卖烤地瓜亦能融资数千万？农村娃亦能够成功创业！
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/BouqYibhQ2Bkf7AiaCbaDXunJMPOtxh0eQQKLepYTMkMkXibjBia0dXibZebwjxvdyhG1Rv6shW4g1gDKibDwO7v3VicA/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">源自</span>：农说吕不白</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在不白在游历全国、跟各地农友深入交流的过程中，有<span style="color: black;">非常多</span>农友，<span style="color: black;">包含</span><span style="color: black;">咱们</span>农创研习社的会员都问过不白，<span style="color: black;">她们</span>都很想在农创<span style="color: black;">行业</span>打造出一款互联网爆品，<strong style="color: blue;">但<span style="color: black;">便是</span>不<span style="color: black;">晓得</span><span style="color: black;">详细</span>该怎么做才好？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不白今天<span style="color: black;">经过</span>一个卖烤<span style="color: black;">番薯</span>的案例，来讲一讲这位主人公是<span style="color: black;">怎样</span>将普通的<span style="color: black;">番薯</span>打<span style="color: black;">导致</span>一款超高人气的爆款<span style="color: black;">制品</span>，并赢得500万元投资的？<span style="color: black;">期盼</span>能给各位农友以<span style="color: black;">更加多</span>的思考和启发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">西安外事学院毕业生辞职卖<span style="color: black;">番薯</span></strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">走农创这条路值得吗？</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZeuRic3CbCLwgaVvIEE79w2PibJaxiaztUfh0J1t7qs4L59ubqg2ZK5CE8MyRSXD8MShXwbpdZaSj51w/640.jpeg?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">孙国秀，出生于河南农村，父母都是土生土长的农民。<span style="color: black;">由于</span>家庭经济拮据，兄弟姐妹们全被迫辍学，<span style="color: black;">因此</span>，<span style="color: black;">整家</span>人下定决心<span style="color: black;">必定</span>要供孙国秀读完大学，让他走出农村。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjKFBpJmSh0AcPc6GFOxXdR7n3gEkO3QR2vsdFAurRAOGqyygtUibNCrhw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▲ <span style="color: black;">孙国秀</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带着<span style="color: black;">整家</span>人的梦想，孙国秀从西安外事学院国际贸易专业毕业后，在西安的一家外贸<span style="color: black;">机构</span>干得风生水起，经常到全国各地城市出差。然而，在2007年底，孙国秀<span style="color: black;">不顾及</span>家人和<span style="color: black;">伴侣</span>的一致反对，毅然辞去外贸进出口工作，</span><span style="color: black;"><strong style="color: blue;">跑去卖烤<span style="color: black;">番薯</span>，<span style="color: black;">起始</span>自主创业之路。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着<span style="color: black;">制品</span>质量、<span style="color: black;">制品</span><span style="color: black;">口味</span>、品种<span style="color: black;">开发</span>的<span style="color: black;">持续</span><span style="color: black;">提高</span>和改善，孙国秀得到了众多消费者的<span style="color: black;">爱好</span>与认可。后来，短短3年时间，孙国秀创立的"佬香翁"<span style="color: black;">番薯</span>已发展到30多个品种，并在西安、青岛、深圳等地开设68家"佬香翁"专卖店。之后，佬香翁”企业不仅得到来自天图资本的500万元投资，还得到数以千万计的A轮融资，可谓是<span style="color: black;">得到</span>了巨大成功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">运用四种思维模式</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">将<span style="color: black;">番薯</span>打<span style="color: black;">导致</span>一款爆品</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZeuRic3CbCLwgaVvIEE79w2PibJaxiaztUfh0J1t7qs4L59ubqg2ZK5CE8MyRSXD8MShXwbpdZaSj51w/640.jpeg?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></strong></strong></strong></strong></strong></strong></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经不白<span style="color: black;">科研</span><span style="color: black;">发掘</span>，孙国秀之<span style="color: black;">因此</span><span style="color: black;">得到</span>成功，是<span style="color: black;">由于</span>他能够<span style="color: black;"><strong style="color: blue;"><span style="color: black;">站在消费者的<span style="color: black;">方向</span>上，以用户思维对产品进行规划，<span style="color: black;">供给</span>满足消费者需求的<span style="color: black;">制品</span>和消费体验，在打造爆品的过程中，并对<span style="color: black;">商场</span>模式进行规划，全线贯穿形成的一种爆品思维。</span></strong></span><span style="color: black;">重点</span>表现为以下四种思维：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjKljcMG2ib9xgBOBia6IKmdVwZBxPwONRvtfm8qib1xBq5FxMdUV01JVviag/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▎<span style="color: black;">第1</span>，以用户思维，从用户的需求出发。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">科研</span>消费者心理，找出其痛点所在，并打造满足消费者需求的<span style="color: black;">制品</span>，得到广泛的认可和信赖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、<span style="color: black;">制品</span>质量，是消费者的<span style="color: black;">第1</span>需求。</span></strong></span><span style="color: black;">为保证<span style="color: black;">制品</span>的质量，孙国秀在咸阳建设了100亩的特殊<span style="color: black;">番薯</span>种植基地，专门为佬香翁<span style="color: black;">供给</span>原料，<span style="color: black;">亦</span>为<span style="color: black;">持续</span><span style="color: black;">开发</span>新<span style="color: black;">制品</span>奠定了<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、消费体验升级，安全、卫生更<span style="color: black;">拥有</span>信赖力。</span></strong></span><span style="color: black;">摒弃路边满是灰尘的烤<span style="color: black;">番薯</span>小摊的形象，将消费场所转变为干净卫生的店铺，用烤炉烤<span style="color: black;">番薯</span>，不仅卫生，<span style="color: black;">口味</span>更为甘甜清香。并<span style="color: black;">供给</span>小勺吃<span style="color: black;">番薯</span>的食用方式，<span style="color: black;">鲜嫩</span>又美味。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjKm7RKpicaJ4zjCbvpvibKV0D8uq9uc8Neu0gzrjicpNrDyYXlMQpiahmgIQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、多元化品类，<span style="color: black;">更加多</span>消费<span style="color: black;">选取</span>。</span></strong></span><span style="color: black;">在烤<span style="color: black;">番薯</span><span style="color: black;">营销</span>淡季，佬香翁<span style="color: black;">番薯</span>坊对传统<span style="color: black;">番薯</span>进行深加工，做出<span style="color: black;">各样</span>口味的零食小吃，推出新品种：如<span style="color: black;">番薯</span>片、<span style="color: black;">番薯</span>条、<span style="color: black;">番薯</span>丸子、<span style="color: black;">番薯</span>仔等，让消费者随时随地都可享受美味。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、创新思维，<span style="color: black;">开发</span>与众<span style="color: black;">区别</span>的新品。</span></strong></span><span style="color: black;">在夏天，为满足消费者的解暑需求，佬香翁<span style="color: black;">番薯</span>坊<span style="color: black;">更加是</span>推出了<span style="color: black;">番薯</span>饮品，如<span style="color: black;">番薯</span>冰淇淋、<span style="color: black;">番薯</span>冰粥、<span style="color: black;">番薯</span>牛奶冰等，与众<span style="color: black;">区别</span>的饮品口味，激发了消费者的探知欲和尝试欲。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjK01BhBv7ztVP9QYhhcaicS8WdTfNEtWI6uPArmJ1RpxOGcBPr6neBu7w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▎第二，以品牌思维，赢得<span style="color: black;">制品</span>良好口碑。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">树立品牌，<span style="color: black;">提高</span>品牌服务标准和消费者消费体验，形成被<span style="color: black;">公众</span>所<span style="color: black;">熟练</span>、所<span style="color: black;">喜欢</span>、所信赖的良好口碑，<span style="color: black;">作为</span>消费者的首选品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、用户对<span style="color: black;">制品</span>的印象，<span style="color: black;">常常</span><span style="color: black;">创立</span>在品牌形象上。</span></strong></span><span style="color: black;">孙国秀注册了佬香翁的品牌，并以一个憨态可掬、笑容满面的老人形象设计，<span style="color: black;">做为</span>佬香翁<span style="color: black;">番薯</span>坊的Logo，给人一种亲切感和信赖感。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、品牌服务，视觉、着装、服务标准化。</span></strong></span><span style="color: black;">尽管在创业初期，仅仅<span style="color: black;">仅有</span>两名员工，孙国秀仍<span style="color: black;">需求</span>统一着装和服务，形成统一的品牌视觉及标准化的服务。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjKPfF28la4BS3A1S0kRMX8liaffpOOVLDfMQXXkK5gzpfIiaoib8kcwKg2g/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▎第三，粉丝思维，爆品离不开分享与追随。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1、在<span style="color: black;">博客</span>、<span style="color: black;">微X</span>平台上，实时更新品牌动向和信息。</span></strong></span><span style="color: black;">佬香翁开设<span style="color: black;">博客</span>和<span style="color: black;">微X</span>公众号，向爱出烤<span style="color: black;">番薯</span>的粉丝传递信息，并将工作人员与粉丝统一命名“<span style="color: black;">番薯</span>王子”“薯小帅”，从而形成一种社群心理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、组织群体活动，赞助粉丝追逐个性与<span style="color: black;">兴趣</span>。</span></strong></span><span style="color: black;">佬香翁组织粉丝们参加大型音乐节盛会，以及观影活动，并赞助门票，促进粉丝<span style="color: black;">经过</span>音乐节和看电影等群体活动，认识<span style="color: black;">更加多</span>的<span style="color: black;">伴侣</span>。与此<span style="color: black;">同期</span>，佬香翁的知名度<span style="color: black;">亦</span>随着口口传播影响更为广泛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjKbdaaBpVxgskVyobcMbvaXaIULS5U9TjEZxxXOMb4Q3vZJk0KymAcoA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、<span style="color: black;">研发</span>手游，编曲粉丝口口传唱。</span></strong></span><span style="color: black;">依据当下消费者<span style="color: black;">兴趣</span>游戏的心理，佬香翁<span style="color: black;">研发</span>手游“挖<span style="color: black;">番薯</span>”，不仅有趣、好玩，还有一种挖<span style="color: black;">番薯</span>的体验感。<span style="color: black;">不仅</span>如此，佬香翁还有自己的歌曲让粉丝们传唱，并投放电影院院线<span style="color: black;">宣传</span>，<span style="color: black;">提高</span>佬香翁的品牌传播度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4、举办线下活动，与用户近距离互动。</span></strong></span><span style="color: black;">佬香翁在雁塔新天地广场，举办吃<span style="color: black;">番薯</span>大赛，参赛者<span style="color: black;">能够</span>领取丰厚的奖品，而现场观众@自己的好友、现场扫描佬香翁二维码<span style="color: black;">亦</span>可免费<span style="color: black;">得到</span>烤<span style="color: black;">番薯</span>一份，近距离的互动活动，不仅拉近了与消费者的距离，更有利于品牌传播和品牌口碑。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/16ehehMlXZdI4vWnL0diaVhXboKOIcqjKs9JPd9G5xIicvF1TNPPRquSJw2rsYLibsicydQ7lqaGibZ9xrkXK60FqyA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▎第四，互联网思维，扩宽<span style="color: black;">制品</span><span style="color: black;">营销</span><span style="color: black;">途径</span>。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开拓线上<span style="color: black;">途径</span>，淘宝店铺和官网上线。在2012年，佬香翁淘宝店正式上线，让全国各地的用户随时随地，<span style="color: black;">能够</span>购买<span style="color: black;">制品</span>。并<span style="color: black;">经过</span>互联网，将品牌理念和营销模推向全国， 拓宽<span style="color: black;">制品</span>的<span style="color: black;">营销</span><span style="color: black;">途径</span>，<span style="color: black;">导致</span>消费<span style="color: black;">公众</span>的关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">爆品，<span style="color: black;">寓意</span>着好的<span style="color: black;">制品</span>、好的品质、好的服务和好的口碑</span></strong><span style="color: black;">。</span></span><span style="color: black;">不白认为，想要像佬香翁<span style="color: black;">番薯</span>坊<span style="color: black;">同样</span>，打造农<span style="color: black;">制品</span>爆品，<span style="color: black;">得到</span>百万投资，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">必要</span>以<span style="color: black;">制品</span>为王，用户思维为出发点，品牌思维为<span style="color: black;">安身</span>点，粉丝思维为导向，互联网思维为桥梁，</strong></span>最后<span style="color: black;">得到</span>好的口碑，引爆消费市场！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BouqYibhQ2BlkJopZWq8Swsx0KjuITWlShBFMfza4M8FWYm61nRKfXrGeZd1u9fxRsQjdJ1Rt86UzGItwhiaHUDQ/640?tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（识别二维码，关注农说吕不白）</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">吕不白，涉农创业草根自<span style="color: black;">媒介</span><span style="color: black;">第1</span>人。常年全国各地游历，实地对话一线涉农创业者，<span style="color: black;">定时</span>组织各类交流会、论坛峰会等活动，致力于<span style="color: black;">帮忙</span>农创人<span style="color: black;">怎样</span>把农<span style="color: black;">制品</span>卖得更好！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">关注农管家官微，<span style="color: black;">认识</span><span style="color: black;">更加多</span>农业<span style="color: black;">新闻</span>！</span></strong></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz/BouqYibhQ2BnnII9IibgnRicTCs6wB09U7PVEL658PniaAL6jwxE8lTv8gmibCd01sx1FqJcpKfCa0Pah0AIiaKTvxug/0?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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