nykek5i 发表于 2024-8-7 05:12:49

只举荐一本文案书，我会选它！


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/221cI3dmK4AEpXyKn4zXW7LBJw8CibhXHftcMM70yFKR4EvkZSXR3v9cA3hJobsCw384bdm2P5icQO8gpGvA8IbQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">授权转载自文案怪谈（ID：adernous），作者梁大猪，原标题《10年前，这个文案<span style="color: black;">先辈</span>给了我一巴掌</span><span style="color: black;">》</span></p><span style="color: black;"><span style="color: black;">熟练</span>我的读者都<span style="color: black;">晓得</span>，笔者是半路出家做了文案。这种野路子出身的文案，身上会有一种通病，那<span style="color: black;">便是</span>：</span><span style="color: black;"><strong style="color: blue;">先天性<span style="color: black;">宣传</span>文案基本功缺乏症！</strong></span><span style="color: black;"><span style="color: black;">由于</span>初入<span style="color: black;">宣传</span><span style="color: black;">机构</span>当初级文案的<span style="color: black;">周期</span>，我会不自觉地用<strong style="color: blue;">“成语思维”</strong>写文案。每次清楚了卖点之后，我<span style="color: black;">第1</span>时间就去找跟卖点关键字<span style="color: black;">相关</span>的成语，<span style="color: black;">而后</span><span style="color: black;">经过</span>换词转化的伎俩来写文案。</span><span style="color: black;"><span style="color: black;">例如</span>，我给当时的联通写了推广主题“3G时代，先沃为快”</span><span style="color: black;">（化用了成语“先睹为快”）</span><span style="color: black;">；</span><span style="color: black;"><span style="color: black;">例如</span>，我给一个叫“榕誉”的楼盘写了“榕纳万物，誉江而尚”</span><span style="color: black;">（化用了成语“容纳万物”，还有一个蹩脚的品牌名藏头技巧）。</span><span style="color: black;"><span style="color: black;">例如</span>，我给一个楼盘的提案写卖点系列稿，一个说周边景点多，一个说环境安静，一个说社区配套多，三个卖点的主标题我化用了三个成语。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JY0tViaPmlaupP7U4c6HXq6NtsW0hWZ1UpFfAA31pdjNxJkOia5pjOg6w/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">直到我遇到了</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》</span></strong></span><span style="color: black;">。到<span style="color: black;">此刻</span>还清晰地记得当时看到<span style="color: black;">第1</span>页时那种如获至宝、两眼放光的心情。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">旧版<span style="color: black;">《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》</span>图赏</span></strong></span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViaaC35JoT7VtJMq6pVAT93T9gRnt8Y1CMZOGficKljZ6SFrQf2O503YyA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViaulhk2O35jNJtl6qxjltHiaNEicD90fFgCJKQrHjUFTNfibOu5M4LUYSnQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViacfL8eetgLFB8tbZnJ9SZzH7WMgJQRYCWA3pGj8rGfr2hicPMOzJLiavA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViaqRPaapKEmTcC0rtpiaLOwG1BV2S0pYbIGoq90QPj29nDdONYj3RW1UA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNVia8rdxS1ugVic4VRKFArDZRtiahZAUE5QNWSkedG5xrbyKgk6PwjfH1XaQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViaB2TPxzsJ0z0Jh2Xn0Tia1cNcciccbzibUZsIRmeMh2v7ZFDiaDRcw3ZCfw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViav4m1xP0RItA0bTyqV8NP3MevLJAticDmY4S0qo9icQ3mSia7MaKrbpNLQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViaGjmZLlD4quic4KclyUOiaI7dN4eE4EeDvLNSKeaJld1FLFhZ5b7Sa0nA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/LiaAhF6gsb5vnYU3FwLibCfmicNOqUfQNViabLYLXBuxk61LeNicViaQgbGFpDjdZ6gibR2FccgTvpeZeWibjZ50klYfFg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">上下</span>滑动查看<span style="color: black;">更加多</span></span><span style="color: black;">当时心想：卧槽！还有这种文案书？</span><span style="color: black;"><strong style="color: blue;">这不<span style="color: black;">便是</span>我<span style="color: black;">始终</span>苦苦寻找的那种能手牵着手教我写文案夯实基本功的工具书吗？</strong></span><span style="color: black;">尤其是当我读到“成语、对联”那一部分，最后那一段文字：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">倘若</span>你还是一个<span style="color: black;">由于</span>偶尔想出一个合适的成语就得意得吐血的文案，你就算了吧！</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JCIR0dkiamPcXtEKdOBIicicLOsufBgNSlASC4oibw6xPHYyJYkU6FW99kQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》内页实拍</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这句话像一记响亮的巴掌，狠狠地抽打着当时我那稚嫩帅气的脸庞！</span></strong></span><span style="color: black;"><span style="color: black;">数年</span>以后看到这句话，还是会觉得老脸一疼。</span><span style="color: black;">后来我如饥似渴地把它读完，并且</span><span style="color: black;"><strong style="color: blue;">有<span style="color: black;">认识</span>地去用里面<span style="color: black;">说到</span>的<span style="color: black;">各样</span>严格的文案语法去修正我的写作习惯</strong>。</span><span style="color: black;">经过一段时间的修炼和工作实践之后，我<span style="color: black;">最终</span>能用“说人话”的方式去写主标题，在2010年大金空调的一次品牌推广中成功实践。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JvWBOU5CYe40gtcq89ibOjbYoQ3DiaG0prWQkic0kQQxuUbkdyl9svSCwA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">这套文案在提案的时候，客户总监说<span style="color: black;">得到</span>了甲方爸爸的赞赏和认可</span><span style="color: black;">（毫无修饰过的原话）</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，并投放在了广州3号线<span style="color: black;">轻轨</span>车厢里面。</p>
    </span><span style="color: black;"><span style="color: black;">因此呢</span>，我真的很想好好地来介绍一下这本文案奇书，</span><strong style="color: blue;"><span style="color: black;">这真的是一本真正<span style="color: black;">道理</span>上手把手教你写文案的书！</span></strong><span style="color: black;">它给我带来了非常大的<span style="color: black;">帮忙</span>，让我<span style="color: black;">得到</span>了扎实的文案基本功。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">实火16年</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">豆瓣8.0最高评分文案书</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">史上<span style="color: black;">独一</span>汉语<span style="color: black;">方向</span><span style="color: black;">宣传</span>文案实操工具</span></strong></span><span style="color: black;">《小丰现代<span style="color: black;">宣传</span>语法辞典》最初版本发行于2004年，我当时遇到这本书（电子版）的时候<span style="color: black;">已然</span>是2010年，虽然定价70大洋，但早<span style="color: black;">已然</span>绝版买不到了，<span style="color: black;">亦</span><span style="color: black;">作为</span>了我当时的心头大恨。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">但意外的是，<span style="color: black;">便是</span>这本16年前的书，豆瓣上评分</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">8.0</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">，依旧位</span></strong><span style="color: black;"><strong style="color: blue;">列迄今为止最高分</strong></span></span><span style="color: black;"><strong style="color: blue;">文案工具书</strong></span><span style="color: black;"><strong style="color: blue;">。</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9J6VyfC9YKnc2vj7tDeicwtDIgq1OYsm5FOxl3plfh5sN5Hic19H1ruPHQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2004版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》豆瓣评分</span><strong style="color: blue;"><span style="color: black;">评分8.0是什么概念？到底是不是最高分的文案工具书？</span></strong><span style="color: black;"><span style="color: black;">咱们</span>来<span style="color: black;">瞧瞧</span><strong style="color: blue;">“世界文案四大名著”</strong>的评分。<span style="color: black;">亦</span>许是<span style="color: black;">由于</span><span style="color: black;">水土不适应</span>，<strong style="color: blue;">最高分《文案训练手册》<span style="color: black;">亦</span>才7.8分</strong>。</span><span style="color: black;">（当然，<span style="color: black;">无</span>任何贬低的意思）</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JHdEREOFzHmevlDEL0BUBcFqjibDBy6PPEKEKhu7JRMtSEsXW6ibk3zbw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">肯定有人疑惑：16年前的书，放在当下的<span style="color: black;">宣传</span>环境中，是不是过时了？</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">六神磊磊说过：“自<span style="color: black;">媒介</span>的<span style="color: black;">显现</span>并<span style="color: black;">无</span>改变文字好坏的标准。”</span></strong></span><span style="color: black;">这句话<span style="color: black;">亦</span>正是《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》<span style="color: black;">迄今</span>仍被阅读和<span style="color: black;">运用</span>的真正<span style="color: black;">原由</span>。</span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">事实上这本书的<span style="color: black;">非常多</span>实用写作<span style="color: black;">办法</span>，<span style="color: black;">迄今</span>仍然<span style="color: black;">广泛</span>应用于<span style="color: black;">非常多</span>的品牌<span style="color: black;">宣传</span>中，一次次接受业内<span style="color: black;">宣传</span>人以<span style="color: black;">即时</span>间的检验，<span style="color: black;">亦</span><span style="color: black;">始终</span>受到<span style="color: black;">各样</span>文案后浪的“寻宝式”的<span style="color: black;">爱好</span>。</p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JfZWq1GIoNAARP3JGRl9CcHrpzBFaq2vNqnwSyP8WYJia8fHBrZd3FUA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9J4geK0Q7euYP5NHh44IbpFVf02EBT4TSXsSia6iciaNDB2ezpaam7LZnjw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JnbcrwScG6Ul9AsPhB8wBskg2hBApkM9n1wEXsIwKKyUSJicSU0h9JtA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2004版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">豆瓣评论截图</span></p><span style="color: black;"><span style="color: black;">况且</span>在<span style="color: black;">非常多</span><span style="color: black;">宣传</span>专业人士众多<span style="color: black;">举荐</span>的书单中，重合度较高的<span style="color: black;">便是</span>这本《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》，<span style="color: black;">宣传</span>大佬们都认为：</span><span style="color: black;"><strong style="color: blue;">这本书是关于写文案的实战<span style="color: black;">办法</span>论，是<span style="color: black;">宣传</span>人绕不开的一本书。</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9Jk6c9ib5lRdUroJ3Kq3QMck2dWWLmy9DNQNtic7icyAGs2CD0aTfOliaf9Q/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">空手、<span style="color: black;">宣传</span>常识、文案人于极、木木老贼等</span><span style="color: black;"><span style="color: black;">宣传</span>专业公众号<span style="color: black;">举荐</span>截图</span><span style="color: black;">作者丰信东的<span style="color: black;">数年</span>好友、前杜蕾斯首席操盘手、现环时互动CEO金鹏远（人<span style="color: black;">叫作</span>“老金”）<span style="color: black;">乃至</span>给他<span style="color: black;">机构</span>的同事送了人手一本。</span><img src="https://mmbiz.qpic.cn/mmbiz_jpg/grVyo4PmS7glZsj1prDOfNibW8hufJPn9l1MmwQ2Ag295qF8jFCpJysiaYXVwhyPARPtwmaVEVC7oV12bSXxB0MQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">老金自己<span style="color: black;">亦</span><span style="color: black;">暗示</span>，他没事儿的时候<span style="color: black;">或</span>灵感缺乏的时候，时不时就会随便翻上几页，读完之后<span style="color: black;">针对</span>文案中的<span style="color: black;">非常多</span>文字常识，理解上又深刻了些。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Kobans8mUxckbdjWPhrGF1uguVgvm2xqlepFCDl3t36HicVzD8ziaDKSu8Xsic97NlicoJSEYZr5dGzIfej51RxiaWw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/Kobans8mUxckbdjWPhrGF1uguVgvm2xqhE07MjtfG1sOF3n2thjwPF8gkbgJUhwMtmlwUUceFbmGl7Pewvnmmw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">真正<span style="color: black;">道理</span>上的手把手教你写文案</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">仔细</span>呈现文案创作过程的每一步</span></strong></span><span style="color: black;"><span style="color: black;">能够</span>这么说，在《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》之前，从来<span style="color: black;">无</span>一本书<span style="color: black;">能够</span>如<span style="color: black;">这事</span>无巨细地讲述<span style="color: black;">宣传</span>文案的语法写作。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9J92oQUU3boR267J0CuZXINm2PUw6fzOyXQ2icYovMiaJqUDoDNwLgNtfg/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》封面实拍</span><span style="color: black;">这本书是行业内<span style="color: black;">第1</span>本以“辞典”命名的文案写作<span style="color: black;">办法</span>论，2020年新版在旧版的<span style="color: black;">基本</span>上，新增两万多字，共<span style="color: black;">包括</span><strong style="color: blue;">72条文案创作法则</strong>，大到句子，小到标点符号。</span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9JcsSYu3GYzNZpkjaPvdt9KpXiahjS8HV28O7AiaGNTYfdsHxnfI9QJ3OA/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》内页实拍</span><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">亦</span>是一个<span style="color: black;">宣传</span>文案，透过深度阅读你会<span style="color: black;">发掘</span>，作者绝对是硬核到爆的内行人，是有从自己的文案写作实践中摸索总结出来的<span style="color: black;">宣传</span>文案语法规律。</span><span style="color: black;">而这些文案创作规律，<span style="color: black;">迄今</span>还在被<span style="color: black;">非常多</span>文案运用到实践中。</span><span style="color: black;"><span style="color: black;">例如</span>，他说“文案是常识”。</span><span style="color: black;"><strong style="color: blue;">文案要诉求的应该是人们的生活常识，是要把<span style="color: black;">制品</span>的专业信息变成生活常识。</strong></span><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/gI7wPcYcquzY9z9sfVOaYWoU8GBuxf9J7Bia3iabL0jcP6agxISNGskIVHzkAtiaia5WMGVoOLSP46YsCUIHyRLmDQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》内页实拍</span><span style="color: black;">举个例子吧，著名的小米体重秤的文案：</span><span style="color: black;">喝杯水都可感知的<span style="color: black;">精细</span>。<span style="color: black;">便是</span>把像左边那种用户看不懂的专业信息给常识化了。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">此刻</span>市面上<span style="color: black;">非常多</span><span style="color: black;">所说</span>的爆款文案书，都在讲一堆陈词滥调的<span style="color: black;">宣传</span>理论，什么文案讲究洞察啦，文案要有品牌调性啦，文案分为理性诉求和情感诉求啦...云云</span><span style="color: black;">（当然我<span style="color: black;">亦</span>不是说这些不重要）</span><span style="color: black;">。</span><span style="color: black;"><span style="color: black;">仅有</span>这本书，在跟你实实在在地讲文案的写作实操，</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">亦</span>真正<span style="color: black;">道理</span>上想要手把手教你写文案。</span></strong><span style="color: black;">再<span style="color: black;">例如</span>，他会跟你讲标题和内文之间的关系。</span><span style="color: black;"><strong style="color: blue;">标题<span style="color: black;">便是</span>出题，要把你说的结果变成消费者的问题；而内文<span style="color: black;">便是</span>破题，<span style="color: black;">便是</span>解题。</strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》内页实拍</span><strong style="color: blue;"><span style="color: black;">又<span style="color: black;">例如</span>，他会跟你<span style="color: black;">仔细</span>举例讲述<strong style="color: blue;">文案怎么“断句为词”</strong>？</span></strong><span style="color: black;">例如</span><strong style="color: blue;"><span style="color: black;">“人生是一次穿越花园与湖的旅行”</span></strong><span style="color: black;">这句文案，他会从断句的<span style="color: black;">每一个</span><span style="color: black;">过程</span>都<span style="color: black;">仔细</span>列出来，<span style="color: black;">循序渐进</span>地教你怎么创作出<span style="color: black;">最后</span>的好文案。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》内页实拍</span><strong style="color: blue;"><span style="color: black;">还有，他会举例<span style="color: black;">循序渐进</span>地讲述怎么用<strong style="color: blue;">“断裂、错位、反<span style="color: black;">规律</span>”</strong>的技巧去优化一句文案。</span></strong><span style="color: black;">例如原句是</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“向<span style="color: black;">哪些</span>亵渎了<span style="color: black;">青年</span>人生活的流行主义说不！”</span></strong></span><span style="color: black;">这句标题，经过他的优化之后，<span style="color: black;">最后</span>变<span style="color: black;">成为了</span>“说NO：被主义亵渎的青春！”<span style="color: black;">况且</span>你<span style="color: black;">能够</span>看到文案被创作出来的<span style="color: black;">全部</span>过程。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2020新版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》内页实拍</span><span style="color: black;">类似<span style="color: black;">这般</span>非常<span style="color: black;">拥有</span>实操性的文案<span style="color: black;">教育</span>式内容，书里还有<span style="color: black;">非常多</span>。</span><strong style="color: blue;"><span style="color: black;">这些文案技巧的梳理，都是作者从国际4A<span style="color: black;">数年</span>从事文案的经验所得。</span></strong><span style="color: black;"><span style="color: black;">况且</span>这些基本文案写作法则，不仅<span style="color: black;">能够</span><span style="color: black;">作为</span>你日后</span><strong style="color: blue;"><span style="color: black;">寻找文案写作的灵感库</span></strong><span style="color: black;">，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">作为</span>你</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">自查文案水平的标准和<span style="color: black;">办法</span></span></strong></span><span style="color: black;">。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">书封上的文案检测表，部分截图</span><span style="color: black;">每当写出来的文案感觉都不太好，但又不<span style="color: black;">晓得</span>问题<span style="color: black;">详细</span>出在哪时，我都会打开之前<span style="color: black;">保藏</span>的《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》，翻开<span style="color: black;">瞧瞧</span>，一条一条对照下，把文案修正到最满意为止。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">书比人红的中文<span style="color: black;">宣传</span>文案教父</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">讲述<span style="color: black;">宣传</span>创作生涯与案例复盘</span></strong></span><span style="color: black;">罗辑思维的营销外脑小马宋曾<span style="color: black;">评估</span>说：</span><span style="color: black;"><strong style="color: blue;">我觉得他（丰信东）最有名的作品其实是这本文案教科书，非常有参考价值。</strong></span><span style="color: black;">一句话道出了丰信东老师书比人红的<span style="color: black;">状况</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">容我来好好介绍一下小丰老师。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小丰，原名丰信东，是中国原创<span style="color: black;">宣传</span>理论与实践的旗帜性<span style="color: black;">名人</span>，<span style="color: black;">亦</span>是Apple进入中国最早参与者之一。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小丰老师早年就职于TBWA、阳狮（Publicis Groupe）等4A<span style="color: black;">宣传</span><span style="color: black;">机构</span>。现为世纪瑞博整合传播董事长，<span style="color: black;">亦</span>是万科等众多企业品牌战略顾问。<span style="color: black;">亦</span>曾任世界华文<span style="color: black;">宣传</span>奖评委。</span></strong></span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">在这套《小丰<span style="color: black;">宣传</span>创作系列》中，还有<span style="color: black;">另一</span>一本重要的单本</span><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">宣传</span>人成长手记》</span></strong><span style="color: black;">，里面记录了丰信东老师的<span style="color: black;">宣传</span>生涯，收录了他的知名作品，诸如《7宗罪》、《7天·创镇纪》等15则经典<span style="color: black;">宣传</span>。</span></h1><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《小丰<span style="color: black;">宣传</span>创作系列》整套实拍</span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;"><span style="color: black;">令人意外的是，<strong style="color: blue;">小丰老师是中戏影视编导专业出身</strong>。曾经的梦想是当一名作家，毕业后混过剧组，当做编辑。</span>后<span style="color: black;">经别人介绍，才<span style="color: black;">起始</span>自己的<span style="color: black;">宣传</span>生涯。</span></span></h1><span style="color: black;"><span style="color: black;"><span style="color: black;">数年</span>在实战中摸爬滚打，小丰老师<span style="color: black;">累积</span>了<span style="color: black;">非常多</span>专业文案的写作心得，<span style="color: black;">同期</span>他的创作的范围<span style="color: black;">亦</span><span style="color: black;">不仅</span>局限在地产<span style="color: black;">宣传</span><span style="color: black;">行业</span>，</span><strong style="color: blue;">还为爱立信、爱普生、苹果、汉高、壳牌、奥迪等品牌服务过，</strong><span style="color: black;">并始终保持一个专业<span style="color: black;">宣传</span>人的基本素养。</span></span>
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">《<span style="color: black;">宣传</span>人成长手记》还收录了一段<span style="color: black;">宝贵</span>的访谈，那会的丰信东<span style="color: black;">已然</span>创办了北京世纪瑞博，但那会的老金还没创办环时互动，还是全景视觉副总裁；当年的劳博还没创办<span style="color: black;">宣传</span>门，还只是北京宣亚<span style="color: black;">宣传</span>的一名资深文案。</span></h1><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">《<span style="color: black;">宣传</span>人成长手记》内页实拍</span></h1><span style="color: black;">除了地产行业的作品案例创作复盘，这本书还<span style="color: black;">说到</span>了快消、互联网等行业的初创品牌<span style="color: black;">怎样</span>突围？</span><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">小丰老师提炼出14个营销策略（<span style="color: black;">或</span>说趋势）<span style="color: black;">帮忙</span>你<span style="color: black;">供给</span><span style="color: black;">有些</span>品牌突围的思考。</strong></span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">《<span style="color: black;">宣传</span>人成长手记》内页实拍</span></h1><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">04</span></strong></span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2020年新版</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">65折</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全年仅此一次</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">小丰老师亲笔签名书签限量</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">100份</span></strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">《小丰<span style="color: black;">宣传</span>创作系列》内含：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》（209页）</span></strong></span><span style="color: black;">：豆瓣8.0最高分文案书，72条文案创作法则，专为<span style="color: black;">宣传</span>人量身打造的“文案写作辞典”；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（相比旧版新增20000多字）</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《<span style="color: black;">宣传</span>人成长手记》（309页）</span></strong><span style="color: black;">：</span></span><span style="color: black;">“<span style="color: black;">宣传</span>文案教父”丰信东30年业界实战精华，经典案例创作思路复盘，<span style="color: black;">宣传</span>人的<span style="color: black;">存活</span>指南；</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（新增）</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">附赠</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《网络文案真人CS练习手册》（上册）（128页）</span></strong></span><span style="color: black;">：首次公开<span style="color: black;">宣传</span><span style="color: black;">机构</span>内部实操培训手册；</span><span style="color: black;">（新增）</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">附赠</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">《网络文案真人CS练习手册》（下册）（160页）</span></strong></span><span style="color: black;">：网络文案出处+案例解析+创作案例展示，随时上手操练。</span><strong style="color: blue;"><span style="color: black;">（新增）<span style="color: black;">（共计832页，22万字）</span></span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">日前</span>这套2020年新版</span></strong></span><span style="color: black;"><strong style="color: blue;">双12限时优惠&nbsp;&nbsp;</strong></span><span style="color: black;"><strong style="color: blue;">65折</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">限时<span style="color: black;">营销</span></span></strong></span><span style="color: black;"><strong style="color: blue;">166.4</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">元&nbsp;&nbsp;</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">前100名有小丰随书附赠小丰亲笔签名书签</span></strong></span><span style="color: black;"><strong style="color: blue;">明日12时截止</strong></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">2004版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》早已绝版，即使<span style="color: black;">此刻</span>市场上<span style="color: black;">能够</span>看到二手书，但价格简直让人大开眼界，<strong style="color: blue;">最高居然要到近</strong></span><span style="color: black;"><strong style="color: blue;">3000</strong></span><span style="color: black;"><strong style="color: blue;">元！！</strong></span><span style="color: black;">疯了吗这是？？</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
    <h1 style="color: black; text-align: left; margin-bottom: 10px;"><span style="color: black;">2004版《小丰现代汉语<span style="color: black;">宣传</span>语法辞典》二手书在当当、京东售卖<span style="color: black;">状况</span></span></h1><span style="color: black;"><span style="color: black;">另一</span>，<span style="color: black;">这次</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">双12特惠活动</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">（限时三天，明日12时截止）</span></strong></span><span style="color: black;">，跟出版社特意申请了</span><strong style="color: blue;"><span style="color: black;">小丰老师签名书签</span></strong><span style="color: black;">，<strong style="color: blue;">给</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">宣传</span>常识</strong></span><span style="color: black;"><strong style="color: blue;">读者限量</strong></span><span style="color: black;"><strong style="color: blue;">100份</strong></span><span style="color: black;"><strong style="color: blue;">，按下单先后<span style="color: black;">次序</span>随书附赠，赠完即止。</strong></span><strong style="color: blue;"><span style="color: black;">福 利</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">丰信东老师亲笔签名（小丰）100份</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">适用读者人群：</span></strong></span><span style="color: black;">1、有意从事文案工作的</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>专业大学生</span></strong></span><span style="color: black;">，让你赢在文案起跑线上，为加入国际4A<span style="color: black;">宣传</span><span style="color: black;">机构</span>当文案打好<span style="color: black;">基本</span>；</span><span style="color: black;">2、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">机构</span>初级文案</span></strong><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，帮你树立正确的<span style="color: black;">宣传</span>文案创作观，从遣词造句到标点符号，手把手教你学会写文案；</p>
    </span><span style="color: black;">3、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">机构</span>资深文案</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，<span style="color: black;">能够</span>强化你的文案基本功，帮你<span style="color: black;">供给</span>文案<span style="color: black;">指点</span>方面的<span style="color: black;">更加多</span><span style="color: black;">方向</span>；</p>
    </span><span style="color: black;">4、</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span><span style="color: black;">机构</span>老板</span></strong><span style="color: black;">，<span style="color: black;">意见</span>给你的文案同事人手一套；</span><span style="color: black;">5、</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">企业内部的品牌文案策划</span></strong></span><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，等于<span style="color: black;">得到</span>永久的国际4A体系文案训练；</p>
    </span><span style="color: black;">6、</span><strong style="color: blue;"><span style="color: black;">新<span style="color: black;">媒介</span>运营</span></strong><span style="color: black;">，帮你从<span style="color: black;">宣传</span>思维写文案，让你的文字更有质感<span style="color: black;">亦</span>更具<span style="color: black;">营销</span>力；</span><span style="color: black;">7、任何想</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">加强</span><span style="color: black;">宣传</span>文案写作能力</strong></span><span style="color: black;">的人。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">好 评 推 荐</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">开 箱 视 频 一 览</span></strong></span><span style="color: black;">
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    </span><span style="color: black;"><strong style="color: blue;">实火16年</strong></span><span style="color: black;"><strong style="color: blue;">豆瓣8.0最高评分经典文案书</strong></span><span style="color: black;"><strong style="color: blue;">史上<span style="color: black;">独一</span></strong></span><span style="color: black;"><strong style="color: blue;">汉语<span style="color: black;">方向</span><span style="color: black;">宣传</span>文案实操工具</strong></span><span style="color: black;"><strong style="color: blue;">真正<span style="color: black;">道理</span>上的手把手教你写文案</strong></span><span style="color: black;"><strong style="color: blue;">新增超2万余字未<span style="color: black;">发布</span>内容的全新修订版</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全年仅此一次65</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">折</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">限时三天！！！明日12时截止！</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">福 利</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">签 名 书 签 限 量 100 份</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">按下单先后<span style="color: black;">次序</span>随书附赠，赠完即止</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">原价</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">256</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">元</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">现价65折，</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">166.4</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">元</span></strong></span><strong style="color: blue;"><span style="color: black;">省省省省省省省省</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">89.6</span></strong></span><strong style="color: blue;"><span style="color: black;">元</span></strong><strong style="color: blue;"><span style="color: black;">点击原文链接或长按下图购买</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文案到了最后，拼的<span style="color: black;">便是</span>基本功</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">签名书签</span></strong><span style="color: black;">仅有</span><strong style="color: blue;"><span style="color: black;">1</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">00套</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按下单先后<span style="color: black;">次序</span>发书</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">签名书签发完，其他下单者无书签</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">全年仅此一次最低</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6.5</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">折，</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">即</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">166.4元</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">/套，</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">识别上面二维码<span style="color: black;">就可</span>购买，</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">或点击阅读原文进行购买。&nbsp;</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">65折</span>&nbsp;<span style="color: black;">必须</span>的抓紧入手</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">限时3天！5日12时截止</strong></span></p><strong style="color: blue;"><span style="color: black;">留言区互动<span style="color: black;">专题</span>：</span></strong><span style="color: black;"><strong style="color: blue;"><span style="color: black;">你怎么看待文案的基本功？</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">▼&nbsp;</span><span style="color: black;">点击</span></span><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span><span style="color: black;">，先买先发，现货现发！</span></p>




DH802036 发表于 2024-9-9 02:31:03

你的见解独到，让我受益匪浅，非常感谢。

7wu1wm0 发表于 2024-10-24 04:55:58

你说得对，我们一起加油，未来可期。

j8typz 发表于 2024-11-13 04:46:53

外链论坛的成功举办，是与各位领导、同仁们的关怀和支持分不开的。在此，我谨代表公司向关心和支持论坛的各界人士表示最衷心的感谢！
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