我在三线小城开婚介所，年赚60万
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/xJ1Up0woqibeY49phh6FRUaalpE2rcW2tRg43d6ViczZh3paBrfwiaPyIsQ3BFGbOuOTvrKH8p2hXavLg3ytEcC6Q/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入相亲市场，<span style="color: black;">每一个</span>人都<span style="color: black;">是由于</span>年龄、身高、收入等一个个指标量化的个体。婚介从业者的工作，更像是在做数据处理。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">文</span><span style="color: black;"><strong style="color: blue;">｜《</strong></span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中国企业家》记者 <strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">张文静</span></strong></span></strong></strong></span></strong></span></strong></span></strong></span></strong></span></strong></span></strong></strong></span></strong></span></strong></span></strong></strong></span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">编辑</span><span style="color: black;"><strong style="color: blue;">｜<strong style="color: blue;"><span style="color: black;">米娜</span></strong></strong></span></span></strong></span></strong></strong></span></strong></span></strong></span><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">头图<span style="color: black;">源自</span></span>｜视觉中国</strong></strong><span style="color: black;">三个月前，25岁的唐腊梅结婚了。</span><span style="color: black;">上大学时，唐腊梅曾当众说，她坚决不结婚。但大学毕业后，她<span style="color: black;">成为了</span>一名婚介行业创业者。在近4年时间里，</span><span style="color: black;"><strong style="color: blue;">她先后在四川省乐山、眉山开设了三家线下相亲工作室，每年收入约60万元</strong></span><span style="color: black;">，曾<span style="color: black;">帮忙</span>500多人脱单、100多人登记结婚。</span><span style="color: black;">她承认，某种程度上，<span style="color: black;">选取</span>去结婚，与这段创业经历<span style="color: black;">相关</span>。事实上，在这一行做久了，即使是<span style="color: black;">青年</span>女生，对<span style="color: black;">结婚</span><span style="color: black;">亦</span>不会有太大的憧憬。“白马王子”是不会去想的，唐腊梅说，“对<span style="color: black;">结婚</span>很理智。<span style="color: black;"><strong style="color: blue;">不对伴侣有任何<span style="color: black;">需求</span>，<span style="color: black;">亦</span>不期待他有任何方面的成长，他以前是什么样，以后<span style="color: black;">便是</span>什么样。</strong></span><span style="color: black;">由于</span>我<span style="color: black;">晓得</span>他<span style="color: black;">便是</span>一个人，仅此<span style="color: black;">罢了</span>。”</span><span style="color: black;">越来越多<span style="color: black;">青年</span>人<span style="color: black;">认识</span>到，相亲不像自由<span style="color: black;">爱情</span>。自由<span style="color: black;">爱情</span>是从一堆人中遇到最<span style="color: black;">爱好</span>的人；但相亲是先筛选数据，在一群人中<span style="color: black;">经过</span>筛选<span style="color: black;">要求</span>挑出符合<span style="color: black;">需求</span>的人，再培养感情。</span><span style="color: black;">于是，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">此刻</span><span style="color: black;">青年</span>人的婚恋观更加理性了</strong></span><span style="color: black;">，<span style="color: black;">她们</span>的字典中<span style="color: black;">无</span>“将就”。</span><span style="color: black;">而唐腊梅的婚介所，<span style="color: black;">重点</span>做的正是<span style="color: black;">青年</span>人的相亲生意。她的客户里，25岁~35岁的占了80%。这是一门<span style="color: black;">怎么样</span>的生意？她又是<span style="color: black;">怎么样</span>做起来的？</span><strong style="color: blue;"><span style="color: black;">以下为唐腊梅口述（有删减）：</span></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/xJ1Up0woqibfGibOjfsHcFz5cVwiaUhFTTuPEWRkIl9pp6yO1AfE4bNFOUicKhicTYTlOAb53Tra45o345QiciahwUJibg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">98年<span style="color: black;">女子</span>的相亲生意</span></strong></strong></span></strong></h2><span style="color: black;">我很早就有创业的想法。但开相亲工作室，我从来<span style="color: black;">无</span>想过，<span style="color: black;">由于</span>在我的印象中，这个行业基本上都是阿姨们在做。</span><span style="color: black;">我从大一<span style="color: black;">起始</span>创业，最早做了一个校园平台，后来又做了一家MCN<span style="color: black;">公司</span>。但我<span style="color: black;">发掘</span>直播存在<span style="color: black;">有些</span>灰色地带，不愿继续。快毕业时，我<span style="color: black;">思虑</span>找一个好<span style="color: black;">有些</span>的赛道，我对“好<span style="color: black;">有些</span>赛道”的定义是：<strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>，投资要少，我那时确实<span style="color: black;">无</span>太多钱；第二，流量要大。</span></strong></span><span style="color: black;"><span style="color: black;">因此</span>，最初<span style="color: black;">咱们</span>做视频内容，<span style="color: black;">包含</span>美食、健身、相亲情感等。但<span style="color: black;">仅有</span>相亲情感这个号，流量跑起来了。那还是三年多前，这个号随便发一条视频，几分钟就有几万的播放量。</span><span style="color: black;">当时做情感脱单内容的视频，去拍<span style="color: black;">有些</span>有相亲交友需求的客户，<span style="color: black;">同期</span><span style="color: black;">亦</span>拍<span style="color: black;">有些</span>情感段子。那会儿还没什么人做抖音，<span style="color: black;">咱们</span>发什么火什么，后台<span style="color: black;">每日</span>都涌进<span style="color: black;">非常多</span>私信，<span style="color: black;">需求</span><span style="color: black;">帮忙</span>介绍相亲者或发布相亲信息。</span><span style="color: black;">其实一<span style="color: black;">起始</span>，<span style="color: black;">咱们</span>并<span style="color: black;">无</span><span style="color: black;">知道</span><span style="color: black;">目的</span>，说<span style="color: black;">必定</span>要把这个号打<span style="color: black;">导致</span>什么样，<span style="color: black;">亦</span><span style="color: black;">无</span>要做实体婚介的想法。<span style="color: black;">然则</span>纯做线上相亲，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>了一个问题，客单价太低。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">咱们</span>的客单价从9.9元起步，那时客户只要给我转9.9元，<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>帮他在<span style="color: black;">咱们</span>的抖音账号上发一条关于他个人资料的视频，流量极好，基本上都能冲到10万以上。</span></strong></span><span style="color: black;">后来，客单价<span style="color: black;">加强</span>到19.9元，再后来<span style="color: black;">咱们</span><span style="color: black;">起始</span>登记客人信息，并<span style="color: black;">供给</span>匹配服务，随着各项服务的<span style="color: black;">增多</span>和<span style="color: black;">提高</span>，客单价<span style="color: black;">逐步</span><span style="color: black;">加强</span>，到每月99元、每月199元……当客单价达到1000元以上的时候，就<span style="color: black;">持续</span>有客户<span style="color: black;">起始</span>问：“你们的实体店在哪里？”</span><span style="color: black;">我回答说：“<span style="color: black;">无</span>门店。”<strong style="color: blue;"><span style="color: black;"><span style="color: black;">她们</span>就不愿意付费了，<span style="color: black;">由于</span>1000元以上算是一笔相对<span style="color: black;">很强</span>额的消费。</span></strong><span style="color: black;">发掘</span>这个问题后，我跑遍<span style="color: black;">全部</span>乐山市找门店。</span><span style="color: black;">当时，<span style="color: black;">因为</span>前一次创业刚<span style="color: black;">上当</span>了积蓄，囊中羞涩，预算<span style="color: black;">仅有</span>2万元。我计划找一个小门市做接待，<span style="color: black;">最少</span>让<span style="color: black;">大众</span><span style="color: black;">晓得</span><span style="color: black;">咱们</span>有实体店。</span><span style="color: black;">我看中了被<span style="color: black;">叫作</span>为“乐山太古里”的世豪广场<span style="color: black;">周边</span>，但<span style="color: black;">这儿</span>的租金贵得不得了，一层门市年租金<span style="color: black;">广泛</span>在10万元以上，二层<span style="color: black;">亦</span>要四五万元。我在内街一个非常不显眼的位置找到一个小门市，老板报价3万元，我<span style="color: black;">尤其</span>激动，这<span style="color: black;">已然</span>是我听到的最低的报价了。我和老板谈了很久，<span style="color: black;">乃至</span>答应帮他儿子找对象，最后才以1.5万元的价格拿下了“乐山太古里”的小门市。</span><span style="color: black;">这是<span style="color: black;">咱们</span>的<span style="color: black;">第1</span>家门店，非常小，<span style="color: black;">亦</span>是最“火”的一家。随着<span style="color: black;">咱们</span>业务的发展，它完全<span style="color: black;">不足</span>用了。<span style="color: black;">因此</span><span style="color: black;">近期</span>，<span style="color: black;">咱们</span>正准备<span style="color: black;">搬迁</span>。</span><span style="color: black;"><span style="color: black;">截止</span><span style="color: black;">日前</span>，<span style="color: black;">咱们</span>在四川乐山、眉山开设了三家直营门店，共有2300多位客户，其中25岁至35岁的客户占比达80%。三家门店年收入在60万元<span style="color: black;">上下</span>。这几年业务发展<span style="color: black;">火速</span>，三家门店中，有两家<span style="color: black;">近期</span>都在<span style="color: black;">持续</span><span style="color: black;">搬迁</span>，2024年会换至一个更大的场地。</span><span style="color: black;">这一行业最重要的是信任和资源。<span style="color: black;">由于</span>这个行业比较特殊，基本<span style="color: black;">无</span>复购，<span style="color: black;">亦</span><span style="color: black;">无</span>转介绍，<span style="color: black;">由于</span>客户即使<span style="color: black;">经过</span><span style="color: black;">咱们</span>的介绍结婚了，<span style="color: black;">亦</span><span style="color: black;">欠好</span>意思或不愿意告诉自己亲朋好友，自己是通过<span style="color: black;">公司</span>相亲结婚的。</span><span style="color: black;">对<span style="color: black;">咱们</span>而言，源源<span style="color: black;">持续</span>地获取新客户、新流量，<span style="color: black;">便是</span>最重要的一件事。<span style="color: black;">因此</span><span style="color: black;">此刻</span>，<span style="color: black;">咱们</span>在想办法从<span style="color: black;">各样</span><span style="color: black;">途径</span>去拓客。</span><span style="color: black;">最<span style="color: black;">重点</span>的是线上，<span style="color: black;">例如</span>抖音、小红书，发客户资料，发<span style="color: black;">咱们</span>组织的<span style="color: black;">各样</span>活动、联名，<span style="color: black;">包含</span>自驾游、相亲会等。还有一个<span style="color: black;">途径</span>是和本地学校、退伍军人等单位固定合作。</span><span style="color: black;">之前，有<span style="color: black;">非常多</span>在其他<span style="color: black;">公司</span><span style="color: black;">亦</span>付过费的客户告诉<span style="color: black;">咱们</span>，交了钱之后没人管，<span style="color: black;">或</span>遇到托<span style="color: black;">上当</span>。行业内确实存在<span style="color: black;">非常多</span>类似的问题。信任问题是一个很大的问题。</span><span style="color: black;"><span style="color: black;">咱们</span>在本地做婚介时间比较久，我<span style="color: black;">每日</span>发短视频、开直播，<span style="color: black;">倘若</span><span style="color: black;">咱们</span>服务没做好，<span style="color: black;">她们</span>不满意，<span style="color: black;">亦</span>可能会去<span style="color: black;">咱们</span>的评论区、直播间去说。<span style="color: black;">因此</span>，<span style="color: black;">咱们</span><span style="color: black;">必要</span>要让客户百分百满意，在本地口碑<span style="color: black;">亦</span>比较好。</span><span style="color: black;"><span style="color: black;">另一</span>，要<span style="color: black;">处理</span>信任问题，还要依靠个人IP的魅力。<span style="color: black;">例如</span><span style="color: black;">咱们</span>所有的IP，都是我在出镜，我<span style="color: black;">不可</span><span style="color: black;">每日</span>只分享工作、会员，<span style="color: black;">乃至</span>连我自己的个人生活都要分享。<span style="color: black;">仅有</span>你自己是一个很<span style="color: black;">可靠</span>的人，个人魅力极强，<span style="color: black;">大众</span>才会信任你。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/xJ1Up0woqibfGibOjfsHcFz5cVwiaUhFTTuXmIfeAYgk229XcuWlibnRbCiaTVAt8ocsMAd87SiaPUibwABic0UBtB4L6Q/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“好<span style="color: black;">伴侣</span>供应商”</span></strong></span></strong></h2><span style="color: black;"><span style="color: black;">青年</span>是<span style="color: black;">咱们</span>的<span style="color: black;">优良</span>，<span style="color: black;">咱们</span>能很轻易地与<span style="color: black;">青年</span>人打成一片。</span><span style="color: black;"><span style="color: black;">咱们</span>与其他<span style="color: black;">公司</span><span style="color: black;">一块</span>合办过大型的年度活动，参与者有100余人。<span style="color: black;">她们</span>的红娘都是<span style="color: black;">有些</span><span style="color: black;">离休</span>后的阿姨，我<span style="color: black;">发掘</span><span style="color: black;">她们</span>与<span style="color: black;">青年</span>人的观念完全<span style="color: black;">区别</span>，存在代沟。</span><span style="color: black;">一个很小的细节是，<span style="color: black;">咱们</span><span style="color: black;">一块</span>聚餐，<span style="color: black;">她们</span><span style="color: black;">需求</span>桌上的<span style="color: black;">每一个</span>人做自我介绍。在<span style="color: black;">她们</span>看来，<span style="color: black;">仅有</span>自我介绍<span style="color: black;">才可</span>互相认识。但<span style="color: black;">针对</span><span style="color: black;">青年</span>人<span style="color: black;">来讲</span>，正式的自我介绍可能会让<span style="color: black;">她们</span>感到不自在、拘谨的，<span style="color: black;">乃至</span>会排斥。<span style="color: black;">咱们</span><span style="color: black;">通常</span><span style="color: black;">经过</span>有意思的游戏环节来引导<span style="color: black;">大众</span>说出自己的<span style="color: black;">状况</span>。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/xJ1Up0woqibeY49phh6FRUaalpE2rcW2tMw86HficFaans2J9MKaxEqMibTPmKC6zldiapiaHllorCWhzZ4Uiann8s6Q/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">源自</span>：视觉中国</span><span style="color: black;"><span style="color: black;">咱们</span>做的是相亲生意，但<span style="color: black;">非常多</span>时候似乎<span style="color: black;">已然</span><span style="color: black;">作为</span><span style="color: black;">青年</span>人交友的平台。<span style="color: black;">非常多</span>客户都叫我“好<span style="color: black;">伴侣</span>供应商”，在<span style="color: black;">这儿</span>，<span style="color: black;">大众</span>能遇到<span style="color: black;">非常多</span>志向、<span style="color: black;">兴趣</span>相同的<span style="color: black;">伴侣</span>。</span><span style="color: black;"><span style="color: black;">咱们</span>在乐山世豪的那家店非常小，一共<span style="color: black;">仅有</span>四把椅子，但总是坐满的，门口还坐着一个人。客户都<span style="color: black;">爱好</span>往店里跑，<span style="color: black;">她们</span>从旁边的商场逛完、健身后，就溜达过来，坐一会，<span style="color: black;">非常多</span>时候不是为了来找对象，纯粹是来玩。之前店里放着一个懒人沙发，<span style="color: black;">她们</span>就躺在里面玩手机、打游戏。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">还有一个客户，非常有意思。他是一位大学老师，非常<span style="color: black;">青年</span>，<span style="color: black;">外区</span>人，在乐山读了大学后留校，社交圈非常窄。他在<span style="color: black;">咱们</span>这交了钱，但对找对象完全不上心，对谈<span style="color: black;">爱情</span><span style="color: black;">亦</span><span style="color: black;">无</span>任何兴趣。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">他经常过来，找<span style="color: black;">咱们</span>聊聊天，参加<span style="color: black;">咱们</span>的线下相亲活动时，他不参与会员活动，却戴着工作人员的夹子，冒充工作人员。他似乎花钱是纯粹为了过来玩的。</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>最新的收费是每人5200元，<span style="color: black;">包含</span>一对一服务，直到拿到结婚证为止，并且客户在服务<span style="color: black;">时期</span>参加<span style="color: black;">咱们</span>所有的线下活动，全都免费。</span><span style="color: black;">这种收费模式下，<span style="color: black;">咱们</span>的服务周期非常长。我当时之<span style="color: black;">因此</span><span style="color: black;">这般</span>定价格，其实是从规则制度上去规避<span style="color: black;">有些</span>人性上的弱点。</span><span style="color: black;">行业内<span style="color: black;">非常多</span><span style="color: black;">公司</span>是<span style="color: black;">根据</span>介绍人数来收费，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span>收客户1000元，为他介绍三人。<span style="color: black;">那样</span>当红娘为他介绍到第三个人的时候，红娘肯定<span style="color: black;">期盼</span>两人成不了，<span style="color: black;">由于</span>只要不成，客户就会再续费</span></strong>，这就<span style="color: black;">寓意</span>着红娘<span style="color: black;">能够</span>有更高的收入和提成。这只能<span style="color: black;">经过</span>制度去规避。</span><span style="color: black;"><span style="color: black;">咱们</span>一次性收费，<span style="color: black;">始终</span>服务到结婚为止，在这种制度下，红娘才会真心实意<span style="color: black;">期盼</span>客户尽快脱单，<span style="color: black;">由于</span><span style="color: black;">仅有</span><span style="color: black;">这般</span>，她们的工作量才会减少。</span><span style="color: black;">但这种收费制度<span style="color: black;">针对</span><span style="color: black;">公司</span>而言，<span style="color: black;">寓意</span>着收入会减少<span style="color: black;">非常多</span>。事实上，有<span style="color: black;">有些</span>客户并<span style="color: black;">不易</span>脱单，<span style="color: black;">乃至</span>有60%的人会<span style="color: black;">由于</span>性格<span style="color: black;">原由</span>、<span style="color: black;">需求</span>与<span style="color: black;">自己</span><span style="color: black;">要求</span>不匹配，<span style="color: black;">或</span>不会谈<span style="color: black;">爱情</span>等各方面<span style="color: black;">原由</span>难以脱单，<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">始终</span>为<span style="color: black;">她们</span>服务，成本会<span style="color: black;">持续</span><span style="color: black;">增多</span>，其中人力成本<span style="color: black;">很强</span>。</span><span style="color: black;">但我们<span style="color: black;">青年</span>，有<span style="color: black;">优良</span>，<span style="color: black;">亦</span>有劣势。劣势在于，<strong style="color: blue;"><span style="color: black;">中老年相亲市场很难啃下来，想<span style="color: black;">得到</span><span style="color: black;">她们</span>的信任，并<span style="color: black;">不易</span>，而中老年的消费力非常强，远超<span style="color: black;">青年</span>人</span></strong>。<span style="color: black;">倘若</span><span style="color: black;">将来</span><span style="color: black;">咱们</span>能够<span style="color: black;">奋斗</span>拿下中老年市场，收入、利润会上几个台阶。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/xJ1Up0woqibfGibOjfsHcFz5cVwiaUhFTTu9BM4n0pMfzr14wfV2lR6dXjd64dXMFxCK7vSzs23cd0OtXGBNGvDeQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">被量化的相亲个体</span></strong></span></strong></h2><span style="color: black;">每一位来<span style="color: black;">咱们</span><span style="color: black;">公司</span>的相亲者，<span style="color: black;">咱们</span>都会给<span style="color: black;">她们</span>做一对一的<span style="color: black;">评定</span>，<span style="color: black;">咱们</span>有四套<span style="color: black;">评定</span>系统，分别针对未婚男性、女性和已婚男性和女性，让<span style="color: black;">她们</span><span style="color: black;">认识</span>自己在市场上的<span style="color: black;">状况</span>。</span><span style="color: black;"><span style="color: black;">咱们</span>会给每位客户打分，<span style="color: black;">形成</span>打分的<span style="color: black;">原因</span><span style="color: black;">重点</span><span style="color: black;">包含</span>年龄、全日制学历、身高、体重、收入、车房<span style="color: black;">状况</span>、父母工作、父母养老保险等。<span style="color: black;">倘若</span>是二婚，还会<span style="color: black;">触及</span>有<span style="color: black;">无</span><span style="color: black;">孩儿</span>、<span style="color: black;">孩儿</span>跟着谁、<span style="color: black;">孩儿</span><span style="color: black;">每一个</span>月的抚养费、有<span style="color: black;">无</span>再生育的意愿等。这些数据指标都非常重要。</span><span style="color: black;">这两年，相亲市场关注度、重要性<span style="color: black;">快速</span>上涨的一个指标是父母保险。这是我以前<span style="color: black;">无</span><span style="color: black;">认识</span>到的问题。但<span style="color: black;">近期</span>这两年，市场<span style="color: black;">持续</span>向<span style="color: black;">咱们</span>反馈：相亲者<span style="color: black;">广泛</span>会看重对方父母有<span style="color: black;">无</span>养老保险，以及对方的原生家庭关系<span style="color: black;">状况</span>。</span><span style="color: black;">据<span style="color: black;">咱们</span>观察，<span style="color: black;"><strong style="color: blue;"><span style="color: black;">此刻</span>百分之八九十的相亲者都非常<span style="color: black;">注重</span>对方的原生家庭。</strong></span></span><span style="color: black;">但相亲者<span style="color: black;">供给</span>的个人信息，<span style="color: black;">咱们</span><span style="color: black;">必须</span><span style="color: black;">尽可能</span>做初筛，核实真实性。在<span style="color: black;">咱们</span><span style="color: black;">初期</span><span style="color: black;">刚才</span>起步时，<span style="color: black;">亦</span>遇到过相亲者隐瞒、<span style="color: black;">诈骗</span>个人信息、资产的<span style="color: black;">状况</span>。</span><strong style="color: blue;"><span style="color: black;">曾经有一位男士说自己是富二代。确实，他开着好车，消费<span style="color: black;">亦</span>非常阔绰。但最后，我<span style="color: black;">发掘</span>他<span style="color: black;">供给</span>的信息都是假的。</span></strong><span style="color: black;">他的车是租的。他说自己父亲是某县某厂和酒店的老板。<span style="color: black;">咱们</span>去当地找到该厂老板，对方说，这人只是他旗下的一名<span style="color: black;">营销</span>。<span style="color: black;">咱们</span><span style="color: black;">亦</span>找到了酒店老板，最后核查出来，都不是。</span><span style="color: black;">碰到这种<span style="color: black;">状况</span>，<span style="color: black;">咱们</span>会直接“挂”在<span style="color: black;">伴侣</span>圈，起到警示<span style="color: black;">功效</span>。乐山、眉山并不大，人与人之间很容易相互认识，一旦虚报，<span style="color: black;">火速</span>会被戳穿。<span style="color: black;">咱们</span><span style="color: black;">亦</span>会在合同中标明，如有任何谎报，<span style="color: black;">咱们</span>会立即终止服务。</span><span style="color: black;"><span style="color: black;">咱们</span>在登记、签合<span style="color: black;">同期</span>，会做初步的核实。相亲者<span style="color: black;">必须</span>向<span style="color: black;">咱们</span><span style="color: black;">供给</span>身份证，先核对姓名、出生年月等最基本的信息，这些信息要能够对得上<span style="color: black;">她们</span>向<span style="color: black;">咱们</span><span style="color: black;">供给</span>的所有证件。</span><span style="color: black;"><span style="color: black;">她们</span><span style="color: black;">必须</span><span style="color: black;">供给</span>毕业证照片或学信网截图，以证明学历信息；<span style="color: black;">供给</span>房产证或购房合同，<span style="color: black;">或</span><span style="color: black;">每一个</span>月贷款得扣款记录，车辆行驶证，以证明房车<span style="color: black;">状况</span>。</span><span style="color: black;">但事实上，尽管<span style="color: black;">咱们</span>做了<span style="color: black;">非常多</span>工作，前期<span style="color: black;">非常多</span>信息<span style="color: black;">咱们</span>依然<span style="color: black;">没法</span>查得<span style="color: black;">尤其</span>清楚。<span style="color: black;">不外</span>资料造假的<span style="color: black;">状况</span>并不多，<span style="color: black;">咱们</span>开业三年多<span style="color: black;">败兴</span>，遇到的<span style="color: black;">亦</span>仅是个位数，2023年全年<span style="color: black;">咱们</span>都<span style="color: black;">无</span>遇到过资料造假的<span style="color: black;">状况</span>。</span><strong style="color: blue;"><span style="color: black;">在相亲市场，个人数据是优先于感性<span style="color: black;">原因</span>的。进入相亲市场，<span style="color: black;">每一个</span>人都<span style="color: black;">是由于</span>年龄、身高、收入等一个个指标量化的个体。婚介从业者的工作，更像是做数据处理。</span></strong><span style="color: black;">相亲不像自由<span style="color: black;">爱情</span>。自由<span style="color: black;">爱情</span>是从一堆人中看到最<span style="color: black;">爱好</span>的人；但相亲是先筛选数据，在一群人中<span style="color: black;">经过</span>筛选<span style="color: black;">要求</span>挑出符合<span style="color: black;">需求</span>的人，再培养感情。</span><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">青年</span>人的婚恋观更加理性了。<span style="color: black;">青年</span>人<span style="color: black;">此刻</span>都不愿意将就了，对对方的质量<span style="color: black;">需求</span><span style="color: black;">加强</span>了<span style="color: black;">非常多</span>。<span style="color: black;">例如</span>，以前的<span style="color: black;">青年</span>人相亲<span style="color: black;">爱情</span>状态达到70分，就<span style="color: black;">能够</span>结婚了；父母辈可能达到40分就结婚了；而<span style="color: black;">此刻</span>的<span style="color: black;">青年</span>人要<span style="color: black;">最少</span>达到90分才<span style="color: black;">思虑</span>结婚。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/xJ1Up0woqibeY49phh6FRUaalpE2rcW2t4LZId2Zd7OO9Q0DhIibPS3BYKgVmwfAjEJYarLwrl4YBqdIicU46HG3g/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">源自</span>：视觉中国</span></p><span style="color: black;">人是越来越理性的动物，这是人类发展进程中不可逆的趋势。随着物质<span style="color: black;">要求</span>、文化程度的<span style="color: black;">提高</span>，人<span style="color: black;">必定</span>会朝着越来越理性、趋利避害的趋势发展。这种趋势自然<span style="color: black;">亦</span>会<span style="color: black;">表现</span>在<span style="color: black;">结婚</span>中。</span><span style="color: black;">进入婚介行业后，我对年龄有了更<span style="color: black;">显著</span>的焦虑。<span style="color: black;">由于</span>相亲市场向<span style="color: black;">咱们</span>反馈的信息是：<span style="color: black;">针对</span>有结婚需求的女士<span style="color: black;">来讲</span>，年龄<span style="color: black;">常常</span>会形成<span style="color: black;">显著</span>的分界线。</span><span style="color: black;"><span style="color: black;">例如</span>，<strong style="color: blue;"><span style="color: black;">女士年龄超过25岁，想找一位<span style="color: black;">优秀</span>的男士会有<span style="color: black;">有些</span>压力；再如，29岁是一个重要节点，一旦超过30岁，在相亲市场择偶会相对困难<span style="color: black;">有些</span>。</span></strong></span><span style="color: black;">身处婚介行业，见过形形色色的相亲者，我<span style="color: black;">针对</span><span style="color: black;">结婚</span>中的另一方和自己<span style="color: black;">亦</span>会有更清晰的认知。举一个例子，其他行业的人谈<span style="color: black;">爱情</span>，并不<span style="color: black;">晓得</span>对方在这个市场<span style="color: black;">到底</span><span style="color: black;">处在</span>什么位置，<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>自己在<span style="color: black;">将来</span><span style="color: black;">是不是</span>会遇到更合适的对象，<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">没法</span>对比。</span><span style="color: black;">但<span style="color: black;">因为</span>我身处这个行业，别人花10年时间<span style="color: black;">才可</span>对比出来的结果，我花<span style="color: black;">一月</span>的时间就能对比出来。我<span style="color: black;">亦</span>更清晰地<span style="color: black;">晓得</span>自己<span style="color: black;">必须</span>什么。</span><span style="color: black;">不可否认，<strong style="color: blue;"><span style="color: black;">我转变想法，决定结婚，<span style="color: black;">亦</span>是受这一行带来的年龄焦虑的影响</span></strong>。</span><span style="color: black;">事实上，这一行做久了，即使是<span style="color: black;">青年</span>女生，对<span style="color: black;">结婚</span><span style="color: black;">亦</span>不会有太大的憧憬，“白马王子”是不可能会去想象的事。<span style="color: black;">咱们</span>对<span style="color: black;">结婚</span>很理智，<span style="color: black;">包含</span>我自己。我不对伴侣有任何<span style="color: black;">需求</span>，<span style="color: black;">亦</span>不期待他有任何方面的成长，他以前是什么样，以后<span style="color: black;">便是</span>什么样。<span style="color: black;">由于</span>我<span style="color: black;">晓得</span>他<span style="color: black;">便是</span>一个人，仅此<span style="color: black;">罢了</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/xJ1Up0woqibfGibOjfsHcFz5cVwiaUhFTTujicQicXyn0Iwj3uicNIhjHJ4g12RTeP3ian9njl57F620jTduIFZZw1sDg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<h2 style="color: black; text-align: left; margin-bottom: 10px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">相亲，一门慢生意</span></strong></span></strong></h2><span style="color: black;">尽管如此，我<span style="color: black;">针对</span><span style="color: black;">日前</span>的<span style="color: black;">情况</span>并不满意。</span><span style="color: black;">我付出了比别人<span style="color: black;">更加多</span>的<span style="color: black;">奋斗</span>，<span style="color: black;">然则</span><span style="color: black;">报答</span>却少得多。外人看到我，会觉得光鲜，但<span style="color: black;">仅有</span>我自己<span style="color: black;">晓得</span>，其实这个行业<span style="color: black;">挣钱</span>的速度比较慢。</span><span style="color: black;"><span style="color: black;">亦</span>有人曾<span style="color: black;">意见</span>我开放加盟，收加盟费。确实，收加盟费<span style="color: black;">能够</span>快速<span style="color: black;">挣钱</span>，但婚介行业开放加盟<span style="color: black;">无</span>任何<span style="color: black;">道理</span>，纯粹是割韭菜。</span><strong style="color: blue;"><span style="color: black;">婚介最重要的是资源和信任，它们靠加盟都<span style="color: black;">无</span>办法<span style="color: black;">处理</span>。</span></strong><span style="color: black;"><span style="color: black;">此刻</span>开放加盟较多的是餐饮、奶茶品牌。以霸王茶姬为例，它之<span style="color: black;">因此</span>能够加盟：一是品牌足够大；二是<span style="color: black;">制品</span>是标准化的；三是品牌的物料、资源<span style="color: black;">能够</span>为门店<span style="color: black;">供给</span>经营<span style="color: black;">帮忙</span>和支持。</span><span style="color: black;">但<span style="color: black;">咱们</span>的资源和品牌都仅限于本地，离开了本地，品牌在<span style="color: black;">外区</span><span style="color: black;">无</span>影响力，<span style="color: black;">亦</span>就<span style="color: black;">无</span>任何价值和<span style="color: black;">功效</span>。加盟商<span style="color: black;">一样</span>要面临资源和信任的<span style="color: black;">困难</span>。我<span style="color: black;">不可</span>为别人<span style="color: black;">供给</span>价值，却收取别人的加盟费，最后必然会陷入更大的纷争和麻烦中。</span><span style="color: black;">我<span style="color: black;">亦</span><span style="color: black;">思虑</span>过接受融资。我最初的梦想是，把这家<span style="color: black;">机构</span>做大，就像世纪佳缘、<span style="color: black;">珍惜</span>网<span style="color: black;">同样</span>。</span><span style="color: black;">当时我找到一家知名投资<span style="color: black;">公司</span>的投资人。他很照拂后辈创业，帮我分析，坦诚地告诉我：这个项目必然不会被资本看好，<span style="color: black;">由于</span>资本投资过世纪佳缘、<span style="color: black;">珍惜</span>网，历史证明这个项目做不大。<span style="color: black;">此刻</span>资本更加偏好高科技、新消费。总之，最后得出的结论是：资本不会投资<span style="color: black;">咱们</span><span style="color: black;">这般</span>的项目。</span><span style="color: black;">后来有<span style="color: black;">有些</span>手上有富余资金、<span style="color: black;">期盼</span>投资的老板找到<span style="color: black;">咱们</span>，想要投资。<span style="color: black;">然则</span><span style="color: black;">她们</span>投资的资金并不多，想要的股份却不低，况且我不太能接受别人插手我做决策，<span style="color: black;">因此呢</span><span style="color: black;">亦</span>拒绝了。</span><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">咱们</span>的资源<span style="color: black;">重点</span>分布在乐山和眉山。<strong style="color: blue;"><span style="color: black;">我尝试过向其他城市拓展，但很难：<span style="color: black;">第1</span>是流量成本<span style="color: black;">提升</span>了；第二还是信任问题。</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>在眉山、乐山起步很早，抖音<span style="color: black;">刚才</span>兴起的时候，<span style="color: black;">咱们</span>就<span style="color: black;">起始</span>了，当时<span style="color: black;">大众</span>刷到的<span style="color: black;">第1</span>个红娘<span style="color: black;">公司</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>，关注这么<span style="color: black;">数年</span>，<span style="color: black;">晓得</span><span style="color: black;">咱们</span>一路是<span style="color: black;">怎样</span>发展的，他们对<span style="color: black;">咱们</span>有充足的信任。<span style="color: black;">然则</span>进入一个新<span style="color: black;">地区</span>，信任成本非常高，<span style="color: black;">咱们</span>很难去<span style="color: black;">处理</span>这个问题。</span><span style="color: black;">对我<span style="color: black;">来讲</span>，创业最难的是克服自己的缺点，<span style="color: black;">例如</span>懒惰。创业<span style="color: black;">更加多</span>的是修炼自己。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">咱们</span><span style="color: black;">机构</span><span style="color: black;">此刻</span>属于初创企业，<span style="color: black;">非常多</span>事情都要靠我，稍微懒怠一点，<span style="color: black;">机构</span>业绩就掉下去了。</strong></span></span><span style="color: black;">创业其实很焦虑，所有创业的人都<span style="color: black;">同样</span>，为流量焦虑、为收入焦虑、为成长焦虑。我<span style="color: black;">此刻</span>最关心的是<span style="color: black;">怎么样</span><span style="color: black;">才可</span><span style="color: black;">得到</span><span style="color: black;">更加多</span>的流量、<span style="color: black;">更加多</span>的客户。</span><span style="color: black;"><span style="color: black;">日前</span>我对这家<span style="color: black;">机构</span>的期待是，在眉山和乐山这两个城市做到<span style="color: black;">第1</span>就足够了。</span><span style="color: black;"><span style="color: black;">资讯</span>热线&投稿邮箱：tougao@iceo.com.cn</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/xJ1Up0woqibfiaMI81gCO79bFGfAe9PxrFdN0qYfJQS7L1wrw3P4pkBicd6yqOoJSRJQnGXWTgMYGGeH2ia5RicYTKQ/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">。</strong><strong style="color: blue;">END</strong><strong style="color: blue;">。</strong><span style="color: black;">值班编辑：王怡洁 </span><span style="color: black;">审校：</span><span style="color: black;">董斌</span><span style="color: black;">制作：吴莹</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/xJ1Up0woqibfibFUEGaWTccHeEWdWXJJU9iceKH6cEvicGnEGkxVU63dZAwq9wKnttMic8QQtic8VeSITB4U1GewPfWw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/xJ1Up0woqibdcv56sq8jLLsRtXTicfpkSZbK7tTVBJoHjd5gRQ3q4F7O5k0vLjiaG68sx1BNwibdUmJYGF75f6hWicA/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">关注<span style="color: black;"><strong style="color: blue;">“中国企业家”</strong></span>视频号</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看<span style="color: black;">更加多</span>大佬观点和幕后故事</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">[ <span style="color: black;">举荐</span>阅读 ]</span></strong></p><a style="color: black;"><strong style="color: blue;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></strong></a>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p><span style="color: black;"></span>
论坛外链网http://www.fok120.com/ 认真阅读了楼主的帖子，非常有益。 交流如星光璀璨，点亮思想夜空。 论坛是一个舞台，让我们在这里尽情的释放自己。 你的话语如春风拂面，让我感到无比温暖。
页:
[1]