3000字总结商派在B2B业务数字化行业的深耕与实践
<span style="color: black;"></span><span style="color: black;"></span><img src="https://mmbiz.qpic.cn/mmbiz_gif/wMiacHLnrwVhQ6eI5xiaDr36ZS9eHEU7K6CB7MJmmXuQFQsiacJ1bkB4TzJPKz1WMwQicPyj8FmNaqeThFkMT6z1iag/640?wx_fmt=gif&from=appmsg&wxfrom=5&wx_lazy=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">融合</strong></span><span style="color: black;"><strong style="color: blue;">/</strong></span><span style="color: black;"><strong style="color: blue;">协同</strong></span><span style="color: black;"><strong style="color: blue;">/</strong></span><span style="color: black;"><strong style="color: blue;">拓展</strong></span><span style="color: black;"><strong style="color: blue;">？</strong></span><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;"></span></strong></strong></span></span><span style="color: black;">传统经营模式下，业务孤岛和数据分散必然让企业领导者产生“管理盲区”，企业的资源利用率，<span style="color: black;">亦</span>在信息不对<span style="color: black;">叫作</span>、沟通不<span style="color: black;">即时</span>、执行不到位的过程中大打折扣。</span><span style="color: black;"><strong style="color: blue;">站在“新数字<span style="color: black;">商场</span>”的<span style="color: black;">十字路口</span>，品牌企业必须以更高的维度重新规划B2B业务<span style="color: black;">规律</span>，<span style="color: black;">选取</span>更为适合、更为灵活的数字化支撑系统。</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">当年的疫情让<span style="color: black;">非常多</span>线下B2B业务都在线化了。</span></strong><span style="color: black;">B2B业务蓬勃发展的<span style="color: black;">背面</span>，不仅有技术的促进，更<span style="color: black;">大都是</span>企业<span style="color: black;">针对</span>B2B业务拓展和创新，<span style="color: black;">针对</span>B2B业务管理效率<span style="color: black;">提高</span>的<strong style="color: blue;"><span style="color: black;"><span style="color: black;">需要</span><span style="color: black;">增多</span>。</span></strong></span></span><span style="color: black;"><span style="color: black;">头部的品牌企业其实早已积极开展B2B业务的数字化重构，无论是对经销商进行全方位的数字化赋能，还是开创性的协同经销商<span style="color: black;">一起</span>开展2C即时零售业务；无论是要实现BC一盘货管理，还是支持经销商所有电商<span style="color: black;">途径</span>的“一件代发”业务。</span><span style="color: black;"><strong style="color: blue;">商派成功交付的多个头部企业的B2B项目，都在开创行业先河。</strong></span><span style="color: black;"></span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/wMiacHLnrwVgxsQiaxrz7uEt36icBibffcMKfiapT9qYOxpjEUTa4as8ib2cY8K257BnwFXt6l4zomhWyyhzkBcU7FFQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">事实上，近几年越来越多的头部品牌企业<span style="color: black;">选取</span>了商派的B2B业务数字化<span style="color: black;">处理</span><span style="color: black;">方法</span>。<span style="color: black;">原由</span>很简单，与传统B2B系统厂商相比，商派提出了<span style="color: black;">更加多</span>超越传统B2B业务的“BC融合、BD协同，数字赋能，业务创新”的观点和思路。</span><span style="color: black;"><span style="color: black;"><span style="color: black;">（<span style="color: black;">D：</span></span><span style="color: black;">Dealer经销商）</span></span></span></span><span style="color: black;"><span style="color: black;">早在2015年，商派就为<span style="color: black;">非常多</span>头部企业，如公牛集团，<span style="color: black;">包含</span>后来的三棵树、徐工集团、三一重工等都<span style="color: black;">供给</span>了B2B<span style="color: black;">关联</span>的<span style="color: black;">制品</span>和服务。在B2B项目中，商派结合头部企业的成功实践，融合2C新零售和OMS业务中台等<span style="color: black;">制品</span>功能、运营思路和项目经验，<span style="color: black;">逐步</span>形<span style="color: black;">成为了</span><strong style="color: blue;">商派特有的B2B业务数字化<span style="color: black;">处理</span><span style="color: black;">方法</span>。</strong><span style="color: black;"></span></span><span style="color: black;"></span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">不</span></strong></span><span style="color: black;"><strong style="color: blue;">只</strong></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">是</span></strong><strong style="color: blue;"><span style="color: black;">B2B</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">！</span></strong></span></span><span style="color: black;"><strong style="color: blue;">商派在企业B2B业务数字化<span style="color: black;">需要</span>方向上，<span style="color: black;">持有</span><span style="color: black;">那些</span>创新的<span style="color: black;">制品</span><span style="color: black;">方法</span>和服务呢？<span style="color: black;">咱们</span>不妨<span style="color: black;">经过</span>下方蓝图<span style="color: black;">认识</span>一下。</strong></span><img src="https://mmbiz.qpic.cn/mmbiz_png/wMiacHLnrwVhlEjYLplc0Xf7kaF6ctm9TsP35LZoYf8kxZpmricvovqkh2hmf5ctxsk0tK5tWuERxBCXfxYys2aw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">日前</span>，商派在B2B业务数字化方向上<span style="color: black;">供给</span>的不只是某个单纯的B2B系统，而是一整套的<span style="color: black;">制品</span>、服务和增值<span style="color: black;">方法</span>。</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">在<span style="color: black;">方法</span>最上层，商派<span style="color: black;">能够</span><span style="color: black;">供给</span>业务数字化</strong></span><span style="color: black;"><strong style="color: blue;">咨询服务</strong></span><span style="color: black;"><strong style="color: blue;">。</strong></span></span><span style="color: black;">数字化系统只是工具，就像是一把打铁的锤子。<span style="color: black;">怎样</span>打出一把好刀，还需要进行<span style="color: black;">方法</span>设计，以及<span style="color: black;">增多</span><span style="color: black;">各样</span>工艺和操作流程来实现<span style="color: black;">最后</span>的<span style="color: black;">目的</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/wMiacHLnrwVhlEjYLplc0Xf7kaF6ctm9TR1G1JtN2pT698tcdrXiamfiaQzktpfNjGbvpeZZTYKOvPj9oYFFadsbA/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">B2B业务数字化咨询服务<span style="color: black;">便是</span>要跳出企业“内观”视角，结合<span style="color: black;">更加多</span><span style="color: black;">外边</span>视角和成功案例，对企业所处的行业、竞品、业务场景和操作流程进行统一的规划梳理，<span style="color: black;">最后</span>绘制出全新的蓝图和实施报告。</p>
</span><span style="color: black;"><span style="color: black;">1、现行的经销商订货返利政策<span style="color: black;">是不是</span><span style="color: black;">恰当</span>？<span style="color: black;"></span></span></span><span style="color: black;"><span style="color: black;">2、2C和2B业务有<span style="color: black;">那些</span>环节和要素<span style="color: black;">能够</span>融合？<span style="color: black;"></span></span></span><span style="color: black;"><span style="color: black;">3、当下对经销商应该<span style="color: black;">怎样</span>进行赋能？<span style="color: black;"></span></span></span><span style="color: black;"><span style="color: black;">4、<span style="color: black;">日前</span>的DMS系统应该<span style="color: black;">怎样</span>改造？<span style="color: black;"></span></span></span><span style="color: black;"><span style="color: black;">······</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>针对企业2B业务，商派<span style="color: black;">能够</span><span style="color: black;">供给</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">两种方向</span></strong></span><strong style="color: blue;"><span style="color: black;">的数字化系统和<span style="color: black;">方法</span>。</span></strong></span><span style="color: black;"><span style="color: black;">第1</span>种：商派<span style="color: black;">能够</span><span style="color: black;">供给</span>企业与经销商，以及和上游的供应商之间基于货权交易的B2B平台（DMS平台），B2B2b以及S2B2B数字化平台等。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/wMiacHLnrwVhlEjYLplc0Xf7kaF6ctm9TBqiaArpCEG2ooz56TPE0gbdYVnucGbhdWUaib7KgY2icopwvQdicEoVH0w/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wMiacHLnrwVhlEjYLplc0Xf7kaF6ctm9T0Outou1kAtq5yjc44Law7icIaE8PLU9hw4AnZz9gk9YLibC0g1HDXV3A/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在愈发内卷的市场环境下，DMS平台的重构是<span style="color: black;">非常多</span>品牌企业的重点数字化项目。DMS平台<span style="color: black;">亦</span>不仅仅只是订货平台，而是<span style="color: black;">作为</span>招聘管理经销商、培训和赋能经销商的核心平台。<span style="color: black;">非常多</span>企业<span style="color: black;">亦</span><span style="color: black;">起始</span>把2C的业务玩法引入到2B业务上，能够有效的<span style="color: black;">提高</span>2B业务的精细化、智能化管理。</p>
</span><span style="color: black;"><strong style="color: blue;">典型B2B</strong><span style="color: black;">(DMS)</span><strong style="color: blue;">案例</strong></span><span style="color: black;"> 感谢楼主分享，祝愿外链论坛越办越好！ 你的见解独到，让我受益匪浅，期待更多交流。 谷歌网站排名优化 http://www.fok120.com/
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