你的前途里，有你吗？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者</span><span style="color: black;">/ 刘润</span><span style="color: black;">责编/ 黄静</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">本文首发于2020年09</span>月</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q0.itc.cn/q_70/images03/20240718/ca9809c4a8f94e70a570d3018a77f12a.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天，<span style="color: black;">咱们</span>重发一篇过往比较受欢迎的<span style="color: black;">文案</span></span>《你的前途里，有你吗？》 <span style="color: black;">，<span style="color: black;">期盼</span>对你有所启发。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以下是这篇重发<span style="color: black;">文案</span>正文。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天的内容是我为《<span style="color: black;">商场</span>简史》写的序言。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我邀请你，和我<span style="color: black;">一块</span>遨游<span style="color: black;">商场</span>的海洋，看透<span style="color: black;">商场</span><span style="color: black;">将来</span>的方向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images03/20240718/58e7ee74285245999dee2f0d1a8175f8.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/q_70/images03/20240718/7531ae3e66a7416294e201b25bef77d2.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">问我最多的两类问题</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一名<span style="color: black;">商场</span>顾问，我经常遇到两类问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>类是创业者问的：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">润总，我将要做的这件事，有前途吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">润总，这件事，值得做吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">润总，那件事，能<span style="color: black;">挣钱</span>吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这类问题，大约占一半。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而我被问到的另一类问题，来自<span style="color: black;">哪些</span>我做顾问的，急需转型的传统<span style="color: black;">公司</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它们的问题非常<span style="color: black;">繁杂</span>，但千言万语汇成一句话，<span style="color: black;">便是</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">润总，我正在做的这件事，还有救吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不管是新型创业<span style="color: black;">机构</span>的“有前途吗”，还是传统转型<span style="color: black;">机构</span>的“还有救吗”，我都会回答：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">你们这些问题全问错了。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正确的问法不是“我有辉煌的前途吗”，而是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“在那个注定辉煌的前途里， 有我吗？”</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q9.itc.cn/q_70/images03/20240718/58e7ee74285245999dee2f0d1a8175f8.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q5.itc.cn/q_70/images03/20240718/f55ff42db89b4ab0a7cf9467d431cca2.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">我的回答</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">什么意思？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">商场</span>毫不关心你的方向，而你，<span style="color: black;">必要</span>关心<span style="color: black;">商场</span>的方向。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">顺应了方向，一路呼啸着奔腾入海；否则，你就会<span style="color: black;">作为</span>逆水而上的鱼，费尽所有力气，依然在原地打转。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">公司</span>，是一条鱼；<span style="color: black;">商场</span>，是环绕着鱼的水。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>水，先<span style="color: black;">晓得</span>，再看到，<span style="color: black;">而后</span>顺应流向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">商场</span>简史》，<span style="color: black;">便是</span>一本写给鱼的，关于水的书。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">没</span>论你是创业者、管理者、<span style="color: black;">公司</span>家，还是一个生活在<span style="color: black;">商场</span>世界的普通人，我都<span style="color: black;">期盼</span>你能看透<span style="color: black;">咱们</span>当下的<span style="color: black;">商场</span>环境，<span style="color: black;">认识</span><span style="color: black;">将来</span>的<span style="color: black;">商场</span>趋势，把自己像金子<span style="color: black;">同样</span>宝贵的<span style="color: black;">奋斗</span>，用对用好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看懂方向有多<span style="color: black;">要紧</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我举个例子。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2019年，有一次我去长沙出差。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在一个购物中心，偶遇美妆品牌“完美日记”的门店。门店很<span style="color: black;">美丽</span>，东西很便宜，<span style="color: black;">非常多</span>人在里面逛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个小姑娘走过来，对我说：随便看，今天扫二维码加<span style="color: black;">微X</span>，送一包<span style="color: black;">打扮</span>棉。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咦，这个有趣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到门店来买一次口红，<span style="color: black;">便是</span>一次“交易”。<span style="color: black;">然则</span>消费者一年来不了几次。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎么办？加<span style="color: black;">微X</span>好友。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加<span style="color: black;">微X</span>，<span style="color: black;">便是</span>用一次触点，换<span style="color: black;">没</span>限触点。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我立刻上网搜，<span style="color: black;">瞧瞧</span>它们这么做的效果<span style="color: black;">怎样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你猜，它们就<span style="color: black;">这般</span>加了多少个<span style="color: black;">微X</span>好友呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">几百万个。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对完美日记<span style="color: black;">来讲</span>，开店的核心，不是卖东西，而是加<span style="color: black;">微X</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>加<span style="color: black;">微X</span>的方式，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">把自己这个生产节点和消费节点产生直接连接，绕开购物中心，从而降低交易成本</span></strong></span><span style="color: black;">，把一支300元的口红卖到60元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">最后</span>只花了三年时间，就生生把自己从零做成一个年收入30亿元的大品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而某些传统大牌，几十年<span style="color: black;">亦</span><span style="color: black;">无</span>做到30亿元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商场</span>进化的方向，到底是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">网络密度越来越高，交易成本越来越低。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你<span style="color: black;">必要</span>深刻理解这个方向，并顺应这个方向，才不辜负你金子<span style="color: black;">同样</span>宝贵的<span style="color: black;">奋斗</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/q_70/images03/20240718/d61d705a78db4429addd3db27ab3fd29.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q1.itc.cn/q_70/images03/20240718/da6488523b1b4c6f93380320da5fdf62.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这本书“新”在<span style="color: black;">哪里</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2016年，我在得到App上线了《刘润·5分钟商学院|<span style="color: black;">基本</span>篇》；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2017年，上线了《刘润·5分钟商学院|实战篇》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这两门课都是关于鱼的课程，教你<span style="color: black;">作为</span>所有的鱼中间，最会游泳的一条，是教你“怎么做”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而《<span style="color: black;">商场</span>简史》是一本关于水的书。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这本书，是教你<span style="color: black;">作为</span>所有的鱼中间，最懂水的方向的一条。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这本书，是教你“做什么”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的：<span style="color: black;">选取</span>，比<span style="color: black;">奋斗</span>更<span style="color: black;">要紧</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这本书，我<span style="color: black;">期盼</span>你能<span style="color: black;">作为</span>最会<span style="color: black;">选取</span>、最会顺势而为的那条鱼。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你学过《5分钟商学院》，<span style="color: black;">把握</span>了真刀实枪的打法，请用这本书<span style="color: black;">即时</span>校准自己的方向，避免做<span style="color: black;">没</span>用功。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>这本书是你读的<span style="color: black;">第1</span>本<span style="color: black;">商场</span>书，恭喜你，你的<span style="color: black;">商场</span>认知大厦<span style="color: black;">必定</span>会比别人更高、更<span style="color: black;">牢靠</span>，<span style="color: black;">由于</span>这本书为你打下的地基会更深、更扎实。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/q_70/images03/20240718/d61d705a78db4429addd3db27ab3fd29.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q3.itc.cn/q_70/images03/20240718/3ae7fd9ca1b747d495b6218c284a8765.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这本书教你啥</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本书分为七章，围绕关于<span style="color: black;">商场</span>的</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">五大问题</span></strong></span><span style="color: black;"><span style="color: black;">展开：</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. <span style="color: black;">商场</span>到底是什么？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个问题，是一切<span style="color: black;">商场</span>问题的根基，是判定一路狂奔、<span style="color: black;">无</span>时间停下来思考的创业者<span style="color: black;">是不是</span>在正确赛道上的问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我会告诉你，货币和商人的本质是什么，所有交易都要克服的两大难点；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我还会为你拆解<span style="color: black;">包括</span>了所有交易形式的七大类成本，最后帮你看懂<span style="color: black;">商场</span>发展的<span style="color: black;">第1</span>条线索</span><span style="color: black;">：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">交易成本。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. <span style="color: black;">商场</span><span style="color: black;">为何</span>能进步？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">资本、制度、技术，到底是谁在推动着<span style="color: black;">商场</span>的进程？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都不是。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">商场</span>发展的底层推动力，<span style="color: black;">仅有</span>一个，是什么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>看得<span style="color: black;">不足</span>透彻，那就像是在浑水里游泳，晕头转向。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我会带你快速纵览<span style="color: black;">商场</span>发展的全景，抽出第二条透视<span style="color: black;">商场</span>的线索：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">网络密度。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. <span style="color: black;">商场</span>从哪里来？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不抽象，就<span style="color: black;">没</span>法深入思考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>抛却传统视角，从两条线索“交易成本”和“网络密度”出发，把过去的<span style="color: black;">商场</span>形态重新抽象成</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“线段型<span style="color: black;">商场</span>”和“中心型<span style="color: black;">商场</span>”，</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span><span style="color: black;">商场</span>是<span style="color: black;">怎样</span>走来的，摸清<span style="color: black;">商场</span>机会在<span style="color: black;">将来</span>迸发的规律。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. <span style="color: black;">商场</span>到哪里去？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有的历史，都是<span style="color: black;">将来</span>史。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">认识</span>了<span style="color: black;">商场</span>从<span style="color: black;">哪里</span>来，<span style="color: black;">咱们</span>再顺着这两条线索，<span style="color: black;">瞧瞧</span><span style="color: black;">将来</span>往<span style="color: black;">哪里</span>去。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一路狂奔，<span style="color: black;">咱们</span>会看到</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“去中心型商业”和“全连接型<span style="color: black;">商场</span>”。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在那时，<span style="color: black;">那些</span>机会即将从火山中喷发？谁<span style="color: black;">已然</span>在<span style="color: black;">咱们</span>犹豫的时候，抢跑了半圈？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. <span style="color: black;">咱们</span><span style="color: black;">怎样</span>顺势而为？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不还原，就看不到本来面目。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在一路奔腾入海的道路上，<span style="color: black;">咱们</span><span style="color: black;">怎样</span><span style="color: black;">才可</span>真正顺势而为？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">怎样</span>区分你赚的是红利、工资，还是利润？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在<span style="color: black;">作为</span>劳动者、中奖者、套利者和取势者之间，你又要<span style="color: black;">怎样</span><span style="color: black;">选取</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">怎样</span>书写自己的<span style="color: black;">商场</span><span style="color: black;">将来</span>史？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q7.itc.cn/q_70/images03/20240718/d61d705a78db4429addd3db27ab3fd29.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="//q2.itc.cn/q_70/images03/20240718/94c8696359624c2680f2cdc8c881ad4e.jpeg" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一块</span>跳入<span style="color: black;">商场</span>的海洋</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">鸟儿身处天空，而不知什么是天空；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">鱼儿身处水中，而不知什么是水；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>身处<span style="color: black;">商场</span>，常常不知什么是<span style="color: black;">商场</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>常问：我有辉煌的前途吗？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个问题应该这么问：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">在<span style="color: black;">商场</span>那个注定辉煌的前途里，有我吗？</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">祝愿你<span style="color: black;">作为</span>最懂<span style="color: black;">商场</span>的那位创业者、管理</span><span style="color: black;">者、<span style="color: black;">公司</span>家，<span style="color: black;">或</span>最懂<span style="color: black;">商场</span>的普通人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">祝愿你能顺势而为，在<span style="color: black;">商场</span>那个注定辉煌的前途里，如鱼得水。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欢迎你和我<span style="color: black;">一块</span>跳入<span style="color: black;">商场</span>的海洋。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span><span style="color: black;">经过</span>《<span style="color: black;">商场</span>简史》这本书，能帮你看透<span style="color: black;">商场</span><span style="color: black;">将来</span>方向、摸清盈利<span style="color: black;">规律</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">期盼</span>它<span style="color: black;">能够</span><span style="color: black;">作为</span>你今年<span style="color: black;">商场</span>史书单中的<span style="color: black;">第1</span>本。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;"><span style="color: black;">*个人</span><span style="color: black;"><span style="color: black;">观点，仅供参考。</span></span></span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">《在飞书上狂奔的新行业》 </p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌推广</span></strong><span style="color: black;">|</span><strong style="color: blue;"><span style="color: black;">培训合作</span></strong><span style="color: black;">|</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">商场</span>咨询 | 润米商城</span></strong><strong style="color: blue;"><span style="color: black;">|转载开白</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">请在公众号后台回复</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">合作</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="//q0.itc.cn/q_70/images03/20240718/4d94419760254c5584c4b60253bbb226.jpeg" style="width: 50%; margin-bottom: 20px;"></strong><a style="color: black;"><span style="color: black;">返回<span style="color: black;">外链论坛：http://www.fok120.com/</span>，查看<span style="color: black;">更加多</span></span></a></p>
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