明星直播卖货，这钱赚得“尴尬”吗...
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">双十一将至，商家的促销力度加大，各类营销手段<span style="color: black;">亦</span>铺天盖地。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">10月20日，“口红王子”李佳琦为双十一预售打响<span style="color: black;">第1</span>枪，随后，各位主播带着商品纷纷投入战场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIaic6hB6y8Ihzq43kFl4R5crbsz8ficEA0aIibvJFIYC5Tn6wZuDcuX2XyA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有趣的是在这场大战中，有不少<span style="color: black;">熟练</span>的身影，林更新、周震南、金秀贤、李湘等明星，<span style="color: black;">她们</span>和知名带货主播<span style="color: black;">一块</span>，干起了“柜姐柜哥”的工作（其中有一部分艺人是<span style="color: black;">制品</span>的代言人）</span></span><span style="color: black;">。</span><span style="color: black;">还有<span style="color: black;">有些</span>好玩的<span style="color: black;">专题</span>上热搜。</span></p><span style="color: black;"><span style="color: black;">始终</span>在用2G网络冲浪的周震南...</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/pmvibQ0hoe8ibjgGmDBic7AzyFYe02wufZhiagxic1KnTjhndibEWOPdcaBpGLQhcZS7Y6KiaAr9BIpJJJSuwuKkmNxNQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">超级能说的赖冠霖</span>...<img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe89oc5AeJ2vpEOl3n1BGhuOn0U3BNKg6UamuQo62jqibg2FZLfVZvboicPf6vr3QBibl4HicucGd58bc7w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">例如</span>林更新和张大奕在读大学时就已相识</span>...</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/pmvibQ0hoe8ibjgGmDBic7AzyFYe02wufZh8ZKAic0yMB02rlQp3icgKaxUIpoiat7clFnnYpnHmR6HTjgDDPmibbaulA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIa5AyicGNGn4dibaNNIP1nPA973zicS5AnUPtTmYpcibXf7JwXTrImLk1dSA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看似商家和明星双赢赚得盆满钵满的局面，却有人在质疑的声音传出，有人认为明星直播卖货的<span style="color: black;">行径</span>太low，有的觉得明星卖货坑人……</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不可否认，明星直播带货<span style="color: black;">作为</span>了流行趋势，<span style="color: black;">那样</span>这种趋势到底是好是坏呢？</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/pmvibQ0hoe89ZOuV49HBVIh9cYuiaOFyILYtxCibv9icwRMmPZH9HnbBPLnaPJb6KFG0twdtqngDHfia70fkFApoglQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">明星做带货直播low吗？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以往，<span style="color: black;">咱们</span><span style="color: black;">熟练</span>的明星带货方式有<span style="color: black;">非常多</span>，最直接的<span style="color: black;">亦</span>是最传统的方式<span style="color: black;">便是</span>代言推广，粉丝<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">经过</span>购买明星的代言<span style="color: black;">制品</span>证明对<span style="color: black;">她们</span>的爱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIarjaIraPHDDVfLkcSiaibJLNiaZ8LRT9ibUfomicxudfROMDjY9keArLuDiag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次是明星同款，小到手机壳、零食大到奢侈品包包、家用电器，凡是明星<span style="color: black;">运用</span>的东西，都被镀了一层金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正因如此，不少品牌方会免费<span style="color: black;">供给</span>给明星<span style="color: black;">她们</span>的<span style="color: black;">制品</span>，借由机场秀、<span style="color: black;">博客</span>照片露出等形式打一种软性<span style="color: black;">宣传</span>，但这些东西带来的收益<span style="color: black;">无</span>形成规模，<span style="color: black;">乃至</span>部分收益不是<span style="color: black;">那样</span>可观。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIaazrk79gDgOic0HibNgf4ZLIr57d2YLv1fbUJHv6ibb3jnkXTpYvvYdM5w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，近两年某书一类的APP<span style="color: black;">亦</span><span style="color: black;">作为</span>了明星，尤其是女明星带货的阵地。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的女艺人在上面<span style="color: black;">举荐</span>美妆类的<span style="color: black;">制品</span>，不仅销量飙升，有的<span style="color: black;">乃至</span><span style="color: black;">显现</span>卖断货的<span style="color: black;">状况</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商家瞅准了商机<span style="color: black;">举荐</span>一次，就能带来可观的利润，这样的“一锤子买卖”弥补了代言周期长、价格贵的缺点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIaMTmsRdyk6Z0denp1iao7PX2fLrPX3NrXLPvWmSrKAWLLw6ibubJvv7jg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而，这种明星“爱用品”<span style="color: black;">亦</span>有缺陷，<span style="color: black;">例如</span>张嘉倪就曾因推销美白精华“翻车”，路人拍图中他的黑肉底实在没什么说服力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIaQIjCQCL7pOiaZb9jGqbe9T8u0qfWd7Jp7ianQWDhI9ibEPAB50LvpHWDA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIaOHdcmFFH9gnaxdOFLUqqVpNvFiceZ9TrSF9opKYXkJwPxKWMx3AicBuQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某书的热度还<span style="color: black;">无</span><span style="color: black;">连续</span>多久，直播带货的风暴就已席卷而来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播带货相比以上几种形式，明星的姿态更低，和顾客的距离感更近更直观。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明星直播带货大概分为三种：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、<span style="color: black;">她们</span>本身是品牌的代言人/大使，为了品牌方推广，完成品牌方交予的直播任务，利用自己的人气吸引路人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>金秀贤这种语言不通的韩国明星，<span style="color: black;">亦</span><span style="color: black;">能够</span>在直播间带货；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/pmvibQ0hoe8ibMe5JlStFPTw0qJRgjiaCIamNgqW6Phib9N6CaFtjXib2YtHdUl3iauibnjWLoLksIMcXkM2tShh54UGg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3年亏损高达40.14亿额某品牌汽车找来雷佳音代言，并让他和网红手工耿<span style="color: black;">一块</span>直播卖车，2小时售出1600多台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、第二种则是明星<span style="color: black;">自己</span>创立<span style="color: black;">或</span>代言的品牌，请来网红<span style="color: black;">一起</span>推广<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种直播形式，专业主播和明星都<span style="color: black;">必须</span>能说会道，明星要负责介绍自家的<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前段时间范冰冰和网红雪梨<span style="color: black;">一起</span>直播，拆开面膜讲解忙得不<span style="color: black;">也</span>乐乎。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">短短几分钟，面膜总销量破11万件，<span style="color: black;">营销</span>额破1000万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">郭富城<span style="color: black;">亦</span>是和辛巴合作，推出“天王洗发水”，<span style="color: black;">据述</span>5秒钟突破了500万的<span style="color: black;">营销</span>额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、以上两种明星的直播<span style="color: black;">大都是</span>一次性的，但<span style="color: black;">亦</span>有类似朱梓骁、柳岩、李湘<span style="color: black;">这般</span>，基本将自己<span style="color: black;">安置</span>于一个“主播”的位置上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">柳岩在快手上的直播，<span style="color: black;">各样</span>主播界的行号说得相当溜，“感谢xx哥给我拉排面”“给你送上大拇指”。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">直播3个小时，柳岩不仅有歌舞、喊麦的<span style="color: black;">扮演</span>，更一口气介绍了18件商品，丝袜、榨汁机、乳胶枕等等，要多接地气就有多接地气。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖力吆喝的成果是，<span style="color: black;">最后</span>成交额为1000多万，其中光是洗发水就卖出了4万多件。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李湘<span style="color: black;">更加是</span>到<span style="color: black;">日前</span>为止<span style="color: black;">已然</span>直播超过30场的“老手”了，<span style="color: black;">一样</span>的卫生巾、保健品、辣条、首饰……荤素不忌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">观众质疑李湘做直播太low，李湘就晒出自己的劳斯莱斯，<span style="color: black;">暗示</span>直播只是自己<span style="color: black;">做为</span>家庭主妇的一点小<span style="color: black;">兴趣</span>，自己并非缺钱落魄。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前几天，赵忠祥被人扒出高价售卖自己的书法，一个字卖4000元，还<span style="color: black;">能够</span>花钱录制祝福视频。他的<span style="color: black;">回复</span>是写字又没招惹谁，何况还有人要。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">某知名主播驴哥举办活动，邀请到了李宇春、林志颖去唱歌；主播辛巴办婚礼，成龙、王力宏、张柏芝到场为他送上祝福。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">这有一份网络<span style="color: black;">揭发</span>的明星直播报价图↓</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在大环境的影响下，明星<span style="color: black;">选取</span>多种<span style="color: black;">挣钱</span>门路<span style="color: black;">亦</span>无可厚非。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟明星之于素人<span style="color: black;">来讲</span>，是有仰望和引领<span style="color: black;">功效</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论是演员还是歌手，<span style="color: black;">她们</span>所创作出的作品既有<span style="color: black;">商场</span>价值，又有精神价值。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">粉丝<span style="color: black;">爱好</span>明星，基于对个人的崇拜，对他/她外貌、性格等<span style="color: black;">原因</span>产生一种情感连接，创造属于和明星的<span style="color: black;">一起</span>回忆。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而直播这种形式，明星为你<span style="color: black;">举荐</span><span style="color: black;">制品</span>，毕竟还是一场<span style="color: black;">商场</span><span style="color: black;">行径</span>，相对人味儿<span style="color: black;">（感情和价值）</span>还是钱味儿更浓吧...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在一份明星与网红互动卖货的调查中，2000多人参与投票，半数以上的人仍然觉得明星的<span style="color: black;">行径</span>掉价，<span style="color: black;">仅有</span>1/5的觉得不掉价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可见，人们虽然默认了直播带货的形式，但在情感上仍<span style="color: black;">没法</span>全然接受。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">明星直播带货是不是<span style="color: black;">很久</span>之计？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当明星与网红的界限感越来越弱，越来越多的明星想要在网红明星直播这块大蛋糕中分<span style="color: black;">一起</span>，但这块蛋糕吃起来的滋味却<span style="color: black;">仅有</span>自己<span style="color: black;">晓得</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明星跨界参与直播卖货，说到底靠的还是<span style="color: black;">她们</span>之前做演员<span style="color: black;">或</span>歌手时累积的影响力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与普通的新人主播相比，明星自带流量与<span style="color: black;">专题</span>度，入门相对容易得多。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到直播间观赏明星卖货，<span style="color: black;">非常多</span>人并不是冲着货品本身，而是奔着明星去的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然而现实是，一次两次，观众会觉得<span style="color: black;">鲜嫩</span>有趣，次数多了，明星与<span style="color: black;">所说</span>的大神级主播相比，他的<span style="color: black;">优良</span><span style="color: black;">起始</span>变得不<span style="color: black;">那样</span><span style="color: black;">显著</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">明星的本职工作是什么？演员演戏、歌手唱歌，这些才是<span style="color: black;">她们</span>最核心的竞争力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但到了直播的战场，<span style="color: black;">怎样</span>互动、<span style="color: black;">怎样</span>激活用户购买欲、<span style="color: black;">怎样</span>调动气氛、<span style="color: black;">乃至</span>让<span style="color: black;">哪些</span>非粉丝的普通顾客信任等等才是最重要的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">为何</span><span style="color: black;">此刻</span><span style="color: black;">都数</span>的明星带货直播，都<span style="color: black;">是由于</span>明星+网红的形式<span style="color: black;">构成</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个例子，无论是“淘宝一姐” 薇娅viya，还是“口红一哥”李佳琦，<span style="color: black;">她们</span>的<span style="color: black;">背面</span>都有运营团队、营销团队<span style="color: black;">供给</span>支撑，<span style="color: black;">保证</span>维持住主播的热度，<span style="color: black;">即时</span>反思哪里<span style="color: black;">必须</span>改进。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李佳琦<span style="color: black;">自己</span><span style="color: black;">更加是</span>一年365天播389场，不敢<span style="color: black;">休憩</span>，生怕自己哪天不直播了，就会失去流量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这份专注力以及<span style="color: black;">连续</span>作战能力，不是所有明星团队能够承受得起的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，明星虽然自带光环和吸引力，<span style="color: black;">然则</span>不<span style="color: black;">表率</span>他卖的商品就比素人卖的质量更好、价格更低。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李佳琦<span style="color: black;">这般</span>的大主播还几十<span style="color: black;">乃至</span>上百人的招商团队，为<span style="color: black;">她们</span>联系货源会在拿到“货”后分组对其进行筛查、试用试吃以及<span style="color: black;">实质</span>效果检验，<span style="color: black;">保证</span>了货物品质才会开卖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可即使是<span style="color: black;">这般</span>，前几天，李佳琦在直播时还是“翻车”了，在展示一款不粘锅的时候，煎蛋粘在锅底，气氛<span style="color: black;">非常</span>尴尬。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">更<span style="color: black;">不消</span>说，柳岩卖乳胶枕时，主持人在椅子上放了四个鸡蛋，再放了乳胶枕坐下，结果鸡蛋<span style="color: black;">就地</span>碎了一个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李湘卖一款韩国牌子的润唇膏，夸赞它怎么怎么好，好到你在韩国都找不到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还没把顾客骗住，先把自己“忽悠瘸”了。<img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有网友扒皮李湘售卖从来没听过名字的杂牌子美白丸，<span style="color: black;">成份</span>与官网宣传的<span style="color: black;">成份</span>不一致。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">官网宣传的美白<span style="color: black;">成份</span>是L-半胱氨酸，包装上印刷的却是L-胱氨酸。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一字之差，却是完全<span style="color: black;">区别</span>的东西。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">L-胱氨酸是一种护头发的营养<span style="color: black;">成分</span>，还能促进伤口愈合，但<span style="color: black;">便是</span>和美白<span style="color: black;">无</span>一毛钱关系。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">被网友扒出后，商家又被<span style="color: black;">揭发</span>悄悄将页面的L-半胱氨酸改为L-胱氨酸。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">却始终不发声解释，<span style="color: black;">为么</span>会将<span style="color: black;">成份</span>名<span style="color: black;">叫作</span>搞错，所售出的美白丸<span style="color: black;">到底</span>有何种<span style="color: black;">成份</span>。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">这般</span>的美白丸，你还敢用吗？</span><span style="color: black;">负责卖货，不负责<span style="color: black;">保准</span>质量的明星带货，俨然<span style="color: black;">成为了</span>智商税。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>将观众转换为消费者，<span style="color: black;">怎样</span>把围观变成参与，说到底还是最基本的两点：商品质量+<span style="color: black;">优惠</span>价格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">商品千千万，想要进入诸如李佳琦、薇娅viya<span style="color: black;">这般</span>大主播的直播间，商家<span style="color: black;">必须</span><span style="color: black;">供给</span><span style="color: black;">海量</span>的折扣；<span style="color: black;">同期</span>直播团队<span style="color: black;">亦</span>会索要全网最低的折扣；顾客来看<span style="color: black;">她们</span>的直播，图的<span style="color: black;">便是</span>一个最低折扣，三方形<span style="color: black;">成为了</span>一个良性循环的闭环。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经<span style="color: black;">由于</span>在卖某品牌套装时<span style="color: black;">发掘</span>自己拿到的价格比隔壁主播薇娅的贵了20块， 李佳琦在直播间宣布“永远封杀该品牌”，<span style="color: black;">乃至</span><span style="color: black;">暗示</span>：“给我某宝弹窗的资源都不会再合作”。（当然，<span style="color: black;">此刻</span>双方<span style="color: black;">已然</span>破冰），此举不难能看出大主播们对直播市场的<span style="color: black;">掌控</span>力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>明星们<span style="color: black;">倘若</span>想转行做主播，在现有的市场中<span style="color: black;">能够</span><span style="color: black;">保证</span>自己拿到最低价吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">更加多</span>的时候，是在头部主播“不吃的”的商品中捡漏，很难做强做大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">李湘直播卖貂皮，4000多一件，开播前销量26件，讲了一堆口干舌燥，直播结束后销量还是26...</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>并非所有的艺人都适合做直播带货。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一场直播，商家会先付给你几万——十几万的定金，<span style="color: black;">而后</span><span style="color: black;">按照</span>卖出的商品收入，付给10%—14%<span style="color: black;">上下</span>的佣金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">相比动辄七八位数的代言费<span style="color: black;">来讲</span>，直播的<span style="color: black;">花费</span>性价比确实高。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但对有代言在身的艺人<span style="color: black;">来讲</span>，<span style="color: black;">倘若</span>为代言的品牌偶尔直播一次尚且说得过去，但加入直播卖货的行列，让<span style="color: black;">她们</span>在手机前催促粉丝下单，无异于自降身价。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>一场直播就<span style="color: black;">能够</span>搞定明星，让粉丝心甘情愿埋单，谁还会再辛苦地找代言人、投放地面物料、投入媒介宣传如此大费周章呢。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">有些</span>高端奢侈品牌，更不会和这些与“品牌气质”不符的艺人合作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，还是那句话，无论是演员还是歌手，别忘了<span style="color: black;">她们</span>的职责。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">挣钱</span>重要，<strong style="color: blue;">职业信念感</strong>更加重要，与其费尽心思想怎么让顾客多买一瓶洗发水，不如想想怎么写出一首好歌，<span style="color: black;">做为</span>演员或歌手<span style="color: black;">或</span>是其他<span style="color: black;">行业</span>的明星，能创造的精神价值远比赚几十万更有<span style="color: black;">道理</span>吧。</span></p>
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