亚马逊listing文案怎么样写？优化制品详情页文案的4个关键技巧
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">亚马逊平台上的第三方卖家数量大<span style="color: black;">大概</span>500万，这些个人和企业都在争夺<span style="color: black;">宣传</span>空间、搜索排名和<span style="color: black;">营销</span>。在这个世界上竞争最激烈的电子商务平台之一上，想要脱颖而出，<span style="color: black;">得到</span>高点击高转化，优化<span style="color: black;">制品</span>的详情页文案很关键，<span style="color: black;">能够</span><span style="color: black;">帮忙</span>你说服消费者<span style="color: black;">选取</span>你的<span style="color: black;">制品</span>而不是竞争对手的。本文将介绍优化<span style="color: black;">制品</span>详情页文案的4个关键技巧。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/dfac67e106f44f47914ffb09d74c9d7f~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663455&x-signature=vJcgxBJdomW9V8yBIDSwm71Gt38%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">关键词</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Amazon的搜索优化与Google、Bing或其他搜索引擎的优化<span style="color: black;">区别</span>。Google可能会在页面标题中的任何位置识别关键字以进行排名，而Amazon可能更<span style="color: black;">爱好</span>以<span style="color: black;">目的</span>关键词开头的<span style="color: black;">制品</span>详情标题。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>，<span style="color: black;">针对</span>某些品类的<span style="color: black;">制品</span>而言，<span style="color: black;">意见</span>将<span style="color: black;">重点</span>关键词放在<span style="color: black;">制品</span>标题的前面。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">总部<span style="color: black;">位置于</span>加州洛杉矶的零售和电子商务客户体验<span style="color: black;">机构</span>Brand Buddy的副总裁兼执行合伙人Leland Taylor说：“在<span style="color: black;">制品</span>标题中加上一个词对你在亚马逊上的排名有重大影响。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Taylor说道：“<span style="color: black;">非常多</span>人把自己的品牌名字放在标题的<span style="color: black;">第1</span>位，<span style="color: black;">然则</span>你的品牌名<span style="color: black;">叫作</span>在<span style="color: black;">表示</span>卖家时<span style="color: black;">已然</span>展示了，你<span style="color: black;">能够</span>把你的<span style="color: black;">重点</span>关键词向前移动，这对<span style="color: black;">加强</span>你的<span style="color: black;">制品</span>搜索量<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>。”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/pgc-image/1ed7ea9ced344134bb7cd3266106df25~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663455&x-signature=keymgDJp2EarFfvFmytmDQLJkUw%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（关键词在Amazon<span style="color: black;">制品</span>标题中的位置会影响其在给定Amazon搜索中的排名。图中示例<span style="color: black;">运用</span>Jungle Scout的Keyword Scout。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">标题<span style="color: black;">明显</span><span style="color: black;">制品</span><span style="color: black;">优良</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">Taylor还<span style="color: black;">意见</span>卖家将<span style="color: black;">制品</span>的某些利益点直接展示在<span style="color: black;">制品</span>标题中。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">继续以omega-3<span style="color: black;">弥补</span>剂为例，大<span style="color: black;">都数</span>标题都没什么差异，<span style="color: black;">通常</span>都会列出EPA和DHA两种营养<span style="color: black;">成份</span>。例如：“Omega 3 Fish Oil 2250mg – High EPA 1200MG + DHA 900MG Triple Strength Burpless Capsules.”</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/39b2f88eaa5d4cedb4223e9dab86158c~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663455&x-signature=fjojtbG8seIsw0IHGCl4aSDd%2BpY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">倘若</span><span style="color: black;">制品</span>名<span style="color: black;">叫作</span>与竞争<span style="color: black;">制品</span>过于<span style="color: black;">类似</span>，则该<span style="color: black;">制品</span>将不太可能脱颖而出，例如这些omega-3鱼油<span style="color: black;">制品</span>的名<span style="color: black;">叫作</span>。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">意见</span>卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>添加诸如以下<span style="color: black;">制品</span>利益点来改善点击量： “Fish Oil, Omega 2 – Improves Brain Health, Reduces Heart Attack Risk Factors（改善大脑健康，减少心脏病<span style="color: black;">爆发</span>的危险<span style="color: black;">原因</span>） – 2250mg, 120 Count.”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">照片</span>上添加文字</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在亚马逊平台上，想要将<span style="color: black;">制品</span>与竞争对手的<span style="color: black;">制品</span>区<span style="color: black;">掰开</span>来的<span style="color: black;">办法</span>相对较少。<span style="color: black;">因此</span>要尽可能利用所有可利用的途径。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span>，<span style="color: black;">非常多</span>卖家都会忽略一件事——<span style="color: black;">制品</span><span style="color: black;">照片</span>上<span style="color: black;">能够</span>添加文案。<span style="color: black;">经过</span>制作比较图表，为消费者<span style="color: black;">供给</span><span style="color: black;">有些</span>功能标注，<span style="color: black;">针对</span><span style="color: black;">加强</span><span style="color: black;">制品</span>的转化<span style="color: black;">特别有</span><span style="color: black;">帮忙</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">卖家还<span style="color: black;">能够</span>添加<span style="color: black;">有些</span><span style="color: black;">加强</span>消费者信任的内容，如<span style="color: black;">保准</span>你的<span style="color: black;">制品</span>时环保的。”</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">值得<span style="color: black;">重视</span>的是，在<span style="color: black;">照片</span>上添加文案，要重点传达你的<span style="color: black;">制品</span>值得购买的<span style="color: black;">原由</span>，而不是<span style="color: black;">无</span>重点地添加文字。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以ViscoSoft这款四英寸的床垫为例。ViscoSoft在部分<span style="color: black;">制品</span><span style="color: black;">制品</span>图像中<span style="color: black;">包括</span>了对<span style="color: black;">制品</span>“精心设计的舒适层”的描述到其60天的退货政策不等。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/ca84bc640e824517a48e82b663e0dafd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1723663455&x-signature=hT4jBZ7yZ5LtYVTyBiH%2BN7n4%2BQY%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">明显</span><span style="color: black;">营销</span>紧迫性</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在Google上搜索的人们可能是为了寻找信息，<span style="color: black;">然则</span>在Amazon上，绝大部分都是为了购物。<span style="color: black;">因此呢</span>，优化你的<span style="color: black;">制品</span>描述，<span style="color: black;">即时</span>抓住消费者的购买欲很重要。<span style="color: black;">另外</span>，亚马逊的购物者在<span style="color: black;">思虑</span>购买时会受到<span style="color: black;">欢快</span>或热闹的购物氛围影响。<span style="color: black;">因此呢</span>，文案应利用好这一点，指出<span style="color: black;">制品</span>好处的<span style="color: black;">同期</span>强调<span style="color: black;">营销</span>的紧迫性。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（卖家之家/编译：LEO）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">声明：本文由卖家之家整理和编辑，转载本文不得修改标题及原文，并<span style="color: black;">保存</span><span style="color: black;">源自</span>以及原文链接，否则<span style="color: black;">咱们</span>将<span style="color: black;">保存</span>追索权利。</p>
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