论坛 › 青海 › 河南卫视台标，亦出盲盒玩法了？｜宣传常识周榜Vol.055

4lqedz 发表于 2024-8-6 19:10:21

河南卫视台标，亦出盲盒玩法了？｜宣传常识周榜Vol.055

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM1bcZo1vKTqXrf0W6nMNemJPxhOibFFbPz6IAP1y1xw35lwtoVS5QPlBtl3w2bjcib2So2icSdhkUadw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><span style="color: black;">宣传</span>常识（ID：adernous）出品</span><span style="color: black;">作者｜少女鬼</span><span style="color: black;">监制｜鬼鬼</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">本期10条<span style="color: black;">宣传</span>常识速览，可按兴趣跳读：</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1、 肯德基“一鸭难求”</p>
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      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2、 妇炎洁520<span style="color: black;">宣传</span>翻车</p>
    </span><span style="color: black;">3、&nbsp;<span style="color: black;">沙县小吃的<span style="color: black;">第1</span>条<span style="color: black;">宣传</span></span></span><span style="color: black;">4、&nbsp;<span style="color: black;">‍河南卫视四季台标</span></span><span style="color: black;">5、&nbsp;<span style="color: black;">茅台卖冰激凌</span></span><span style="color: black;">6、&nbsp;<span style="color: black;">雪碧更换logo</span></span><span style="color: black;">7、&nbsp;<span style="color: black;"><span style="color: black;">科罗娜“会动的”<span style="color: black;">宣传</span>牌</span></span></span><span style="color: black;">8、&nbsp;<span style="color: black;">爱彼迎退出中国市场</span></span><span style="color: black;">9、&nbsp;<span style="color: black;">豆瓣#给童年时期的自己<span style="color: black;">举荐</span>一本书#</span></span><span style="color: black;"><span style="color: black;">十、</span>奥迪文案抄袭北大满哥</span><strong style="color: blue;"><span style="color: black;">N1</span></strong><span style="color: black;"><strong style="color: blue;">肯德基“一鸭难求”</strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">肯德基推出六一儿童节套餐，其中的盲盒玩具<span style="color: black;">达到</span>鸭，<span style="color: black;">近期</span>真是火透了。</p>
    </span><span style="color: black;">买到的那批幸运鹅在网上晒出魔性动图，没买到的在屏幕外暴风哭泣。本来我对<span style="color: black;">达到</span>鸭无感的，看多了动图之后，居然<span style="color: black;">亦</span>心动了！</span><img src="https://mmbiz.qpic.cn/mmbiz_gif/gjRDaOG0a4ZlR3ntnS9562daFwtgt7MD6LuE9iaic4YZYYIlsEyXOSB6ibyVsK7YLahMJsI7niabeLTF9AfdewaibBw/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/gjRDaOG0a4ZlR3ntnS9562daFwtgt7MDnZzfwoOjx9sNXq8397GIyHDbSFDgkemKKwxdKBWyBtdIpSaQqLshKA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/gjRDaOG0a4ZlR3ntnS9562daFwtgt7MD9AMKtshIdIJzEvictxWMia9XS1k1rUy5oqdO92ddS9Icw1mzXsEpJvgA/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">肯德基的儿童套餐<span style="color: black;">始终</span>有盲盒礼物，此次<span style="color: black;">达到</span>鸭盲盒刷屏，我认为，一方面是<span style="color: black;">由于</span>宝可梦是<span style="color: black;">非常多</span>人的童年记忆，受众面广，另一方面是<span style="color: black;">由于</span><span style="color: black;">达到</span>鸭的魔性动作，让网友们有二次创作的玩梗空间，助推了<span style="color: black;">专题</span>爆火，再加上限量发售，稀缺的<span style="color: black;">达到</span>鸭更具社交货币价值，受到<span style="color: black;">青年</span>人热捧。自带流量+玩梗空间+稀缺资源，满足这三点，基本能预订爆款。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">不外</span>，要说最无辜的，还是躺枪的麦当劳。<span style="color: black;">据述</span>麦当劳<span style="color: black;">亦</span>将联名小霸王游戏机，限量发售1000台，但从<span style="color: black;">日前</span>的<span style="color: black;">制品</span>图来看，玩梗空间不大，感觉热度可能不如<span style="color: black;">达到</span>鸭。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gjRDaOG0a4ZlR3ntnS9562daFwtgt7MD8OW3NqfAWv2wDYPk6QJvtuXGYhqpSGEI0pKxuYIqy56hajvlyvhmKA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/gjRDaOG0a4ZlR3ntnS9562daFwtgt7MDZhYKAicEVJxJLnI2faZXQk9h8DribNLB6icZD1nNia5Q5ubYDibEBlqPwWg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM3fl7ZEWslGWqiauiaZuHJRQ8bhqx19ibS53EENtqKu6ZOKCbvnKuCicItjYcZ9rXiavAOAemT5wDKOqdA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;">冰墩墩和<span style="color: black;">达到</span>鸭，你们都不配得到我</strong></p><strong style="color: blue;"><span style="color: black;">N2</span></strong><span style="color: black;"><strong style="color: blue;">妇炎洁520<span style="color: black;">宣传</span>翻车</strong></span><span style="color: black;">妇炎洁520<span style="color: black;">宣传</span>，因文案侮辱女性，被网友们骂上热搜。</span><span style="color: black;"><span style="color: black;">目的</span>消费者本<span style="color: black;">便是</span>女性</span><span style="color: black;">，</span><span style="color: black;">还</span><span style="color: black;">写</span><span style="color: black;">侮辱女性的文案，妇炎洁这波委实是</span><span style="color: black;">“<span style="color: black;">自s</span>式营销</span><span style="color: black;">”</span><span style="color: black;">。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM1bcZo1vKTqXrf0W6nMNemJQ5cQzaBuiavTJOnNM3tEeZribibOKQmS2O6XSKQl2pFibVmPoiaeb1FzYAw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">借用《中国<span style="color: black;">女性</span>报》的评论，<span style="color: black;">无论做的什么生意，都有必要遵循男女平等这一现代</span><span style="color: black;">社会基本准则，对女性投</span><span style="color: black;">以平等的目光与基本尊重。</span><span style="color: black;">违背这一原则者，将受到市场的<span style="color: black;">处罚</span></span><span style="color: black;">，</span><span style="color: black;"><span style="color: black;">倘若</span>涉嫌违法更可能面临监管<span style="color: black;">分部</span>的调查与处罚。</span></span><span style="color: black;">说到违法，<span style="color: black;">近期</span>还有景甜因代言违法<span style="color: black;">宣传</span>被处罚722.12万元。可见，社会<span style="color: black;">公众</span><span style="color: black;">亦</span>好，国家法规<span style="color: black;">亦</span>好，对<span style="color: black;">欠妥</span><span style="color: black;">宣传</span>内容、违法<span style="color: black;">宣传</span><span style="color: black;">行径</span>的容忍度越来越低，这<span style="color: black;">亦</span>提醒着<span style="color: black;">宣传</span>从业人员，尊重女性，遵守法律，以更高的<span style="color: black;">需求</span>对待每一份作品。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM1bcZo1vKTqXrf0W6nMNemJ25Av634nDDPCegSNrDrXrA1ddLyjqEvcS4cLkd1ns9KeE7O3EQRY3Q/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM3fl7ZEWslGWqiauiaZuHJRQ8bhqx19ibS53EENtqKu6ZOKCbvnKuCicItjYcZ9rXiavAOAemT5wDKOqdA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;">端起碗吃饭，放下碗骂娘</strong><strong style="color: blue;"><span style="color: black;">N3</span></strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">沙县小吃的<span style="color: black;">第1</span>条<span style="color: black;">宣传</span></strong></strong></span><span style="color: black;">沙县小吃推出的<span style="color: black;">第1</span>条<span style="color: black;">宣传</span>，译制片、湾湾偶像剧、王家卫电影，多种风格丝滑切换，真的太上头了。</span><span style="color: black;">沙县小吃是福建美食的强势输出品牌，虽然这条片子的title是沙县小吃的<span style="color: black;">第1</span>支<span style="color: black;">宣传</span>，但其实介绍了<span style="color: black;">非常多</span>其他的福建小吃。</span><span style="color: black;">利用“沙县小吃”的<span style="color: black;">专题</span>流量，<span style="color: black;">增多</span>其他福建美食的关注度，吸引游客，这种“蹭自己流量”的方式，相对经济<span style="color: black;">有效</span>，值得<span style="color: black;">举荐</span>。</span><span style="color: black;">点击观看视频</span>
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            <div style="color: black; text-align: left; margin-bottom: 10px;"> <a style="color: black;"> 视频详情 </a> </div>
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    </span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM3fl7ZEWslGWqiauiaZuHJRQ8bhqx19ibS53EENtqKu6ZOKCbvnKuCicItjYcZ9rXiavAOAemT5wDKOqdA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;">沙县不是<span style="color: black;">仅有</span>蒸饺和拌面吗？</strong><strong style="color: blue;"><span style="color: black;">N4</span></strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">河南卫视四季台标</strong></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>河南卫视因“四季台标”再次出圈，<span style="color: black;">由于</span>网友惊奇地<span style="color: black;">发掘</span>河南卫视的台标随着季节变化是会变的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">四季台标设计灵感来自于<span style="color: black;">每一个</span>季节独具国风<span style="color: black;">特殊</span>的色彩体系，四种颜色均从《诗经》中汲取灵感，每一个都以原来的大象台标为框架，<span style="color: black;">按照</span>季节颜色做细节变化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BCSr8tXIxSrZeUSRyEPU9ia1Ogr8MMVJ6yppr6FhAYm6MkPh4ib8W5BJAIPlJI40UPmForfhtpzeoef292ku0BLQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mQjGmlOpmONJfzhJZT3M3Ar1zoFp64ZBe4W5DicPhhrk1fYWVB2UTkV9mxSUFoTCrCibhZGfm3b6nmkzpyVCzNiaQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">河南卫视用<span style="color: black;">青年</span>人<span style="color: black;">熟练</span>的话语体系，让“传统美学”一次次破圈传播，其实<span style="color: black;">亦</span>反映了国人对传统美学越来越<span style="color: black;">注重</span>的态度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，人教版数学教材“丑”出圈，被骂上热搜，<span style="color: black;">非常多</span>人怀念以前课本中美得有<span style="color: black;">特殊</span>的插画，讨论对下一代的美育。河南卫视的出圈，其实<span style="color: black;">亦</span>让<span style="color: black;">咱们</span>看到，<span style="color: black;">咱们</span>是有能力继承发扬传统美学的，就看有<span style="color: black;">无</span><span style="color: black;">途径</span>将其展现出来。</span></p><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM3fl7ZEWslGWqiauiaZuHJRQ8bhqx19ibS53EENtqKu6ZOKCbvnKuCicItjYcZ9rXiavAOAemT5wDKOqdA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;">出台标盲盒吧，我买</strong><strong style="color: blue;"><span style="color: black;">N5</span></strong><span style="color: black;"><strong style="color: blue;">茅台卖冰激凌</strong></span><span style="color: black;">520前一天，茅台宣布自己<span style="color: black;">亦</span>要做冰</span><span style="color: black;">淇凌了。茅台冰激凌中将添加茅台酒，除此之外，外形上似乎<span style="color: black;">无</span><span style="color: black;">尤其</span>说明，应该<span style="color: black;">便是</span>普通冰激凌的外观。</span><span style="color: black;">跨界做冷饮饮料的大品牌不少，前有邮政奶茶，后有五菱宏光雪糕，高颜值的<span style="color: black;">制品</span>外观，<span style="color: black;">能够</span>打卡拍照的线下店面，让邮政和五菱宏光收获了不少流量。对比起来，只是添加了茅台酒的冰激凌，受众似乎更窄<span style="color: black;">有些</span>，从店铺物料来看，环境<span style="color: black;">亦</span><span style="color: black;">不足</span>“网红”，很容易让人觉得是跟风跨界。</span><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">倘若</span>茅台能凭借“茅台味冰激凌”，利用<span style="color: black;">青年</span>人尝鲜心理，让不<span style="color: black;">那样</span>爱喝白酒的这一代<span style="color: black;">青年</span>人，尝试茅台的味道，说不定能以此为契机，从中发展出一批新的茅台<span style="color: black;">兴趣</span>者。</span><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM1bcZo1vKTqXrf0W6nMNemJv6Z7tuIYQYyo6iaSoVVUhA54p59Dwre9yU7b4gXfVXus6TFeoTLH9CQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/02l66vM3mM3fl7ZEWslGWqiauiaZuHJRQ8bhqx19ibS53EENtqKu6ZOKCbvnKuCicItjYcZ9rXiavAOAemT5wDKOqdA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;"><span style="color: black;">喝酒<span style="color: black;">能够</span>，劝酒达咩</span></strong></p><strong style="color: blue;"><span style="color: black;">N6</span></strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;"><strong style="color: blue;">雪碧更换logo</strong></strong></strong></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，雪碧宣布正式推出由可口可乐内部设计团队和设计<span style="color: black;">机构</span>联手打造的首个<span style="color: black;">全世界</span>性的品牌视觉识别系统。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌标识去除了星形爆炸边框。<span style="color: black;">制品</span>包装依然延续品牌标志性的绿色<span style="color: black;">做为</span>主色调，但在设计风格上进一步简化。塑料PET瓶的瓶身从原来的绿色转向透明塑料。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">整体来看，雪碧的品牌视觉传达更加扁平化，符合近年来的品牌logo更换潮流，<span style="color: black;">况且</span>，此次的包装采用了可口可乐全新包装系统中一致的设计原则，更好地统一了可口可乐品牌的国际化形象。</span><span style="color: black;">看惯了雪碧黄绿包装的消费者，可能会觉得不太习惯，<span style="color: black;">乃至</span>觉得雪碧变“冷静”了，但在焦灼的社会环境下，变“冷静”的包装，可能跟更符合<span style="color: black;">青年</span>人的消费心理。</span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;">新包装的“雪碧”看起来更像“雷碧”了</strong></span><strong style="color: blue;"><span style="color: black;">N7</span></strong><span style="color: black;"><strong style="color: blue;">科罗娜“会动的”<span style="color: black;">宣传</span>牌</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">近期</span>，科罗娜在英国立了<span style="color: black;">一起</span>特殊的<span style="color: black;">宣传</span>牌，<span style="color: black;">宣传</span>牌上仅有一个简单的科罗娜酒标。</span></p><span style="color: black;"><span style="color: black;">然则</span>等太阳慢慢落山，光线移动，照着<span style="color: black;">宣传</span>牌旁经过专门修剪的绿植，明黄色的幕墙上便会映出一个酒瓶形状的影子，正好框住科罗娜酒标，旁边是slogan“源自自然世界（Made from the natural world）”。</span><span style="color: black;">点击观看视频</span><span style="color: black;">
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>看过的人<span style="color: black;">皆想</span>到，这个创意借鉴自BBC德古拉的户外光影<span style="color: black;">安装</span>，但<span style="color: black;">无</span>人说这个<span style="color: black;">宣传</span>是抄袭。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">首要</span>，这是跨行业借鉴；其次，科罗娜借鉴的是BBC<span style="color: black;">宣传</span>的思路，既“<span style="color: black;">经过</span>光影变化形成特定形状”，而不是<span style="color: black;">详细</span>的执行细节。正如鬼鬼说的，“公开致敬，让所有人都<span style="color: black;">晓得</span>你的创意源头，它本身<span style="color: black;">便是</span>一种创作技巧”。即便科罗娜不想致敬BBC，这个<span style="color: black;">宣传</span><span style="color: black;">亦</span>能<span style="color: black;">叫作</span>得上是有诚意的。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;">夺命大乌苏连夜竖起大拇指</strong></span></p><strong style="color: blue;"><span style="color: black;">N8</span></strong><span style="color: black;"><strong style="color: blue;">爱彼迎退出中国市场</strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">爱彼迎（Airbnb）<span style="color: black;">近期</span>宣布将退出中国短租市场，</span><span style="color: black;"><span style="color: black;">专题</span>一出，在社交网络上<span style="color: black;">导致</span></span><span style="color: black;">剧烈反响，<span style="color: black;">非常多</span>人<span style="color: black;">暗示</span>爱彼迎<span style="color: black;">亦</span>即将<span style="color: black;">作为</span></span><span style="color: black;">“时代的眼泪</span><span style="color: black;">”，<span style="color: black;">不外</span><span style="color: black;">亦</span>有网友<span style="color: black;">暗示</span>，爱彼迎本来<span style="color: black;">亦</span>不太好用，退出就退出吧。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">与Uber<span style="color: black;">同样</span>，虽然在国际市场上，爱彼迎<span style="color: black;">霸占</span>了民宿品牌高位，但入驻中国市场后，<span style="color: black;">水土不适应</span>的<span style="color: black;">状况</span><span style="color: black;">亦</span>很<span style="color: black;">显著</span>，<span style="color: black;">逐步</span>被国内民宿品牌赶超。</span><span style="color: black;">此次退出中国市场，<span style="color: black;">能够</span>说是<span style="color: black;">由于</span>疫情冲击，民宿行业进入寒冬，其实<span style="color: black;">亦</span><span style="color: black;">由于</span>爱彼迎本土化程度<span style="color: black;">不足</span>，<span style="color: black;">没法</span>完全适应中国市场。这<span style="color: black;">亦</span></span><span style="color: black;">提醒着<span style="color: black;">将来</span>意欲进入中国市场的其他海外<span style="color: black;">机构</span>，“本土化营销”的重要性。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">哪里</span><span style="color: black;">亦</span>不去，绿码保<span style="color: black;">安全</span></strong></span></span></p><strong style="color: blue;"><span style="color: black;">N9</span></strong><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">豆瓣<span style="color: black;">专题</span>#给童年时期的自己<span style="color: black;">举荐</span>一本书#&nbsp;</strong></strong></span><span style="color: black;"><span style="color: black;">倘若</span>能给童年时期的自己<span style="color: black;">举荐</span>一本书，你会<span style="color: black;">举荐</span>哪一本？</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">透过这些<span style="color: black;">举荐</span>的书，<span style="color: black;">咱们</span>感受到，有人成长了，有人释怀了，有人曾悔恨，有人正失意……六一儿童节，<span style="color: black;">大众</span><span style="color: black;">一块</span>对话童年的自己吧。</span></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《被讨厌的勇气》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《房思琪的初恋乐园》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《牧羊少年奇幻之旅》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《哈利波特》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《史铁生作品系列》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《窗边的小豆豆》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《永不畏惧，永不放弃》</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">反向<span style="color: black;">举荐</span>叔本华</p>
    </span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">区别</span>的人对同一件事有<span style="color: black;">区别</span>的看法</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><strong style="color: blue;">童年的我，<span style="color: black;">爱好</span>看《鉴宝大全》</strong><strong style="color: blue;"><span style="color: black;">N10</span></strong><span style="color: black;"><strong style="color: blue;">奥迪文案抄袭北大满哥</strong></span><span style="color: black;">奥迪小满<span style="color: black;">宣传</span>因“照搬”北大满哥的文案，被全网嘲了近<span style="color: black;">1星期</span>。25号，北大满哥再次<span style="color: black;">回复</span>，<span style="color: black;">已然</span>达成协议，<span style="color: black;">关联</span>方已道歉，满哥愿意免费授权。</span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;">关于抄袭，<span style="color: black;">咱们</span>其实说了<span style="color: black;">非常多</span>，针对这一次的事件，鬼鬼<span style="color: black;">亦</span>在<span style="color: black;">伴侣</span>圈发起讨论<span style="color: black;">专题</span>，“<strong style="color: blue;"><span style="color: black;">怎样</span><span style="color: black;">创立</span>自己的创作体系，原创力战胜抄袭</strong>”。</span><span style="color: black;">鬼鬼认为，<span style="color: black;">“抄袭的天然破圈和自来水传播体质，<span style="color: black;">已然</span>让</span><span style="color: black;">部分品牌不要脸面，<span style="color: black;">她们</span>表面</span><span style="color: black;">道歉，内心狂欢。而<span style="color: black;">每次抄袭事件，真正消遣和<span style="color: black;">损伤</span>的是坚守原创的人。”</span></span></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">面对抄袭事件，除了<span style="color: black;">心情</span>发泄，<span style="color: black;">咱们</span>更该讨论的是，怎么<span style="color: black;">创立</span>自己的创作体系。从购买版权、形成风格、向高处借、公开致敬、刻意竞争五点入手，</span><span style="color: black;">让原创<span style="color: black;">宣传</span>的传播</span><span style="color: black;">超过抄袭，<span style="color: black;">才可</span>让本就</span><span style="color: black;">很小</span><span style="color: black;">的<span style="color: black;">宣传</span>圈子，真</span><span style="color: black;">正正向良性循环发展。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">来自鬼鬼<span style="color: black;">伴侣</span>圈</span><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span><span style="color: black;"><strong style="color: blue;">这次真的开了眼了</strong></span><span style="color: black;">点击</span><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">阅读原文</span></strong></strong><span style="color: black;">，进入良食书店，2021版《文案之神》、全套《创意72变》、《小丰文案辞典》、《<span style="color: black;">宣传</span>常识1001条》等，任你选购，现货现发。</span>

4lqedz 发表于 2024-10-8 10:16:23

期待楼主的下一次分享！”

7wu1wm0 发表于 2024-10-25 01:12:06

你的见解独到，让我受益匪浅，非常感谢。

b1gc8v 发表于 2024-11-3 17:17:03

哈哈、笑死我了、太搞笑了吧等。

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