【开业活动文案16】蛋糕店开业庆典活动策划文案范文模板
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1、</span>策划<span style="color: black;">目的</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最大限度<span style="color: black;">加强</span>品牌在周边地区的影响力和知名度，打开周边客户市场，<span style="color: black;">经过</span>配套宣传，营造良好的氛围，<span style="color: black;">提高</span>店铺整体形象。<span style="color: black;">经过</span>一系列的宣传活动，吸引客流，<span style="color: black;">增多</span>人气，固定<span style="color: black;">优秀</span>客户，为今后的<span style="color: black;">营销</span>奠定坚实<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2、</span>对客户需求的分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>烘焙市场，本店价位不算<span style="color: black;">优惠</span>，但胜在食品品质。<span style="color: black;">针对</span><span style="color: black;">目的</span>客户群体<span style="color: black;">来讲</span>，绝大部分人群是小区居民，小区人口密度低，但消费频繁，<span style="color: black;">针对</span>食品的关注点重在品质而非<span style="color: black;">优惠</span>的价格，<span style="color: black;">因此</span><span style="color: black;">咱们</span>的商机在于食品的多样化外观及高品质上，宣传的重点<span style="color: black;">亦</span>应该在食品质量上。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3、</span>宣传计划</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1、海报：<span style="color: black;">按照</span><span style="color: black;">需求</span>在店铺内外墙壁上粘贴宣传海报。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2、派发单张宣传单：活动前<span style="color: black;">1星期</span>及活动当天派发宣传单，利用其中的<span style="color: black;">宣传</span>宣传和人群的从众心理宣传本店的开业活动及对消费者的让利<span style="color: black;">状况</span>，激发潜在购买力。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3、易拉宝（X展架）：提前<span style="color: black;">1星期</span>及活动当天就<span style="color: black;">安置</span>于店铺前后门口，宣传开业日期、开业活动及对消费者的让利<span style="color: black;">状况</span>，吸引开业当天有足够客流量前来参与开业活动。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4、代金券：提前<span style="color: black;">1星期</span>，针对<span style="color: black;">区别</span>人群，<span style="color: black;">每日</span><span style="color: black;">按时</span><span style="color: black;">选定</span>派发<span style="color: black;">有些</span>代金券（5元代金券，店内消费满20<span style="color: black;">能够</span>用一张）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5、店铺装饰：店铺正门口<span style="color: black;">安置</span>气球拱门，招牌下方挂开业横幅，<span style="color: black;">增多</span>开业喜庆气氛。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4、</span>活动内容</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">周期</span>：品牌推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间：提前一星期</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人员：店内员工</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容：小区内派发宣传单，<span style="color: black;">微X</span>推广</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需求</span>：每栋电梯单元<span style="color: black;">安置</span>宣传单，每户房门口投递宣传单。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二<span style="color: black;">周期</span>：DIY体验预约、代金券发放以及DIY友情体验</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间：开业前4天</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">人员：店内员工</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动内容：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a.顾客于指<span style="color: black;">按时</span>间段前往店铺扫描二维码领取代金券；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b.提前预约开业后的DIY体验（半价预约）；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c.<span style="color: black;">每日</span>18:30~21:00，DIY体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动<span style="color: black;">需求</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">a.<span style="color: black;">每日</span>代金券限量发放，<span style="color: black;">需求</span>领券者<span style="color: black;">必要</span>扫描二维码；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">b.DIY体验预定需支付全额定金；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">c.DIY体验人员为<span style="color: black;">熟练</span>的小<span style="color: black;">伴侣</span>，共3批次，每批次4人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三<span style="color: black;">周期</span>：开业酬宾</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">时间：开业及开业后2天，共3天</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">活动内容：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.免费试吃</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.充值优惠，开业1~3天内，一年仅此一次</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">充100送30；充300送100；充500送200；充800送300；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.店内折扣优惠：开业1~3天内，全场货品8.8折优惠。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.代金券赠送：消费满20元，送代金券一张，累积叠加。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5. 主题活动赢大奖</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5、</span>物料准备</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">店铺宣传单5000份；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">X展架2个，店铺前后门各一个； </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">横幅1条；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">气球拱门；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5元代金券5000份；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">DIY体验券5000份；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">开业海报6张；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">试吃蛋糕、面包；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">提前确定好总负责人总体把控，<span style="color: black;">每一个</span>项目设立负责人，专人负责专项，避免顾客在办理会员卡或消费时找不到人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/52pGdz48AIiabbEyn9atsArO064stbHh0k26sc5GSGSU5aGkhtbNIusRIVUNxnl991b01hwvzkhX85Iy68fEqRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
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