月入5k和月入5w的外贸业务员,到底差在哪里?
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">这是Mike外贸说的第 1050 篇原创</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">月入一万和月入十万的外贸业务员,<span style="color: black;">到底</span>差在哪里?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>许你会开玩笑说,“差在钱上”,你说的没毛病,但为啥会在收入上有这么大的差距?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>许你会说,“<span style="color: black;">选取</span>大于<span style="color: black;">奋斗</span>”,选个好行业很重要。这点说的<span style="color: black;">亦</span>没毛病,但只要不是太<span style="color: black;">尤其</span>的行业,<span style="color: black;">日前</span><span style="color: black;">咱们</span>能够看到的绝大<span style="color: black;">都数</span>行业都差不多,市场早就进入了白热化竞争、<span style="color: black;">制品</span>同质化<span style="color: black;">反常</span>严重的状态,<span style="color: black;">基本</span>不存在蓝海市场。退一万步讲,就算你认为自己选错了行业,没人拦着你换吧?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>许你会说,“我所在的<span style="color: black;">机构</span>不行”,这<span style="color: black;">亦</span>没人拦着你换吧?<span style="color: black;">倘若</span>你认为<span style="color: black;">机构</span><span style="color: black;">薪水</span>不行,或<span style="color: black;">机构</span>运作理念存在严重问题(</span><span style="color: black;"><span style="color: black;">例如</span>不<span style="color: black;">注重</span><span style="color: black;">制品</span>品质把控和售后,总是把客户做死;或老板太坏,总是恶意克扣员工薪资</span>),你完全<span style="color: black;">能够</span>换一家你认为符合你<span style="color: black;">需求</span>的外贸企业去工作。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>业务能力不行,换什么行业、什么<span style="color: black;">制品</span>都无济于事,最后的结果都<span style="color: black;">同样</span>——赚不到钱。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然,总会有一批做的<span style="color: black;">欠好</span>的人给自己找一大堆借口,反正<span style="color: black;">她们</span>绝对不会检讨自己的问题,一面抱怨,一面继续稀里糊涂地混日子。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">从本质上讲,月入一万和月入十万的外贸业务员,差在认知和能力上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你会<span style="color: black;">发掘</span>,不论是在什么行业、什么样的贸易环境下,做的什么<span style="color: black;">制品</span>,最后真正在拼的<span style="color: black;">必定</span>是个人业务能力,尤其是外贸业务员收入水平高吗?真实<span style="color: black;">状况</span>让你意想不到一文中提及的客户<span style="color: black;">研发</span>能力和订单谈判能力,前者拓客增量,后者转化订单。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">订单多了,还怕没钱赚?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">拿我的一个徒弟举例,报课前是月入几千的外贸小白,单据制作都很费劲,<span style="color: black;">此刻</span><span style="color: black;">已然</span>是年收入超50万的外贸业务精英。她在短短几年时间内实现了身价的快速增长,我和<span style="color: black;">非常多</span>学员都见证了这位徒弟惊人的成长速度。</span></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">☑飞跃式成长</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">坦白讲,她并不是我的学员里面最优秀的那批,但她在这个行业绝对算得上很优秀了,我相信今后她会越来越好。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我<span style="color: black;">始终</span>在讲,只要方向和<span style="color: black;">办法</span>都对,一切都会越来越好,<span style="color: black;">挣钱</span>只是顺带的事儿<span style="color: black;">罢了</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">我记得此前还有<span style="color: black;">非常多</span>读者问我,“是不是女性不适合做外贸?”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">其实这<span style="color: black;">亦</span>只是你给自己做<span style="color: black;">欠好</span>外贸、做不出业绩找的自我安慰的借口罢了,在我徒弟中大部分都是女性,就不讲<span style="color: black;">哪些</span>自主创业的,单说<span style="color: black;">哪些</span>打工的,做得好的<span style="color: black;">亦</span>有月入超十万的(“做外贸,月薪10万是一种什么样的体验?”)。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">除了拿性别、大学专业、年龄、行业、<span style="color: black;">制品</span>、大环境等<span style="color: black;">原因</span>当借口的,还有<span style="color: black;">非常多</span>拿<span style="color: black;">各样</span>乱七八糟的<span style="color: black;">原因</span>当借口的,<span style="color: black;">例如</span><span style="color: black;">机构</span>太差,老板缺心眼等。其实最大的问题在外贸业务员自己身上。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就拿大环境<span style="color: black;">来讲</span>,做<span style="color: black;">欠好</span>的就盯着外贸数据下滑,但你为啥不做争气的那部分、<span style="color: black;">挣钱</span>的那部分,非要做下滑的那部分?在同行喊“外贸凉了”,<span style="color: black;">咱们</span>订单撑爆产线一文中,我就讲过,<span style="color: black;">倘若</span>拿大环境来讲,2013年之前外贸的确很好做,之后就变得越来越难了,谷歌等搜索引擎反馈机制、社媒平台和B2B平台等规则<span style="color: black;">始终</span>在<span style="color: black;">调节</span>,加入竞争的对手<span style="color: black;">亦</span>越来越多,但凡不是<span style="color: black;">尤其</span>冷门的<span style="color: black;">制品</span>,蓝海市场几乎不存在,竞争早已白热化,这说明外贸的确<span style="color: black;">欠好</span>做了。<span style="color: black;">倘若</span>拿个人认知和能力来讲,所有人都<span style="color: black;">不可</span>否认的事实是,任何年代,任何环境下,都有做得好和做的<span style="color: black;">欠好</span>的外贸人,而这就很难归咎于大环境了,<span style="color: black;">由于</span><span style="color: black;">大众</span>所处的环境是<span style="color: black;">同样</span>的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">越是环境<span style="color: black;">繁杂</span>的时候,越考验一个人的业务素质,<span style="color: black;">倘若</span>你的认知与能力太差,只能<span style="color: black;">作为</span>被淘汰的那部分。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">倘若</span>当下的你月入一万<span style="color: black;">乃至</span>更少,但非常<span style="color: black;">巴望</span><span style="color: black;">作为</span>月入超十万的外贸精英,那最基本的<span style="color: black;">需求</span><span style="color: black;">便是</span>正视<span style="color: black;">自己</span>问题,找到赚不到钱的<span style="color: black;">基本</span><span style="color: black;">原由</span>,<span style="color: black;">例如</span>:</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">☑ 01、拓客<span style="color: black;">途径</span>闭塞、自主<span style="color: black;">研发</span>能力太差,找不到多少<span style="color: black;">精细</span><span style="color: black;">目的</span>客户?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">☑ 02、谈判能力太差,转化率太低?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">☑ 03、售后纠纷处理、跟进<span style="color: black;">守护</span>能力太差,留不住老客户?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">本质上你赚到的每一分钱都是认知与能力的变现,人很难赚到认知与能力外围之外的钱。倘若一味逃避问题,总给自己找庞杂借口,<span style="color: black;">一生</span><span style="color: black;">亦</span>不可能在收入上有太大的突破。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">你需要做的事情很简单——<span style="color: black;">提高</span>认知与能力。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">在<span style="color: black;">怎样</span>用3年时间,赚到大<span style="color: black;">都数</span>人30年<span style="color: black;">乃至</span><span style="color: black;">一生</span><span style="color: black;">没法</span>企及的巨大财富?一文中我<span style="color: black;">亦</span>说过,其实</span><span style="color: black;"><span style="color: black;">挣钱</span>/致富=<span style="color: black;">加强</span>认知与能力</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><span style="color: black;">亦</span>正如我在外贸业务员收入水平高吗?真实<span style="color: black;">状况</span>让你意想不到一文写的,</span><span style="color: black;">先在个人业务素质上务实求实,再追求金钱<span style="color: black;">报答</span>,你会<span style="color: black;">发掘</span>,你得到的比你预期的要高出<span style="color: black;">非常多</span>倍。倘若业务能力<span style="color: black;">无</span>任何长进,过去多少年收入<span style="color: black;">亦</span>不会有大的<span style="color: black;">提高</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">月入5k和月入5w的外贸业务员,先是差在了认知思维上,前者懒惰或<span style="color: black;">茫然</span>排斥新知,用工作前几年的经验重复了十几年,后者<span style="color: black;">始终</span>在学习和接受新知。后是差在了后天成型的业务能力水平上,前者将自己的认知与能力牢牢锁死,后者<span style="color: black;">始终</span>在向上生长。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然了,我并不期待<span style="color: black;">每一个</span>人都能认同这点,毕竟有很大一批人认为以上内容都是“鸡汤”,认知<span style="color: black;">区别</span>,自然看到的东西<span style="color: black;">亦</span>不<span style="color: black;">同样</span>,就好比我在<span style="color: black;">都数</span>人的平庸,来自“井底”思维一文中提及的那类人,看到我的<span style="color: black;">微X</span><span style="color: black;">伴侣</span>圈学员反馈,尤其是那几百万大单的,就要鄙夷地反问一句,“</span><span style="color: black;">我和我的同行都做的<span style="color: black;">欠好</span>,谁都知道<span style="color: black;">此刻</span>外贸<span style="color: black;">欠好</span>做了,为啥你<span style="color: black;">这儿</span>都接这么大订单做这么好呢?</span><span style="color: black;">”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">言外之意,你这都是假的。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然我非常理解这类人<span style="color: black;">为么</span>会有<span style="color: black;">这般</span>的思维,<span style="color: black;">她们</span>大多依<span style="color: black;">附着</span>付费平台之上,疯狂砸钱下效果依旧鸡肋,怎会相信不花钱、少花钱就能比自己做得好呢?</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当你把别人的成功看做是谎言或运气时,说明你这辈子<span style="color: black;">亦</span>就<span style="color: black;">这般</span>了,<span style="color: black;">由于</span><span style="color: black;">持有</span>如此态度的人<span style="color: black;">基本</span>不会相信、接受超出自己认知范围的新知。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">就好比以你当下的认知和能力,很难理解<span style="color: black;">为么</span>自己月入5k,别人却能月入5w、10w,你想的不是跟这类人看齐,把本事学一学,正视自己的弱势并<span style="color: black;">加强</span>自己,而是抵触<span style="color: black;">乃至</span>诋毁。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">成功的人见贤思齐,失败的人只信自己。你会<span style="color: black;">发掘</span>越是成功的人,越<span style="color: black;">爱好</span>学习,越是失败的人,越抵触新知,其实这<span style="color: black;">亦</span><span style="color: black;">是由于</span><span style="color: black;">自己</span>认知的局限性<span style="color: black;">引起</span>的。认知越差的人,越自信,越难接受别人的<span style="color: black;">意见</span>。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">当然,我的学员里<span style="color: black;">亦</span>存在<span style="color: black;">这般</span>的两极分化,听话的、严格执行课程的,升职加薪<span style="color: black;">乃至</span>创业致富,不听话的纷纷跑来反馈,“<span style="color: black;">懊悔</span>当初没听师父的学自主<span style="color: black;">研发</span>课,<span style="color: black;">此刻</span>平台效果越来越差了,我该咋办啊?”</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">有句老话,“态度决定一切”,真不是瞎盖的。想赚大钱,必须先改变自己的态度,才有机会<span style="color: black;">加强</span>自己的认知,<span style="color: black;">从而</span><span style="color: black;">加强</span><span style="color: black;">挣钱</span>的能力。</span></span></p>
这篇文章真的让我受益匪浅,外链发布感谢分享! 外贸网站建设方法 http://www.fok120.com/ “沙发”(SF,第一个回帖的人) 期待更新、坐等、迫不及待等。 大势所趋,用于讽刺一些制作目的就是为了跟风玩梗,博取眼球的作品。
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