lbk60ox 发表于 2024-8-6 21:02:04

谁说品牌宣传只烧钱没效果？kwai for business 深度诠释！

<span style="color: black;">以下<span style="color: black;">文案</span><span style="color: black;">源自</span>于<span style="color: black;">Kwai for Business，</span></span><span style="color: black;">作者<span style="color: black;">Kwai for Business</span></span><img src="https://mmbiz.qpic.cn/mmbiz_png/4yiatcXehFxdA15uYxOkntSfqvvmF6Ff8nGoibErQA2eLgBaaowrwY17o2PtKOZUxd5njTXkjRiaWsRfsZmr6mJfQ/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>圈里有句话，<span style="color: black;">大众</span><span style="color: black;">必定</span>不陌生：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“<span style="color: black;">宣传</span>投放的钱永远有一半是浪费的，但你永远不<span style="color: black;">晓得</span>是哪一半”。</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种不安感在面对投放品牌<span style="color: black;">宣传</span>的时候似乎更为<span style="color: black;">显著</span>：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“我花了这么多钱，这<span style="color: black;">宣传</span>到底有<span style="color: black;">无</span>效果？”</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“我这草种下去了吗？够深吗？有多少人看过？”</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说到底，<span style="color: black;">宣传</span>主的担忧<span style="color: black;">基本</span><span style="color: black;">原由</span>在于：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">1</strong></span><span style="color: black;">►</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对品牌<span style="color: black;">宣传</span>的特点定位不清晰</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌<span style="color: black;">宣传</span><span style="color: black;">最后</span>看重的是放长线、钓大鱼。短期的<span style="color: black;">揭发</span>几乎很难打造出一个<span style="color: black;">咱们</span>耳熟能详的<span style="color: black;">百姓</span>品牌，<span style="color: black;">例如</span>：可口可乐，护舒宝，王老吉。一款好<span style="color: black;">制品</span>当然是品牌推广的前提，<span style="color: black;">然则</span>数十年如一日推广你的卖点，<span style="color: black;">逐步</span><span style="color: black;">霸占</span>用户心智的过程，让用户一旦想到“吃火锅<span style="color: black;">必定</span>要喝王老吉”才是品牌<span style="color: black;">宣传</span><span style="color: black;">最后</span><span style="color: black;">必须</span>得到的结果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2</strong>►</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市面上缺乏以科学数据为导向的度量工具</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">市面上大<span style="color: black;">都数</span>品牌<span style="color: black;">宣传</span>缺乏以科学数据为导向的度量工具，让<span style="color: black;">宣传</span>主找不到漏斗归因。换句话说，面对<span style="color: black;">营销</span><span style="color: black;">最后</span>呈现的<span style="color: black;">揭发</span>数据，品牌方<span style="color: black;">亦</span>不<span style="color: black;">晓得</span>自己花的这个钱<span style="color: black;">最后</span>带来了多少<span style="color: black;">实质</span>转化，以及在海量的<span style="color: black;">揭发</span>下，我怎么<span style="color: black;">晓得</span>这个创意是好是坏？<span style="color: black;">倘若</span><span style="color: black;">欠好</span>，我怎么优化？</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天这篇<span style="color: black;">文案</span>将为您剖析您在投放品牌<span style="color: black;">宣传</span>中的担忧顾虑，以及<span style="color: black;">供给</span> kwai for business 品效合一的<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/4yiatcXehFxdA15uYxOkntSfqvvmF6Ff8nQKKKyucrpjy01EnTib2KZOmyI0SrMg86SysEsK1FCUSSWLnS6ffVoA/640?wx_fmt=jpeg&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">01</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">问题一：我该<span style="color: black;">怎样</span><span style="color: black;">选取</span>投放<span style="color: black;">制品</span>？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">小 kwai 邀请您先试想几个场景：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">&nbsp; //&nbsp;&nbsp;</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">场景1:&nbsp;</strong>当您<span style="color: black;">步行到</span>一个购物中心，这个时候听到身边有人吆喝：“全场3件5折”。您可能<span style="color: black;">火速</span>被折扣吸引，到店里快速消费一波，但购买之后，<span style="color: black;">伴侣</span>问起：这件衣服在哪里购买的？完全记不起店名了。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">场景2:&nbsp;</strong>在您进入一家购物中心之前，您<span style="color: black;">已然</span>在某个平台无意中刷过一个品牌<span style="color: black;">宣传</span>，说的是：“夏季出游，就选xx防晒衣”。这个时候，您对这个品牌的记忆会<span style="color: black;">帮忙</span>您<span style="color: black;">快速</span>做出决定，从而进入到这家店进行选购消费。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其实这两种场景对应的是</span><span style="color: black;"><strong style="color: blue;">品牌成长过程的<span style="color: black;">区别</span><span style="color: black;">周期</span></strong></span><strong style="color: blue;">。</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您<span style="color: black;">此刻</span>的品牌还在打造<span style="color: black;">制品</span>的<span style="color: black;">周期</span>，<span style="color: black;">必须</span>是<span style="color: black;">增多</span>销量，快速成长，那<span style="color: black;">第1</span>个营销场景可能<span style="color: black;">更易</span>满足您的需求。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">倘若</span>您对</span><span style="color: black;">品牌的定位是</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必须</span>用户<span style="color: black;">针对</span>品牌绝对</span></strong><span style="color: black;"><span style="color: black;"><strong style="color: blue;">的忠诚</strong></span>，在他<span style="color: black;">必须</span>的时候能<span style="color: black;">第1</span>个想起您的<span style="color: black;">制品</span>，<span style="color: black;"><strong style="color: blue;">那第二个营销场景便将<span style="color: black;">必定</span>是您的首选。</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>，定位品牌成长<span style="color: black;">周期</span>是您<span style="color: black;">选取</span>投放<span style="color: black;">制品</span>的<span style="color: black;">第1</span>步。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">02</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">问题二：这<span style="color: black;">宣传</span>到底有<span style="color: black;">无</span>效果？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为<span style="color: black;">认识</span>决深层的效果问题， kwai for business 在品牌<span style="color: black;">宣传</span><span style="color: black;">制品</span>的<span style="color: black;">开发</span>上，设计了为满足两种<span style="color: black;">区别</span>需求品牌主的投放<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌开屏<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">成年人才不做<span style="color: black;">选取</span></strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">揭发</span>和转化我都要</strong></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">开屏<span style="color: black;">宣传</span>是一款<span style="color: black;">供给</span>全屏有声视频开屏<span style="color: black;">宣传</span>位的<span style="color: black;">制品</span>，它强势的视觉冲击能够为品牌赢得最大限度的<span style="color: black;">揭发</span>机会。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">但<span style="color: black;">咱们</span>并不止步<span style="color: black;">揭发</span>。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为了打消品牌主对转化效果的顾虑，kwai for business 设计了<strong style="color: blue;"><span style="color: black;">手势</span></strong><span style="color: black;"><strong style="color: blue;">互动和Pop-Show动效互动</strong><strong style="color: blue;">样式</strong></span>。有趣的交互设计能有效<span style="color: black;"><strong style="color: blue;"><span style="color: black;">加强</span>用户的肌肉记忆</strong></span>，<span style="color: black;">提高</span>对品牌的印象。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Pop-Show 全屏彩蛋（Full-Screen）</strong></span>样式支持用户进入 App 后，<span style="color: black;">经过</span>晃动屏幕进入到品牌落地页<span style="color: black;">其中</span>完成转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">Pop-Show&nbsp;</strong>飘落彩蛋（Drop-Down）</span></strong>样式支持用户进行进入 App 与<span style="color: black;">宣传</span>产生互动后，品牌元素会以飘落的形式占满屏幕，能有效<span style="color: black;">提高</span>用户对品牌元素的感知。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">全屏&amp;飘落彩蛋的强视觉冲击，以及落地页预加载的承接机制，能够有效<strong style="color: blue;"><span style="color: black;"><span style="color: black;">提高</span>CTR 10-20%</span></strong>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Full-Screen</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/4yiatcXehFxdA15uYxOkntSfqvvmF6Ff8Z3xKnNkpuXS52Q8ickb0Yt0usrAh0N7KbcPibg4RLmJyrniageLX8ZxAw/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Drop-Down</strong></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/4yiatcXehFxdA15uYxOkntSfqvvmF6Ff8ygTDbFct8xH11yjZlf0PoMlgibemMYRS0dsco0EwZyZcpB5SdeKE6Yg/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">京东 JD.com 3C</strong></span>&nbsp;在<strong style="color: blue;"><span style="color: black;">SnackVideo</span></strong>&nbsp;上投放了品牌开屏<span style="color: black;">宣传</span>，并<span style="color: black;">运用</span><span style="color: black;"><strong style="color: blue;">「扭一扭」手势互动样式</strong></span>。<span style="color: black;">经过</span>「扭一扭」游戏般的交互方式，吸引用户浏览落地页。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互动的参与，让用户更直接参与到品牌建设<span style="color: black;">其中</span>，落地页<span style="color: black;">转</span>的<strong style="color: blue;"><span style="color: black;">转化率<span style="color: black;">提高</span>了50%</span></strong>。</p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在创意样式上，品牌开屏<span style="color: black;">宣传</span>一共有三种形式：<span style="color: black;"><strong style="color: blue;">Eyemax-Cover 5秒静态图、Eyemax-Cover 5秒短视频、Eyemax-flow</strong></span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">静态开屏和视频开屏均为5s展示位。静态开屏为全屏5秒静态<span style="color: black;">照片</span>，视频开屏为全屏5s短视频。<span style="color: black;">针对</span><span style="color: black;">宣传</span>主<span style="color: black;">来讲</span>，均<span style="color: black;"><strong style="color: blue;">能承载丰富的品牌信息</strong></span>，<strong style="color: blue;"><span style="color: black;">并且制作容易</span></strong>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5s静态图</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">5s短视频</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Eyemax-Flow&nbsp;</span></strong></span><span style="color: black;">为品牌开屏<span style="color: black;">宣传</span>最受欢迎的投放形式。它支持10-30s短视频展示，并且<strong style="color: blue;"><span style="color: black;">无缝衔接信息流<span style="color: black;">宣传</span></span></strong>，能有效<span style="color: black;"><strong style="color: blue;"><span style="color: black;">加强</span>用户体验感</strong></span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_gif/4yiatcXehFxdA15uYxOkntSfqvvmF6Ff8aicwPLudkafCHqibueRC4XulPMKKe9bcRIEF9Dam9jBbdCyKGJ0nicVfg/640?wx_fmt=gif&amp;wxfrom=5&amp;wx_lazy=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌合约信息流<span style="color: black;">宣传</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我要我觉得，不要你觉得</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我真的花钱买够量了吗？</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">除了<span style="color: black;">针对</span>转化效果的担忧，在投放品牌<span style="color: black;">宣传</span>时，或许您<span style="color: black;">亦</span>曾担心过：<span style="color: black;"><strong style="color: blue;">花了钱<span style="color: black;">然则</span><span style="color: black;">无</span>达到预期的<span style="color: black;">揭发</span>数量</strong></span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">品牌合约信息流<span style="color: black;">宣传</span>便是一款能够<span style="color: black;"><strong style="color: blue;"><span style="color: black;">处理</span>您买量顾虑</strong></span>的<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>将<span style="color: black;">按照</span>您的<span style="color: black;">揭发</span>需求，与您约定符合预期的<span style="color: black;">揭发</span>数量并进行<span style="color: black;">宣传</span>投放。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如当您在营销节点上<span style="color: black;">必须</span><span style="color: black;">海量</span><span style="color: black;">揭发</span>，与<span style="color: black;">咱们</span>签约后，<span style="color: black;">咱们</span>将为您<span style="color: black;">供给</span>一站式的投放计划，<span style="color: black;">帮忙</span>您在规<span style="color: black;">按时</span>间内顺利完成<span style="color: black;">揭发</span><span style="color: black;">目的</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当前，合约信息流<span style="color: black;">宣传</span>一共有2种展示形式：<span style="color: black;"><strong style="color: blue;">First Sight（首刷首出）和 Brand Exclusive （信息流非首刷首出位）</strong></span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">First Sight</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">Brand Exclusive</strong></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">值得一提的是，First Sight 为打开APP后 For You 页面中看到的<span style="color: black;">第1</span>个信息流<span style="color: black;">宣传</span>，是品牌<span style="color: black;">宣传</span>主抢夺信息流视频最有<span style="color: black;">揭发</span>机会的绝佳<span style="color: black;">选取</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">03</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">问题三：我怎么判断效果好坏？</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">正如<span style="color: black;">文案</span>开头<span style="color: black;">说到</span>的<span style="color: black;">同样</span>，<span style="color: black;">怎样</span>度量品牌<span style="color: black;">宣传</span>的效果是横在<span style="color: black;">宣传</span>主心头的一道槛。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">为更好<span style="color: black;">处理</span><span style="color: black;">宣传</span>主担忧的度量问题，kwai for business&nbsp;<strong style="color: blue;">支持平台数据报表实时洞察</strong>、<strong style="color: blue;"><span style="color: black;">第三方数据监测报告、Brand Lift</span></strong>打消信任顾虑。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在平台数据报表<span style="color: black;">其中</span>，<span style="color: black;">宣传</span>主可查看素材的展示量/点击量、3s完播率、5s完播率、跳过率和 Reach，<span style="color: black;">经过</span>转化漏斗<span style="color: black;">快速</span>定位创意问题，进行<span style="color: black;">恰当</span>优化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">经过</span>完播率漏斗<span style="color: black;">能够</span>清晰<span style="color: black;"><strong style="color: blue;">定位<span style="color: black;">引起</span>转化流失的关键<span style="color: black;">原因</span></strong></span>。您<span style="color: black;">能够</span><span style="color: black;">经过</span>数据，<span style="color: black;">调节</span>背景音乐、视频元素、剧本组合等来优化素材，<span style="color: black;">提高</span>转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">咱们</span><span style="color: black;">亦</span>支持<span style="color: black;"><strong style="color: blue;">第三方监测展示与点击</strong></span>。您<span style="color: black;">能够</span>随时<span style="color: black;">经过</span>第三方平台跟进APP转化<span style="color: black;">状况</span>，以及用户<span style="color: black;">行径</span>指标。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">Brand Lift&nbsp;</strong></span>指标<span style="color: black;">亦</span>将为您展示品牌<span style="color: black;">揭发</span>前后用户对品牌认知度的<span style="color: black;">提高</span>结果，消除您对品牌向投放<span style="color: black;">制品</span>的效果顾虑。</p><img src="https://mmbiz.qpic.cn/mmbiz_png/4yiatcXehFxdA15uYxOkntSfqvvmF6Ff8ExhPfxgqj0uAFd52wCGmhnxSL758yibPot3qLSdQoNfCribTWKLZyjUg/640?wx_fmt=png&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1&amp;tp=webp" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">04</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结</strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对</span>广大品牌主而言，定位品牌成长<span style="color: black;">周期</span>是<span style="color: black;">选取</span>投放<span style="color: black;">制品</span>的<span style="color: black;">第1</span>步。<span style="color: black;"><strong style="color: blue;"><span style="color: black;">针对</span>想与用户<span style="color: black;">创立</span><span style="color: black;">长时间</span>信赖关系的品牌主</strong></span>，品牌<span style="color: black;">宣传</span>是一款绕不开的<span style="color: black;">制品</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在打消<span style="color: black;">宣传</span>主对品牌<span style="color: black;">宣传</span>效果的问题上，kwai for business 的两大品牌<span style="color: black;">宣传</span><span style="color: black;">制品</span>：开屏<span style="color: black;">宣传</span>和合约信息流<span style="color: black;">宣传</span><span style="color: black;"><strong style="color: blue;">分别从转化、买量</strong></span>上<span style="color: black;">供给</span>了对应的<span style="color: black;">处理</span><span style="color: black;">方法</span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">品牌开屏<span style="color: black;">宣传</span></strong></span>支持多种<span style="color: black;"><strong style="color: blue;">互动样式</strong></span>，能够加强品牌与用户的<span style="color: black;">理学</span>联结，从而在效果上有效<span style="color: black;">提高</span>转化。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">品牌合约信息流<span style="color: black;">宣传</span></strong></span>在买量上更有<span style="color: black;">保证</span>，为<span style="color: black;">宣传</span>主带来<span style="color: black;"><strong style="color: blue;">保价保量、灵活采买</strong></span>的签约方式，让钱花在刀刃上。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后 kwai for business 为<span style="color: black;">宣传</span>主<span style="color: black;">供给</span><span style="color: black;"><strong style="color: blue;">能够度量的品牌<span style="color: black;">宣传</span></strong></span>，将使得投放<span style="color: black;">再也不</span>是摸不着看不见的玄学，而是一场<span style="color: black;"><strong style="color: blue;">精心策划、有谋略野心的博弈</strong></span>。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">kwai for business 欢迎您来解锁<span style="color: black;">更加多</span>有趣的玩法。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/AO4cvibiaZl0qUtWufuOpcrZm7bN31smR82TUPO8DiaIRmnjCHqOXYKMDyKuw3MUpchNdbyo6TCMSDPlYUCrcyfVQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">About&nbsp;AdTiger</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;">AdTiger虎视传媒</strong></span>致力于助力中国客户出海，<span style="color: black;">机构</span>推广内容涵盖App、游戏、电商、旅游、金融、品牌等多方面，<span style="color: black;">机构</span>于2020年7月10日正式在香港交易所主板上市，股市代码01163.hk。<span style="color: black;">咱们</span><span style="color: black;">持有</span>经验丰富，<span style="color: black;">拥有</span>国际化背景的商务团队、优化团队、设计团队及互联网技术<span style="color: black;">研发</span>团队。<span style="color: black;">机构</span>自主<span style="color: black;">研发</span>的</span><span style="color: black;">AdTensor</span><span style="color: black;"><span style="color: black;">能够</span><span style="color: black;">有效</span>投放且智能优化<span style="color: black;">宣传</span>，在互联网+市场背景的推动下，满足企业在移动营销<span style="color: black;">行业</span>的市场需求，为企业<span style="color: black;">供给</span>整体移动营销<span style="color: black;">处理</span><span style="color: black;">方法</span>。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">更加多</span>出海业务及合作可发邮件</span></strong><strong style="color: blue;"><span style="color: black;">到support@adtiger.hk</span></strong></span></p>




密西西比河 发表于 2024-8-30 01:15:32

这夸赞甜到心里，让我感觉温暖无比。

m5k1umn 发表于 2024-9-28 05:28:36

太棒了、厉害、为你打call、点赞、非常精彩等。

qzmjef 发表于 2024-10-1 10:06:30

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wrjc1hod 发表于 2024-10-4 10:45:09

在遇到你之前，我对人世间是否有真正的圣人是怀疑的。

nykek5i 发表于 2024-11-6 13:37:15

一看到楼主的气势，我就觉得楼主同在社区里灌水。
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