7年来最大力度改版！淘宝升级网页版，探索AI电商
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/NV3xxherxo8hvp6YS0hb74VfUKLqBoBgXz1TfVham4E2ssORcGA9GY38J8IlrtBtp8upjEicOSVgSZ3qZdicl0SQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p><span style="color: black;">被遗忘在角落的网页版，<span style="color: black;">最终</span>被淘宝捡起来了。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">01 </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">◀</span></strong></span></p><strong style="color: blue;"><span style="color: black;">淘宝网页版7年来首次大升级</span></strong><span style="color: black;">5</span><span style="color: black;">月6日，淘宝网站</span><span style="color: black;">负责人“空无”发布《致taobao.com用户的一封信》，宣布淘宝网完<span style="color: black;">成为了</span>一次重大网站升级，</span><span style="color: black;">在<span style="color: black;">制品</span>体验、</span><span style="color: black;">商品供给、内容供给等方面做了全面优化，<span style="color: black;">同期</span>，还重新上线了淘宝网<span style="color: black;">初期</span>论坛“淘江湖”。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/NV3xxherxoicfibUwl6uicHibwES719mT1N7nArV6jVAtUYXbzJVSqKIlprkCL7LkwE0N3AhFvUpWHXtJhpTicxUuUg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">此次改版是淘宝网7年来最大力度的一次更新，</span><span style="color: black;">针对消费者用网页版购物的体验做了一一改进，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">例如</span>登录状态做了更<span style="color: black;">长期</span>保持、购物车首次展示了券后价、商品详情做了优惠自动领取、“我的淘宝”<span style="color: black;">增多</span>了发票管理等</span></strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">同期</span>，<span style="color: black;"><strong style="color: blue;">为<span style="color: black;">加强</span>商家的运营效率，此次淘宝网<span style="color: black;">亦</span>上线了店铺默认装修版本，商家<span style="color: black;">能够</span>一键装修店铺，针对企业采购用户，还上线了对公支付和发票功能</strong></span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">淘宝方面<span style="color: black;">暗示</span>，下一<span style="color: black;">周期</span>，淘宝网将在AI电商场景上深入探索，充分发掘大屏的独特<span style="color: black;">优良</span>，<span style="color: black;">持续</span>优化用户体验。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这次改版还恢复了网页版的“淘江湖”论坛，这是淘宝网页版的官方论坛，符合PC用户在大屏幕打字习惯的社区<span style="color: black;">制品</span>，供用户交流经验、反馈意见。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/NV3xxherxoicfibUwl6uicHibwES719mT1N7LffSgaCxbTm9ico7cHRsnjxRKQ63iakBFbG30ESYXff1ibEYibkGJ0nxgg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另一</span>，淘宝还向全网发起“淘宝网智囊团”招募，欢迎<span style="color: black;">大众</span>给淘宝网提<span style="color: black;">意见</span>，用户在淘江湖的声音<span style="color: black;">亦</span>将<span style="color: black;">作为</span>淘宝网后续改进的依据之一。</span></p><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">02 </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">◀</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">淘宝<span style="color: black;">为么</span>捡起网页版</span></strong></p><span style="color: black;"><span style="color: black;">为何</span>平静已久的淘宝网页版，<span style="color: black;">近期</span>又大加改动了呢？</span><span style="color: black;">这应该与淘宝整体战略的转变<span style="color: black;">相关</span>。</span><span style="color: black;">今年4月，<span style="color: black;">蔡崇信反思：“</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">由于</span><span style="color: black;">咱们</span>忘记了<span style="color: black;">咱们</span>真正的客户是谁。<span style="color: black;">咱们</span>的客户是<span style="color: black;">运用</span><span style="color: black;">咱们</span>的应用程序购物的用户，<span style="color: black;">咱们</span><span style="color: black;">无</span>给<span style="color: black;">她们</span>最好的体验</span></strong><span style="color: black;">。<span style="color: black;">因此</span>在某种程度上，<span style="color: black;">咱们</span>有点自食其果。”</span></span><span style="color: black;">马云在阿里内网发布长文《致改革 致创新》，<span style="color: black;">说到</span>“<strong style="color: blue;"><span style="color: black;">过去一年阿里最核心的变化，不是去追赶KPI，而是<span style="color: black;">看清</span>自己，重回客户价值轨道。</span></strong>”</span><span style="color: black;">用户至上，淘宝网页版升级践行了阿里这一最新的战略和原则。</span><span style="color: black;">今年<span style="color: black;">败兴</span>，淘宝聚焦用户体验推出多项<span style="color: black;">措施</span>，<span style="color: black;">包含</span>缩短发货周期、上线“仅退款”、推出新疆包邮、88VIP权益升级等。以88VIP权益升级为例，升级后，每单退货最高<span style="color: black;">补助</span>25元邮费，不限次数，并且可与运费险叠加<span style="color: black;">运用</span>。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据空无介绍，升级淘宝网是淘宝全局体验优化的一部分，淘宝网与淘宝APP相互<span style="color: black;">弥补</span>，<span style="color: black;">一起</span>服务于用户体验<span style="color: black;">提高</span>的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">“淘宝网<span style="color: black;">供给</span>的是差异化的、有增量服务。<span style="color: black;">最后</span>的目的，是让用户在任何时间和地点，逛淘宝更开心、更顺畅。”</span></strong></span></p><span style="color: black;"><span style="color: black;">显然，尊重每一个客户的<span style="color: black;">需要</span>，<span style="color: black;">保证</span>每一个客户的体验</span><span style="color: black;">，是重回客户价值轨道的必然<span style="color: black;">需求</span>。捡起被丢在半路的网页版淘宝，<span style="color: black;">更加是</span>改革中的阿里树立的一面旗帜。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">▶</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">03 </span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">◀</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">改革仍在继续，布局AI电商</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据说</span>，时<span style="color: black;">迄今</span>日，<span style="color: black;">每日</span>都有近千万用户<span style="color: black;">拜访</span>淘宝网，横跨所有年龄段，大学生、白领、设计师、程序员等<span style="color: black;">青年</span>用占比近4成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">行业调研数据<span style="color: black;">表示</span>，中国<span style="color: black;">运用</span>电脑的人群在6亿<span style="color: black;">上下</span>，每年的PC电脑出货量有4000多万台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一位电商从业者分析，电脑的大屏、浏览器多窗口等特性，使得淘宝网页版<span style="color: black;">持有</span>手机端<span style="color: black;">没法</span>比拟的体验<span style="color: black;">优良</span>。淘宝网页版的升级，会<span style="color: black;">极重</span>释放这部分人群的<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">正在到来的AI时代中，算力更强的PC<span style="color: black;">能够</span>承载<span style="color: black;">更加多</span></span><span style="color: black;">的AI功能，淘宝网页版或许能<span style="color: black;">作为</span>其在AI电商时代的入口。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">空无<span style="color: black;">亦</span><span style="color: black;">暗示</span>，AI应用在PC浏览器有巨大的应用想象空间，<span style="color: black;">能够</span>给用户更广阔的视野，更沉浸、有效的购物体验，淘宝网的更新是一个新的起点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/NV3xxherxoicl6K5KSNNM5tJNP9UyVDFwj3SKyBtaDq0zRVPxib6VKbgC62h7eIYPQInKP3SIeNOJPjZ50EbSqhQ/640?wx_fmt=gif&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
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