干货/怎么样写好营销页
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">大叔导语</strong></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">非常感谢<span style="color: black;">始终</span><span style="color: black;">败兴</span>支持和鼓励大叔的<span style="color: black;">伴侣</span>们，感谢你们的<span style="color: black;">陪同</span>，让我能够有热情积极为<span style="color: black;">大众</span>做分享。事实上，分享<span style="color: black;">始终</span><span style="color: black;">败兴</span>都是我的乐趣之一，能把自己的<span style="color: black;">有些</span>理念和思想分享给<span style="color: black;">大众</span>，得到<span style="color: black;">大众</span>的认可<span style="color: black;">亦</span>让我时常能够得到自我满足。<span style="color: black;">然则</span>在过去的时间里面，<span style="color: black;">由于</span>时间的<span style="color: black;">原由</span>，我带给<span style="color: black;">大众</span>的<span style="color: black;">有些</span>分享<span style="color: black;">常常</span>只能是部分，<span style="color: black;">亦</span>经常比较琐碎，<span style="color: black;">无</span>能够形成一个体系，<span style="color: black;">因此</span>在经过深思熟虑后，我决定对自己的<span style="color: black;">有些</span>分享进行整理，<span style="color: black;">经过</span>平台发出来，让<span style="color: black;">更加多</span>的人能够看到这些干货。下面<span style="color: black;">咱们</span>将<span style="color: black;">起始</span><span style="color: black;">咱们</span>的<span style="color: black;">第1</span>期分享，关于<span style="color: black;">营销</span>页的写作技巧。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销</span>页<span style="color: black;">重点</span>有什么<span style="color: black;">功效</span>？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">写好<span style="color: black;">营销</span>页将给你带来什么效益？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">怎么样</span><span style="color: black;">才可</span>写好<span style="color: black;">营销</span>页？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看到上面的问题，我想<span style="color: black;">非常多</span>人都还很迷茫，<span style="color: black;">针对</span>商家、企业<span style="color: black;">或</span><span style="color: black;">营销</span>而言，<span style="color: black;">营销</span>页的文案有着重要的<span style="color: black;">功效</span>，一份精美的<span style="color: black;">营销</span>页<span style="color: black;">常常</span>能够带给<span style="color: black;">咱们</span>意想不到的效果，在很大程度上能够促进<span style="color: black;">制品</span>的<span style="color: black;">营销</span>，<span style="color: black;">提高</span>业绩。<span style="color: black;">同期</span>，文案<span style="color: black;">做为</span><span style="color: black;">营销</span>页的核心，<span style="color: black;">更加是</span>在其中有着重要的<span style="color: black;">功效</span>，对<span style="color: black;">制品</span>的转化有着重要的影响，今天<span style="color: black;">咱们</span>就将<span style="color: black;">一块</span>来分享写好<span style="color: black;">营销</span>页的技巧，<span style="color: black;">期盼</span>能够<span style="color: black;">帮忙</span>到<span style="color: black;">大众</span><span style="color: black;">加强</span><span style="color: black;">营销</span>页的写作能力。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">目的与架构</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">做一件事情之前<span style="color: black;">咱们</span><span style="color: black;">必定</span>要清楚的明白其目的，就如同读书的目的是为了学习知识，<span style="color: black;">提高</span>自己，<span style="color: black;">或</span>为了找到更好的工作等。写好<span style="color: black;">营销</span>页<span style="color: black;">亦</span>是<span style="color: black;">同样</span>，<span style="color: black;">首要</span><span style="color: black;">咱们</span><span style="color: black;">必定</span>要<span style="color: black;">知道</span>它的目的，<span style="color: black;">仅有</span><span style="color: black;">这般</span><span style="color: black;">才可</span>够写出吸引住客户的文案，得到预期的效果。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销</span>页的目的<span style="color: black;">通常</span>分为两方面:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是低价格的<span style="color: black;">制品</span>，<span style="color: black;">就地</span>就转化，让客户能够直接下单。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是好价格的<span style="color: black;">制品</span>，吸引客户留下咨询或联系方式，达到引流效果，发展潜在客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>这两个目的<span style="color: black;">怎样</span>达到呢？这就<span style="color: black;">需求</span><span style="color: black;">咱们</span>在写文案的时候必须要学会换位思考，站在客户的<span style="color: black;">方向</span><span style="color: black;">思虑</span>问题，<span style="color: black;">知道</span><span style="color: black;">晓得</span>客户的<span style="color: black;">需要</span>，抓住客户的心理才行，<span style="color: black;">同期</span><span style="color: black;">亦</span>要在文案中使客户<span style="color: black;">加强</span>对你的<span style="color: black;">认识</span>，<span style="color: black;">怎么样</span>使客户<span style="color: black;">认识</span>你呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">重点</span>分为四个方面:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是让客户认识你，即<span style="color: black;">制品</span>介绍；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是让客户有购买欲望或理由，即<span style="color: black;">制品</span>效果；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三是让客户感觉到你的<span style="color: black;">可靠</span>，即<span style="color: black;">制品</span><span style="color: black;">保证</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">四是让客户清楚的感受自己需要你，与你<span style="color: black;">创立</span>联系，即购买转化点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">经过</span>上面的分析<span style="color: black;">咱们</span>就<span style="color: black;">能够</span>来直接的梳理一下<span style="color: black;">营销</span>页的<span style="color: black;">构成</span>，<span style="color: black;">亦</span><span style="color: black;">便是</span><span style="color: black;">咱们</span>常说的大纲，<span style="color: black;">营销</span>页的写作大纲基本为以下几点:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">1.我是谁</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个页面<span style="color: black;">通常</span>都放在首屏，<span style="color: black;">重点</span>目的是让客户对<span style="color: black;">制品</span>有个大概观念，留下深刻印象。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.我能给你带来什么好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个点<span style="color: black;">重点</span>穿插在<span style="color: black;">所有</span>的文案之中，重点在于挖掘核心卖点，站在客户的<span style="color: black;">方向</span>为其分析能够给他带来的益处，再辅以<span style="color: black;">有些</span>数据分析，经典案例，强化卖点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">3.我用什么方式<span style="color: black;">供给</span>好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个部分<span style="color: black;">重点</span><span style="color: black;">便是</span>像客户展示<span style="color: black;">咱们</span>所能<span style="color: black;">供给</span>的服务内容、课程列表、<span style="color: black;">制品</span>内容。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">4.<span style="color: black;">为何</span>你<span style="color: black;">能够</span>信任我</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">给客户展示我能<span style="color: black;">供给</span>的服务<span style="color: black;">保证</span>，<span style="color: black;">包含</span>信任背书、购买<span style="color: black;">保证</span>、退款<span style="color: black;">保证</span>等，让客户能够感受到<span style="color: black;">咱们</span>能够<span style="color: black;">供给</span>的<span style="color: black;">保证</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">5.<span style="color: black;">倘若</span>你<span style="color: black;">选取</span>了我还能得到什么</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">充分给客户展示<span style="color: black;">有些</span>附加的益处，充分的吸引住客户的目光，把<span style="color: black;">制品</span>的优点展示出来。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">6.<span style="color: black;">此刻</span>就购买</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">通常</span>客户看到后面就<span style="color: black;">寓意</span>着对<span style="color: black;">制品</span>有着浓厚的兴趣，<span style="color: black;">那样</span><span style="color: black;">咱们</span><span style="color: black;">怎样</span><span style="color: black;">才可</span>够给客户搭建一个转化点呢？<span style="color: black;">这儿</span><span style="color: black;">通常</span>都是推出的限时优惠、限购等活动，让客户能够感受到实惠，<span style="color: black;">即时</span>下单。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">经过上面的梳理，<span style="color: black;">咱们</span><span style="color: black;">已然</span><span style="color: black;">晓得</span>了<span style="color: black;">营销</span>页的<span style="color: black;">重点</span>大纲，<span style="color: black;">然则</span><span style="color: black;">倘若</span>想要真正的写好<span style="color: black;">营销</span>页，<span style="color: black;">咱们</span>还需要<span style="color: black;">重视</span>几点，时刻<span style="color: black;">思虑</span>和<span style="color: black;">知道</span>三个问题:</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">一是<span style="color: black;">知道</span>你的<span style="color: black;">目的</span>用户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要写好<span style="color: black;">营销</span>页，应当清晰的<span style="color: black;">晓得</span><span style="color: black;">目的</span>年龄、对同类<span style="color: black;">制品</span>的<span style="color: black;">认识</span>程度，<span style="color: black;">处理</span>问题的迫切程度、审美、语言习惯、生活习惯等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">二是<span style="color: black;">知道</span>你<span style="color: black;">制品</span>的<span style="color: black;">第1</span>卖点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">要充分的把握<span style="color: black;">制品</span>卖点，<span style="color: black;">经过</span>文案把卖点最大化的展现出来，如低价格、低<span style="color: black;">需要</span>的<span style="color: black;">制品</span>，面对经济实力不高的用户，性价比永远是王道；面对好价格、高<span style="color: black;">需要</span>的<span style="color: black;">制品</span>，质量<span style="color: black;">保准</span>永远是王道。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">三是<span style="color: black;">知道</span><span style="color: black;">营销</span>页的<span style="color: black;">目的</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">同期</span>在写作的过程中，<span style="color: black;">必定</span>要时刻牢记，在心里面问自己三点，一是客户看到<span style="color: black;">这儿</span>的时候会是<span style="color: black;">怎么样</span>的心里状态；二是客户看到<span style="color: black;">这儿</span>在首屏最关心什么问题；三是想自己写这一页的目的是什么，<span style="color: black;">保证</span>写出来的文案能够以客户为中心，充分展现<span style="color: black;">制品</span><span style="color: black;">优良</span>及卖点，促进转化。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">撰写详解</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span><span style="color: black;">针对</span><span style="color: black;">咱们</span>的<span style="color: black;">重点</span>内容应当<span style="color: black;">怎样</span><span style="color: black;">详细</span>细化描写呢？下面<span style="color: black;">咱们</span>将分点讲解。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.1我是谁？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">做为</span><span style="color: black;">营销</span>页的首屏，我是谁的介绍最大的用处<span style="color: black;">便是</span>锚定，它带来的<span style="color: black;">第1</span>印象将贯穿始终，<span style="color: black;">第1</span>印象<span style="color: black;">必定</span>是<span style="color: black;">按照</span><span style="color: black;">第1</span>卖点进行的锚定，能够在客户的心灵深处埋下一颗种子，<span style="color: black;">而后</span>在后面几屏的介绍中<span style="color: black;">经过</span><span style="color: black;">弥补</span>让这颗种子在客户的心目中生根发芽，从而促进转化，完成交易<span style="color: black;">或</span>吸引客户。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">锚点引出：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">锚点<span style="color: black;">能够</span>引出了一个点，而<span style="color: black;">咱们</span>就将<span style="color: black;">经过</span>这个点来吸引住客户，<span style="color: black;">这儿</span><span style="color: black;">咱们</span>举一个例子<span style="color: black;">来讲</span>明一下，如<span style="color: black;">咱们</span>在首屏抛出的点是减肥，<span style="color: black;">那样</span>紧接着就会有一系列的问题接踵而至，</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">一是向客户介绍这个点的<span style="color: black;">有些</span>好处</strong>，<span style="color: black;">亦</span><span style="color: black;">便是</span>说向客户介绍减肥有什么好处，让客户对这个点的益处有<span style="color: black;">必定</span>的<span style="color: black;">认识</span>，形成<span style="color: black;">必定</span>的印象；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">二是介绍这个点的原理是什么</strong>，<span style="color: black;">亦</span><span style="color: black;">便是</span>说向客户介绍减肥成功的原理，怎么<span style="color: black;">才可</span>够把多余的脂肪燃烧掉，从而达到减肥的目的，脂肪是减下去的等，循序渐进的给客户讲解；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">三是怎么<span style="color: black;">才可</span>做到这个点</strong>，<span style="color: black;">这儿</span><span style="color: black;">重点</span><span style="color: black;">便是</span>讲<span style="color: black;">办法</span>，给客户展示<span style="color: black;">怎样</span><span style="color: black;">才可</span>够科学的燃烧脂肪，<span style="color: black;">怎么样</span>减肥才是最健康有效的；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">四是这个点的成功案例</strong>，如减肥成功案例有<span style="color: black;">那些</span>，给客户展示<span style="color: black;">有些</span>减肥成功的客户前后的变化，<span style="color: black;">怎么样</span>减肥成功，取的效果<span style="color: black;">怎么样</span>，充分吸引住客户的眼球；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">五是给客户展示<span style="color: black;">怎样</span><span style="color: black;">才可</span>够达到这个点</strong>，<span style="color: black;">这儿</span><span style="color: black;">便是</span><span style="color: black;">办法</span>的讲解，用什么样的<span style="color: black;">办法</span><span style="color: black;">能够</span>使其减肥成功，得到预期的效果；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">最后<span style="color: black;">便是</span>一个总结，总而言之，只要客户用了<span style="color: black;">咱们</span>的<span style="color: black;">办法</span>、<span style="color: black;">制品</span>，就能够成功的减肥，达到预期的效果，<span style="color: black;">亦</span><span style="color: black;">便是</span>减肥。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首屏内容<span style="color: black;">形成</span>：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">首屏上面的内容有着重要的重要，内容<span style="color: black;">亦</span>相对<span style="color: black;">来讲</span>比较重要，<span style="color: black;">通常</span><span style="color: black;">来讲</span>，首屏的内容<span style="color: black;">重点</span>有<span style="color: black;">制品</span>名<span style="color: black;">叫作</span>、<span style="color: black;">制品</span>的大概内容、<span style="color: black;">制品</span>的特点、<span style="color: black;">制品</span><span style="color: black;">保准</span>、<span style="color: black;">制品</span>的适用客户五个方面，<span style="color: black;">然则</span>在文案方面<span style="color: black;">必定</span>要精而细，怎么样的精而细呢？<span style="color: black;">便是</span>字数方面要<span style="color: black;">掌控</span>，要能够<span style="color: black;">精细</span>的<span style="color: black;">明显</span><span style="color: black;">制品</span>的特点、<span style="color: black;">优良</span>等，从客户的<span style="color: black;">方向</span>出发，想客户之所想，紧紧抓住客户的心理，吸引住客户的<span style="color: black;">重视</span>力和欲望。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">尤其</span>需要<span style="color: black;">重视</span>的是，在首屏中，锚定的关键点<span style="color: black;">必定</span>是<span style="color: black;">第1</span>卖点、关键词锚定第二卖点简单提起便可，不需要<span style="color: black;">太多</span>的提及。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2我能给你带来什么好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在首屏中，<span style="color: black;">咱们</span><span style="color: black;">已然</span>把<span style="color: black;">制品</span>的锚点抛了出去，虽然<span style="color: black;">咱们</span><span style="color: black;">始终</span>在强调首屏的重要是，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">不可</span>忽略后面的<span style="color: black;">营销</span>屏带来的影响，后面的<span style="color: black;">营销</span>页屏<span style="color: black;">常常</span>才是引导客户转换的关键，在接下来的<span style="color: black;">营销</span>页中，更重要的<span style="color: black;">便是</span>引领着客户<span style="color: black;">加强</span>对<span style="color: black;">制品</span>的<span style="color: black;">认识</span>和<span style="color: black;">喜欢</span>，把<span style="color: black;">制品</span>的优点在客户的脑海里面逐步的放大，就如同<span style="color: black;">本来</span><span style="color: black;">咱们</span>展示的<span style="color: black;">制品</span>在客户的脑海<span style="color: black;">或</span>心里面是一个点，<span style="color: black;">咱们</span>在后面的引领中把这个点在客户的脑海<span style="color: black;">或</span>心里面<span style="color: black;">持续</span>的放大，占据客户的心灵，从而得到客户的认可。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2.2我能给你带来什么好处</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在首屏中，<span style="color: black;">咱们</span><span style="color: black;">已然</span>把<span style="color: black;">制品</span>的锚点抛了出去，虽然<span style="color: black;">咱们</span><span style="color: black;">始终</span>在强调首屏的重要是，<span style="color: black;">然则</span><span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">不可</span>忽略后面的<span style="color: black;">营销</span>屏带来的影响，后面的<span style="color: black;">营销</span>页屏<span style="color: black;">常常</span>才是引导客户转换的关键，在接下来的<span style="color: black;">营销</span>页中，更重要的<span style="color: black;">便是</span>引领着客户<span style="color: black;">加强</span>对<span style="color: black;">制品</span>的<span style="color: black;">认识</span>和<span style="color: black;">喜欢</span>，把<span style="color: black;">制品</span>的优点在客户的脑海里面逐步的放大，就如同<span style="color: black;">本来</span><span style="color: black;">咱们</span>展示的<span style="color: black;">制品</span>在客户的脑海<span style="color: black;">或</span>心里面是一个点，<span style="color: black;">咱们</span>在后面的引领中把这个点在客户的脑海<span style="color: black;">或</span>心里面<span style="color: black;">持续</span>的放大，占据客户的心灵，从而得到客户的认可。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/pgc-image/671104f003f540cc9db7bab42f8bcfa0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1725679007&x-signature=mvKpWZjzsIkyh0NygVH5%2FmX5GDI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">那样</span>在撰写这个板块的文案</strong><strong style="color: blue;">使</strong><strong style="color: blue;">需要注重<span style="color: black;">那些</span>技巧呢？</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">必定</span>要从客户的<span style="color: black;">方向</span>出发，想客户之所想，在描述<span style="color: black;">制品</span>好处的时候，<span style="color: black;">必定</span>要让客户有一种<span style="color: black;">已然</span>购买了<span style="color: black;">制品</span>的感觉，为每一个<span style="color: black;">制品</span>的好处和<span style="color: black;">优良</span>都能够找到<span style="color: black;">恰当</span>的解释，<span style="color: black;">同期</span>多用数据进行论证，找到让客户看到<span style="color: black;">制品</span>的独特性和优质性，而不是一味的给客户强调<span style="color: black;">有些</span>相对宏观的好处，<span style="color: black;">同期</span>还要经常设置钩子，时刻<span style="color: black;">提高</span>客户的好奇心，引导客户继续阅读下文，在<span style="color: black;">这儿</span><span style="color: black;">咱们</span><span style="color: black;">能够</span>举一个例子：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">例如</span><span style="color: black;">此刻</span>你的手里面有一件衣服，你怎么<span style="color: black;">才可</span>够<span style="color: black;">加强</span>它<span style="color: black;">营销</span>的成功几率呢？<span style="color: black;">倘若</span>一味的<span style="color: black;">运用</span>时尚、潮流、<span style="color: black;">漂亮</span>、大方等形容词来向客户展示衣服的好处肯定难以实现转化，<span style="color: black;">由于</span>这些词<span style="color: black;">咱们</span><span style="color: black;">能够</span>用在<span style="color: black;">非常多</span>的<span style="color: black;">制品</span>上，<span style="color: black;">拥有</span>广泛性，<span style="color: black;">已然</span>很难<span style="color: black;">导致</span>客户的共鸣，<span style="color: black;">那样</span>既然你的<span style="color: black;">制品</span>和别人的<span style="color: black;">制品</span>没什么区别，客户<span style="color: black;">为何</span><span style="color: black;">必定</span>要在你<span style="color: black;">这儿</span>购买呢？<span style="color: black;">也</span><span style="color: black;">或</span>客户在看到这一页的时候<span style="color: black;">乃至</span>直接退出了你的<span style="color: black;">营销</span>页，使你连引流都难以成功。<span style="color: black;">那样</span><span style="color: black;">制品</span>的好处应该<span style="color: black;">怎样</span>展示呢，这就需要<span style="color: black;">咱们</span><span style="color: black;">首要</span>对自己的<span style="color: black;">制品</span>有足够的<span style="color: black;">认识</span>，如<span style="color: black;">制品</span>的功能、设计、品质等，<span style="color: black;">而后</span>把<span style="color: black;">实质</span>的好处结合客户的心理向客户展示，钩住客户的心，促进转换!如向客户展示，<span style="color: black;">倘若</span>您<span style="color: black;">持有</span>了这件衣服，这件衣服将会更加的把你的身材展现出来，你将能够充分的展现出自己的<span style="color: black;">漂亮</span>，<span style="color: black;">由于</span><span style="color: black;">咱们</span>的这件<span style="color: black;">制品</span>能够更显白等，<span style="color: black;">而后</span>设置一个钩子，继续引领着客户往下看。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;">总结<span style="color: black;">来讲</span>，模板如下：</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">持有</span>了xxx，你能得到什么好处？你将能够xxxx，<span style="color: black;">由于</span><span style="color: black;">咱们</span>xxxx；你<span style="color: black;">能够</span>xxxx，<span style="color: black;">由于</span><span style="color: black;">咱们</span>xxxx；你从此<span style="color: black;">再也不</span>受xxxx<span style="color: black;">困惑</span>，只要xxxx；<span style="color: black;">而后</span>设置钩子。</strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">好了，<span style="color: black;">因为</span>需要分享的太多，<span style="color: black;">亦</span>为了能够使<span style="color: black;">大众</span>能够更好的消化和<span style="color: black;">把握</span>这些点，<span style="color: black;">咱们</span>今天的分享就到<span style="color: black;">这儿</span>了，在下一期的分享里面，我将会继续为<span style="color: black;">大众</span>分享关于<span style="color: black;">营销</span>页的写作技巧剩余部分。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">我是大叔，<span style="color: black;">咱们</span>下期见！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">看完了今天的分享<span style="color: black;">大众</span>有什么想说的呢？欢迎下方留言交流哦～</p>
回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 你字句如珍珠，我珍藏这份情。 我们有着相似的经历，你的感受我深有体会。
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