速卖通驱动品牌出海，跨境电商做为企业品牌升级新战场
<img src="https://mmbiz.qpic.cn/mmbiz_gif/sYmzWsM9mVOicCfqyu08yqk7KSwKkZQpqGXDxyXxuKBowEibFE1rVZEaic1sD3sEwVcJ1xib9MuDiaficiboBT5FiaasAg/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通双11狂欢节48小时的<span style="color: black;">全世界</span>共振狂欢结束，开场仅13分钟，其平台产生的交易额即超过去年<span style="color: black;">第1</span>小时交易额总量。</span><span style="color: black;">开场19小时29分11秒，</span><span style="color: black;"><strong style="color: blue;">平台成交额已全面超过去年48小时的交易总额。</strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVNa3f9F1VqK0ib4A87sOyHCPcarBQdPJGqT8bgX4EwoDy5rzuaCpVjg9Nw68Gx2lIQ4Kx6rZmRjAZQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如今各国企业追求品牌<span style="color: black;">全世界</span>化，跨境电商<span style="color: black;">也</span>然<span style="color: black;">作为</span>了重要<span style="color: black;">途径</span>，越来越多的品牌<span style="color: black;">选取</span>在速卖通<span style="color: black;">做为</span>跨境业务的<span style="color: black;">重点</span>战场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">绫致时装Bestseller</span></strong></span><span style="color: black;">于1975年始建于丹麦，Bestseller设计和<span style="color: black;">营销</span>适合都市女性、男性、儿童及青少年的流行时装和饰品。旗下</span><span style="color: black;"><strong style="color: blue;">VERO MODA，ONLY、</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">杰克琼斯、思莱德</span></strong></span><span style="color: black;">等品牌<span style="color: black;">更加是</span>闻名<span style="color: black;">全世界</span>。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVNa3f9F1VqK0ib4A87sOyHCPpKgcmbTBwmsDYy12rpVq6iaxmOMTYy3XkXk9lKMictgJay9uq0CTlmdQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绫致旗下品牌VERO MODA&ONLY速卖通店铺</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绫致在2018年6月份加入了速卖通，前期做了相当多的平台与货品探索与发展策略等筹备工作，在2019年1月份<span style="color: black;">起始</span>和平台深度合作，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">这里</span>次速卖通双11第1天成交比去年双11整体<span style="color: black;">营销</span>整整多了95倍。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绫致品牌负责人May说：</span><span style="color: black;">“<span style="color: black;">咱们</span>和阿里巴巴合作时间很长了，09年<span style="color: black;">咱们</span>就在天猫开了旗舰店，阿里巴巴各方面的资源与背景和<span style="color: black;">咱们</span><span style="color: black;">将来</span>发展战略是相符合的，在拓展海外市场的时候，<span style="color: black;">咱们</span><span style="color: black;">首要</span>想到的<span style="color: black;">便是</span>阿里巴巴速卖通。</span><span style="color: black;">”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">绫致入驻速卖通平台后，<span style="color: black;">经过</span>线上</span><span style="color: black;"><strong style="color: blue;">首次走进了俄罗斯市场。</strong></span><span style="color: black;">品牌与货品<span style="color: black;">快速</span>覆盖了海外客户，“<span style="color: black;">咱们</span><span style="color: black;">重点</span>的客户群体来自于俄罗斯，占到总客群量60%，其他国家分布在与白俄罗斯与乌克兰。</span><span style="color: black;">中国电商行业是最发达的，中国客户<span style="color: black;">针对</span>电商的<span style="color: black;">各样</span>玩法很<span style="color: black;">熟练</span>，<span style="color: black;">然则</span>海外的客户更注重于分享，<span style="color: black;">例如</span><span style="color: black;">她们</span>购买<span style="color: black;">咱们</span>的货品，就<span style="color: black;">爱好</span>拍照带图评论。</span><span style="color: black;">在货品设计上，因海外客户和中国客户属性<span style="color: black;">区别</span>，针对<span style="color: black;">区别</span>区域客户的审美与兴趣<span style="color: black;">兴趣</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>做了货品结构上的<span style="color: black;">调节</span>。</span><span style="color: black;">”May介绍说到。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVNa3f9F1VqK0ib4A87sOyHCPa9eqlbvufEMUEFbJPLZicib2gqepAAq6yqV6rUdvodeHHVs8nSbOoHhA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">为了备战今年速卖通双11，绫致注重<span style="color: black;">自己</span>品牌宣传，货品结构与设计上和<span style="color: black;">全世界</span>设计时尚服装理念同步，当然还少不了双11营销玩法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">May<span style="color: black;">暗示</span>：</span><span style="color: black;">“从双11营销上<span style="color: black;">咱们</span><span style="color: black;">亦</span>下足了功夫，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">重点</span>在于直播带货，还有网红货品体验内容。</strong></span><span style="color: black;">筹备这次双11，很早<span style="color: black;">咱们</span>就跟速卖通这边沟通，<span style="color: black;">认识</span><span style="color: black;">全部</span>平台上品牌趋势，从核心的盘货到定价到对货，后期<span style="color: black;">那些</span>货品匹配到<span style="color: black;">关联</span>资源等等。</span><span style="color: black;">一系列的筹备工作加上<span style="color: black;">咱们</span>的营销玩法，<span style="color: black;">亦</span>让<span style="color: black;">咱们</span>的一款羽绒服<span style="color: black;">成为了</span>单款爆品，这款羽绒服设计上兼顾<span style="color: black;">各样</span>体形顾客，保暖性含绒量很高，受众非常广。</span><span style="color: black;">”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今年速卖通双11给予品牌商家的大力扶持，让绫致与各大品牌商家对品牌升级更有<span style="color: black;">自信心</span>，<span style="color: black;">将来</span>绫致与速卖通的合作，将进一步<span style="color: black;">提高</span>其品牌力量，普及到<span style="color: black;">全世界</span>各个国家。</span><span style="color: black;">May进一步<span style="color: black;">暗示</span>：</span><span style="color: black;">“</span><span style="color: black;"><strong style="color: blue;">速卖通平台资源与流量是<span style="color: black;">咱们</span>今后品牌战略发展的重要向导，</strong></span><span style="color: black;">跨境电商<span style="color: black;">不仅</span>是简单的把货品卖到海外，而是<span style="color: black;">经过</span>跨境电商去塑造绫致品牌<span style="color: black;">全世界</span>化，速卖通以往对其他企业品牌塑造与升级案例非常成功，绫致今年双11成绩<span style="color: black;">亦</span>证明了当初<span style="color: black;">选取</span>速卖通<span style="color: black;">做为</span>跨境电商的主战场是正确<span style="color: black;">选取</span>。</span><span style="color: black;">”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">国潮品牌</span></strong></span><span style="color: black;"><strong style="color: blue;">飞跃、淘系品牌ELFSACK（妖精的口袋</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">），</span></strong></span><span style="color: black;"><span style="color: black;">一样</span><span style="color: black;">亦</span><span style="color: black;">选取</span>速卖通<span style="color: black;">做为</span>跨境电商的主战场。<span style="color: black;">经过</span><span style="color: black;">这次</span>双11，品牌与货品<span style="color: black;">亦</span>受到了海外剁手党的热情关注。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">飞跃跨境<span style="color: black;">亦</span>跨界，借势速卖通双11大促，成功将</span><span style="color: black;"><strong style="color: blue;">Feiyue漫威联名款</strong></span><span style="color: black;">推入海外消费者的眼球，跨界+国潮+大促更<span style="color: black;">作为</span>品效合一的品牌升级出海新方式。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/sYmzWsM9mVNa3f9F1VqK0ib4A87sOyHCPicRh6P4Hr08Y3SNDCICkGcZMg6DyMiaXydQteYqbb7nycaE72Tjp7B8A/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">飞跃漫威联名款系列</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">针对今年的双11，飞跃<span style="color: black;">关联</span>负责人<span style="color: black;">暗示</span>：</span><span style="color: black;">“</span><span style="color: black;"><strong style="color: blue;">速卖通平台<span style="color: black;">持有</span>全世界各地丰富的消费人群，<span style="color: black;">她们</span><span style="color: black;">青年</span>且是潮流的追随者。</strong></span><span style="color: black;"><span style="color: black;">咱们</span>的品牌与货品正好符合速卖通的消费群体，飞跃多款与漫威合作的联名款，以及百事可乐的合作款等，都在速卖通平台上<span style="color: black;">做为</span>首发。</span><span style="color: black;"><span style="color: black;">这般</span>做的<span style="color: black;">重点</span><span style="color: black;">原由</span>是，国潮品牌出海，想在最短的时间，让<span style="color: black;">更加多</span>的人<span style="color: black;">晓得</span>飞跃这个品牌，并<span style="color: black;">认识</span>体验飞跃品牌。</span><span style="color: black;">让客户为品牌提<span style="color: black;">意见</span>，<span style="color: black;">咱们</span>做出让客户更满意的<span style="color: black;">制品</span>。</span><span style="color: black;">” </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">女装品牌ELFSACK（妖精的口袋）在9月份完<span style="color: black;">成为了</span>自己的纽约时装周首秀，</span><span style="color: black;"><strong style="color: blue;">ELFSACK<span style="color: black;">这次</span><span style="color: black;">亦</span>将9月份纽约时装周的秀款搬上了速卖通双11</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">，</span></strong></span><span style="color: black;">一款来自知名淘品牌ElfSack和国际插画师Daniel Wong 联名款的衬衫，双11<span style="color: black;">起始</span>1分钟内被抢购一空。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/sYmzWsM9mVNa3f9F1VqK0ib4A87sOyHCPs1HpepFt6rHmDZN6Tl8QHBI85iaVv4Ls3IsL6x57x1KfgyjvCZN4icKw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ELFSACK Daniel Wong 联名款</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ELFSACK认为，</span><span style="color: black;"><strong style="color: blue;">“服装是娱乐，是文化，是态度，独独不是追随者。</strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">”</span></strong></span><span style="color: black;"><span style="color: black;">因此</span>品牌的设计不<span style="color: black;">那样</span>守规矩，像个潘多拉盒子，装满惊奇，<span style="color: black;">每一个</span>系列都承载着妙趣横生的主题，山川星辰、亘古传说都<span style="color: black;">能够</span>是灵感。</span><span style="color: black;">ELFSACK用她热情、大胆、自由、浪漫的生命力，独到的美学精神，时刻让顾客感知穿着态度中的新自我。</span><span style="color: black;">而借助速卖通出海，深入<span style="color: black;">认识</span>海外消费者画像，创作<span style="color: black;">拥有</span><span style="color: black;">公众</span>接受度且具备国际化水准的原创，<span style="color: black;">亦</span>将<span style="color: black;">作为</span><span style="color: black;">更加多</span>淘系品牌完成新一轮品牌升级的重要途径。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">“过去，品牌‘出海’<span style="color: black;">常常</span>要跨越<span style="color: black;">理学</span>空间，克服市场环境差异和文化差异的困难，才得以进入国外市场。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">跨境电商所带来的信息对<span style="color: black;">叫作</span>克服了差异性，为品牌兴起<span style="color: black;">供给</span>了新机遇。</span></strong></span><span style="color: black;">”速卖通非标行业总经理刘君<span style="color: black;">暗示</span>，将国内新零售模式复制海外<span style="color: black;">便是</span>速卖通为驱动品牌“出海”所<span style="color: black;">供给</span>的全新模式。</span></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">举荐</span></span></strong><strong style="color: blue;"><span style="color: black;">阅读</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;">速</span></a>卖通双11商家<span style="color: black;">伴侣</span>们纷纷发来贺电</p>
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