独立站流量思考：Facebook运营和宣传推广
<h1 style="color: black; text-align: left; margin-bottom: 10px;">独立站流量思考：Facebook运营和<span style="color: black;">宣传</span>推广</h1>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9f36c9cb5024412faf25231c0118a12a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=UzzOsmXDy5N8VZ3NWV2S6lo%2F8ck%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span>全世界最大的社交<span style="color: black;">途径</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook<span style="color: black;">每日</span>有22亿的人口在上面宣布自己的喜怒哀乐，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">月活用户20亿，<span style="color: black;">每日</span>新增用户50万，<span style="color: black;">供给</span>超过70种语言。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有流量的<span style="color: black;">地区</span>就有生意，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有巨大流量的<span style="color: black;">地区</span><span style="color: black;">便是</span>暴富的集中营，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在大<span style="color: black;">都数</span>卖家的眼里，Facebook+ 独立站是发家致富的黄金组合。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">优秀的社媒获客操盘手是最敏锐的执行者，<span style="color: black;">她们</span>追浪而居的打爆了<span style="color: black;">非常多</span>品。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">针对</span>大<span style="color: black;">都数</span>新手卖家<span style="color: black;">来讲</span>，无从下手 是<span style="color: black;">她们</span>刚<span style="color: black;">起始</span>做Facebook最真实的写照，但Facebook归根到底还是一家<span style="color: black;">宣传</span><span style="color: black;">机构</span>，要做推广“烧钱”无可避免，一不小心付费<span style="color: black;">宣传</span>就会“踩坑”。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在独立站冷<span style="color: black;">起步</span><span style="color: black;">周期</span>，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span><span style="color: black;">经过</span>Facebook选品测品？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">用户在哪里，要怎么<span style="color: black;">精细</span>找到<span style="color: black;">她们</span>？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">快速做出<span style="color: black;">宣传</span>创意素材有啥骚操作，<span style="color: black;">怎样</span><span style="color: black;">加强</span>点击率？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">怎样</span>分析数据优化，<span style="color: black;">加强</span>转化率，快速出单？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本期操盘手面对面<span style="color: black;">咱们</span>邀请到：知名FB教程博主派大星 （派老师是我认识最精通Facebook实战的操盘手之一），为<span style="color: black;">大众</span>分享跨境独立站冷<span style="color: black;">起步</span><span style="color: black;">周期</span>Facebook引流落地实操经验。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">介绍一下派大星：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">独立站操盘手，老牌电商干货博客爱放派创始人，<span style="color: black;">善于</span>Facebook获客，对中东的单页COD、Adsense、国际直播等海外流量等模式有独特见解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">公众号：爱放派</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目录</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1做独立站几种电商模式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2流量获取方式</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3FB引流冷<span style="color: black;">起步</span><span style="color: black;">周期</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4FB运营<span style="color: black;">办法</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5起步<span style="color: black;">怎样</span>找到对的客户/关键字定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6独立站转化<span style="color: black;">宣传</span>扩量<span style="color: black;">办法</span>与规避要点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">7<span style="color: black;">怎样</span>实现从普投到<span style="color: black;">精细</span>投放</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">8素材文案挖掘卖点</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">9选品思路</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正文<span style="color: black;">起始</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/4acc744c370246ae80a700d8b78da2fe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=GOjj4X7%2FyNFW8DNLW%2FnfFP%2B0b7M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1独立站电商发展历程及趋势</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.1独立站电商发展梳理</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span>，在<span style="color: black;">起始</span>之前先给<span style="color: black;">大众</span><span style="color: black;">举荐</span>一篇<span style="color: black;">文案</span>：</p>https://36kr.com/p/1723168538625（公众号：<span style="color: black;">描述</span>出海），<span style="color: black;">文案</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">大众</span>对独立站电商的发展有个较为清晰的梳理。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">就<span style="color: black;">日前</span>的<span style="color: black;">状况</span>而言，<span style="color: black;">已然</span>越来越多的平台卖家转移独立站电商，<span style="color: black;">原由</span>无外乎，平台规则越来越严，平台红利消失，流量<span style="color: black;">媒介</span>平台风起云涌，曾经是卖家交钱给平台电商，平台电商在流量平台（<span style="color: black;">重点</span>是FB和google）买<span style="color: black;">宣传</span>引流。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">现如今程序化建站门槛降低，插件丰富，流量平台的门槛（<span style="color: black;">例如</span>自动化<span style="color: black;">宣传</span>）<span style="color: black;">已然</span>大大降低，卖家基于品牌<span style="color: black;">需要</span>、利润<span style="color: black;">需要</span><span style="color: black;">起始</span>谋求自立之本。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.2现存独立站电商的模式及<span style="color: black;">将来</span>发展方向</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">模式基本都<span style="color: black;">触及</span>过，最早从B2B乙方代运营入行，接触阿里国际站类型2B企业<span style="color: black;">怎样</span>做出海，后来自由职业做shopify的dropshipping模式，再后进行中东电商方向创业，做了单页cod，移动电商app，品牌M站，<span style="color: black;">亦</span>进行过聊单模式的跟进。<span style="color: black;">包含</span>图中<span style="color: black;">无</span><span style="color: black;">说到</span>的，亚马逊测评<span style="color: black;">宣传</span>，跨境直播电商，都有<span style="color: black;">触及</span>过。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">今天<span style="color: black;">重点</span>讲文中<span style="color: black;">无</span>深入<span style="color: black;">触及</span>的部分，尤其是在FB引流这块的细节。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2做独立站几种电商模式</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p6-sign.toutiaoimg.com/pgc-image/4cf4d0d673384264a1b915482ad61f24~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=ZR9T%2B30L1M0E9LTQSqpXX%2BGpgYc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1电商变现</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/06d98fbb019b4a5d82107fc858df61f2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=0GdG6iuPOG6iNh4VR44tZHDhU1s%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">COD，Dropshipping<span style="color: black;">此刻</span>还依然势头不减的模式。<span style="color: black;">非常多</span>人说<span style="color: black;">此刻</span>进入会不会太晚了？红利期是不是<span style="color: black;">已然</span>过了？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">并非如此，依然<span style="color: black;">此刻</span>有人这方面做的风生水起.哪怕shopify大批量封店群的店，cod代理开户受挫，fb账户不稳定误封，依然有大批的人进入。<span style="color: black;">由于</span><span style="color: black;">制品</span>永远在更新迭代，永远有新<span style="color: black;">制品</span><span style="color: black;">显现</span>，永远有新的机会，信息差的<span style="color: black;">显现</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/c10519458abe4665a42b6c6bc74978c3~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=e9tH3vLXt%2Fz%2F1DCCsRk619L8ZW8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二种方式是niche，细分垂直品类。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种方式就<span style="color: black;">不仅</span>是依靠fb流量，<span style="color: black;">更加是</span>把单品<span style="color: black;">经过</span>慢慢优化，更加垂直，让像素更加<span style="color: black;">精细</span>，再扩展到其他品类，<span style="color: black;">亦</span>慢慢占据SEO的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有两个方向转化而来，一是广泛测品时<span style="color: black;">发掘</span>一款有利润空间的商品，竞争程度又不大，<span style="color: black;">而后</span>单独开站，用利基域名<span style="color: black;">或</span>搜索词域名。 二是<span style="color: black;">善于</span><span style="color: black;">制品</span><span style="color: black;">研发</span>，尤其是<span style="color: black;">制品</span><span style="color: black;">能够</span>添加<span style="color: black;">有些</span>定制化元素的时候，进行<span style="color: black;">这般</span>的一个细分垂直站点的开拓。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2联盟佣金和<span style="color: black;">宣传</span>变现</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">联盟佣金和<span style="color: black;">宣传</span>变现，<span style="color: black;">亦</span>是电商变现的一种方式。<span style="color: black;">能够</span>多方式结合玩法，<span style="color: black;">例如</span><span style="color: black;">咱们</span>从社交<span style="color: black;">媒介</span>吸引流量，到博客类型站点<span style="color: black;">经过</span>Adsense变现。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">站点上有的内容<span style="color: black;">亦</span><span style="color: black;">能够</span>是自己的独立站的链接，<span style="color: black;">或</span>是引导到亚马逊的<span style="color: black;">制品</span>链接赚佣金。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再<span style="color: black;">或</span>是接其他联盟的offer挂在自己的站点。每一份进来站点的流量极致变现，最差<span style="color: black;">亦</span>是多了一次<span style="color: black;">宣传</span>展示。这种方式<span style="color: black;">重点</span>在于从流量便宜的<span style="color: black;">地区</span>引入，<span style="color: black;">而后</span>对接变现效率高利润高的offer。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.3聊单、社群运营、直播电商</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/9d5e96e7e97d4720bb28f01f2b8e04a2~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=b8eXSdE1C0SURGK90QSCKaJZaA8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">聊单、社群运营、跨境直播电商 会更加本地化。这种方式与客户之间有非常强的互动，复购率大大<span style="color: black;">提高</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">时间和人力成本会高<span style="color: black;">有些</span>，<span style="color: black;">不外</span><span style="color: black;">能够</span>借助<span style="color: black;">有些</span>提<span style="color: black;">有效</span>率的工具，<span style="color: black;">例如</span>manychat，插件Invite post likers to like page for Facebook? 三件套。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">跨境直播电商这块当前自己<span style="color: black;">亦</span>在尝试。有用户<span style="color: black;">经过</span>直播镜头，直接在直播间<span style="color: black;">经过</span>评论下单，过后客服联系，直接PayPal转款的模式，<span style="color: black;">乃至</span><span style="color: black;">无</span>独立站的参与。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">当前阿里系的阿里巴巴国际站，lazada等等都有跨境直播的动作，YouTube<span style="color: black;">亦</span><span style="color: black;">已然</span><span style="color: black;">显现</span>了直播推流的方式。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3信息媒介-流量获取方式</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/03a387bdc6da424a884df37964a9cb53~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=GBrbj3wLnWUVJLyCmalZrsyTNl8%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.1信息媒介-流量获取方式</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/f7204dbf326f402e9e7a72ad2ac243fd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=w4TtUnJFbnPwohxRHtbzKkVNWrE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我会把海外流量分成三种<span style="color: black;">源自</span>，即</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.<span style="color: black;">宣传</span>投放（信息流<span style="color: black;">宣传</span>、原生<span style="color: black;">宣传</span>、搜索<span style="color: black;">宣传</span>、品牌<span style="color: black;">宣传</span>）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.SNS（红人营销、联盟营销、品牌打造、社交沟通、跨境直播）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.SEO（内容营销、自然搜索）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的<span style="color: black;">制品</span>和模式，大多都是<span style="color: black;">按照</span>其特点着重<span style="color: black;">选取</span>某一种方式进行推广。<span style="color: black;">例如</span>杂货铺着重的能力是选品，快速测品上量，SNS和SEO<span style="color: black;">不必</span>太上心。尤其是cod单页，<span style="color: black;">乃至</span>要robots屏蔽掉谷歌收录，以防别人抓到你所有的<span style="color: black;">制品</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做外贸工厂，大件等等需要<span style="color: black;">经过</span>SNS展示工厂方方面面，展示实力，做品牌，站点做SEO。至于<span style="color: black;">宣传</span>投放<span style="color: black;">不必</span>花费大功夫去<span style="color: black;">科研</span>扩量，测品，竞价什么的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做游戏，app，依然是<span style="color: black;">选取</span><span style="color: black;">宣传</span>投放、<span style="color: black;">触及</span><span style="color: black;">有些</span>红人营销。总之<span style="color: black;">区别</span>的模式有的放矢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.2 Why Facebook</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/959cfb61bc7546019dbb72640cdc754a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=Fv8etabRapzHUY%2Ff6l%2F%2FrV1bKDs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为何</span><span style="color: black;">选取</span>Facebook<span style="color: black;">做为</span>海外流量的主阵地：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">人数月活众多，且能有付费能力的人数众多</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2流量<span style="color: black;">源自</span>，信息展示形式多样</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网站权重<span style="color: black;">亦</span>比较高，<span style="color: black;">例如</span>Facebook公共主页日志功能。<span style="color: black;">经过</span>Facebook主页发布日志，<span style="color: black;">有些</span>关键词，就很容易排在谷歌收录的首页排名，毕竟是大站。与其费心去做站点的SEO，不如优化fb的日志内容，<span style="color: black;">而后</span>给这个<span style="color: black;">文案</span>做些分享和外链，<span style="color: black;">增多</span>权重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4 Facebook引流</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/597dc09c09674a4ab58688c312e485e9~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=UrKu2yK80S1TXO2ADyxkEDkjCvI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.1冷<span style="color: black;">起步</span><span style="color: black;">周期</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/7e74cad3881645cb9318c4d9aa1954fe~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=ptgNnijtrH%2Bs1NhQFjRV9%2Fi6BPs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自己</span>分析，调研竞对</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">冷<span style="color: black;">起步</span><span style="color: black;">周期</span>，调研市场这块重中之重，先搞清楚别人是怎么做流量的，再去<span style="color: black;">办事</span>。<span style="color: black;">制品</span>的核心诉求在哪里？<span style="color: black;">例如</span>做垂直站，<span style="color: black;">能够</span>抓取亚马逊，esty等<span style="color: black;">关联</span>的评论，把<span style="color: black;">关联</span>的ins，YouTube频道都抓取下来，还有<span style="color: black;">关联</span>的站点，<span style="color: black;">经过</span>Google高级搜索语法把<span style="color: black;">关联</span>站点都搜索出来。标记特点，反复跟踪，<span style="color: black;">那些</span>比较特殊的，用similar web，ahref分析<span style="color: black;">关联</span>站点的流量<span style="color: black;">源自</span>，反链等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>给<span style="color: black;">大众</span>分享一个我比较<span style="color: black;">爱好</span>的工具www.fofa.so。<span style="color: black;">经过</span>它<span style="color: black;">能够</span>查到<span style="color: black;">非常多</span>网络资产。<span style="color: black;">例如</span>竞争对手有<span style="color: black;">那些</span>网站。<span style="color: black;">按照</span><span style="color: black;">关联</span>主题就<span style="color: black;">能够</span>查到用了这个主题的其他网站，用了同一个服务器的网站等等。<span style="color: black;">熟练</span>了后会<span style="color: black;">发掘</span>做多站群多站点有很大的<span style="color: black;">危害</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主页设置</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">主页设置比较简单，</p>https://facebookjiaocheng.com/the-site-directory-of-ifunpi-blog-1/ 参考以前写的链接博客内容<span style="color: black;">就可</span>。
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BM设置（<span style="color: black;">宣传</span>账户、像素）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">BM设置针<span style="color: black;">针对</span>做多账户多站点的比较重要，<span style="color: black;">例如</span>开户时，多个主页绑定多个域名，避免一个域名被封就跑不了<span style="color: black;">宣传</span>了。像素<span style="color: black;">运用</span>BM的像素便于分配等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.2 FB引流-Facebook运营<span style="color: black;">办法</span></p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/cce848c7a9664797b5ddae16bcf36d5b~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=rm%2B6JdMZA%2BSWkSNaFJwx63hcWxc%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1）Facebook直播的玩法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">FB直播<span style="color: black;">日前</span>自己<span style="color: black;">亦</span>刚尝试，玩法比较有趣，<span style="color: black;">重点</span>是电商带货型直播。走播是帮客户找货，类似逛商场的模式，<span style="color: black;">亦</span>有坐播，我播什么你买什么，<span style="color: black;">亦</span>有拍卖，摇骰子抽奖等方式。国内的直播方式嫁接过去不是不<span style="color: black;">能够</span>，<span style="color: black;">然则</span>真的需要融入本土化的元素，以及比较考验品类。品类具备<span style="color: black;">独一</span>性，能眼见为实的，比较容易做。fb直播是我很看好的一个方向。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）Facebook群组的玩法</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">fb群组<span style="color: black;">按照</span>模式<span style="color: black;">亦</span>会有<span style="color: black;">区别</span>玩法。<span style="color: black;">例如</span>你做2b的，有个法兰克福汽配展会，大<span style="color: black;">能够</span>创建一个Frankfurt auto parts show的群组<span style="color: black;">或</span>活动，霸占平台搜索关键词流量。投点<span style="color: black;">宣传</span>推广群组<span style="color: black;">亦</span>是不错的，这样到了展会上就<span style="color: black;">能够</span>有的放矢。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>b2c<span style="color: black;">来讲</span>，比较难搞群组，尤其是杂货铺类型，容易差评反馈。当然<span style="color: black;">有些</span>细分的，<span style="color: black;">兴趣</span>者类型，好晒的<span style="color: black;">能够</span><span style="color: black;">创立</span>群组，形成ugc内容，<span style="color: black;">乃至</span><span style="color: black;">她们</span>的内容<span style="color: black;">能够</span>用来投<span style="color: black;">宣传</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我认为群组的玩法核心是让成员<span style="color: black;">持续</span>产生内容分享，扩展影响力，<span style="color: black;">同期</span>群组能带给成员价值，<span style="color: black;">持续</span>的分享裂变。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3）Facebook主页内容创意运营和活动/高质量的文案/内容<span style="color: black;">形成</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做杂货铺的时候主页我并不是<span style="color: black;">尤其</span>注重，稍微养一养，<span style="color: black;">重点</span>还是测品。<span style="color: black;">然则</span>会到众筹网站，抖音上搬运<span style="color: black;">有些</span>高科技，创意的素材进行简单运营<span style="color: black;">守护</span><span style="color: black;">就可</span>。<span style="color: black;">然则</span>B2B类型的就会不<span style="color: black;">同样</span>，要给予用户更强的信任感，展示品牌，背书，物流，售后等等方方面面。可参考：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">https://facebookjiaocheng.com/how-to-make-personal-facebook-profile-attractive/</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.3 Facebook<span style="color: black;">宣传</span>投放的玩法</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/974afb66147b486c8ddeae25cac2c588~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=%2FB8P9HEw7HL7sCsa%2FGHSBz2VZcM%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、众定位的<span style="color: black;">办法</span>，起步<span style="color: black;">怎样</span>找到对的客户/关键字挖掘定位</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Facebook的受众的话，<span style="color: black;">非常多</span>人都会<span style="color: black;">尤其</span>的看重的。我自己做杂货铺的时候，并<span style="color: black;">无</span><span style="color: black;">尤其</span>的看重。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">然则</span><span style="color: black;">倘若</span>你认真的去分析，会让你对这个<span style="color: black;">制品</span>，对<span style="color: black;">全部</span>行业有一个清晰的认知。等你去作战，去头真正的投<span style="color: black;">宣传</span>做素材的时候，是非常有<span style="color: black;">帮忙</span>的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">平常<span style="color: black;">爱好</span>收集，总结和分享，以及找到<span style="color: black;">这般</span>的<span style="color: black;">有些</span>资料去学习。<span style="color: black;">这儿</span>面有一篇关于受众的一个<span style="color: black;">文案</span>的话，<span style="color: black;">亦</span>分享<span style="color: black;">这儿</span>给<span style="color: black;">大众</span>看一下。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/60c12f6356bc422ebb9345c3b96b348e~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=%2Bfb5OcfIzD5hu%2Fx34MXriz%2FI7cw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2）<span style="color: black;">宣传</span>扩量</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>杂货铺的扩量<span style="color: black;">办法</span>，重要的是<span style="color: black;">制品</span>。只要是真爆品，多账户去推，多系列多组大预算问题都不是很大，比的测品环节完成后，谁能更快的覆盖能产生转化的用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">至于用户重叠什么的，<span style="color: black;">不消</span>太多<span style="color: black;">思虑</span>。<span style="color: black;">快速</span>起量，给自己设置预期心理承受的单转<span style="color: black;">就可</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一般</span>自己扩量的时候<span style="color: black;">亦</span>会用阶梯法，<span style="color: black;">例如</span>50,80,100,150,200,400,500<span style="color: black;">这般</span>跑同一个受众，看哪个<span style="color: black;">宣传</span>组效果更好，毕竟预算不<span style="color: black;">同样</span>，竞价的人群不<span style="color: black;">同样</span>。<span style="color: black;">亦</span>会把跑的好的受众单独拉出来一个CBO的系列，3-5个组跑跑。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3） <span style="color: black;">怎样</span>设置转化漏斗<span style="color: black;">加强</span>有效转化</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>垂直站点，网站自定义受众，类似受众<span style="color: black;">必定</span>用的，再营销的功能。有的网站能做到什么地步呢？你从谷歌搜索了某个关键词，<span style="color: black;">而后</span>进入<span style="color: black;">她们</span>的网站，20分钟内你的fb的信息流里就会<span style="color: black;">显现</span><span style="color: black;">她们</span>的<span style="color: black;">宣传</span>。这个就利用了网站的自定义受众进行再营销。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4）数据分析/<span style="color: black;">宣传</span>效果的排查和优化</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/58f3848c5c95493386bd2ad9b3d21a12~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=MR%2FrhynK5Oa%2BAhxBrvhrIP6XrXo%3D" style="width: 50%; margin-bottom: 20px;"></div>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/025e4b1ada0a4365b47cbdab4421c90c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1722819444&x-signature=Wgt0%2FbCp1OasPf8fiP85bmYseag%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>我会看的指标有这些CPM，单次转化，单次加购，尤其是ROAS。fb的<span style="color: black;">宣传</span>数据报告<span style="color: black;">必定</span>得<span style="color: black;">自动</span>多<span style="color: black;">科研</span><span style="color: black;">科研</span>，投放了个把月就要<span style="color: black;">经过</span><span style="color: black;">宣传</span>数据报告学会分析了。</p>
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