玩具厂商一件代发，好做吗？
<a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_png/R5Dhkv3thUXhSCZyNTIm1cjiaocbvxuVsxuvTSZcoxMvpkvooNoDTw5icrJLGJ3LRicqia7PWXxtfzL8cuKrTiaFxlw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a><a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/R5Dhkv3thUV2btHojpBwSwMknhpKTAMxgvoC8Q1nKQcEWbbGEibOp8bm3icLziaChSjZyUgWr8v2RfSkQBFiaiaSvGw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></a><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/R5Dhkv3thUXhSCZyNTIm1cjiaocbvxuVs4e1yNgWib8BhQKSUserHJQIibYkFVW12l99b7JkNML1NtcdIwdsicI8tw/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></a><strong style="color: blue;"><span style="color: black;">引言</span></strong><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“你们能给我介绍下愿意<span style="color: black;">供给</span>一件代发服务的厂家吗？”这是《中外玩具制造》杂志记者收到过的玩具<span style="color: black;">途径</span>商“求助”。<span style="color: black;">所说</span>一件代发，指的是<span style="color: black;">途径</span>商、终端卖家哪怕只卖出一件<span style="color: black;">制品</span>，供应商<span style="color: black;">亦</span><span style="color: black;">能够</span>帮忙发货，属于电商时代催生的产物。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">传统认知中，玩具属于低客单价<span style="color: black;">制品</span>，<span style="color: black;">因此呢</span>一件代发不太适合。如今，越来越多的玩具厂商将一件代发划入到了服务项目，以此拓展<span style="color: black;">更加多</span>客户。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▍<span style="color: black;">源自</span>：《中外玩具制造》杂志 记者：李昕</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;">什么是一件代发？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">众所周知，<span style="color: black;">途径</span>商跟厂家拿货<span style="color: black;">通常</span>都有起订量。达不到起订量就要以较高的单价<span style="color: black;">才可</span>拿到货。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">此刻</span>，<span style="color: black;">途径</span>商<span style="color: black;">再也不</span>非要大批量向厂家订购货物，而是<span style="color: black;">能够</span>借助一件代发的形式卖货、赚取差价。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">国内一件代发的兴起、流行与阿里巴巴批发网（1688）<span style="color: black;">相关</span>密切。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，在阿里巴巴批发网上，凡是<span style="color: black;">表示</span>有<span style="color: black;">供给</span>一件代发服务的<span style="color: black;">制品</span>，卖家都<span style="color: black;">能够</span>将其导入到自己的淘宝店铺。<span style="color: black;">详细</span>流程是“一件代发-快速铺货-官方淘宝铺货工具-<span style="color: black;">起始</span>铺货”。待将批发网上的<span style="color: black;">制品</span>存到自己淘宝店的草稿箱后，再进行后台编辑、优化、发布。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若有消费者在淘宝店铺内下单，卖家可在后台操作以一件代发价向供应商下单，由供应商负责发货。消费者收货确认订单后，卖家就能赚取这笔订单的差价。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dRUKUOJZwx2bttArBoleAGdjvh0A7OeKcKLtK9m3S7fsJ8F6S8oP5w31qZqJu0d0C9WXLeical7BS6xqYMBq0HA/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">阿里巴巴批发网上<span style="color: black;">表示</span>有一件代发的<span style="color: black;">制品</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一件代发的价格<span style="color: black;">一般</span>会比批发价高些。以阿里巴巴批发网上某加特林泡泡枪为例。批发价是2.8~21.48元，一件代发的价格为5.8~26.5元。<strong style="color: blue;">厂家会将一件代发需要支出的快递、人工等成本叠加到<span style="color: black;">制品</span>价格上。</strong></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;">一件代发有<span style="color: black;">那些</span>利<span style="color: black;">坏处</span>？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一件代发对卖家和供应商双方都是有利有<span style="color: black;">坏处</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>卖家而言</span></strong></span><span style="color: black;">，一件代发的好处是不需要囤货，<span style="color: black;">无</span>资金、仓储等压力，<span style="color: black;">不消</span>担心积压货款、库存；依靠供应商发货的<span style="color: black;">优良</span>，<span style="color: black;">保准</span>了发货速度和发货成本。<span style="color: black;">倘若</span>消费者收到<span style="color: black;">制品</span>后有问题，需要退款<span style="color: black;">或</span>重新发货，都<span style="color: black;">能够</span>由供应商直接<span style="color: black;">处理</span>，卖家的后顾之忧相对要少些。很显然，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">一件代发模式下，卖家完全是轻资产运营，无需承担<span style="color: black;">各样</span>人力、场地等</span>固定成本<span style="color: black;">。</span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一件代发<span style="color: black;">亦</span>是有坏处的。<span style="color: black;">例如</span><strong style="color: blue;">不<span style="color: black;">是由于</span>卖家自己<span style="color: black;">掌控</span>仓储，</strong></span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">没法</span>把握发货时效、商品包装、商品质量</span></strong><span style="color: black;">，<span style="color: black;">亦</span>就可能<span style="color: black;">引起</span>发货不<span style="color: black;">即时</span>、商品质量不稳定等问题，<span style="color: black;">从而</span>影响消费体验。再者，一件代发模式成本低、门槛低，竞争非常激烈，尤其是热门品类。</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">非常多</span>卖家<span style="color: black;">经过</span>一件代发仅能赚取微薄的差价，利润率比较低。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">从厂家的<span style="color: black;">方向</span>看</span></strong></span><span style="color: black;">，在电商平台上线<span style="color: black;">制品</span>、开通一件代发后，任何认识的、不认识的电商卖家都会<span style="color: black;">作为</span>供应商的售货员，<span style="color: black;">能够</span>让<span style="color: black;">制品</span><span style="color: black;">快速</span><span style="color: black;">经过</span><span style="color: black;">区别</span>店铺售卖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">区别</span>卖家的卖货能力有差异，很可能供应商投入了发货、对接卖家等方面的成本，最后却<span style="color: black;">因为</span>卖家<span style="color: black;">营销</span>能力弱，<span style="color: black;">引起</span>售后问题<span style="color: black;">持续</span>、退货率高，影响供应商的营收。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，供应商<span style="color: black;">供给</span>一件代发会<span style="color: black;">增多</span>成本，<span style="color: black;">况且</span><span style="color: black;">营销</span>额比起批量进货要少<span style="color: black;">非常多</span>，企业回款速度<span style="color: black;">亦</span>会慢些。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span><span style="color: black;"><strong style="color: blue;">厂商<span style="color: black;">怎样</span>看待一件代发？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一件代发<span style="color: black;">是由于</span>电商发展起来的，电商卖家是该模式的<span style="color: black;">重点</span><span style="color: black;">运用</span>者。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以前需要一件代发的<span style="color: black;">大都是</span>淘宝一类电商平台的卖家，而<span style="color: black;">此刻</span>有一件代发<span style="color: black;">需要</span>的可能是拼多多等平台卖家、微商，<span style="color: black;">亦</span>可能是抖音、小红书等平台的博主，<span style="color: black;">乃至</span>是线下<span style="color: black;">途径</span>商。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">王超是贵州遵义的玩具<span style="color: black;">途径</span>商，<span style="color: black;">重点</span>给便利店等<span style="color: black;">途径</span>供货，<span style="color: black;">同期</span>拓展私域<span style="color: black;">途径</span>。“今年<span style="color: black;">机构</span>重点进行一件代发的推广。”他告诉记者，<span style="color: black;">此刻</span><span style="color: black;">期盼</span>能够整合下有一件代发服务的厂家资源。<span style="color: black;">倘若</span>厂家不愿意自己发货，<span style="color: black;">能够</span>只出货品，代发业务包给快递<span style="color: black;">机构</span>做。<span style="color: black;">另一</span>，厂家只要给10天<span style="color: black;">上下</span>的账期就<span style="color: black;">能够</span>了。“其实并<span style="color: black;">无</span>想象中的难，厂家<span style="color: black;">能够</span>试一下。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，<span style="color: black;">此刻</span>国内玩具厂家<span style="color: black;">供给</span>一件代发业务的<span style="color: black;">非常多</span>。中山市星尚婴儿用品有限<span style="color: black;">机构</span>旗下童车品牌普洛可定位中高端，零售价从数百元到上千元不等。企业很早就<span style="color: black;">起始</span>为<span style="color: black;">途径</span>商<span style="color: black;">供给</span>一件代发服务，让<span style="color: black;">途径</span>商<span style="color: black;">无</span>库存压力，与企业合作不会有太大的<span style="color: black;">包袱</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">广东沃马动漫玩<span style="color: black;">拥有</span>限<span style="color: black;">机构</span>（下<span style="color: black;">叫作</span>“沃马动漫”）<span style="color: black;">一样</span>有一件代发服务。<span style="color: black;">机构</span>市场部经理林博冰介绍说，沃马动漫有自己的国内电商部，因而能够为客户<span style="color: black;">供给</span>一件代发服务。“<span style="color: black;">非常多</span>客户<span style="color: black;">思虑</span>一件代发的<span style="color: black;">原由</span>可能是刚<span style="color: black;">起始</span>推<span style="color: black;">制品</span>，没<span style="color: black;">自信心</span>。企业愿意为这部分客户<span style="color: black;">供给</span>这项服务，帮<span style="color: black;">她们</span>减少后顾之忧。<span style="color: black;">然则</span>我觉得，只要客户做开了之后，100%会拿货去卖。<span style="color: black;">由于</span>一件代发的大头利润是属于企业的。”据<span style="color: black;">认识</span>，沃马动漫的<span style="color: black;">制品</span>都有固定的一件代发价，基本上是在出厂价的<span style="color: black;">基本</span>上<span style="color: black;">增多</span>一点点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">未及积木<span style="color: black;">亦</span>有一件代发服务，价格会比普通出厂价高些，可能会达到零售价的六七折；魔域文化<span style="color: black;">重点</span>是在出厂价的<span style="color: black;">基本</span>上加上运费，<span style="color: black;">做为</span>一件代发的收费标准。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">需要注意的是，厂家大多只会给部分电商客户<span style="color: black;">供给</span>一件代发服务，而非<span style="color: black;">所有</span>电商客户。<span style="color: black;">同期</span>，企业<span style="color: black;">亦</span>很少为线下<span style="color: black;">途径</span>商<span style="color: black;">供给</span>这项服务。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一件代发服务不止有厂家做，<span style="color: black;">途径</span>商<span style="color: black;">亦</span>在做。</span><span style="color: black;">新疆沐梓晟祺商贸有限<span style="color: black;">机构</span>经理李猛告诉记者，微商、宝妈一类的客户，有让<span style="color: black;">供给</span>代发服务，直接发货给消费者。“<span style="color: black;">通常</span>价格<span style="color: black;">便是</span>拿货价加快递费。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，<span style="color: black;">非常多</span><span style="color: black;">途径</span>商都将一件代发纳入到服务范畴，以此拓展抖音、拼多多、社群等新<span style="color: black;">途径</span>的拿货量小的客户。“<span style="color: black;">非常多</span>厂家不太乐意跟小卖家合作，<span style="color: black;">咱们</span>就正好抓住这部分机会，<span style="color: black;">亦</span>是拓展<span style="color: black;">自己</span>客户的方式之一。”一位玩具批发商如是说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/dRUKUOJZwx2bttArBoleAGdjvh0A7OeKurXE8QdtBMoQ4BQLzjL0mAEsLeL7rHBkLMQibKm4k0ibsyza27QYytVQ/640?wx_fmt=jpeg&wxfrom=5&wx_lazy=1&wx_co=1&tp=webp" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">一件代发能帮企业<span style="color: black;">得到</span><span style="color: black;">更加多</span>合作卖家</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▍<span style="color: black;"><span style="color: black;">源自</span>：《中外玩具制造》杂志 记者：李昕</span></span></p><span style="color: black;"> ▍</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">举荐</span>阅读</strong></span><span style="color: black;">▍</span><strong style="color: blue;">热门榜单</strong><span style="color: black;">：</span><a style="color: black;"><span style="color: black;">全世界</span>17大玩具</a><span style="color: black;">机构</span><span style="color: black;"> | </span><a style="color: black;">玩具品牌Top25</a><span style="color: black;"> | </span><a style="color: black;">玩具反斗城</a><span style="color: black;"> | </span><a style="color: black;">亚马逊</a><span style="color: black;"> | </span><a style="color: black;">沃尔玛</a><span style="color: black;"> | </span><a style="color: black;">欧美网红最爱</a><span style="color: black;"><span style="color: black;">▍</span><strong style="color: blue;">玩具<span style="color: black;">途径</span></strong>：<a style="color: black;">深圳玩具展</a> | <a style="color: black;">云选会直播</a> | <a style="color: black;">玩具仓</a> | <a style="color: black;">八大线上<span style="color: black;">途径</span></a> | <a style="color: black;">海外非典型零售<span style="color: black;">途径</span></a> | <a style="color: black;">六大新兴<span style="color: black;">途径</span></a> | <a style="color: black;">折扣店</a> | <a style="color: black;">百货商场</a> | <a style="color: black;">批发市场</a> | <a style="color: black;">便利店</a> | <a style="color: black;">母婴</a> </span>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/R5Dhkv3thUUxzMqehNzXu0eznn0Y8HAv7O1kP8dkDv6TY6cAicelDHRVC6FocKsdtydp76JSYpYxnM9syP0fYIw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></a></p><span style="color: black;">广东省玩具协会旗下<span style="color: black;">公司</span></span><span style="color: black;"><strong style="color: blue;">中外玩具全<span style="color: black;">媒介</span>中心</strong></span><strong style="color: blue;"><span style="color: black;"> 玩具行业权威信息源 </span></strong><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">中外玩具网 | 中外玩具制造 | 中外玩具新<span style="color: black;">媒介</span></span></strong></span></strong><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">www.Ctoy.com.cn</span></strong></strong><img src="https://mmbiz.qpic.cn/mmbiz_png/R5Dhkv3thUXINUwVCz2IOnYG4PGTXxO50HGLIXM5BVqIMm6y5kMqwNVkgRtody2oGDjXuhsyNURPQOnGkQrmgg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/R5Dhkv3thUUAQI8trrPM5xXMbiaRZymTiaEAcoCBHKqQ9ozGvb4xibiaemvVHOuUHluruWJrA3NBIcaz2UH7CjWLqA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">宣传</span>合作：2355507021@qq.com</strong><span style="color: black;"><strong style="color: blue;">寻求<span style="color: black;">报告</span>：2355507009@qq.com</strong></span>
楼主果然英明！不得不赞美你一下！ 大势所趋，用于讽刺一些制作目的就是为了跟风玩梗，博取眼球的作品。 交流如星光璀璨，点亮思想夜空。 我完全同意你的看法，期待我们能深入探讨这个问题。 楼主节操掉了，还不快捡起来！
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