广播电视台“直播带货”避免走弯路
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文|林刚</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">源自</span>|1024融媒</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">千万不要把广电<span style="color: black;">这般</span>的<span style="color: black;">媒介</span><span style="color: black;">公司</span>强行<span style="color: black;">绑缚</span>到电商企业这个非常可怕的庞然大物之下</span><span style="color: black;">。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HoCqvFAdTUdGAoKANGGG2dZt7zVehzMIYp4jPylKOACwKDIp2iaGzOYrGd8cAsx2elgQ71CEHO3YH3xkpXlhh6g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“直播带货”似乎是一项盈利多、操作简单的创收新模式，许多人看到了其中的商机，<span style="color: black;">包含</span><span style="color: black;">有些</span>大型商场，纷纷加入这个行列。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">当<span style="color: black;">媒介</span>行业<span style="color: black;">亦</span>想要踏足这个<span style="color: black;">行业</span>时，<span style="color: black;">咱们</span><span style="color: black;">必要</span>思考，这真的是适合<span style="color: black;">咱们</span>的创收途径吗？</span></strong><span style="color: black;">笔者认为，这只是一件“皇帝的新衣”，一场虚幻的<span style="color: black;">泡泡</span>——<span style="color: black;">咱们</span><span style="color: black;">能够</span>将它<span style="color: black;">做为</span><span style="color: black;">媒介</span>服务的手段，却<span style="color: black;">不可</span>当作创收的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">▍</span><span style="color: black;">针对</span>电视台<span style="color: black;">来讲</span>，这是不是一个创收的好<span style="color: black;">办法</span>呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在讨论任何一个新生事物的时候，我总是习惯性地回过头去，从历史发展的轨迹中寻找<span style="color: black;">有些</span>比较<span style="color: black;">类似</span>并值得用来总结和对比的事物。<strong style="color: blue;">其实“直播带货”这个<span style="color: black;">专题</span>，与<span style="color: black;">咱们</span>广电曾经做过的一项业务“电视直销”很是<span style="color: black;">类似</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>来看“直播带货”和电视直销的关系，它们两者在业务方向、节目形式以及探索过程都是非常<span style="color: black;">类似</span>，<span style="color: black;">乃至</span>达到一致化的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它们在播出平台的<span style="color: black;">选取</span>上看起来并不<span style="color: black;">同样</span>，其实两者在本质上是一致的。<span style="color: black;">由于</span>电视直销当时<span style="color: black;">选取</span>的电视平台和<span style="color: black;">咱们</span>当前直播带货所<span style="color: black;">选取</span>的互联网平台，在本质上都是所处时代最强、最有价值的平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有人会说<span style="color: black;">初期</span>的电视平台成本非常大，当前的互联网平台成本很低，几乎是免费的，<strong style="color: blue;">其实这种认知<span style="color: black;">特别有</span>局限性。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在互联网平台上开直播卖货，这种<span style="color: black;">行径</span>的成本的确非常低，<span style="color: black;">然则</span><span style="color: black;">倘若</span>就一个商务流程的<span style="color: black;">最后</span>实现而言，<strong style="color: blue;">真正能够达到<span style="color: black;">营销</span>目的的平台成本，在互联网时代一点都不低</strong>——它<span style="color: black;">必须</span><span style="color: black;">咱们</span>有极强的时间成本、<span style="color: black;">极重</span>的人力成本以及在互联网上所<span style="color: black;">尤其</span>的流量成本来支撑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，每一家<span style="color: black;">期盼</span>去开拓“直播带货”业务的电视台，<span style="color: black;">首要</span>得去认真分析并反思<span style="color: black;">咱们</span>在电视直销时代曾经犯的错、走过的弯路，思考好<span style="color: black;">倘若</span><span style="color: black;">咱们</span>重新在互联网上开启<span style="color: black;">这般</span>的业务，将会<span style="color: black;">怎样</span>面对固有的困难以及新<span style="color: black;">显现</span>的<span style="color: black;">困难</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/HoCqvFAdTUdGAoKANGGG2dZt7zVehzMIPm7x7KKADZUkndRqx92yweibctUrozWg3pIIcTJzlB9biaib2YKo31ia5Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">▍</span><span style="color: black;">倘若</span>电视台<span style="color: black;">必定</span>要做“直播带货”，它能否带来<span style="color: black;">有些</span>好处呢？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我觉得<span style="color: black;">针对</span>所有新的节目样式<span style="color: black;">亦</span>好，市场营销手段<span style="color: black;">亦</span>好，<strong style="color: blue;">“直播带货”在眼下是非常值得<span style="color: black;">咱们</span>去尝试的一种方向。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它有<strong style="color: blue;">3个</strong><span style="color: black;">知道</span>的好处：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>，</span></strong><span style="color: black;">让<span style="color: black;">咱们</span>能够<span style="color: black;">经过</span><span style="color: black;">这般</span>的节目，<span style="color: black;">累积</span><span style="color: black;">有些</span>融<span style="color: black;">媒介</span>时代的自有内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二，</span></strong><span style="color: black;">能够让<span style="color: black;">咱们</span>更<span style="color: black;">实质</span>地与市场以及用户产生<span style="color: black;">相关</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三，</span></strong><span style="color: black;">操作得当的话，<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">咱们</span>的经济收益和社会效益。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>最关键的问题在于，<strong style="color: blue;">当下融<span style="color: black;">媒介</span><span style="color: black;">公司</span>要<span style="color: black;">知道</span>做“直播带货”的<span style="color: black;">基本</span>目的是什么。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有一个目的是<span style="color: black;">经过</span>“直播带货”，广电转型做电商。<span style="color: black;">针对</span>这一点我个人<span style="color: black;">不可</span><span style="color: black;">暗示</span>反对，但我<span style="color: black;">亦</span>想象不出任何支持的特殊理由。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">媒介</span><span style="color: black;">公司</span>跟电子商务<span style="color: black;">公司</span>之间的壁垒差别实在是太大了。</span></strong><span style="color: black;">无论是社会行业资源<span style="color: black;">累积</span>、人才<span style="color: black;">累积</span>、当前资金、存储<span style="color: black;">优良</span>，还是面对<span style="color: black;">将来</span>的市场化思路，广电<span style="color: black;">公司</span>转型做电商，它所面对的困难远远大于广电转行做房地产商、做生产制造型企业<span style="color: black;">或</span>是旅游服务类企业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>总结一下，我个人不认为广电<span style="color: black;">公司</span>有什么<span style="color: black;">尤其</span>的转型<span style="color: black;">优良</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>我并不反对当前对“直播带货”的尝试，并且提出两条比较可行的思路：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>条思路：</span></strong><span style="color: black;">回归融<span style="color: black;">媒介</span>中心的历史性责任，<strong style="color: blue;"><span style="color: black;">经过</span>“直播带货”节目的打造，更有效地促进<span style="color: black;">地区</span>信息化的充分沟通，发挥地区性、权威性和服务性的<span style="color: black;">优良</span>。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HoCqvFAdTUdGAoKANGGG2dZt7zVehzMIPW9Xia0OkRgXaOepHOnibuIoR1H96r2DyyfUXUyMibBkzxDMj7yykjbeQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>在这条思路下，打造“直播带货”活动<span style="color: black;">亦</span>好、栏目<span style="color: black;">亦</span>好，<span style="color: black;">便是</span>要<span style="color: black;">明显</span>3个性：<strong style="color: blue;"><span style="color: black;">第1</span>是公益性，第二<span style="color: black;">便是</span><span style="color: black;">地区</span>性，第三<span style="color: black;">便是</span>品牌性。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二个思路，培养专业化的特质<span style="color: black;">媒介</span>打造。</span></strong><span style="color: black;">这个方向是促进<span style="color: black;">咱们</span>完善当前融<span style="color: black;">媒介</span>中心社会盈利能力的一个方向。<span style="color: black;">因此</span><span style="color: black;">亦</span>有3点<span style="color: black;">能够</span>思考：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>，</span></strong><span style="color: black;">在</span><span style="color: black;">节目的范围上，<span style="color: black;">必定</span>要<span style="color: black;">选取</span>细分化的<span style="color: black;">行业</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二，</span></strong><span style="color: black;">从节目的培养与打造来看，要确立中长线的思维。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三，</span></strong><span style="color: black;"><span style="color: black;">便是</span><span style="color: black;">全部</span>“直播带货”后续延展的服务内容要形成体系。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">米其林的这本美食指南，从来不<span style="color: black;">触及</span>任何像餐厅的收费以及<span style="color: black;">宣传</span>代言，<span style="color: black;">由于</span>它的盈利模式<span style="color: black;">便是</span><span style="color: black;">经过</span>美食指南促进消费者开车去消费，带动<span style="color: black;">全部</span>汽车市场对轮胎的消费和消耗，从而带给本企业盈利。<strong style="color: blue;">尽管<span style="color: black;">大众</span>认为<span style="color: black;">这般</span>的<span style="color: black;">商场</span>模式绕着圈子太大了，但事实上，<span style="color: black;">她们</span><span style="color: black;">便是</span><span style="color: black;">这般</span>成功的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">▍</span>“直播带货”模式看似门槛低，其实难操作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只要认真环顾四周，就会<span style="color: black;">发掘</span>当前<span style="color: black;">不仅</span>是<span style="color: black;">媒介</span>行业在电商上<span style="color: black;">无</span>哪一家能做出成绩，在电商这个行业里，除了阿里和京东，直接在流水和现实业务上盈利的企业都是凤毛麟角的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">换句话说，<strong style="color: blue;">市场上<span style="color: black;">那样</span>多大佬都在拼命往里面砸钱，赔钱赚吆喝，<span style="color: black;">咱们</span><span style="color: black;">这般</span>的<span style="color: black;">媒介</span><span style="color: black;">公司</span>，有什么<span style="color: black;">自信心</span>和底气认为冲进去<span style="color: black;">亦</span>是能够<span style="color: black;">挣钱</span>的呢？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>前面提出的两种思路，稍微引申一下：<strong style="color: blue;"><span style="color: black;">第1</span>种思路<span style="color: black;">便是</span>把“直播带货”<span style="color: black;">做为</span><span style="color: black;">咱们</span>引导群众，服务群众的一个服务表现手段，强化<span style="color: black;">地区</span>融<span style="color: black;">媒介</span><span style="color: black;">公司</span>的社会职能。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二个思路<span style="color: black;">便是</span>把“直播带货”当成<span style="color: black;">咱们</span>打造专业化<span style="color: black;">媒介</span>性质的一种手段。</span></strong><span style="color: black;">就像过去的专业房产栏目、专业汽车栏目，<span style="color: black;">咱们</span>把它打<span style="color: black;">导致</span><span style="color: black;">关联</span>行业里的翘楚，专家权威率、公信力<span style="color: black;">加强</span>后，从社会影响力上赚取<span style="color: black;">咱们</span>应得的利润。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HoCqvFAdTUdGAoKANGGG2dZt7zVehzMIWpsfBehhJKnSelVWcTFicwbDPv8GtdcaW4jDlsjEbKozxVQibD7U9oDw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到“直播带货”，<span style="color: black;">非常多</span>人<span style="color: black;">说到</span>了李佳琦，<span style="color: black;">然则</span>李佳琦<span style="color: black;">便是</span>一种成功的盈利模式吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">公开的资料<span style="color: black;">表示</span>，李佳琦从事“直播带货”经历了近<strong style="color: blue;">3年</strong>的默默无名时期。再来回看这3年来和他以及薇娅这些有着<span style="color: black;">一起</span>经历的“直播带货”的主播人群，这个巨大的群体数量中只<span style="color: black;">显现</span>了像<span style="color: black;">她们</span><span style="color: black;">这般</span>凤毛麟角的两三个成功者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>计算一下，如此大的社会力量的投入，把它放在<span style="color: black;">咱们</span><span style="color: black;">媒介</span><span style="color: black;">公司</span>下面，你还<span style="color: black;">仰慕</span><span style="color: black;">这般</span>的<span style="color: black;">所说</span>成功者吗？我相信<span style="color: black;">倘若</span><span style="color: black;">咱们</span>有一个主播在电视台开一档带货的栏目，3个月没<span style="color: black;">显现</span>影响力，台长就会把这个栏目给撤了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">▍</span>“直播带货”<span style="color: black;">能够</span>为<span style="color: black;">媒介</span>带来多少影响力？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">必要</span><span style="color: black;">首要</span>确定“直播带货”是眼下的市场热点，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span><span style="color: black;">针对</span>新<span style="color: black;">媒介</span>技术的一次拥抱，这种方式和手段<span style="color: black;">咱们</span><span style="color: black;">必定</span>是欢迎的，<span style="color: black;">然则</span>，<strong style="color: blue;">它<span style="color: black;">针对</span><span style="color: black;">咱们</span>这个行业的<span style="color: black;">道理</span><span style="color: black;">便是</span>手段，绝不是<span style="color: black;">咱们</span>的<span style="color: black;">目的</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在确立了<span style="color: black;">这般</span>的前提之下，<span style="color: black;">咱们</span>在实践中<span style="color: black;">能够</span>注重以下几点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，<strong style="color: blue;">尽可能地寻找有电商<span style="color: black;">基本</span>与经验的供货方<span style="color: black;">做为</span>合作伙伴。</strong>其实这是<span style="color: black;">处理</span><span style="color: black;">咱们</span>在这一行业的短板。<span style="color: black;">咱们</span>的<span style="color: black;">优良</span>在于宣传，在于<span style="color: black;">最后</span>的表现，在于眼下<span style="color: black;">咱们</span>能够在本地所<span style="color: black;">持有</span>的受众关注度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二点，融<span style="color: black;">媒介</span><span style="color: black;">公司</span>在<span style="color: black;">选取</span>“直播带货”的时候，<strong style="color: blue;"><span style="color: black;">必定</span>要去回避那种容易出问题和纠纷的行业<span style="color: black;">或</span>是<span style="color: black;">制品</span>，</strong>尽可能规避<span style="color: black;">哪些</span>高<span style="color: black;">危害</span>的<span style="color: black;">制品</span>以及<span style="color: black;">危害</span>会连带到<span style="color: black;">自己</span>的这些<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这方面在电视直销时就曾出过问题，<span style="color: black;">亦</span>是其被市场大浪淘沙的一个主因。<span style="color: black;">海量</span>口碑不良以及价高质量低劣的商品，<span style="color: black;">不仅</span>会在<span style="color: black;">营销</span>期<span style="color: black;">增多</span><span style="color: black;">咱们</span>的直接成本，<span style="color: black;">况且</span>还会消耗更宝贵的权威性和公信力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，在节目样式<span style="color: black;">或</span><span style="color: black;">商场</span>模式方面，<strong style="color: blue;">要重点寻找自己的群体<span style="color: black;">优良</span>，而不是去不切<span style="color: black;">实质</span>地寻找<span style="color: black;">所说</span>的个体<span style="color: black;">优良</span>。</strong><span style="color: black;">实质</span>上，<span style="color: black;">这儿</span>就<span style="color: black;">是不是</span>定在广电行业里培养李佳琦<span style="color: black;">这般</span>的模式。在<span style="color: black;">咱们</span>的<span style="color: black;">公司</span>里培养出李佳琦<span style="color: black;">这般</span>的人才，对社会是一种贡献，对自我是一种自掘坟墓的尝试，<span style="color: black;">由于</span>你缺乏理由和资源来留住<span style="color: black;">这般</span>的人才。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <img src="https://mmbiz.qpic.cn/mmbiz_jpg/HoCqvFAdTUdGAoKANGGG2dZt7zVehzMIR5uQPqrkbxDj1ZxIVNfFIEduGIKxOxM2vhMT8uQf47h08b7KibOkV5Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“直播带货”的<span style="color: black;">背面</span>，是<span style="color: black;">咱们</span><span style="color: black;">针对</span>特定行业内更加专业的团队协作能力的一种综合性<span style="color: black;">表现</span>。<strong style="color: blue;"><span style="color: black;">倘若</span>能够<span style="color: black;">经过</span>眼下正红正热的“直播带货”，促进<span style="color: black;">咱们</span>在细分<span style="color: black;">行业</span>的专业化能力的<span style="color: black;">提高</span>，这其实<span style="color: black;">针对</span>融<span style="color: black;">媒介</span><span style="color: black;">公司</span><span style="color: black;">来讲</span>是一个非常有价值的尝试。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">▍</span>举办“直播带货”，<span style="color: black;">必须</span>投入多少人力资金？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">既然<span style="color: black;">咱们</span>并不<span style="color: black;">留意</span><span style="color: black;">全部</span>电商流程的完善以及打造，在当前的互联网应用环境下，只是<span style="color: black;">运用</span>“直播带货”<span style="color: black;">这般</span>的手段，<span style="color: black;">咱们</span><strong style="color: blue;"><span style="color: black;">必须</span>投入的人力成本与资金成本是非常低的。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有许多免费的第三方开放平台<span style="color: black;">或</span>成本非常低的第三方<span style="color: black;">途径</span>，<span style="color: black;">能够</span>让我们在<span style="color: black;">创立</span>统一的融<span style="color: black;">媒介</span>品牌以及内容品牌资源的前提下，去进行<span style="color: black;">特别有</span>效的“直播带货”的尝试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>应该借鉴<span style="color: black;">微X</span>小程序<span style="color: black;">这般</span>随时<span style="color: black;">运用</span>、随时离开的应用理念，使“直播带货”这个形式变得<span style="color: black;">容易</span>简单。<strong style="color: blue;">千万不要把广电<span style="color: black;">这般</span>的<span style="color: black;">媒介</span><span style="color: black;">公司</span>强行<span style="color: black;">绑缚</span>到电商企业这个非常可怕的庞然大物之下。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/9ibia3005hrxBicbuRic30DsPkJklicPD6TEImfM8Wnq23DaJQlc18b5QXdYVDdI5jSJf8J6orxeVMDialiborCht2Ypg/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/HoCqvFAdTUeeKibdJTbxNtflZib0T9jKvWUCibng6Pwextzcfdax868yEaouAmeQ4Uia5DICCt7lV1rloCEAttdyRA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
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