qzmjef 发表于 2024-8-27 04:16:10

速卖通平台卖家应该识别的几种恶意差评


    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><img src="http://mmbiz.qpic.cn/mmbiz_gif/eyu1BnnzI8QRdnDPquTIdfofT2aTtx9qyb0ChicHnc4VibW98uFR71Micic3jo7kRcBcG0jRGwf8CgXjibuR6edxG5w/0?tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">俄罗斯<span style="color: black;">做为</span>中国出口电商卖家的发力重镇,其电商市场的一举一动都影响着卖家的排兵布阵。<span style="color: black;">虽然说</span>经<span style="color: black;">太多</span>年的摸索和开拓,俄罗斯的电商市场规模已初步<span style="color: black;">创立</span>,但鱼龙混杂的消费者<span style="color: black;">亦</span>让跨境电商卖家叫苦不迭。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">近期</span>有速卖通卖家透露<span style="color: black;">叫作</span>,其平台上销往俄罗斯的订单遭到了多次恶意投诉而致钱货损失。<span style="color: black;">出现</span>买家恶意投诉事件并非<span style="color: black;">仅有</span>速卖通,亚马逊<span style="color: black;">亦</span>是重灾区。据多位受影响卖家<span style="color: black;">暗示</span>,这类投诉<span style="color: black;">通常</span>都会积极与平台沟通,平台<span style="color: black;">亦</span>会进行调查,但鉴于平台的规则以及其他客观<span style="color: black;">原由</span>,<span style="color: black;">常常</span>处理结果不尽如人意。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">据该卖家<span style="color: black;">暗示</span>:“俄罗斯境内专门从事网购欺诈的骗子挺多,<span style="color: black;">乃至</span>有个VK博主还专门做了个账号‘Alirefund’专门<span style="color: black;">晓得</span>买家<span style="color: black;">指点</span>买家在退换和退款纠纷中获取额外的利益。”</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">有如下几种<span style="color: black;">平常</span>虚假纠纷<span style="color: black;">状况</span>:</p>纠纷一:买家拖延、蓄意不做收货确认<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本质上,速卖通平台出于对物流配送的<span style="color: black;">需要</span><span style="color: black;">思虑</span>延长了收货期,却有买家肆意利用平台规则钻空子,即便卖家<span style="color: black;">根据</span>规<span style="color: black;">定时</span>限正常发货,部分买家<span style="color: black;">亦</span>会借故未收货、物流迟滞等投诉纠纷为由,向卖家索要赔付;再者客户故意不去取货,说货<span style="color: black;">无</span>收到的<span style="color: black;">状况</span><span style="color: black;">亦</span>时有<span style="color: black;">出现</span>,致使卖家赔款后,消费者坐收渔翁之利。</p>纠纷二:丑化商品借机要货款<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">区别个别正常的磨损<span style="color: black;">情况</span>,在官方的物流网站签收的凭证下,买家<span style="color: black;">虽然说</span><span style="color: black;">已然</span>签收到货,但却在评论和留言中大肆宣传商品的损害和“劣质”<span style="color: black;">照片</span>,<span style="color: black;">或</span>收货后直接<span style="color: black;">忽略</span><span style="color: black;">制品</span>质检达标,总是能吹毛求疵地针对色泽、手感和形状等方面予以不良投诉,<span style="color: black;">乃至</span>于无理由给差评,<span style="color: black;">引起</span>卖家DSR评分下降,降低了店铺的<span style="color: black;">揭发</span>率,<span style="color: black;">需求</span>赔款。</p>纠纷三:同行业恶性竞争,雇买手差评刷单<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">同品类的卖家为缩减其它大卖的市场竞争力,<span style="color: black;">常常</span>雇佣人员对竞争对手采用<span style="color: black;">违法</span>手段,进行恶意的差评刷单。</p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">对此,该卖家<span style="color: black;">亦</span>呼吁跨境电商的卖家应予以警示,在<span style="color: black;">持续</span><span style="color: black;">调节</span>店铺营运实操以适应平台政策更新的前提下,还需要卖家积极<span style="color: black;">协同</span>平台纠纷处理规则和<span style="color: black;">详细</span>实施制度,对<span style="color: black;">违法</span>分子予以惩戒,切莫怀着“花钱消灾”的思维惯性去<span style="color: black;">处理</span>问题,这只会助长<span style="color: black;">违法</span>分子<span style="color: black;">张狂</span>的气焰,<span style="color: black;">最后</span>给卖家店铺、平台乃至于跨境电商行业的规范性<span style="color: black;">导致</span>慢性冲击。</p>
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j8typz 发表于 2024-11-7 17:23:17

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