论坛 › 湖北 › 干货丨记住这些落地页优化技巧，转化率加强136%

9q13nh 发表于 2024-8-31 16:37:55

干货丨记住这些落地页优化技巧，转化率加强136%

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">点击关注▲艾奇SEM</span></p>
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    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">专注SEM与信息流<span style="color: black;">宣传</span>投放</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz/fbac17wmeIFtICQ9bFUUjWfQicqZpYKdIUbO87p9B4P9s6Zc94JasV4Gm5WZ1AMSpibpwWNEUMYJiaZH0AUFOBOLQ/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">写在前面</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页全<span style="color: black;">叫作</span><span style="color: black;">宣传</span>落地页</span><span style="color: black;">（Landing Page）</span><span style="color: black;">，是用户<span style="color: black;">经过</span>一个<span style="color: black;">宣传</span>素材</span><span style="color: black;">（<span style="color: black;">照片</span>/视频）</span><span style="color: black;">点击进来的页面，是<span style="color: black;">宣传</span>主想呈现给用户的<span style="color: black;">宣传</span>信息。</span><span style="color: black;">在信息流<span style="color: black;">宣传</span>投放中，落地页不仅要准确传达<span style="color: black;">制品</span>或服务的独特卖点，<span style="color: black;">亦</span>要<span style="color: black;">提高</span>互动的友好度，吸引用户完成转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户打开落地页后对品牌的影响是在极<span style="color: black;">短期</span>内<span style="color: black;">创立</span>的，这种印象会<span style="color: black;">始终</span><span style="color: black;">伴同</span>着后续的浏览过程，<span style="color: black;">作为</span>一种基调。<strong style="color: blue;"><span style="color: black;">咱们</span>必须想办法让落地页能够在一瞬间就让访客感到满意。</strong>设计一个令人满意的落地页需要让访客：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、感到舒服<span style="color: black;">无</span>阻力</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、产生<span style="color: black;">剧烈</span>的消费冲动</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">3、能够<span style="color: black;">有效</span>地获取信息</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">4、感到愉悦</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">作者<span style="color: black;">重点</span>从规避点和优化点2个方面入手：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">1、规避点：落地页需要规避的“雷区”；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">2、优化点：落地页样式的<span style="color: black;">选取</span>技巧，做到因<span style="color: black;">制品</span>而制宜；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYIK3ibcuichHuEboB64Kla0AwoMfC7zXC2KKqnkricePdJKgtpVXeibVLJw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">1、</span>规避点：落地页需要规避的“雷区”</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">规避点1：<span style="color: black;">小心</span>直接投放企业官网</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYwG9KgF48wibSwfnSmkEJNH2tvzkYnHGaSUEMQthovefmboIuxOyN5dA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>1：</span></strong><span style="color: black;"><span style="color: black;">非常多</span>企业客户的官网并非<span style="color: black;">自己</span>搭建而是采用了第三方的模板建设的，抛开本身就惨不忍睹的美观<span style="color: black;">原因</span>不说，<span style="color: black;">非常多</span><span style="color: black;">乃至</span><span style="color: black;">基本</span><span style="color: black;">无</span>做移动端的适配，页面变形和加载速度慢的问题比较严重，在手机里面打开的效果<span style="color: black;">亦</span>只能用“琳琅满目”和“五花八门”来形容了。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>2：</span></strong><span style="color: black;">有些企业的官网是基于SEM优化的<span style="color: black;">基本</span>来设计制作的，<strong style="color: blue;">而信息流<span style="color: black;">宣传</span>和SEM本质的差别是信息流<span style="color: black;">宣传</span><span style="color: black;">是由于</span>移动端<span style="color: black;">媒介</span>承载的原生<span style="color: black;">宣传</span>，<span style="color: black;">揭发</span>是用户是别动接收的，而SEM推广<span style="color: black;">是由于</span>用户主动搜索而产生的<span style="color: black;">揭发</span><span style="color: black;">行径</span>，</strong><span style="color: black;">因此呢</span>在信息流投放中，SEM类型的官网<span style="color: black;">没法</span><span style="color: black;">明显</span><span style="color: black;">宣传</span><span style="color: black;">重点</span>表达的核心主题。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>3：</span></strong><span style="color: black;">传统企业和中小企业的官网过于保守和严肃，需要<span style="color: black;">思虑</span>跟投放的<span style="color: black;">媒介</span>的用户群格调<span style="color: black;">是不是</span>一致，<span style="color: black;">例如</span>地产<span style="color: black;">机构</span>的官网投放在内涵段子上就会很格格不入。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">规避点2：慎用第三方H5建站</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYlPIgNqUeSnduz1iajgUZq1BOHxtb7Yt5q3jGjuVok1GicQ91xF9BbZ2A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">H5是在<span style="color: black;">伴侣</span>圈广泛传播的一种表现形式，使用易企秀、兔展等第三方工具制作落地页操作简便、成本<span style="color: black;">优惠</span>。<span style="color: black;">然则</span><span style="color: black;">做为</span>移动信息流推广来运用并不适合，<span style="color: black;">重点</span><span style="color: black;">原由</span>有：</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>1：</span></strong><span style="color: black;">大部分套用模板制作的落地页样式相对<span style="color: black;">来讲</span>新意<span style="color: black;">不足</span>，动画效果<span style="color: black;">繁杂</span>，有些会加载不顺畅，翻页繁琐，有些模板的背景音乐<span style="color: black;">亦</span>会对用户<span style="color: black;">导致</span><span style="color: black;">必定</span>的骚扰；</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">原由</span>2：</span></strong><strong style="color: blue;"><span style="color: black;">第三方工具制作的H5数据统计并不完善，只能搜集到表单信息，<span style="color: black;">不可</span>对落地页的转化进行深度分析，<span style="color: black;">不方便</span>于对落地页进行优化；</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">规避点3：忌与入口图文案/素材无关</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户进入落地页必然是被入口图或入口标题文案所吸引的，<strong style="color: blue;">落地页的内容跟入口图应该保持连贯性，</strong><span style="color: black;">才可</span>更好的进一步让客户产生兴趣激发转化<span style="color: black;">行径</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYQYYibicUTKVMsA5gv5f7iauXPYnHyrwtKj2QpExpwfW3ibPV7wwNbQJuTQ/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">如图所示，入口图采用了“至尊宝”“齐天大圣”<span style="color: black;">做为</span>切入点，<span style="color: black;">然则</span>进入落地页后，表达的内容跟“至尊宝”“齐天大圣”<span style="color: black;">无</span>任何关系，这就很容易让用户有抵触或反感的心理。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">规避点4：忌乱耍小聪明</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">乱耍小聪明案例1：</span></strong><span style="color: black;">点击落地页任意处触发下载。这种落地页用户只要进入触碰屏幕就会触发下载，很容易被用户举报留下“流浪”厂商的印象。点击任意处触发下载<span style="color: black;">亦</span>很难<span style="color: black;">经过</span><span style="color: black;">媒介</span>方的审核，<span style="color: black;">导致</span>落地页要进行修改，白白浪费时间。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">乱耍小聪明案例2：</span></strong><span style="color: black;">投放后任意更改落地页。有些为了<span style="color: black;">经过</span>审核，<span style="color: black;">常常</span>在素材<span style="color: black;">经过</span>后对落地页的内容进行修改，这种自认为聪明的<span style="color: black;">行径</span>一旦被<span style="color: black;">媒介</span>方查出来将会严惩。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">2、</span>选材：落地页<span style="color: black;">宣传</span>样式的<span style="color: black;">选取</span>技巧，做到因<span style="color: black;">制品</span>而制宜</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点1：<span style="color: black;">恰当</span>运用Deeplink</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/fbac17wmeIELJ36HAQ3AEpft7PO3glPY5ah6IIAFXvcUxI6KdDibD0ThmyLU2GtgR9uLDLYcugtBepSjaAu0mwQ/640?wx_fmt=png&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Deeplink即移动端深度链接技术，<span style="color: black;">能够</span>唤起APP的置顶位置/界面，在电商投放中被广泛<span style="color: black;">运用</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYWN4vGW5MUNBBz8eUf9ddZ7hHLvPibM9WxbibB3vA17UgGJEIoBLJtXPw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举例：以今日头条为例，品牌电商客户与其投放精心设计的落地页，不如直投京东/天猫/淘宝官方旗舰店的落地页。当客户点击入口图后，会直接唤醒用户本机的京东/天猫/淘宝APP的置顶商品页面，用户<span style="color: black;">能够</span>更方便、<span style="color: black;">安心</span>的完成下单。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点2：头图：品牌logo、<span style="color: black;">明显</span>福利政策/卖点</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPY70zhiaIUt6xouBicJdApDF3SK19T93pXZwtVKX6dOcicIAb4I2F1gBCvw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">头图是用户看到的<span style="color: black;">第1</span>个信息，要用简练的文字或<span style="color: black;">照片</span><span style="color: black;">明显</span>页面<span style="color: black;">重点</span>内容并抓住用户眼球，留住用户。对比过去落地页的转化数据，<span style="color: black;">发掘</span>头图露出优惠政策露转化更好，能从一堆信息中凸显出重点。而品牌logo的露出，<span style="color: black;">能够</span><span style="color: black;">增多</span>品牌背书，<span style="color: black;">加强</span>用户信任感。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点3：落地页与入口图风格、色调一致</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYGkdxfJ0rf3xTFhastYvzEhNJIZiceKM8jYZk8mjPS6NZ34rwFE3vl5A/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点4：信息<span style="color: black;">归类</span></span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPY9kgnF2pnMQIXzYR4qDPoAP6BCuMg6A12vlIM7j1FzOibIoxeticdLSWw/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">内容<span style="color: black;">太多</span>的<span style="color: black;">繁杂</span><span style="color: black;">陈列</span>会对用户<span style="color: black;">导致</span>不必要的干扰，降低用户对信息的接受度。清晰、简约的落地页<span style="color: black;">能够</span>让用户自动把目光投向你<span style="color: black;">期盼</span><span style="color: black;">她们</span>进行的动作，<span style="color: black;">亦</span>能避免用户产生困惑。<span style="color: black;">经过</span><span style="color: black;">增多</span>导航进行信息<span style="color: black;">归类</span>优化</span><span style="color: black;">（首页、品牌介绍、<span style="color: black;">制品</span>介绍等）</span><span style="color: black;">，节省页面空间，能够让客户有层次的接收落地页传达的信息。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点5：精简文案</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYXzuHwrpkltZwibedqz8nTgcnrexMH8wyvZUJE85V8AV21kZ611KIHiag/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">尽可能</span>简明扼要、提取要点、避免大段文字，用户<span style="color: black;">能够</span>从你那得到些什么？<span style="color: black;">她们</span>该怎么做？视觉焦点<span style="color: black;">表示</span><span style="color: black;">制品</span>介绍和活动福利，<span style="color: black;">明显</span>重点信息，其他的信息（如<span style="color: black;">制品</span>背景介绍等）被置后或放入其他导航页内。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点6：表单优化<span style="color: black;">增多</span>计数器、删减字段、采用精简样式</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYdahr2b2P26XzsdJc2ma1qphgRgDOCMHKlAV9V0kCZPfYBxBeiazE6SA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1）表单字段由多个删减为2-4个，<strong style="color: blue;">目的是减少用户的填写成本，表单字段越多，填写字段越多转化率越差）。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2）<strong style="color: blue;">采用精简样式，减少页面空间。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3）<strong style="color: blue;">提交表单的计数或优惠金额来刺激用户填写。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">优化点7：提交按钮优化</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">按钮是落地页上最重要的元素，这直接关系到<span style="color: black;">最后</span>的转化率<span style="color: black;">状况</span>。<span style="color: black;">咱们</span>会利用<span style="color: black;">各样</span>手段让按钮变得吸引人，<strong style="color: blue;">采用鲜艳的颜色、个性化文案、多处<span style="color: black;">安置</span>等等。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/fbac17wmeIELJ36HAQ3AEpft7PO3glPYAjJicj9VXHOpHg25DSzRoD18j9bmwGVKY2SbGq7Ifh0ZYYUSpL0sFAA/640?wx_fmt=jpeg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>今日头条官方AB测试得出结论，以某汽车<span style="color: black;">宣传</span>落地页为例，将按钮文案由“提交”改为“发送您的<span style="color: black;">需要</span>”后，落地页的转化成本下降25.6%，提交按钮的文案优化或多或少会有正向效果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">3、</span>总结</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">每一个</span>落地页都服务于特定的<span style="color: black;">目的</span>受众，<span style="color: black;">针对</span>落地页的优化，<span style="color: black;">咱们</span>需要做的，无非是思考<span style="color: black;">制品</span>的痛点和营销点<span style="color: black;">怎样</span>分布，为用户<span style="color: black;">供给</span>有价值内容。从布局和设计、文案多个<span style="color: black;">方向</span><span style="color: black;">提高</span>落地页转化率，<span style="color: black;">最后</span>转化<span style="color: black;">提高</span>用户的体验和接受程度。<strong style="color: blue;">信息流<span style="color: black;">宣传</span>的核心是“投放”，<span style="color: black;">咱们</span>在<span style="color: black;">宣传</span>投放的过程中不仅要做到营销痛点的总结，<span style="color: black;">亦</span>要兼顾到<span style="color: black;">宣传</span>从<span style="color: black;">揭发</span>到转化的连贯性。</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><img src="https://mmbiz.qpic.cn/mmbiz_gif/fbac17wmeIE5iaNelCnFocGXYktsOAIRAWIwcX7xydZmx1byNzcu5ibicEaYCEo4vJY3nwS7JlYQd0NcIF9d0TK1g/640?wx_fmt=gif&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1" style="width: 50%; margin-bottom: 20px;">&nbsp;&nbsp;<strong style="color: blue;">快戳我！学习免费课程！</strong></strong></p>

364463952 发表于 2024-9-2 11:01:07

你的见解独到，让我受益匪浅，期待更多交流。

7wu1wm0 发表于 3 天前

我赞同你的看法，你的智慧让人佩服，谢谢分享。

查看完整版本: 干货丨记住这些落地页优化技巧，转化率加强136%