=2OscHrVl3NDHws0EtcRpa9OxaeY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">虽然都是短视频平台,可能今天来到现场的<span style="color: black;">非常多</span>人<span style="color: black;">便是</span>想赶短视频的风口,<span style="color: black;">经过</span>短视频去营销去带货去推广<span style="color: black;">制品</span>,但是可能<span style="color: black;">非常多</span>人还是不清楚抖音快手两个平台我到底怎么做,做什么<span style="color: black;">才可</span>去带货,这个<span style="color: black;">必定</span>是一个正确的结论,<span style="color: black;">便是</span>你在抖音上面你就去做QC验货群,做KOL短视频带货,<span style="color: black;">便是</span>拍视频挂小黄车,你在快手<span style="color: black;">便是</span>去做直播。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.快手的三个重要数据</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是我给<span style="color: black;">大众</span>分享的,<span style="color: black;">此刻</span>快手和抖音两个平台从直播的维度上<span style="color: black;">来讲</span>,用户的<span style="color: black;">有些</span>消费的习惯,<span style="color: black;">有些</span>大的数据,<span style="color: black;">便是</span>抖音的快手的用户画像怎么样,我摘出来三个我觉得<span style="color: black;">尤其</span>重要的数据来给<span style="color: black;">大众</span>分享。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7b09567a65b54d75bef4cbfd16011b63~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=Gomm4lxwf%2FPsVum%2F27p2TlM0COA%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第1</span>:快手上一二线城市的日活有6000万</strong>。<span style="color: black;">因此</span>你不要再觉得快手它很low,可能我的<span style="color: black;">制品</span>不适合在快手卖,其实并不是<span style="color: black;">这般</span>子,<span style="color: black;">由于</span>它的用户基数足够的大,就<span style="color: black;">好似</span>中国的人口足够的大,<span style="color: black;">因此</span>它任何一个圈层的人都足够多,足够你的<span style="color: black;">制品</span>在一个垂直细分<span style="color: black;">行业</span>去打爆。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第二:南方城市日活是8000万</strong>,刚才丰年老师<span style="color: black;">亦</span>说了,今年<span style="color: black;">败兴</span>,一二线城市用户和南方城市用户增长比例<span style="color: black;">尤其</span>的高。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">第三个数据<span style="color: black;">便是</span>关注、<span style="color: black;">发掘</span>和同城算法的分发流量大概是2:1:1</strong>。<span style="color: black;">大众</span>打开快手之后有三个tag:一个关注、一个<span style="color: black;">发掘</span>、一个同城,上面三个标签,是三个流量入口,<span style="color: black;">大众</span><span style="color: black;">能够</span>看到不像抖音它是单屏的,你打开之后<span style="color: black;">仅有</span>算法<span style="color: black;">举荐</span>,越热的视频你越能看到,它是一个中心化流量分发的一个短视频的平台。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/9cbbf978ba1b470e9982a55cf84e0c19~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=P02LzOf69VTuOLLJ5qwvDFrf4AE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但快手不是,它非常的难得的是<span style="color: black;">能够</span>兼顾到社交分发和算法分发,这其实<span style="color: black;">便是</span><span style="color: black;">为何</span>在快手上面做直播<span style="color: black;">咱们</span>能<span style="color: black;">挣钱</span>,<span style="color: black;">为何</span>普通人在快手上面<span style="color: black;">能够</span>去复制一条<span style="color: black;">挣钱</span>的路径。<span style="color: black;">便是</span><span style="color: black;">由于</span>哪怕我的内容<span style="color: black;">不足</span><span style="color: black;">尤其</span>的好,我<span style="color: black;">亦</span>不是一个头部的用户,<span style="color: black;">然则</span>系统算法仍然<span style="color: black;">能够</span>把流量分发给我,他普惠原则70%的流量都是给中部底部的这些用户,<span style="color: black;">因此</span>他真的是一个草根一个小白一个普通人<span style="color: black;">能够</span>在上面去变现的一个平台。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/d4eec659ea204dff895e46f0338f36ed~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=XtN6z4zTY%2FcKKvfZVkCqE4f4Jes%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">快手KOL涨粉<span style="color: black;">状况</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此刻</span>是快手的KOL<span style="color: black;">便是</span><span style="color: black;">哪些</span>头部的电商<span style="color: black;">状况</span>是什么呢?据<span style="color: black;">咱们</span>观察做内容的死嗑内容,有钱的死磕秒榜。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我看到快手上有<span style="color: black;">海量</span>的内容做得很好,它真的还是很专业的,<span style="color: black;">咱们</span>一看<span style="color: black;">便是</span>专业团队策划运作拍出来的,他<span style="color: black;">亦</span><span style="color: black;">无</span>其他的运营的技巧,它<span style="color: black;">便是</span>死磕内容,这是一种。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种<span style="color: black;">便是</span>死磕秒榜,<span style="color: black;">倘若</span><span style="color: black;">大众</span><span style="color: black;">每日</span><span style="color: black;">夜晚</span>看直播的话,<span style="color: black;">能够</span>去看<span style="color: black;">有些</span>头部的流量主播,<span style="color: black;">例如</span>说小一<span style="color: black;">例如</span>说大文王红姐,你们会<span style="color: black;">发掘</span><span style="color: black;">哪些</span>大的电商一<span style="color: black;">夜晚</span>给这些主播刷钱刷礼物,能刷几百万人民币,几百万人民币就真的不是夸张,我后面会有数据,是一个非常<span style="color: black;">广泛</span>和<span style="color: black;">平常</span>的现象。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/60c065b2babe4d828eba87cf0c37f34f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=4aAb0t3A5Cx1bvI37Cnr755W3Nc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个其实<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>的机会,是<span style="color: black;">咱们</span>普通人的机会。我觉得<span style="color: black;">大众</span>都是热爱学习,愿意跟随风口坐在<span style="color: black;">这儿</span>来学习进步的人,那机会<span style="color: black;">便是</span>你比别人懂一点内容的运营,再加上你会花钱,会花钱不是说你有钱,而是你<span style="color: black;">能够</span><span style="color: black;">经过</span>投放得到最高的ROI,这叫会花钱,就<span style="color: black;">能够</span>以极高的效率复制高转化快手带货账号。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.靠内容</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">和变现生意,打造人设<span style="color: black;">相关</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在<span style="color: black;">此刻</span>这个<span style="color: black;">周期</span>,我先说就靠内容,拍什么样的短视频。涨粉和变现效率最高,肯定是跟你变现的生意强<span style="color: black;">关联</span>和打造人设强<span style="color: black;">关联</span>。就<span style="color: black;">好似</span>王爹他这个号做的<span style="color: black;">那样</span>好,他直播变现<span style="color: black;">那样</span>多,<span style="color: black;">便是</span><span style="color: black;">由于</span>他在<span style="color: black;">长时间</span>的输出,关于他做护肤品做美妆行业的知识和干货,在这个过程<span style="color: black;">其中</span>他打造了人设。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/216da9e317f741529a4b0c1418e7384b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=xAUjY8Oj3p%2Bo9bycYUa09QHdQeI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">每一个关注<span style="color: black;">咱们</span>的粉丝每一个过来的人看了<span style="color: black;">咱们</span>这个视频都对<span style="color: black;">咱们</span>产生了非常大的认同和这个人设的信任,<span style="color: black;">便是</span>我想跟<span style="color: black;">大众</span>说的<span style="color: black;">便是</span><span style="color: black;">咱们</span>拍视频的目的是为了树立信任,<span style="color: black;">由于</span>直播这种形式<span style="color: black;">处理</span>的<span style="color: black;">便是</span>信任问题,<span style="color: black;">大众</span>在网上买东西我<span style="color: black;">为何</span>会买主播的东西,我<span style="color: black;">为何</span>会买他<span style="color: black;">举荐</span>的东西,<span style="color: black;">由于</span>我信任他,我觉得他真诚,我觉得他真实。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.买作品推广要点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">封面影响转化率</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是<span style="color: black;">咱们</span>运营下来的一个最<span style="color: black;">重点</span>的一个经验,跟<span style="color: black;">大众</span>说一下,买作品推广封面真的太重要了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/3c452d0ac8204629ba9ccb432123af0d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=XJqKAhj1F%2BanZ7glTBLN3USRn%2BQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span>一<span style="color: black;">起始</span>买的作品推广,<span style="color: black;">而后</span><span style="color: black;">亦</span>花了<span style="color: black;">亦</span>不多钱,几十块钱吧,<span style="color: black;">揭发</span>4960播放<span style="color: black;">仅有</span>4%的转化率,真的是很低了,<span style="color: black;">第1</span>次买。第二次买,<span style="color: black;">而后</span>换了个封面,转化率17%,播放5359,<span style="color: black;">而后</span><span style="color: black;">揭发</span>5359,播放918,<span style="color: black;">显著</span>的转化率大大<span style="color: black;">提高</span>,<span style="color: black;">由于</span>你在买了播放之后,你的首页是出<span style="color: black;">此刻</span>信息流的,<span style="color: black;">首要</span><span style="color: black;">大众</span>不要拍横版的视频去买推广,<span style="color: black;">由于</span>那个位置真的非常的小,别人是看不到的,<span style="color: black;">必定</span>要拍竖版的视频,<span style="color: black;">尤其</span>大的标题,<span style="color: black;">而后</span>越大越好,越直接越好。我想跟<span style="color: black;">大众</span>说的<span style="color: black;">便是</span><span style="color: black;">咱们</span>投作品推广<span style="color: black;">亦</span>好,花钱<span style="color: black;">亦</span>好,转化率是完全可以<span style="color: black;">经过</span><span style="color: black;">咱们</span>的运营来<span style="color: black;">提高</span>的,<span style="color: black;">能够</span>大大<span style="color: black;">提高</span>的,普通人都<span style="color: black;">能够</span>做到,只要学会一点的技巧,就<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>花钱的效率有大大的<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.买作品推广要点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">系统助推有奖</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">你作品推广做得好,你助推奖励还是有的。<span style="color: black;">大众</span><span style="color: black;">能够</span>看到最右边推广效果,<span style="color: black;">揭发</span>1168,系统奖励1.5万,播放134,系统奖励1853,<span style="color: black;">包含</span><span style="color: black;">第1</span>个,<span style="color: black;">大众</span><span style="color: black;">晓得</span>这是什么意思吗?</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/afbfb67854034e788219845b7b921bfc~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=fDXCLwYVcaYLLuoxT3sHNYN6D%2FQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>我这个作品质量足够的优秀,我买了作品推广之后,点赞互动评论相对<span style="color: black;">来讲</span>达到了<span style="color: black;">必定</span>的阈值之后,快手还会赠送我流量,你这个作品好,你买了之后我会赠送你<span style="color: black;">更加多</span>的流量,<span style="color: black;">况且</span>这个流量还是很大的,相当大。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说其实买作品推广这件事情是<span style="color: black;">能够</span>让<span style="color: black;">咱们</span>一个有<span style="color: black;">潜能</span>爆发的视频<span style="color: black;">得到</span>更大的<span style="color: black;">揭发</span>,只要你的视频质量还<span style="color: black;">能够</span>,<span style="color: black;">而后</span>你去买一点作品推广,你<span style="color: black;">能够</span><span style="color: black;">得到</span>更大的<span style="color: black;">揭发</span>,他的<span style="color: black;">揭发</span>量<span style="color: black;">不仅</span>是你买的那一点钱,<span style="color: black;">不仅</span>是你买的四五千的<span style="color: black;">揭发</span>量,系统还会送你<span style="color: black;">揭发</span>量。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/0103071091a44f5da498aa71ad744668~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=dl4A9VOi%2FiOjB%2BKRQyjyKNiIZdo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关于花钱涨粉的观点</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于花钱涨粉这件事,我给<span style="color: black;">大众</span>介绍一下,<span style="color: black;">咱们</span>是一个做营销的团队,做营销这么<span style="color: black;">数年</span>,<span style="color: black;">咱们</span>最<span style="color: black;">爱好</span>干的事情<span style="color: black;">便是</span>花钱!在我看来能用花钱换时间,能够花钱<span style="color: black;">提高</span>效率的事情,我会毫不犹豫地<span style="color: black;">意见</span>我的客户以及我自己去做。<span style="color: black;">倘若</span>能在有限的时间里面花钱去换时间去换粉丝去换效率,<span style="color: black;">为何</span>不?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">1.今天的流量永远是最便宜的</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实我今天讲的这些东西<span style="color: black;">所有</span>都是原创,全都是我自己的亲身经历所得。我的观点<span style="color: black;">第1</span><span style="color: black;">便是</span>今天的流量永远是最便宜的!</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7cc5e8f0edd6427f8daafb2a87208067~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=F3ePTx9Vw3ZWbHy%2BWVIp2%2BVWvA4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">年初的时候快手粉丝一个三块钱,<span style="color: black;">此刻</span>一个十块钱,<span style="color: black;">大众</span>觉得是不是涨了七块钱很贵,我告诉你们<span style="color: black;">此刻</span>快手一个粉的十块钱仍然是很便宜很便宜很便宜。<span style="color: black;">咱们</span>做了<span style="color: black;">那样</span><span style="color: black;">数年</span>营销,眼睁睁地看着公众号<span style="color: black;">宣传</span>,公众号的粉丝水涨船高,慢慢的到普通用户小品牌买不起,信息流的<span style="color: black;">宣传</span>到<span style="color: black;">大众</span>买不起,<span style="color: black;">而后</span>私域的流量到<span style="color: black;">大众</span>买不起,都是这么<span style="color: black;">循序渐进</span>走过来的。在今天还有一个平台,稍微有这么一点流量的<span style="color: black;">凹地</span>,有这么一点红利的时候,我劝<span style="color: black;">大众</span>品牌方手里有点钱,又有团队的,毫不犹豫的冲进去,不要只是听课拍照,<span style="color: black;">而后</span>要PPT,回去就<span style="color: black;">起始</span>干,<span style="color: black;">便是</span><span style="color: black;">这般</span>,<span style="color: black;">而后</span>你今天不干,明天的粉丝你就买不起!</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">2.能用钱换效率的时候不要犹豫</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二个观点<span style="color: black;">便是</span>能用钱换效率的时候不要犹豫,真的是不要犹豫。做营销两件事情,<span style="color: black;">第1</span>件事情是花钱,第二件事情是运营,在自己的能力范围之内做到转化率最高你就赢了,而不是最省,真的不是最省。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7160750f2e0346859870cd651dc594f4~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=t65OW93aXNx7VV8BptFxLyxB%2B2A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我<span style="color: black;">意见</span>你们从今天<span style="color: black;">起始</span><span style="color: black;">每日</span><span style="color: black;">夜晚</span>看快手连续看一个星期,你真的会有很大的震撼的,<span style="color: black;">咱们</span>平时服务<span style="color: black;">那样</span>多大客户,你让他掏个10块钱10万块钱跟要他命似的。<span style="color: black;">然则</span>你们去快手上看一<span style="color: black;">夜晚</span>,普通的一个档口的老板娘一<span style="color: black;">夜晚</span>花个二十万三十万去秒一个榜轻<span style="color: black;">容易</span>松,眼睛都不带眨的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我说<span style="color: black;">她们</span>傻吗,不是的,而是<span style="color: black;">她们</span>在这个平台上面<span style="color: black;">经过</span>自己的运营,<span style="color: black;">经过</span>自己的实践,走出了一套<span style="color: black;">能够</span>去换来转化率和<span style="color: black;">报答</span>的一条的路径!<span style="color: black;">因此</span>我觉得ROI最高这个事情是<span style="color: black;">能够</span><span style="color: black;">经过</span>运营<span style="color: black;">持续</span>的优化的,就像<span style="color: black;">咱们</span>一个简简单单换一个标题,换一个封面,你就<span style="color: black;">能够</span><span style="color: black;">提高</span>转化率,<span style="color: black;">为何</span>不呢?</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">3.秒榜是快手账号冷<span style="color: black;">起步</span>最快的方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三个点<span style="color: black;">便是</span><strong style="color: blue;">秒榜是快手账号冷<span style="color: black;">起步</span>最快的方式</strong>。什么是冷<span style="color: black;">起步</span>?我<span style="color: black;">无</span>粉丝,我<span style="color: black;">亦</span><span style="color: black;">无</span>私域流量,我一个<span style="color: black;">伴侣</span>都<span style="color: black;">无</span>,我就想卖货,那怎么办?你花钱吗?花钱并不是说<span style="color: black;">咱们</span><span style="color: black;">必定</span>要花个百八十万<span style="color: black;">才可</span>去做这件事情,<span style="color: black;">然则</span>他<span style="color: black;">必定</span>是能<span style="color: black;">起步</span>最快的方式,你花小钱办大事不<span style="color: black;">必定</span>能办成,<span style="color: black;">然则</span>你花小钱<span style="color: black;">能够</span>办<span style="color: black;">有些</span>中等事还是能办成的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ec260bacacc14693ad04fe7151bd4341~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=6EeoryEMXhaxeWFlXXkTJXgda24%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我想跟<span style="color: black;">大众</span>再举一个例子,这个例子<span style="color: black;">尤其</span>巧,是我前两天看直播的时候看到的,<span style="color: black;">由于</span>我是自己<span style="color: black;">便是</span>这15天走过来,我<span style="color: black;">便是</span><span style="color: black;">经过</span>秒榜去涨粉去卖货,去做粉丝变现的。秒榜这个事情<span style="color: black;">便是</span>在业内里面的培训<span style="color: black;">大众</span>都不鼓励,<span style="color: black;">为何</span>?<span style="color: black;">由于</span>说<span style="color: black;">危害</span>太高了。我想问<span style="color: black;">大众</span>做什么事情<span style="color: black;">危害</span>不高,你是一个品牌方,你今天做营销,你投信息流<span style="color: black;">宣传</span>风险<span style="color: black;">亦</span>很高,它他<span style="color: black;">无</span>一个什么<span style="color: black;">危害</span>不高的一个投放方式,我投十块钱我能赚回一百块钱<span style="color: black;">无</span>的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4eaa5e4454314344bbea2ffe680e359d~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=LG47NHMO1ii1EC%2FyLXJ8agblGIY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我觉得<span style="color: black;">掌控</span><span style="color: black;">危害</span>的<span style="color: black;">独一</span>的办法<span style="color: black;">便是</span><span style="color: black;">能够</span>把运营做到极致,你把运营把人为的<span style="color: black;">原因</span><span style="color: black;">掌控</span>好,你就<span style="color: black;">能够</span>把钱赚回来,你就<span style="color: black;">能够</span>回本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">4.快手秒榜是少有的能换来确定性价值<span style="color: black;">报答</span>的投放方式</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四点<span style="color: black;">便是</span>快手秒榜是少有的能换来确定性价值<span style="color: black;">报答</span>的投放方式。什么叫确定性价值<span style="color: black;">报答</span>?</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4a773fbf38154687b53e458f34e1b1e8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=0z8dEPfaFRpICKQ%2FPCEUFrRn7WY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你告诉我你的预算、你的成本和你的零售价,我立刻<span style="color: black;">能够</span>帮你估算出你投哪个博主能赚多少钱。<span style="color: black;">由于</span>我刚才跟<span style="color: black;">大众</span>说的,<span style="color: black;">经过</span><span style="color: black;">长时间</span>的跟踪观察,你是<span style="color: black;">能够</span><span style="color: black;">累积</span><span style="color: black;">海量</span>的<span style="color: black;">这般</span>的数据,<span style="color: black;">便是</span>你的同行花了多少钱,投了哪个博主卖了多少货,<span style="color: black;">由于</span><span style="color: black;">大众</span>都开有赞,<span style="color: black;">便是</span>在快手上,<span style="color: black;">大众</span>都是最后成交落地到有赞,上面是有成交数量的,这些数据<span style="color: black;">所有</span>都是公开的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6eae2a1e8d584f20ac3956f46c7914a5~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=eF1jN5QGbKnAaoN8dXO6s%2FQ0bOU%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">什么是秒榜</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">自制娱乐节目</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我再跟<span style="color: black;">大众</span>说一下秒榜是什么,<span style="color: black;">大众</span><span style="color: black;">能够</span>回去看一下就<span style="color: black;">晓得</span>了,回去<span style="color: black;">瞧瞧</span>几场直播就<span style="color: black;">晓得</span>秒是什么,这个是我自己总结的,我觉得秒榜<span style="color: black;">便是</span>一场综艺节目。<span style="color: black;">咱们</span>之前<span style="color: black;">爱好</span>看电视,在电视时代的时候<span style="color: black;">咱们</span>看综艺节目就觉得很好玩。其实<strong style="color: blue;">秒榜<span style="color: black;">亦</span>是电商主播跟流量主播<span style="color: black;">一起</span>上映了一场大型的娱乐综艺节目</strong>,<span style="color: black;">因此</span>它让粉丝欲罢<span style="color: black;">不可</span><span style="color: black;">基本</span>停不下来,就有<span style="color: black;">非常多</span>人说<span style="color: black;">为何</span>这些人做<span style="color: black;">宣传</span>还有这么多人看,<span style="color: black;">便是</span><span style="color: black;">由于</span>它有趣,各方面<span style="color: black;">原因</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/587faa9e0bb3472fad441b8636b314d0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=aQmu%2ByWMBXW9gm6%2BJbAfzaskbsQ%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/16867158f75b4feaae7ff097eac87e77~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=OaRKI68HKpi5b6YG%2F3RWGIVY2G0%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">快手直播导流流程</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快手直播导流到私域流量的流程其实我就不说了,<span style="color: black;">大众</span>都是私域流量大咖,<span style="color: black;">而后</span>有好多种<span style="color: black;">办法</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">直播送礼物</strong>,这个是<span style="color: black;">此刻</span>导粉效率还蛮高的,我觉得<span style="color: black;">咱们</span>测算下来,<span style="color: black;">大众</span>在直播的时候跟<span style="color: black;">大众</span>说关注我,我从关注的宝宝里面抽一百个人送口红,杀伤力非常的大,杀伤力真的非常大,<span style="color: black;">因此</span><span style="color: black;">倘若</span>你有<span style="color: black;">海量</span>库存的<span style="color: black;">制品</span>,就很便宜的<span style="color: black;">制品</span>,<span style="color: black;">而后</span>唇膏口红护手霜,你就<span style="color: black;">能够</span>用这种<span style="color: black;">办法</span>去引流。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/6cceb74ab30648289a12f79ed9e5c257~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=E1nnEK8LeQs9BLMU1Jp5X27Tf0A%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">签名设置<span style="color: black;">微X</span>号这个就<span style="color: black;">不消</span>说了,<span style="color: black;">制品</span>发货<span style="color: black;">名单</span>放二维码,<span style="color: black;">日前</span><span style="color: black;">咱们</span>做不到,<span style="color: black;">由于</span><span style="color: black;">咱们</span><span style="color: black;">无</span>自己的仓储,<span style="color: black;">亦</span>不是自己的货,都是找供应商去一件代发的,<span style="color: black;">咱们</span>这个是做不到的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f2e5accd95f14076a4d9214cfa50c0c8~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=cgd%2BvfcFMT%2FLjXMUtgoWLeofZBY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">个人账号矩阵图</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个是个人账号的一个矩阵图,<span style="color: black;">倘若</span>你是想做一个个人的私域流量的账号,我<span style="color: black;">意见</span><span style="color: black;">大众</span>从这几个<span style="color: black;">归类</span>去入手:<strong style="color: blue;">专家号、成交号、会员号、流量号和炮灰号。</strong></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/454922bd143245b3a8859c32b3222d6e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=2tPY3v2mYNQ6hj0FoFNiVekVOd8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">基本上<span style="color: black;">每一个</span>号的职责和功能是不<span style="color: black;">同样</span>的,在<span style="color: black;">伴侣</span>圈里面扮演的人设给粉丝和用户<span style="color: black;">供给</span>的价值都是不<span style="color: black;">同样</span>的,这是一个专业的做私域流量的一个团队应该去做的一件事情。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/5be4ee5541884e619a0ed747fc1d40e9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=rUIo5TeYWcCAnarUHXJGeCZPl6M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">入场快手卖货的最佳<span style="color: black;">机会</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我觉得<span style="color: black;">此刻</span>快手的机会<span style="color: black;">便是</span>,它是正规品牌和<span style="color: black;">优秀</span><span style="color: black;">制品</span>和正规运营军入局的一个机会。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/2b6608d4cd014f88b07c5681c700171b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=mwG9afjoDxQGMiWHCXsrXM73Hhk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由于</span><span style="color: black;">非常多</span>人对快手的印象,就觉得他卖三<span style="color: black;">没</span><span style="color: black;">制品</span>只能卖尾单,只能卖9.9包邮。<span style="color: black;">并不</span>是,<span style="color: black;">咱们</span><span style="color: black;">亦</span>看到其实有<span style="color: black;">海量</span>的一二线城市用户,高消费的用户,南方城市的用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其实快手缺的不是流量,而是好的<span style="color: black;">制品</span>。<span style="color: black;">此刻</span><span style="color: black;">非常多</span>的主播<span style="color: black;">亦</span>在慢慢想自己正规化,<span style="color: black;">然则</span><span style="color: black;">她们</span>其实还是草根出身的,<span style="color: black;">亦</span><span style="color: black;">无</span>运营团队,<span style="color: black;">亦</span><span style="color: black;">无</span>思路,<span style="color: black;">亦</span><span style="color: black;">无</span>策略。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">但我觉得这个<span style="color: black;">便是</span><span style="color: black;">咱们</span>今天的机会,<span style="color: black;">倘若</span><span style="color: black;">大众</span>手上有好的品牌,好的<span style="color: black;">制品</span>不要犹豫,<span style="color: black;">此刻</span>就<strong style="color: blue;">入局快手卖货是一个非常好的<span style="color: black;">机会</span></strong>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ebc175d595784cf296797875c0dec40a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1721539699&x-signature=n5s1UbP%2BITx10S0pCz0NF3fFw%2BE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">想<span style="color: black;">认识</span>微商思维,<span style="color: black;">能够</span>私信我<strong style="color: blue;">新书</strong>购买我的书《微商思维》</p>
楼主果然英明!不得不赞美你一下! 期待楼主的下一次分享!” 你的见解独到,让我受益匪浅,非常感谢。 我赞同你的看法,你的智慧让人佩服,谢谢分享。 你的努力一定会被看见,相信自己,加油。
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