ikkhksvu 发表于 2024-8-23 18:37:22

从孚盟1.0到孚盟3.0,这家汽配企业为么只认准孚盟软件?


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">近年来,中国汽车配件用品行业取得了良好的发展成果,汽车配件用品的在线规模和访客数量<span style="color: black;">快速</span>增长,过去六年,汽车配件用品的在线<span style="color: black;">营销</span>已从不到80亿元一路跃进至780亿元,六年来增长了9倍以上。<span style="color: black;">这里</span>背景下,越来越多的<span style="color: black;">机构</span><span style="color: black;">亦</span><span style="color: black;">起始</span>挖掘这一行业蓝海,新生力量的加入让<span style="color: black;">全部</span>行业迎来了更加规范和后劲的转型升级。</p>

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从上游汽车配件生产厂商/品牌商,到中间的省级经销商/代理商、到地市级零售商、到终端修理厂,再到配件装车交付车主</span><span style="color: black;">,汽配行业交易链的藤蔓已延生至海外,而各交易环节的短板随着行业版图的扩张<span style="color: black;">亦</span>逐步显露,积极发展出口业务的坤江企业<span style="color: black;">亦</span>有着属于自己的<span style="color: black;">困惑</span>......</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">客户名<span style="color: black;">叫作</span>:广州坤江汽车配件工业制造有限<span style="color: black;">机构</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">行业类别:汽车汽配</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">广州坤江汽车配件工业制造有限<span style="color: black;">机构</span></span><span style="color: black;">(以下简<span style="color: black;">叫作</span>“坤江企业”)</span><span style="color: black;">是一家集“<span style="color: black;">开发</span>、设计、模具制造、<span style="color: black;">制品</span>生产、<span style="color: black;">营销</span>出口为主”为一体的科技型企业,<span style="color: black;">制品</span>先后<span style="color: black;">经过</span>国家认证的实验室检测、IATF16949国际质量体系认证</span><span style="color: black;">,</span><span style="color: black;">下设“技术<span style="color: black;">开发</span>中心、生产、人资、营销、财务”五大系统,与“华南理工大学、广州大学华软学院”合作建立了“产、学、研”<span style="color: black;">开发</span>实验基地,</span><span style="color: black;">其</span><span style="color: black;">实验室</span><span style="color: black;">配备</span><span style="color: black;">5条专业的生产线装备</span><span style="color: black;">均</span><span style="color: black;">按国际汽车行业质量标准<span style="color: black;">掌控</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0a1464d45e5d4a2fb4ee30c5ac3c7b9f~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1724945229&amp;x-signature=s00puEP%2B%2BM39yt1AXZS7LPeX5ck%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【核心痛点】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">海量商品条目阻碍业务报价速度,<span style="color: black;">优秀</span>商机面临丢单<span style="color: black;">危害</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">汽配行业的特殊性在于OEM编号的存在,<span style="color: black;">区别</span>的OEM编号<span style="color: black;">表率</span><span style="color: black;">区别</span>属性的零配件。</span><span style="color: black;">按国家编制的零配件目录编号计算,一辆汽车含有成百上千个零部件,汽修厂、各类汽车服务终端店没法备<span style="color: black;">海量</span>配件库存,</span><span style="color: black;">只能在</span><span style="color: black;">客户有<span style="color: black;">需要</span>时向上游询购,</span><span style="color: black;">在这<span style="color: black;">时期</span><span style="color: black;">亦</span>时常<span style="color: black;">出现</span></span><span style="color: black;">难以<span style="color: black;">精细</span>找到适配配件</span><span style="color: black;">的<span style="color: black;">状况</span></span><span style="color: black;">,</span><span style="color: black;">一来二去的</span><span style="color: black;">变故</span><span style="color: black;"><span style="color: black;">成为了</span></span><span style="color: black;">延误商机</span><span style="color: black;">的罪魁祸首。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“做外贸就要争朝夕,<span style="color: black;">例如</span>我是位外商,拿一个样品过来让你报价。你就需要把样品从原材料、到各工艺流程的成本快速拆解出来,并为<span style="color: black;">每一个</span>环节定出价格。<span style="color: black;">不仅</span>要价格<span style="color: black;">恰当</span>,更要快速,先发制人,<span style="color: black;">非常多</span>时候拖着拖着,商机就拖没影了。”坤江企业的负责人提出了诉求,她<span style="color: black;">期盼</span>集孚盟软件的力量来为业务报价提速,让赢单起跑线再往前挪动一步。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">【<span style="color: black;">处理</span><span style="color: black;">方法</span>】</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">升级报价单体系,<span style="color: black;">提高</span>系统匹配商品的能力,实现快速报价</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">未与孚盟合作前,坤江企业采用的是基于Web形式的<span style="color: black;">制品</span>目录,即将带有OEM编号的excel表搬至互联网上,<span style="color: black;">经过</span>一个窗口来<span style="color: black;">查找</span>各个品牌适用到某一车型的所有配件<span style="color: black;">制品</span>。可坤江企业内部商品所涵盖的OEM编号数量有近2万条,且继续保持着增长的状态,单一形式的<span style="color: black;">查找</span><span style="color: black;">没法</span><span style="color: black;">帮忙</span>企业锁定到适配的配件,<span style="color: black;">亦</span>就不方便业务员拉取到正确的报价。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/9622f9f76ec644d4890ddc19b2926267~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1724945229&amp;x-signature=HbYZ%2B%2BlClfKmIE1GDqbxNZcV71s%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">孚盟业务小组仔细<span style="color: black;">科研</span>了这些配件的各类属性,<span style="color: black;">发掘</span>除了OEM编号之外,它们还带有客户编号、DPI编号、NISSENS编号等内容,<span style="color: black;">认识</span>到这一点之后,项目运营经理随机提出了一个大胆的假设:假如<span style="color: black;">准许</span>这些编号进行<span style="color: black;">同期</span>筛选,是不是能<span style="color: black;">提高</span>商品匹配的速度?</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为证实这一假设的可行性,业务小组联动IT<span style="color: black;">分部</span>开展测试计划,提取坤江企业中一部分数据进行的灰度测试,结果<span style="color: black;">表示</span>,<span style="color: black;">经过</span>制定多编号导入模板来实现组合式维度搜查是<span style="color: black;">能够</span>做到的,这<span style="color: black;">寓意</span>着定制化的孚盟报价单功能<span style="color: black;">能够</span>满足坤江企业的业务诉求。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/991498bcb742421dada973493e7de3b1~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1724945229&amp;x-signature=cU3ZGUshRhP0cvxmhVfFeTCbZ6M%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">实施到这步,孚盟业务小组并<span style="color: black;">无</span>打算结束服务,运营经理当即又提出了一个新想法:在多编号导入的<span style="color: black;">基本</span><span style="color: black;">增多</span>一个优先级设置,<span style="color: black;">这般</span>一来,<span style="color: black;">不仅</span><span style="color: black;">能够</span><span style="color: black;">保准</span>搜查结果符合业务员的期望阈值,还能优化系统的操作指令,按<span style="color: black;">需要</span>高低开展秩序搜查,从而进一步<span style="color: black;">提高</span>商品匹配的效率。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">系统成型后,<span style="color: black;">咱们</span>邀请坤江企业的负责人进行试用,<span style="color: black;">经过</span>实操演示,负责人肯定了此次定制任务的效果:</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.</span><span style="color: black;"><span style="color: black;">孚盟软件支持批量导入客户<span style="color: black;">供给</span>的OEM编号,并以此为依据快速查到<span style="color: black;">机构</span>对应的商品,<span style="color: black;">提高</span>定向搜查的准确率。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.</span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span></span><span style="color: black;">定制客户编号、DPI编号、NISSENS编号以及其他同行编号</span><span style="color: black;">导入模板</span><span style="color: black;">,</span><span style="color: black;">达成</span><span style="color: black;">多个编号</span><span style="color: black;"><span style="color: black;">同期</span></span><span style="color: black;">导入</span><span style="color: black;">系统的目的,<span style="color: black;">提高</span>人员单批次操作效率。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.</span><span style="color: black;"><span style="color: black;"><span style="color: black;">经过</span></span><span style="color: black;"><span style="color: black;">选取</span></span><span style="color: black;">设立商品<span style="color: black;">查询</span></span><span style="color: black;">优先级</span><span style="color: black;">,按<span style="color: black;">需要</span>梯度依次搜查,<span style="color: black;">保证</span>商品匹配性,为<span style="color: black;">恰当</span>报价缩<span style="color: black;">短期</span>成本。</span></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/4e21b735ed854c00b7c3a045325d864d~noop.image?_iz=58558&amp;from=article.pc_detail&amp;lk3s=953192f4&amp;x-expires=1724945229&amp;x-signature=CEGLyYktvIheTpWT%2FeC7rQ%2BC0YQ%3D" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从初代<span style="color: black;">制品</span>到<span style="color: black;">此刻</span>最新版本的系统,坤江企业始终<span style="color: black;">保持</span>对孚盟软件的<span style="color: black;">选取</span>,一合作<span style="color: black;">便是</span>10<span style="color: black;">数年</span>,共计经历3次<span style="color: black;">制品</span>迭代焕新。除了定制化的报价单体系外,坤江企业负责人<span style="color: black;">亦</span>在积极挖掘孚盟<span style="color: black;">制品</span>的其他价值点,例如邮件管理、客户管理、<span style="color: black;">营销</span>管理、合同对接等,这些功能<span style="color: black;">亦</span>已被<span style="color: black;">所有</span>运用到坤江内部业务流程中去。</span></p>




星☆雨 发表于 2024-8-28 03:28:56

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7wu1wm0 发表于 2024-10-24 09:39:30

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4zhvml8 发表于 2024-11-5 07:27:54

感谢楼主的分享!我学到了很多。
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