qzmjef 发表于 2024-8-8 14:26:27

6个女字旁的汉字，解释得很妙


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这6个汉字</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不仅都跟「女字旁」<span style="color: black;">关联</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">况且</span>每一个</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">都找到了</span><span style="color: black;">一个新的<span style="color: black;">方向</span>来解释它</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">▼</span></p><span style="color: black;">
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">短片文案摘录</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女，台，「始」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当女性站在值机台前</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">便是</span>她新世界的<span style="color: black;">起始</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">/</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让你的新世界从<span style="color: black;">这儿</span><span style="color: black;">起始</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女，次，「姿」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女性一次次对<span style="color: black;">将来</span>做足准备</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是爱自己的新姿态</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">HPV疫苗优惠权益</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为健康做的每件事都值得</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女，子，「好」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女性<span style="color: black;">晓得</span>，</span><span style="color: black;">像<span style="color: black;">孩儿</span><span style="color: black;">同样</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尽情做自己<span style="color: black;">爱好</span>的事，就很好</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">/</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「工银万事达悦爱系列信用卡」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">精品民宿免费一晚住宿体验</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">给你和你爱的人，更好的享受</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女，口，「如」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当女性<span style="color: black;">再也不</span>用麻烦当借口</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">生活便能多一种自如</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「工银万事达悦爱系列信用卡」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">VIP<span style="color: black;">方便</span><span style="color: black;">看病</span>，多一个出口，多一份<span style="color: black;">保证</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女，少，「妙」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女性<span style="color: black;">晓得</span>，<span style="color: black;">咱们</span><span style="color: black;">能够</span>少点焦虑</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">多享受此刻的美妙</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">/</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">陪你出演不<span style="color: black;">同样</span>的本色</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女，<span style="color: black;">亦</span>，「她」</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当女性<span style="color: black;">发掘</span>爱自己</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>是爱世界的方式之一</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们的爱，总有<span style="color: black;">回复</span></span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">健身、游泳、瑜伽、舒适SPA等权益</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用爱<span style="color: black;">回复</span>你对世界的爱</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看完这组「女字旁新说」的创意短片，不<span style="color: black;">晓得</span>你是不是有<span style="color: black;">这般</span>的冲动，随手找到眼前所看见的一个汉字，<span style="color: black;">而后</span>将它拆解出一个新的视角。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我自己马上想起的，是以前看到过的一个有意思的解释：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个人从<span style="color: black;">认识</span>&nbsp;Word</span><span style="color: black;">（文字）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">到走向&nbsp;World</span><span style="color: black;">（世界）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中间只相差一个 L</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个 L <span style="color: black;">表率</span>的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">是 Language</span><span style="color: black;">（语言）</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从这个解释的言外之意<span style="color: black;">来讲</span>，创意有时候<span style="color: black;">亦</span>像是一门语言。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>这门语言，它能够<span style="color: black;">帮忙</span>品牌走向更广阔的人群，<span style="color: black;">亦</span>能把<span style="color: black;">制品</span><span style="color: black;">背面</span>的功能和想法，用一种更生动的方式翻译给<span style="color: black;">更加多</span>的人听。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">工银万事达悦爱系列信用卡在<span style="color: black;">上面这组短片里，就</span></span>做了<span style="color: black;">这般</span>一次创意尝试。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它试图用一种汉字新解的创意形式，把女性们<span style="color: black;">哪些</span>潜藏在心中，想说但<span style="color: black;">无</span>说出来的话，想做<span style="color: black;">然则</span><span style="color: black;">无</span>心力去做的事给表达了出来。</span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;">找到六个汉字的女字旁</strong></strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><strong style="color: blue;"><span style="color: black;">选取</span>站在女性们的身旁</strong></strong></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我自己这两年越来越觉得，文案写到底，<span style="color: black;">便是</span>在<span style="color: black;">创立</span>对话。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">尤其对<span style="color: black;">宣传</span>里的文案<span style="color: black;">来讲</span>，更<span style="color: black;">必须</span><span style="color: black;">创立</span>起<span style="color: black;">制品</span>和人之间的对话。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有些话<span style="color: black;">能够</span>娓娓道来地说，有些话<span style="color: black;"><span style="color: black;">能够</span></span>清清浅浅地说，还有些话则<span style="color: black;">必须</span>直直白白地说。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">工银万事达悦爱系列信用卡在这个「女字旁新说」的创意里，它是先把话拆开来，再柔声细语地说。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它<span style="color: black;">晓得</span>，女性不想<span style="color: black;">始终</span>困在原地，于是它和她<span style="color: black;">一块</span>站在了值机台前。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在这个场景里，值机台仿佛是一个隐喻。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">它是一个从此地通往他处的始发站，<span style="color: black;">亦</span>像是一位女性内心觉醒的转折点。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/DREjdIibZkVo5WpaTAmOmTgfiazILCiawzZGZYqyqJCgM9wib7cibBf44o1TL3oGMSdGzUScKG0xpZDJsnoJINQI4MA/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还有它深知健康之于女性的重要性，</span><span style="color: black;">但健康的前提，<span style="color: black;">常常</span>来自于一次次的提前预防。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是它在<span style="color: black;">制品</span>功能里，<span style="color: black;">供给</span>了 HPV 疫苗的优惠权益。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">并且在呈现这个权益的时候，它<span style="color: black;">经过</span><span style="color: black;">名人</span>身上服装的变化带出季节的变化，以此来提醒女性 HPV 疫苗要打三次。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_gif/DREjdIibZkVo5WpaTAmOmTgfiazILCiawzZBiaUAeDJb6rKDujglBx77yRsmI9zwV8rmJXkcwsTYgjfNTLao6qXKCw/640?wx_fmt=gif&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">例如</span>它明白，女性<span style="color: black;">亦</span>想对自己的身心顾得周全，但现实<span style="color: black;"><span style="color: black;">常常</span></span>则是<span style="color: black;">有些</span>流程太麻烦。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">于是它在<span style="color: black;">制品</span>利益点里，<span style="color: black;">供给</span>了 VIP <span style="color: black;">方便</span><span style="color: black;">看病</span>通道。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>一来，麻烦<span style="color: black;">再也不</span><span style="color: black;">作为</span>「借口」</span><span style="color: black;">，女性<span style="color: black;">亦</span><span style="color: black;">能够</span>多一个<span style="color: black;">选取</span>的出口。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了用这六个汉字柔软地传递<span style="color: black;">制品</span>所能带给女性的权益，仔细看你还会<span style="color: black;">发掘</span></span><span style="color: black;">片子里有<span style="color: black;">有些</span>丰富的细节与暗示。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>它<span style="color: black;">按照</span>场景和权益，对六个女字旁的汉字字体都做了适配设计：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「始」字<span style="color: black;">明显</span>了机票盖章<span style="color: black;">同样</span>的质感；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「姿」字像是一个签名体；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「如」字让人联想到手机打字挂号输入中；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「好」字能看出一种童真感；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「妙」字是用口红涂抹出来的；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">「她」字则呼应的是工银万事达悦爱系列信用卡卡面的设计风格。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/DREjdIibZkVo5WpaTAmOmTgfiazILCiawzZS4lxqw9jjJNRwVib2FJHmXXf2f8JzSZl615Wxx5QfaiaDgwxAicd0qBFA/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/DREjdIibZkVo5WpaTAmOmTgfiazILCiawzZe0fGUBLM5YdQwe6r5fTPh7279gGunYXKiaShcKqsLIibNYxicxVNCOicOw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/DREjdIibZkVo5WpaTAmOmTgfiazILCiawzZplficn8fb0ZbnBldYB37ia1aV9JCBMibOxqWZ2WRia0cOPiaesJr0BLrwbw/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;">&nbsp;&nbsp;&nbsp;&nbsp;</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">包含</span>里面<span style="color: black;">显现</span>的女性，<span style="color: black;">亦</span>能看出她们<span style="color: black;">身份的各异和</span>年龄的各不相同，有女儿，有妈妈，还有女<span style="color: black;">伴侣</span>和自己。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>说透过这些细节和<span style="color: black;">名人</span>的设定，表面上工银万事达悦爱系列信用卡，是找到并拆解了六个汉字的女字旁来赋予它们新的解释。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">实质</span>上它在里面立住的，<span style="color: black;">亦</span>是它的<span style="color: black;">制品</span>角色。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">打个比方<span style="color: black;">来讲</span>，它就好比是站在广大女性身旁的一位暖心闺蜜，<span style="color: black;"><span style="color: black;">浅浅</span>地做了一次她们的嘴替，静静地做了一回她们的知交。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，就着<span style="color: black;">工银万事达悦爱系列信用卡在这组创意短片里<span style="color: black;">明显</span>的</span>
      </span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">制品</span>角色，有一个<span style="color: black;">专题</span><span style="color: black;">亦</span><span style="color: black;">能够</span>在<span style="color: black;">这儿</span>多聊一点：</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">当下的女性<span style="color: black;">宣传</span>，该<span style="color: black;">怎样</span>找到<span style="color: black;">恰当</span>的解法？</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">工银万事达悦爱系列信用卡这一次其实相当于是给出了一个回到本源的启发——用<span style="color: black;">制品</span><span style="color: black;">实质</span>的利益点，托住品牌想要表达出的观点。</span></p><span style="color: black;">
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">用<span style="color: black;">制品</span><span style="color: black;">实质</span>的利益点</strong></p>
      <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">托住品牌表达的观点</strong></p>
    </span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">过去这几年，市面上没少<span style="color: black;">显现</span>过女性<span style="color: black;">宣传</span>翻车的<span style="color: black;">状况</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些<span style="color: black;">宣传</span>翻车的根源<span style="color: black;">重点</span>有两种：一是不尊重女性，二是空喊口号。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">工银万事达悦爱系列信用卡这一次巧妙的<span style="color: black;">地区</span>，<span style="color: black;">不仅</span>在于它对六个女字旁汉字给出了一种新解释。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">还在于它</span>把一张信用卡里面所<span style="color: black;">包括</span>的<span style="color: black;">制品</span>利益点，跟<span style="color: black;">目的</span>人群做了一次精神联结。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然这些利益点的<span style="color: black;">源自</span>，得益于一<span style="color: black;">起始</span>工商银行和万事达卡就想清楚了悦爱系列的<span style="color: black;">制品</span>定位，是「一张为女性而来的信用卡」。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">由此在设计这款<span style="color: black;">制品</span>的时候，才会组合出像&nbsp;<span style="color: black;">HPV 疫苗优惠、<span style="color: black;">VIP <span style="color: black;">方便</span><span style="color: black;">看病</span>、<span style="color: black;">大牌彩妆、SPA、健身、<span style="color: black;">精品民宿这些能贴合女性切实需求和给到她们切实优惠的利益点。</span></span></span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/DREjdIibZkVo5WpaTAmOmTgfiazILCiawzZPch4lvUscrqo0YibUzo8sAZLzGCCRqXj1pJEXPdsjwmw8eMHM7rickcg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span>正是有了这些<span style="color: black;">实质</span>的利益点，当<span style="color: black;">工银万事达悦爱系列信用卡</span><span style="color: black;">选取</span>在<span style="color: black;">宣传</span>里向女性群体输出<span style="color: black;">有些</span>品牌观点的时候，它的洞察和它的表达都不至于<span style="color: black;">无</span>基石，陷入一脚踏在空中的境地。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">再<span style="color: black;">详细</span>点说，它洞察到当下的女性，正在面对<span style="color: black;">怎样</span>对抗焦虑、<span style="color: black;">怎样</span>照顾身心健康、<span style="color: black;">怎样</span>跳出眼前的困局、<span style="color: black;">怎样</span>建构自我与亲子的关系这类种种的现实<span style="color: black;">困难</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">把这些现实<span style="color: black;">困难</span>汇总在<span style="color: black;">一块</span>，它们都指向了女性们内心深处一个<span style="color: black;">一起</span>的期待——<span style="color: black;">期盼</span>在<span style="color: black;">繁杂</span>和舟车劳顿的<span style="color: black;">平常</span>生活里，<span style="color: black;">能够</span><span style="color: black;">持有</span>一种<span style="color: black;">持续</span>更新自己的生活状态。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">而<span style="color: black;">做为</span>一张信用卡<span style="color: black;">来讲</span>，虽然<span style="color: black;">没法</span>从根源上<span style="color: black;">处理</span>群体的困境，但<span style="color: black;">工银万事达悦爱系列信用卡<span style="color: black;">能够</span>做到的是：</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">用自己<span style="color: black;">实质</span>的<span style="color: black;">制品</span>利益点，在女性们<span style="color: black;">平常</span>生活里，<span style="color: black;">供给</span>一个小小的支点。</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">用自己愿意相信的品牌观点，给到女性们一个重新看待眼前困境的视角。</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">因此</span>拆开女字旁的汉字这个动作本身，其实<span style="color: black;">亦</span>是在打破<span style="color: black;">有些</span>固有的思维与偏见。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">▼</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">最后，想说的是：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天<span style="color: black;">每一位见多识广的</span>女性，其实都无需靠一张信用卡来标榜自己。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">但<span style="color: black;">倘若</span>一张信用卡能够试图站在女性的<span style="color: black;">方向</span>，去理解她们心中的所想，洞悉<span style="color: black;">她们生活</span>的所需，乃至是<span style="color: black;">处理</span>她们眼前的所急。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>这张信用卡，便有机会在女性们心目中，留下一点印象，乃至是在她们的卡包里，占得一席之地。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就像这一次短片里那句文案所表达的那样：「为健康做的每件事，都值得」。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">哪些</span>愿意从女性视角出发，为女性<span style="color: black;">保持</span>落地每一件实事的品牌，<span style="color: black;">亦</span>终有一天会<span style="color: black;">发掘</span>自己是值得的。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/DREjdIibZkVqCrKI0mw6iaSvhn1uibWVxZ5xRia1ac5awiashbagOrRmY7NrXPI5JyZkd7qDWscXZPxX7DOfXL9oHJg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点本文左上角</span><span style="color: black;">「<span style="color: black;">宣传</span>文案」</span><span style="color: black;">进入历史<span style="color: black;">信息</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在最上方搜索框里输入任何关键词</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">查询</span>你想要的品牌案例</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">毕竟，这个号满11年了</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没去奥美中国面过壁</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没上李奥贝纳摘过星</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没到环时互动抢过包</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没跟一线大咖吹过水</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">没什么能拿出<span style="color: black;">来讲</span>的</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">只是暂时还<span style="color: black;">爱好</span><span style="color: black;">宣传</span><span style="color: black;">罢了</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>一句话<span style="color: black;">亦</span>不想打动你</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">微X</span>ID：</span><span style="color: black;">adwriter</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">博客</span>：</span><span style="color: black;">@<span style="color: black;">宣传</span>文案-</span></p>
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听听海 发表于 2024-8-23 07:33:16

“沙发”（SF，第一个回帖的人）‌

听听海 发表于 2024-8-25 02:23:12

你的见解真是独到，让我受益匪浅。

黑咖啡 发表于 2024-9-7 22:39:58

楼主的文章深得我心，表示由衷的感谢！

明月几时有 发表于 2024-9-9 01:35:27

谢谢、感谢、感恩、辛苦了、有你真好等。

4lqedz 发表于 2024-9-26 09:05:24

期待更新、坐等、迫不及待等。

wrjc1hod 发表于 2024-9-30 08:16:26

期待楼主的下一次分享！”

7wu1wm0 发表于 2024-10-21 20:14:12

你的见解独到，让我受益匪浅，非常感谢。

m5k1umn 发表于 2024-10-29 13:19:43

我完全赞同你的观点，思考很有深度。

4lqedz 发表于 2024-11-6 05:24:24

认真阅读了楼主的帖子，非常有益。
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查看完整版本: 6个女字旁的汉字，解释得很妙