论坛 › 天涯情感 › 这份《宣传文案写作原理与技巧》秘籍认识一下？

4zhvml8 发表于 2024-8-8 15:56:28

这份《宣传文案写作原理与技巧》秘籍认识一下？

<img src="https://mmbiz.qpic.cn/mmbiz_gif/mBOkJ8UdTkC0C25f0kKuYF5u0uoLiaV3UBJbH5Byb0VibAlrlloT67cF74V9PN8Dv3ynq7S3iaJbnbQfXPFdCicywQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">2018/6/26</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">离2019年考研仅剩179天</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在梳理今天这本书之前，我要跟<span style="color: black;">大众</span><span style="color: black;">知道</span>一点：无论你计划考<span style="color: black;">宣传</span>、传播、<span style="color: black;">资讯</span>、<span style="color: black;">资讯</span>与传播，杨先顺老师的这本《<span style="color: black;">宣传</span>文案原理与技巧》都<span style="color: black;">非常</span>重要，这本书不仅内容详实有趣，非常实用，真题的<span style="color: black;">触及</span>率<span style="color: black;">亦</span>不低。<span style="color: black;">因此呢</span><span style="color: black;">大众</span>要像对待采写编评<span style="color: black;">同样</span>认真对待这本教材！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">接下来<span style="color: black;">咱们</span>分章节梳理，每一章重点的<span style="color: black;">地区</span>会予以标注。</span><img src="https://res.wx.qq.com/mpres/htmledition/images/icon/common/emotion_panel/smiley/smiley_66.png?tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part1 <span style="color: black;">宣传</span>文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part2 <span style="color: black;">宣传</span>文案的<span style="color: black;">安身</span>点、创作原则、<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part3 <span style="color: black;">宣传</span>文案写作<span style="color: black;">需求</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part4 <span style="color: black;">宣传</span>文案构思</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part5 品牌命名</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part6 <span style="color: black;">宣传</span>文案的标题和标语写作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part7 正文和随文的写作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part8 <span style="color: black;">宣传</span>软文写作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part9 系列<span style="color: black;">宣传</span>文案写作</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part10 <span style="color: black;">区别</span><span style="color: black;">媒介</span>的文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part11 <span style="color: black;">区别</span>内容的文案</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Part12 文案语言艺术</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/mBOkJ8UdTkBZrycM59FNP00wBwvFCsTiaKw5JZ1icB5AWJtpdGuibmqXRialZUKcV3hkh2ru83Bua4vde6UNLIvBlw/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part1 <span style="color: black;">宣传</span>文案</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、定义。<span style="color: black;">宣传</span>文案是什么，它的定义<span style="color: black;">必须</span><span style="color: black;">大众</span>准确<span style="color: black;">认识</span>。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2.</span><span style="color: black;">文案言语特性。（信息性，理据性，情感性，生命性）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、文案文化意蕴</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span><span style="color: black;">、文案审美效应（格调、形象、意境、谐趣、韵律）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">AIDCA</span></strong><strong style="color: blue;"><span style="color: black;">模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一章总体<span style="color: black;">来讲</span>比较<span style="color: black;">基本</span>，考点不多。但<span style="color: black;">亦</span>是<span style="color: black;">必须</span>的<span style="color: black;">有些</span>入门知识。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part2 <span style="color: black;">宣传</span>文案的<span style="color: black;">安身</span>点、创作原则、<span style="color: black;">需求</span></span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、文案<span style="color: black;">安身</span>点（沟通人性物性）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、创作原则（真实、实效、原创、<span style="color: black;">相关</span>、震撼、和谐）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、<span style="color: black;">需求</span>（</span><strong style="color: blue;"><span style="color: black;">kiss</span></strong><span style="color: black;">公式）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">USP</span></strong><strong style="color: blue;"><span style="color: black;">（卖点）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">DAGMAR</span></strong><strong style="color: blue;"><span style="color: black;">模式</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一章中有三个重要的知识点，<span style="color: black;">安身</span>点，创作原则与要求，记忆的时候<span style="color: black;">重视</span>去找<span style="color: black;">每一个</span>知识点之间的<span style="color: black;">相关</span>性。<span style="color: black;">另外</span>，最重要的USP理论和<span style="color: black;">DAGMAR</span>模式<span style="color: black;">大众</span><span style="color: black;">必定</span>不要<span style="color: black;">忽略</span>，这两个是<span style="color: black;">宣传</span>中非常经典的理论，真题<span style="color: black;">亦</span>考<span style="color: black;">太多</span>次。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part3 <span style="color: black;">宣传</span>文案写作<span style="color: black;">需求</span></span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、</span><strong style="color: blue;">❤</strong><strong style="color: blue;"><span style="color: black;">定位理论</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">（功能，品质，经济，外观，逆向，年龄，性别）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、</span><strong style="color: blue;">❤</strong><strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>策</span></strong><strong style="color: blue;"><span style="color: black;">略</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">写作<span style="color: black;">需求</span>全程<span style="color: black;">大众</span>流程化记忆<span style="color: black;">就可</span>，<span style="color: black;">意见</span>自己整理一个流程图。更重要的是定位理论和<span style="color: black;">宣传</span>策略，这两个知识点<span style="color: black;">能够</span><span style="color: black;">做为</span>简答出题。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part4 <span style="color: black;">宣传</span>文案构思</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、<span style="color: black;">宣传</span>主题</span><span style="color: black;">（<span style="color: black;">宣传</span><span style="color: black;">目的</span>＋信息个性＋消费心理）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、思维激发方式（抽象、形象、灵感、</span><strong style="color: blue;"><span style="color: black;">创造</span></strong><span style="color: black;">）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">&nbsp;&nbsp;&nbsp;<span style="color: black;">群体创造性思维</span></span><span style="color: black;">(</span><strong style="color: blue;"><span style="color: black;">头脑风暴法</span></strong><span style="color: black;">、</span><span style="color: black;">635</span><span style="color: black;">法、逆头脑风暴法</span><span style="color: black;">)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>业务计划选脚本的话，这章就要格外<span style="color: black;">重视</span>，且要随着其<span style="color: black;">办法</span>去练习，<span style="color: black;">倘若</span>不计划选脚本的话，这一章<span style="color: black;">大众</span>以阅读的方式去<span style="color: black;">认识</span>就<span style="color: black;">能够</span>了，<span style="color: black;">然则</span>头脑风暴法这个名词务必<span style="color: black;">认识</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part5 品牌命名</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、定义</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">原则和技巧</span></strong><span style="color: black;">（可记忆性、有<span style="color: black;">道理</span>性、可适应性）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">品牌忠诚度</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本章按标注重点记忆<span style="color: black;">就可</span>，要<span style="color: black;">重视</span>品牌忠诚度<span style="color: black;">关联</span>知识。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part6 <span style="color: black;">宣传</span>文案的标题和标语的写作</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>标题</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>标语</span></strong><span style="color: black;">*(</span><span style="color: black;">注意二者区别</span><span style="color: black;">)</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;"><span style="color: black;">宣传</span>标语的写作<span style="color: black;">需求</span></span></strong><span style="color: black;">（从教材中自己整理）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本章要<span style="color: black;">重视</span>以上三个重点标注的知识点，<span style="color: black;">宣传</span>标语的写作<span style="color: black;">需求</span>要自己整理下来，真题有<span style="color: black;">触及</span>过。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part7 正文和随文的写作</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">理解正文和随文的定义和大体关系<span style="color: black;">就可</span>，要<span style="color: black;">重视</span></span><strong style="color: blue;"><span style="color: black;">（</span></strong><strong style="color: blue;">❤</strong><strong style="color: blue;"><span style="color: black;">大卫</span></strong><strong style="color: blue;"><span style="color: black;">奥格威）</span></strong><span style="color: black;">这个<span style="color: black;">名人</span>及其<span style="color: black;">关联</span>。</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part8 <span style="color: black;">宣传</span>软文写作</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、软文定义</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、软文类型</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">特点和<span style="color: black;">优良</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span><span style="color: black;">、软文写作技巧</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5</span><span style="color: black;">、软文主题类型</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">写作<span style="color: black;">重视</span>事项</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一章对软文作了深刻的剖析，其特点和<span style="color: black;">优良</span>，以及写作的<span style="color: black;">重视</span>事项要更注重。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part9 系列<span style="color: black;">宣传</span>文案写作</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、定义</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、</span>❤<strong style="color: blue;"><span style="color: black;">特点</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、展开方式</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span><span style="color: black;">、<span style="color: black;">重视</span>事项</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">系列<span style="color: black;">宣传</span>文案的特点<span style="color: black;">必须</span><span style="color: black;">重视</span>一下，其他<span style="color: black;">认识</span><span style="color: black;">就可</span>。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part10 <span style="color: black;">区别</span><span style="color: black;">媒介</span>的文案</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、报纸（<span style="color: black;">状况</span>＋<span style="color: black;">重视</span>事项）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、杂志（符合读者品味和文化素养）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、电视</span><strong style="color: blue;"><span style="color: black;">（</span></strong>❤<strong style="color: blue;"><span style="color: black;">创意脚本＋分镜头剧本）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span><span style="color: black;">、广播（写作<span style="color: black;">需求</span>＋<span style="color: black;">平常</span>文体）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5</span><span style="color: black;">、网络（写作<span style="color: black;">需求</span>＋<span style="color: black;">优良</span>）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6</span><span style="color: black;">、手机<span style="color: black;">媒介</span>（<span style="color: black;">伴同</span>性强）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">7</span><span style="color: black;">、其他<span style="color: black;">媒介</span>（户外＋</span><strong style="color: blue;"><span style="color: black;">售点</span></strong><strong style="color: blue;"><span style="color: black;">POP</span></strong><span style="color: black;">＋车身）</span></span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part11 <span style="color: black;">区别</span>内容的文案</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、消费品（食品、服装、<span style="color: black;">药物</span>、电器）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、生产资料</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、服务娱乐</span><strong style="color: blue;"><span style="color: black;">（</span></strong><span style="color: black;">旅游、交通</span><strong style="color: blue;"><span style="color: black;">）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">4</span><span style="color: black;">、信息产业</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">5</span><span style="color: black;">、</span>❤<span style="color: black;">企业形象（品牌形象、实力形象、服务形象、理念、企业活动）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">6</span><span style="color: black;">、</span>❤<span style="color: black;">社会公益（<span style="color: black;">状况</span>、<span style="color: black;">功效</span>、问题）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第十和第十一这两章整合起来学习，这两章以内容和载体为<span style="color: black;">归类</span>标准，分别详述了<span style="color: black;">区别</span>文案写作的<span style="color: black;">重视</span>事项，要<span style="color: black;">重视</span>其中<span style="color: black;">显现</span>的<span style="color: black;">有些</span>名词，<span style="color: black;">重视</span><span style="color: black;">区别</span>类型的特点区分。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Part12 文案语言艺术</span></strong></span>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">1</span><span style="color: black;">、语言规范</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">2</span><span style="color: black;">、</span>❤<span style="color: black;">叙事<span style="color: black;">方向</span>（全知、<span style="color: black;">宣传</span>主、消费者、<span style="color: black;">制品</span>、元视角、旁观者、利益<span style="color: black;">关联</span>者）</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">3</span><span style="color: black;">、叙事人<span style="color: black;">叫作</span></span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">总之，《<span style="color: black;">宣传</span>文案》这本书虽然零散知识点多，但都是很实用的，<span style="color: black;">做为</span>课外书看都不会觉得腻，虽可选做，但比起公关和广电，这本书的分量<span style="color: black;">不问可知</span>，<span style="color: black;">必定</span>要<span style="color: black;">注重</span>哦！</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/mBOkJ8UdTkC0C25f0kKuYF5u0uoLiaV3UQc5KdgorgMkgkxMPTm8C3AtTpKcubTDTGu1l7b5kQ7QzDNlND4Llwg/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/mBOkJ8UdTkBZrycM59FNP00wBwvFCsTiachia2ia1dUX2nMhCuiaicIIxqfaDmPkNGNsRRcmmorZNfmKKMQN8HPJic4g/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">长按识别上方<span style="color: black;">照片</span>二维码，关注</span><strong style="color: blue;">暨大新传考研帮</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">以梦为马&nbsp; &nbsp; &nbsp; 不负韶华</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><strong style="color: blue;">加<span style="color: black;">博主</span><span style="color: black;">微X</span>：入2019暨大新传考研群</strong></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/mBOkJ8UdTkC0C25f0kKuYF5u0uoLiaV3UWMkLNaY5IgJqOUDb0hVKngCY8ToMicUIPtEYMfWcLqtw6zlL0yKmFibA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>

wrjc1hod 发表于 2024-10-13 05:50:27

感谢您的精彩评论，为我带来了新的思考角度。

7wu1wm0 发表于 2024-11-6 11:12:02

你的努力一定会被看见，相信自己，加油。

查看完整版本: 这份《宣传文案写作原理与技巧》秘籍认识一下？