《按岗分配工作与考核、制定薪酬体系》打造超强网络营销团队·系列2
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你想<span style="color: black;">第1</span></span><span style="color: black;">时间</span><span style="color: black;">收到</span><span style="color: black;">对</span><span style="color: black;">你企</span><span style="color: black;">业经营发</span><span style="color: black;">展有<span style="color: black;">帮忙</span>的</span><span style="color: black;"><span style="color: black;">新闻</span></span><span style="color: black;">，学</span><span style="color: black;">习</span><span style="color: black;">到<span style="color: black;">怎样</span>做移</span><span style="color: black;">动</span><span style="color: black;">互</span><span style="color: black;">联</span><span style="color: black;">网推广自己和<span style="color: black;">机构</span>的</span><span style="color: black;">产</span><span style="color: black;">品，点</span><span style="color: black;">击</span><span style="color: black;">上面</span><span style="color: black;">蓝</span><span style="color: black;">色字的【</span><span style="color: black;">企</span><span style="color: black;">业</span><span style="color: black;">木桶的七</span><span style="color: black;">块</span><span style="color: black;">木板</span><span style="color: black;">】关注<span style="color: black;">微X</span>公众号，体</span><span style="color: black;">验</span><span style="color: black;"><span style="color: black;">怎样</span>做<span style="color: black;">微X</span>公众号推广。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">（<span style="color: black;">因为</span><span style="color: black;">微X</span>公众号语音时间仅限30分钟，<span style="color: black;">这次</span>分享超过30分钟，最后7分钟仅<span style="color: black;">供给</span>文字。）</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">打造</span>超强网络营销团队·系列2</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">《按岗分配工作、按岗考核、制定薪酬体系》</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 分享嘉宾：中联邦精细化工有限<span style="color: black;">机构</span>，王梅玲</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各位爱学习的企业家<span style="color: black;">伴侣</span>们，<span style="color: black;">大众</span><span style="color: black;">夜晚</span>好！</span><span style="color: black;">我是来自中国的FBI，简<span style="color: black;">叫作</span>中联邦，广东中联邦精细化工<span style="color: black;">机构</span>CEO 王梅玲。我是</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">单仁<span style="color: black;">新闻</span>网络营销总裁策略班第15届的学员；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">操作班第<strong style="color: blue;">36</strong>届的学员，单仁学院第<strong style="color: blue;">8</strong>届的学员，第<strong style="color: blue;">1</strong>届东莞牛商会的组织部长，第<strong style="color: blue;">3</strong>届东莞牛商会的学习部长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">又到了<span style="color: black;">咱们</span>周二——<span style="color: black;"><strong style="color: blue;">企业家网销联盟</strong></span><strong style="color: blue;">·【晚八点】</strong>相聚<span style="color: black;">愉快</span>分享的时间。<span style="color: black;">这里</span>，借<span style="color: black;">大众</span>发财的双手，借<span style="color: black;">大众</span>的掌声，感恩单仁<span style="color: black;">新闻</span>，感恩单仁博士和刘宏总裁！</span><span style="color: black;">回顾上周二，我分享了<span style="color: black;">系列1：</span></span><span style="color: black;"><span style="color: black;">《</span><strong style="color: blue;"><span style="color: black;">人才筛选和网销团队组建</span></strong><span style="color: black;">》</span></span><span style="color: black;">。今天我将分享——<span style="color: black;">打造超强网络营销团队分享系列2：</span><span style="color: black;"><strong style="color: blue;">《按岗分配工作、按岗考核、制定薪酬体系》</strong></span>。</span><span style="color: black;">内容为五个大点——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzcooUUEyBc1BWWVOPSWKe92mbnqicZSgLW9ibfTKygONlL0e2WibF0fRpQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>网络营销团队</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">架构的多样性</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各<span style="color: black;">机构</span>因<span style="color: black;">详细</span><span style="color: black;">状况</span>的差异，人员的编排<span style="color: black;">必定</span>各不相同。因<span style="color: black;">制品</span>特点的<span style="color: black;">区别</span>，团队人员的<span style="color: black;">形成</span><span style="color: black;">必定</span>是有所差异。</span><span style="color: black;">例如：有<span style="color: black;">有些</span>企业的网销团队只需要2至3人就能满足<span style="color: black;">需要</span>，上规模的企业则需要数十人<span style="color: black;">才可</span>达到<span style="color: black;">目的</span>的营销力度，例如中联邦，<span style="color: black;">按照</span>发展规划，需要的推广人员就要几十到几百人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span><span style="color: black;">区别</span><span style="color: black;">机构</span>战略规划、发展，团队架构等方面的差异，人员资历<span style="color: black;">亦</span>相应不<span style="color: black;">同样</span>。我相信刚<span style="color: black;">创立</span>的，不受管理层<span style="color: black;">注重</span>，<span style="color: black;">将来</span>难以<span style="color: black;">作为</span><span style="color: black;">机构</span>核心的团队，很难请到资深网络营销人员。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在管理网络营销团队的过程中，深刻<span style="color: black;">认识</span>到网销团队的架构并不是一成不变的，<span style="color: black;">因此</span>七年来我摸索团队打造的历程中，<span style="color: black;">最少</span>改革了五次的网销团队结构。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在2012年前，我<span style="color: black;">机构</span>人员最多<span style="color: black;">仅有</span>7人的<span style="color: black;">状况</span>下，专职的网络营销<span style="color: black;">仅有</span>一个人。后来我拉来前台一个初中没毕业的小孩，把她培养成免费推广人员。就连工厂工人被我拉<span style="color: black;">亦</span>来做学习和进行网络推广。再后来，我请过几位稍有经验的专业推广人才，但都因环境、薪资、和我当时领导力的缺乏等<span style="color: black;">原由</span>在很<span style="color: black;">短期</span>内流失了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我<span style="color: black;">认识</span>到<span style="color: black;">这般</span>下去不行，自己就拼命学习网络营销，自己做付费免费。<span style="color: black;">最后</span>我把自己<span style="color: black;">得到</span>的知识和经验，再拿来培训<span style="color: black;">大众</span>，团队整体营销水平就得到了质的<span style="color: black;">提高</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">架构是1：</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">经理—前台+免费推广—生产人员+免费推广</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 201313年<span style="color: black;">机构</span>在网销中取得了较好成绩，网络营销团队的架构<span style="color: black;">亦</span><span style="color: black;">起始</span>清晰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">架构是2：<span style="color: black;"><strong style="color: blue;">经理—专业推广—前台+推广--跟单+推广</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2014年<span style="color: black;">机构</span>已慢慢走上正轨，但<span style="color: black;">此时</span>我<span style="color: black;">发掘</span>一个很大的问题：团队凝聚力很差，流失人员<span style="color: black;">非常多</span>，有时好<span style="color: black;">不易</span>培养出一个人，过<span style="color: black;">有些</span>时间走了，前功尽弃，又要培训新人，太累！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzVnXEXZficCN2JRcVnwR8UWOpsLtqpRIRpTFogtazxF204TYndpXTT5w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">偶然机会我<span style="color: black;">认识</span>到了单仁电子商务学院，是一个专门培训打造互联网核心<span style="color: black;">运营</span>团队的<span style="color: black;">公司</span>，我抱着试一试的<span style="color: black;">心理</span>参与了学习，后来应用了单仁电子商务学院教给我的<span style="color: black;">有些</span>体系架构后效果<span style="color: black;">明显</span>，我对团队架构进行大<span style="color: black;">调节</span>，推广团队和<span style="color: black;">营销</span>团队<span style="color: black;">掰开</span>，再次把团队架构更改为</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">架构是3：<span style="color: black;"><strong style="color: blue;">经理3—付费推广+美工—免费推广—咨询师</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzIiapWENbD3n5mpmyqHdxeTiccTgkfl80pMjA63sd0IBxolapVCWbTv6w/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2015年的时候，<span style="color: black;">机构</span>20年的战略规划已很<span style="color: black;">知道</span>，<span style="color: black;">机构</span>再次送团队去上单仁操作班等课程，打造出一个文化、理念基本一致的团队，团队架构再次更改：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">架构是4：<span style="color: black;"><strong style="color: blue;">副总—主管—付费推广+免费推广+客服</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzK5fE84oqQS8l5Ngra05xPh58AFKKb56XYVZOxHozSdN4yWw8jXs6IA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2016年，我再次把2个团队人员送去单仁学院学习。回来后，打造出了一支<span style="color: black;"><strong style="color: blue;">同一文化，同一理念，同一战略<span style="color: black;">目的</span>，具备复制的能力的团队</strong></span>。团队架构<span style="color: black;">调节</span>为：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">架构是5：<span style="color: black;"><strong style="color: blue;">副总—主管—助理—B2B专员—免费专员—客服</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2017年沿用2016年架构，推广人员是呈固定比例的配比。但<span style="color: black;">实质</span>上<span style="color: black;">始终</span>在做调整。例如有项目刚起步，可能还不到需要<span style="color: black;">海量</span>B2B推广的程度，<span style="color: black;">因此</span><span style="color: black;">能够</span>将SEO推广<span style="color: black;">做为</span>重点，<span style="color: black;">加强</span>客户对新项目新<span style="color: black;">制品</span>的认可度；能力比较强的B2B专员，<span style="color: black;">亦</span><span style="color: black;">能够</span>兼任SEO推广，形<span style="color: black;">成为了</span>付费和免费推广合二为一的岗位架构。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">始终</span>在摸索最合适的团队架构形式。将相应岗位人才及数量<span style="color: black;">逐步</span>完善，<span style="color: black;">最后</span>达到较稳定的一个状态。团队架构的多样性受<span style="color: black;">区别</span>项目特点的影响，但稳定的团队架构是一个项目<span style="color: black;">最后</span>实现<span style="color: black;">有效</span>营销的<span style="color: black;">基本</span>。期待2018年<span style="color: black;">咱们</span>团队架构的形式！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzSMzuickn6ILFPqWYpaKT0pEJbgswaXtnLfibibom4BO1HhWEcWcmHRrag/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2、</span><span style="color: black;">网络营销团队</span>工作内容不确定性</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>网络营销团队的<span style="color: black;">持续</span>发展进步，各岗位人员的能力各有侧重，且前期人才流动比较频繁，<span style="color: black;">因此</span><span style="color: black;">详细</span>项目中<span style="color: black;">详细</span>岗位的工作并不固定。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如，各岗位制定了<span style="color: black;">非常</span>细化的<span style="color: black;">详细</span>岗位工作内容，但<span style="color: black;">因为</span>某岗位对某项紧急且重要的工作内容缺乏经验，那就需要项目团队内有经验的同事先去<span style="color: black;">帮忙</span>其完成。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 我的一个重要经验是：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">必定</span>要有团队总体工作<span style="color: black;">内容<span style="color: black;">名单</span></span>，按<span style="color: black;">区别</span>时期<span style="color: black;">区别</span>人员<span style="color: black;">分解</span>下去。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>，工作效率高的人才，<span style="color: black;">能够</span><span style="color: black;">同期</span>身兼多项工作任务，工作内容更加丰富。当人才因种种<span style="color: black;">原由</span>离职后，在职的同事<span style="color: black;">亦</span>会承担起离职者岗位的工作。<span style="color: black;">因此</span>说，</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在网络营销的<strong style="color: blue;">初期</strong><span style="color: black;">周期</span>，工作内容的分配<span style="color: black;">重点</span><strong style="color: blue;">按“<span style="color: black;">人</span>”而不是按“岗位”<span style="color: black;">调节</span></strong>。<span style="color: black;">初期<span style="color: black;">周期</span>是一个对各岗位探索性的<span style="color: black;">统一</span>管理的过程，<span style="color: black;">咱们</span><span style="color: black;">不可</span>急于求成。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着网销团队建设的推进和完善，工作内容的分配<span style="color: black;">才可</span>达到分工<span style="color: black;">知道</span>，人人<span style="color: black;"><strong style="color: blue;">各司其职</strong></span>的程度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTziaR1jP81zRZjHHRCaOy030icXlXC5gXRCkxexfWg7e74VHLlnHIPE5sQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3、</span>网络营销团队考核内容和制度的完善</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我相信<span style="color: black;">大众</span>都遇到过团队人员管理混乱，组织涣散，工作效率低的问题。其实，这都是<span style="color: black;">由于</span>团队考核制度的不完善。我从单仁<span style="color: black;">新闻</span>学习回来后，就用单仁<span style="color: black;">新闻</span>教给我的一套考核制度，对网销团队进行了精细化的考核。员工入职后的7天试工期后，会有一场针对其岗位的考试，考试的成绩结合7天里该员工的表现，<span style="color: black;">便是</span><span style="color: black;">咱们</span>对员工的一个初步考核。这让<span style="color: black;">咱们</span>初步筛选出了适合<span style="color: black;">咱们</span>这个岗位的人才。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网销团队<span style="color: black;">平常</span>的考核，会有<span style="color: black;">非常多</span>的参考指标。<span style="color: black;">按照</span>年计划的推广<span style="color: black;">目的</span>，细分到每一天的流量、寄样、寄样成本、<span style="color: black;">揭发</span>量、询盘数等等的指标，都会进行每日的记录，形成表格，进行每日上报，每一个网销岗位的工作<span style="color: black;">状况</span>都得到了展现。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">管理人员对每一项指标达成<span style="color: black;">状况</span>的跟踪，<span style="color: black;">便是</span>对每一个岗位，每一个团队的考核。达成考核与否，相应地会有奖励和<span style="color: black;">处罚</span>——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">达到考核指标的，</span><span style="color: black;">每日</span>早会<span style="color: black;">经过</span>幸运大转盘游戏，让达成<span style="color: black;">目的</span>的同事抽取小礼物、红包；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不达到考核指标的同事，则要接受<span style="color: black;">各样</span>小游戏的<span style="color: black;">处罚</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种考核奖惩制度，激励和鞭策了同事们去达成日度，周度，月度，季度，年度的<span style="color: black;">目的</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当网销人才经过了试用期后，转正前<span style="color: black;">亦</span>需要进行考试，确保人才的质量符合相应岗位的<span style="color: black;">需求</span>。<span style="color: black;">因为</span>网销实操技巧的<span style="color: black;">持续</span>更新，每<span style="color: black;">一月</span>，网销团队都会进行一场考试，对<span style="color: black;">每一个</span>网销人才的工作水平进行考核。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不合格者会被降职处理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这种时刻的<span style="color: black;"><strong style="color: blue;"><span style="color: black;">危险</span>感</strong></span>让网销人才保持着<span style="color: black;">持续</span>学习，认真对待每一点网销工作细节的优良作风。<span style="color: black;">尤其</span>是可观的<span style="color: black;"><strong style="color: blue;">年终奖激励</strong></span>着各岗位去达成其的<span style="color: black;"><strong style="color: blue;">年度<span style="color: black;">目的</span></strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzOAlzqFrKiaDQibkleZVIvwuiavg1BJpFNDiauapzp0qx6wHubSwabAXzpw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">4、</span>网络营销团队薪酬的科学计算</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 网销团队薪酬的计算<span style="color: black;">按照</span>多个指标来综合得出。例如SEO网销人员的基本工资的计算，分为——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">官网优化、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">百度免费推广、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">阿里巴巴运营、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">论坛博客、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">QQ群、</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">邮件营销</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">等多项工作的考量。<span style="color: black;">经过</span>流量、询盘、寄样等<span style="color: black;">目的</span>的达成，网销人员<span style="color: black;">亦</span>会<span style="color: black;">得到</span>相应的绩效和提成。数据是网销团队薪酬计算的<span style="color: black;">基本</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因为</span>岗位薪酬计算<span style="color: black;">办法</span>的公开透明，网销人员会全力以赴，力争达到<span style="color: black;">乃至</span>超越<span style="color: black;">每一个</span>计划指标，<span style="color: black;">得到</span>提成。“多劳多得”，<span style="color: black;">经过</span>可量化的工作成效，促进相同岗位间人才的竞争，促进项目整体工作的推进；“以质量定英雄”，<span style="color: black;">经过</span><span style="color: black;">实质</span>营销效果的考察，为岗位绩效的计算<span style="color: black;">供给</span>参考。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>我网销团队人才的薪酬，<span style="color: black;">重点</span>采用的是——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">基本底薪+绩效+提成</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">的计算<span style="color: black;">办法</span>。我们很容易从<span style="color: black;">以上</span>公式中<span style="color: black;">认识</span>到薪酬的3个关键<span style="color: black;">构成</span>部分的<span style="color: black;">道理</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">基本底薪——<span style="color: black;">能够</span>因岗<span style="color: black;">提高</span>，<span style="color: black;">因此</span>员工都会力争上游，争取升职，以<span style="color: black;">得到</span>底薪的<span style="color: black;">提高</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>绩效的争取——员工<span style="color: black;">亦</span>会加强人力、物力、时间的投入，在工作质量及效率方面<span style="color: black;">得到</span>更好的产出；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">交易的促成<span style="color: black;">亦</span>会让网销人才<span style="color: black;">得到</span>可观的提成，而网销的<span style="color: black;">最后</span>目的<span style="color: black;">便是</span>为了促成交易，<span style="color: black;">这般</span>就形<span style="color: black;">成为了</span>员工提成<span style="color: black;">增多</span>与企业成交额同步<span style="color: black;">提升</span>的良好局面。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzOlVyR6hHo13nuVmAwAPXHotnZ8sfzSCeE4RjibV5BIKYQfqXOVNydRQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5、</span><span style="color: black;">最后</span><span style="color: black;">目的</span>是打造</strong></span><span style="color: black;"><strong style="color: blue;">核裂变<span style="color: black;">超强网络营销团队</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">前面<span style="color: black;">咱们</span>谈到的4点，都是为了这第5点。<span style="color: black;">由于</span>一个核爆发的、快速扩张的企业规模，是<span style="color: black;">咱们</span>进行互联网转型升级，实现网络营销落地，海量接单，快速盈利的<span style="color: black;">基本</span>。一个核爆发的网络营销团队的核心，<span style="color: black;">便是</span>——</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">简单易复制</strong></span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">仅有</span>“<strong style="color: blue;">简单易复制</strong>”的团队架构，<span style="color: black;">才可</span>实现从一个团队到一个集团、帝国的惊天巨变。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">由于</span>岗位的复制，形<span style="color: black;">成为了</span>第二个团队；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">团队的复制，形<span style="color: black;">成为了</span>第二个<span style="color: black;">机构</span>；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">机构</span>的复制，汇聚<span style="color: black;">成为了</span>集团；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">集团的继续复制，形<span style="color: black;">成为了</span>一个集团帝国！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">能够</span>说是品牌业绩<span style="color: black;">全世界</span>布局。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">有的企业家<span style="color: black;">伴侣</span>可能会问，<span style="color: black;">持续</span>复制扩张后的企业规模越来越庞大，管理变得很<span style="color: black;">繁杂</span>，怎么办？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别急，我有“核爆发”团队的打造后的管理<span style="color: black;">办法</span>。<span style="color: black;">咱们</span><span style="color: black;">能够</span>应用一种<span style="color: black;"><strong style="color: blue;">网状的管理结构</strong></span>。网状管理的结构互相交叉，形成网状的组织。<span style="color: black;">例如</span><span style="color: black;">咱们</span>一个<span style="color: black;">分部</span>经理，其直接上属有总经理，<span style="color: black;">同期</span>有1个副总经理，其直接下属有5个主管，<span style="color: black;">然则</span>副总经理又<span style="color: black;">能够</span>直接管理这5名主管，<span style="color: black;">这般</span>的管理结构<span style="color: black;">便是</span>网状管理。<span style="color: black;">经过</span>以级别为<span style="color: black;">基本</span>，交叉的管理模式，<span style="color: black;">能够</span>让核爆发网销团队的管理仍然井井有条。“<strong style="color: blue;">岗位复制岗位，团队复制团队，<span style="color: black;">机构</span>复制<span style="color: black;">机构</span>，集团复制集团</strong>”，<span style="color: black;">期盼</span><span style="color: black;">大众</span>都能<span style="color: black;">最后</span>享受到这个网销团队打造法给你们企业带来的“<span style="color: black;"><strong style="color: blue;">核爆发</strong></span>”！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_png/HpZ5I91joIZNGQJiaazibWrVn27OBShMTzglhvfZzJibnXxFg746ctozkSFQjiaOiaatcHk0IgSfDhLC6qtP9I6UZQQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">刘宏老师曾经说过：<span style="color: black;"><strong style="color: blue;">人类因梦想而伟大，梦想因务实而成功。</strong></span><span style="color: black;">期盼</span><span style="color: black;">经过</span>我的分享，能让各位企业家<span style="color: black;">伴侣</span>，在踏踏实实地追寻梦想的路上，能够少走<span style="color: black;">有些</span>弯路，早一点到达成功的彼岸！</span><span style="color: black;">“</span><strong style="color: blue;">人生难得几回搏，此时不搏何时搏？</strong><span style="color: black;">”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我今天的分享完了，感谢<span style="color: black;">大众</span>的支持！再次感谢单仁<span style="color: black;">新闻</span>，感谢网<span style="color: black;"><strong style="color: blue;">企业家网销联盟</strong></span><strong style="color: blue;">·【晚八点】</strong>盟主、运营官，期待下走分享，与你再次相聚，感谢<span style="color: black;">大众</span>！</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">参考阅读</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;">《人才筛选和组建》打造超强网络营销团队·系列1</a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/HpZ5I91joIb2ib8LVV6QK8aoq00e2Qibia2vk1p238Sna82uWHN1EIVzfnp7cSjK9tGuNeZETwKpauZ8XpHWZYy7A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">宋子</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">25年投资人和企业家，多家上市<span style="color: black;">机构</span>、基金<span style="color: black;">机构</span>股东、战略顾问</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想<span style="color: black;">第1</span>时间收到对你企业经营发展有<span style="color: black;">帮忙</span>的<span style="color: black;">新闻</span>，学习到<span style="color: black;">怎样</span>制定企业战略方向、营销、打造团队和移动互联网推广自己、<span style="color: black;">机构</span>的<span style="color: black;">制品</span>，关注头条号和<span style="color: black;">微X</span>公众号【企业木桶的七块木板】。</p>
论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 论坛的成功是建立在我们诚恳、务实、高效、创新和团结合作基础上，我们要把这种精神传递下去。 我完全同意你的观点，说得太对了。 你的见解真是独到，让我受益良多。
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