分享一个可当模板的宣传落地页，照着做留资效果加强3倍
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">去年<span style="color: black;">败兴</span><span style="color: black;">始终</span>关注汽车信息流<span style="color: black;">宣传</span>的落地页，<span style="color: black;">科研</span>影响留资转化效果的<span style="color: black;">关联</span><span style="color: black;">原因</span>以及<span style="color: black;">提高</span><span style="color: black;">办法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">宣传</span>留资转化效果取决于两个<span style="color: black;">原因</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一是让<span style="color: black;">宣传</span>展示给合适的人。二是点击<span style="color: black;">宣传</span>后的留资转化率顺畅。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">各个品牌主在<span style="color: black;">第1</span>点做得很好，<span style="color: black;">亦</span>很<span style="color: black;">注重</span>。<span style="color: black;">然则</span>第二点大多<span style="color: black;">注重</span>程度都不高。<span style="color: black;">非常多</span><span style="color: black;">宣传</span>落地页交由外包随便做，最后留资效果<span style="color: black;">欠好</span>怪平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">让广告展示给合适的人这事儿<span style="color: black;">宣传</span>平台和<span style="color: black;">宣传</span>主<span style="color: black;">已然</span>做了<span style="color: black;">非常多</span>，<span style="color: black;">这儿</span>就不做赘述。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我今天分享的落地页本身的内容。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">看了<span style="color: black;">非常多</span>品牌的落地页后，对蔚来的落地页印象很深，其落地页应该是经<span style="color: black;">太多</span>轮优化，效果比较好的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">今天在<span style="color: black;">伴侣</span>圈刷到蔚来的<span style="color: black;">宣传</span>，链接的是小程序。小程序和H5相比，对手机有更高的权限和更流畅的原生体验，可能是<span style="color: black;">日前</span>最佳的落地页<span style="color: black;">方法</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>屏做好就赢了大半</span></p>
<span style="color: black;"><span style="color: black;">蔚来的这个<span style="color: black;">宣传</span>应该是基于<span style="color: black;">精细</span>用户包的效果投放，目的是收取<span style="color: black;">精细</span>用户的联系方式，以便<span style="color: black;">营销</span>人员跟进。</span></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tlecLMBQ2AkSovbibYSJyE3JDSEib0SBeZDJcXHXUHAt5qm4vlgS8cic4TEGKtl694ibqWlJp8T0badushfj43BSog/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个落地页<span style="color: black;">第1</span>屏有以下四点做得很好：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.<span style="color: black;">全部</span>落地页<span style="color: black;">仅有</span>一页，无跳出，无切换，干净利落。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">落地页最大的忌讳是<span style="color: black;">保存</span>PC时代的<span style="color: black;">坏处</span>病，设置多页卡切换，添加<span style="color: black;">各样</span>锚点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每<span style="color: black;">增多</span>一个页卡切换，每设置一个层级，都是转化率的大幅衰减。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.落地页<span style="color: black;">第1</span>屏非常直接的线索收集表单，<span style="color: black;">能够</span>让<span style="color: black;">已然</span><span style="color: black;">经过</span>数据定向的<span style="color: black;">精细</span>用户直接填写。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">转化效果比较差的落地页<span style="color: black;">一般</span><span style="color: black;">第1</span>屏都是视频<span style="color: black;">或</span><span style="color: black;">照片</span>，用的云里雾里的<span style="color: black;">宣传</span>语，留资表单在页面底部，期望用户从头拉到尾。<span style="color: black;">这般</span><span style="color: black;">导致</span>用户就需要多花好几秒的时间<span style="color: black;">才可</span>看到最核心的留资框，在这几秒中<span style="color: black;">能够</span><span style="color: black;">出现</span><span style="color: black;">非常多</span>事情，<span style="color: black;">例如</span>一个<span style="color: black;">资讯</span>推送，一条<span style="color: black;">微X</span><span style="color: black;">信息</span>，<span style="color: black;">或</span>其它干扰，用户就跳出了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">想要</span>收集用户线索，<span style="color: black;">必定</span>要尽可能缩短用户看到留资框。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.信息收集表单采用一键获取用户授权的方式，用户点击授权<span style="color: black;">准许</span>就<span style="color: black;">能够</span>自动输入<span style="color: black;">微X</span>绑定的手机号，避免用户手工录入。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在手机上，有一个原则<span style="color: black;">便是</span><span style="color: black;">尽可能</span>让用户省事儿，能自动<span style="color: black;">选取</span>，就避免让用户点击。能点击就避免让用户打字。能避免用户少打字，就绝不让用户多动手。其<span style="color: black;">背面</span>的原理<span style="color: black;">便是</span>每一层输入对用户都是一道坎，存在一个衰减，<span style="color: black;">仅有</span>让用户操作越顺滑，转化率才越好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个留资框中，用户打字的就<span style="color: black;">仅有</span>自己名字，其它基本<span style="color: black;">经过</span>点击和<span style="color: black;">选取</span>就搞定。手机号<span style="color: black;">能够</span><span style="color: black;">经过</span>授权录入，省份和城市<span style="color: black;">能够</span><span style="color: black;">经过</span>定位信息自动匹配。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">这般</span>用户填写的时候很省心，收集效率大为<span style="color: black;">加强</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.那句“<span style="color: black;">近期</span>有1055人预约成功”是一个非常好的信任状，让用户<span style="color: black;">能够</span><span style="color: black;">加强</span>信任，强化用户转化留资<span style="color: black;">行径</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户在看<span style="color: black;">宣传</span>的过程中，<span style="color: black;">一般</span>会下<span style="color: black;">认识</span>问这么几个问题：你是谁，有何<span style="color: black;">区别</span>，何以见得？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">定位理论<span style="color: black;">叫作</span>之为三大灵魂拷问。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这句“<span style="color: black;">近期</span>有1055人预约成功”<span style="color: black;">便是</span>回答的何以见得，<span style="color: black;">由于</span>自己有这么多人在预约了啊，说明自己的<span style="color: black;">选取</span>应该不差，从众效应。就跟<span style="color: black;">咱们</span>去吃饭要选人多的餐馆一个道理。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">卖点信息清晰明了ICON化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蔚来落地页第二屏<span style="color: black;">起始</span>是<span style="color: black;">制品</span>的核心卖点信息，这个页面做得好的是将卖点非常清晰的以ICON的形式展示出来，一目了然，用户很容易看到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tlecLMBQ2AkSovbibYSJyE3JDSEib0SBeZXSmlrCpNsTBDI9FxEN3StMqQIbhvJ1BGOYycibMy8PHjvO7Wnsa86zA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次是这些信息数据化，清晰化。不是云里雾里的感性品牌描述，让用户<span style="color: black;">更易</span>理解和明白。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>有<span style="color: black;">非常多</span>品牌做信息流<span style="color: black;">宣传</span>，考核<span style="color: black;">宣传</span>平台的线索效果，<span style="color: black;">宣传</span>落地页却<span style="color: black;">根据</span>纯品牌形象打造的路线在做。考核和<span style="color: black;">实质</span>操作的<span style="color: black;">目的</span>不一致，最后<span style="color: black;">评定</span>说是<span style="color: black;">媒介</span>效果<span style="color: black;">欠好</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">两点优化<span style="color: black;">意见</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个落地页，<span style="color: black;">倘若</span>还需要优化的话，<span style="color: black;">能够</span>从这两方面着手试试。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.首屏核心卖点</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span><span style="color: black;">第1</span>屏缺失<span style="color: black;">制品</span>核心卖点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>终身质保，<span style="color: black;">例如</span>终身进化，<span style="color: black;">例如</span>蔚来的核心服务品质，都<span style="color: black;">能够</span>以ICON的形式放在<span style="color: black;">第1</span>屏，强化用户留资<span style="color: black;">自信心</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.用户消费案例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>落地页缺乏用户消费案例，<span style="color: black;">能够</span>适当<span style="color: black;">增多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">用户消费时需要可供参考和咨询的信息以做决策，这些信息<span style="color: black;">包含</span>对好友的咨询以及别人的成功案例，<span style="color: black;">倘若</span>有，那<span style="color: black;">必定</span>比<span style="color: black;">无</span>效果好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">蔚来这个<span style="color: black;">宣传</span>落地页，是我觉得非常不错的一个落地页，稍微完善下，基本<span style="color: black;">能够</span><span style="color: black;">做为</span>模板<span style="color: black;">运用</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你<span style="color: black;">提高</span>自己的<span style="color: black;">宣传</span>落地转化效果而不<span style="color: black;">晓得</span><span style="color: black;">怎样</span>操作，<span style="color: black;">亦</span><span style="color: black;">能够</span>直接留言找我，谢谢。</span></p>
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