m5k1umn 发表于 2024-8-7 21:32:46

精品教材举荐 |《宣传策划与文案创意(双色)(含微课)》


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqQFicgYIwRs2O3eq0fsKXHMzRufABCq6HXegwmicgZj1UlbuqFoFzm7qbNjOyYVcaZtlCUicgBymMB5w/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></span></a></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dEicFo4KLpQknq9jzdKdWNrxKuwc0Irx0Rsc4cgnBGGwsWgiaLWJGicoSw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">&nbsp;本书<span style="color: black;">按照</span>应用型人才培养的特点和规律,以理论“必需、够用”为原则,<span style="color: black;">仔细</span>地讲述了<span style="color: black;">宣传</span>策划与文案创意的<span style="color: black;">全部</span>过程。本书共分为8个项目,<span style="color: black;">详细</span>内容<span style="color: black;">包含</span>走近<span style="color: black;">宣传</span>策划、开展<span style="color: black;">宣传</span>调查、制订<span style="color: black;">宣传</span>策略、<span style="color: black;">选取</span><span style="color: black;">宣传</span><span style="color: black;">媒介</span>、确定<span style="color: black;">宣传</span>主题、凝练<span style="color: black;">宣传</span>创意、创作<span style="color: black;">宣传</span>文案和测评<span style="color: black;">宣传</span>效果。</span><span style="color: black;">本书结构清晰明了,语言简洁凝练,可<span style="color: black;">做为</span>市场营销及广告设计<span style="color: black;">关联</span>专业的专业课教材。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqSZ5XrgRcZUXs4PhemIPvMpOzNDJ5cjGbz7ZenO2JtsKq3WWaLuEzBkTZFQYY73bC141b8wLLhCicQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></a></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">教材<span style="color: black;">特殊</span></strong></p><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong><strong style="color: blue;">立德树人,德技并修</strong><span style="color: black;">党的二十大报告指出:“育人的<span style="color: black;">基本</span>在于立德。”本书积极贯彻党的二十大精神,积极践行“立德树人,德技双修”的编写理念,将专业精神、工匠精神、法治<span style="color: black;">认识</span>、道德修养、职业理想和职业道德等内容融入正文和“追光时课”模块中,引导学生将个人价值实现与国家繁荣富强紧密相连,力求培养有担当、高素质、高水平的专业型人才。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dPJficXx3FGichD1vflBKMDX5NdMcsawH6ZpW5kY9QvGTcJeoJbm9fnGA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong><strong style="color: blue;">理念创新,课程改革</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本书以促进学生发展为导向,能够<span style="color: black;">帮忙</span>学生<span style="color: black;">得到</span>今后走向社会所<span style="color: black;">必须</span>的基本技能,如自主学习能力、团队协作能力、信息搜集与处理能力等。<span style="color: black;">同期</span>,本书积极探索模块化<span style="color: black;">教育</span>模式,采用“项目-任务”式的编写模式组织内容。<span style="color: black;">另外</span>,本书还迎合<span style="color: black;">宣传</span>设计专业课程改革的<span style="color: black;">需求</span>,注重实训的针对性、实用性和可操作性。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dbBtF3UIL8lEPWq2dCoeUQfnnDeA7CwauicCfOiaOJfFniaftyTLWRqQ0A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dO819trYmo3c4qN2XcJY7L5NE2S0srTngSQMNeSYe28bF8rRPBnSeeQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7d9GMg0FQCu7uhUfEOrtJa8JF9iaKIKshc5j7Wsic7TX3vkoI3OdWp6x0A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong><strong style="color: blue;">校企合作,注重实践</strong><span style="color: black;">本书在一线“双师型”教师和行业专业人员的<span style="color: black;">指点</span>与支持下编写而成。本书以<span style="color: black;">宣传</span>策划工作任务为导向,结合企业工作体系构建教材体系,将企业生产结构引入教材结构,以<span style="color: black;">宣传</span><span style="color: black;">制品</span>或服务为载体设计教材内容与实践活动,并将大数据调研、数字化传媒等先进技术<span style="color: black;">即时</span>纳入教材内容,从而<span style="color: black;">提高</span>了教材的职业属性。</span><span style="color: black;"><span style="color: black;">另外</span>,本书精心设计了多个模块,<span style="color: black;">每一个</span>项目都设有“项目导读”“学习<span style="color: black;">目的</span>”“应用场景”“典型任务”“直通职场”“项目自测”“学习成果<span style="color: black;">评估</span>”等模块,还在知识讲解过程中穿插了“课堂讨论”“<span style="color: black;">宣传</span>视窗”“<span style="color: black;">宣传</span>主场”等模块,<span style="color: black;">拥有</span>较强的趣味性、<span style="color: black;">指点</span>性和实用性,强调了学生在<span style="color: black;">全部</span>学习过程中的核心地位,<span style="color: black;">明显</span>了学生参与课堂<span style="color: black;">教育</span>、动手实践等<span style="color: black;">教育</span>理念。</span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dQDu7W8e42NXxqqTOVIorwMygibA5R2KuW9q6hJxhPMFWUCpb78qaRmw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dqSKXbptQp9ibxvCdvqicdgF0HEK0Lsd5KSyUzQF3NjwCb1sF7vXiclTlQ/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dXHp1ObibIbU905kOADBlWBauOp6PzvuSiayFYuZNCKdpg5U6WEdEUZnw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;">04</strong><strong style="color: blue;">平台支撑,资源丰富</strong>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本书融入了“互联网+”思想,将教材、在线课堂与<span style="color: black;">教育</span>资源相融合,构建了线上线下结合的<span style="color: black;">教育</span>模式。学生<span style="color: black;">能够</span>借助智能手机或其他移动设备扫描扉页二维码获取<span style="color: black;">关联</span>视频,教师可登录文旌综合教育平台“文旌课堂”查看与下载本书配套资源,如“项目自测”答案、<span style="color: black;">优秀</span>课件、教案、课程标准等。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>,本书还<span style="color: black;">供给</span>了在线题库,支持“<span style="color: black;">教育</span>作业,一键发布”,教师只<span style="color: black;">必须</span><span style="color: black;">经过</span><span style="color: black;">微X</span>或“文旌课堂”App 登录扫描扉页二维码,<span style="color: black;">就可</span><span style="color: black;">快速</span>选题、一键发布作业、智能批改作业,以及查看学生的作业分析报告,<span style="color: black;">加强</span><span style="color: black;">教育</span>效率、<span style="color: black;">提高</span><span style="color: black;">教育</span>体验。学生可在线完成作业,巩固所学知识,<span style="color: black;">加强</span>学习效率。</span></p><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/MQH62uTZRqRke6Os09SmeERAv0gFicA7dLibTCmT5cTyqNb1a6FBk2X6g2yHfzicpDSmyW8IePiccdbDbsW8252Zcw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">
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星☆雨 发表于 2024-9-6 23:14:19

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