干货分享丨曲老师教你落地页优化——落地页制作的从0到1
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">很高兴能有机会和<span style="color: black;">大众</span><span style="color: black;">一块</span>聊聊落地页制作优化（LPO）的<span style="color: black;">专题</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">关于落地页制作与优化，最<span style="color: black;">平常</span>的问题<span style="color: black;">便是</span>“<strong style="color: blue;">落地页优化怎么做</strong>？”而这几乎是一个老生常谈的<span style="color: black;">专题</span>，<span style="color: black;">日前</span>在网上随便一搜肯定就能看到<span style="color: black;">非常多</span>类似下面这张截图里面的经验总结和小tips：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0CBiaH1RNypibNol4RbyGJeO7PmVXB4zIO8VwfbyYmV7tDGYUibbIz3qX4w/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">之<span style="color: black;">因此</span>我会觉的<span style="color: black;">这般</span>的经验分享有些<strong style="color: blue;"><span style="color: black;">“naive</span></strong>”，是<span style="color: black;">由于</span><span style="color: black;">这般</span>的思路始终<span style="color: black;">无</span>把落地页的制作和优化当成是一个系统化的工程来看待，而落地页的制作和优化<span style="color: black;">便是</span>一个系统的工程，而不是一堆技巧的<span style="color: black;">陈列</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此呢</span>我将会<span style="color: black;">持续</span>在<span style="color: black;">这儿</span><span style="color: black;">经过</span>八篇<span style="color: black;">文案</span>的篇幅，来跟<span style="color: black;">大众</span>分享下<span style="color: black;">怎样</span>从系统工程的高度来看待和落实落地页的制作和优化，八篇<span style="color: black;">文案</span>之间的<span style="color: black;">规律</span>关系和<span style="color: black;">公司</span>如下图所示：</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0CdKGl7h2Vvqm6iaNesiaJuS632XY4Bz5oPmYvKHArdol0ZpJUpribNQRLA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第1</span>篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页制作的从0到1</strong>》（<span style="color: black;">亦</span><span style="color: black;">便是</span>本篇<span style="color: black;">文案</span>），会和<span style="color: black;">大众</span>介绍下落地页制作的几个最重要的环节和要点，从全局总览一下落地页制作的全过程和所有<span style="color: black;">触及</span>到的角色分工；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第二篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页建设工作流程优化</strong>》将会从<span style="color: black;">怎样</span>更加<span style="color: black;">有效</span>地推动团队间协作和<span style="color: black;">怎样</span>让落地页制作更加快速落地入手，探讨下<span style="color: black;">怎样</span><span style="color: black;">提高</span><span style="color: black;">关联</span>工作效率；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第三篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页性能优化</strong>》将会和<span style="color: black;">大众</span>介绍下几个落地页性能的关键指标以及<span style="color: black;">怎样</span><span style="color: black;">提高</span>落地页性能的几个<span style="color: black;">重点</span><span style="color: black;">办法</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第四篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页内容优化</strong>》顾名思义将会在落地页内容规划方面给<span style="color: black;">大众</span>提出几点<span style="color: black;">意见</span>；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第五篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页设计优化</strong>》<span style="color: black;">重点</span>探讨了落地页设计方面容易犯的几个错误；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第六篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页监测分析</strong>》将会系统介绍<span style="color: black;">怎样</span>借助网站监测来分析落地页的<span style="color: black;">关联</span>表现；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">第七篇<span style="color: black;">文案</span>《<strong style="color: blue;">落地页A/B测试</strong>》会介绍下针对A/B测试的<span style="color: black;">通常</span><span style="color: black;">规律</span>和<span style="color: black;">详细</span>办法，尽管我<span style="color: black;">自己</span>认为A/B测试<span style="color: black;">做为</span>一种<span style="color: black;">办法</span>是有很大局限性的，但<span style="color: black;">必定</span>程度上测试的结果<span style="color: black;">能够</span><span style="color: black;">做为</span>参考；</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后一篇<span style="color: black;">文案</span>《<strong style="color: blue;"><span style="color: black;">怎样</span>借助Ptengine优化落地页</strong>》将会系统地给<span style="color: black;">大众</span>介绍几个<span style="color: black;">经过</span>Ptengine这个工具来优化落地页的真实案例。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">所有</span>八篇<span style="color: black;">文案</span>，依次<span style="color: black;">根据</span>“流程梳理→性能<span style="color: black;">提高</span>→优化关键→锦上添花→案例分享”的<span style="color: black;">规律</span>带领<span style="color: black;">大众</span>走完落地页优化的全过程。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">言归正传，本篇<span style="color: black;">文案</span>的重点是跟<span style="color: black;">大众</span>介绍下落地页制作与优化的三个“流”，<span style="color: black;">她们</span>分别是内容流、体验流和数据流，而一个优秀的落地页<span style="color: black;">必定</span>是三个“流”的<strong style="color: blue;">三位一体</strong>。而<span style="color: black;">倘若</span>有任何一部分有疏漏，就会让落地页的优化变得困难重重，<span style="color: black;">那样</span>落地页优化的<span style="color: black;">阻碍</span>都有<span style="color: black;">那些</span>？针对<span style="color: black;">大众</span>对落地页的态度我曾经小范围做过一次调查，尽管采样<span style="color: black;">不足</span>，但<span style="color: black;">必定</span>程度上能说明<span style="color: black;">有些</span>问题。</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0C6xokCxFlXZ28ia3r9liajgVjNfPVkQnFp15bc9XY0qj4ZCqphKIEN0aw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中<span style="color: black;">大众</span><span style="color: black;">说到</span>频率最高的，<span style="color: black;">或</span>说最容易达成共识的，是“<span style="color: black;">针对</span>可优化点很难达成共识（绿色）”，其次分别是“<span style="color: black;">忽略</span>了落地页（深绿色）”、“落地页<span style="color: black;">调节</span>决策链过长（紫色）”、“与tech团队协作不顺畅（蓝色）“、”不<span style="color: black;">晓得</span>落地页问题出在了哪里（玫红色）”和“嫌麻烦不想优化落地页（黄色）”。而其中的紫色和蓝色其实是助长了黄色，枚红色其实是绿色的根源。而这些问题统统都是<span style="color: black;">无</span>真正做到“<strong style="color: blue;">三位一体</strong>”<span style="color: black;">导致</span>的，以下为<strong style="color: blue;">三位一体</strong>的流程关键点一览：</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0CZg4PdkotkWe4iblAzicshdss8W1OpibibTOzhwZx2KR35NfvdqKIlwvmzA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">那要怎么做到<span style="color: black;"><strong style="color: blue;">三位一体</strong></span>呢？</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">首要</span><span style="color: black;">咱们</span>来看内容流。落地页的内容有“<span style="color: black;">关联</span>性”和“长尾化”两大基本点。”<span style="color: black;">关联</span>性“<span style="color: black;">表率</span>着访客<span style="color: black;">全部</span><span style="color: black;">拜访</span>过程中对内容的感知，<span style="color: black;">关联</span>性高<span style="color: black;">寓意</span>着在<span style="color: black;">全部</span>customer journey中用户观察到的主题是前后连贯、一脉相承的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">以搜索体验为例，访客的搜索请求与搜索结果文案以及点击搜索结果标题进入到的落地页三者之间<span style="color: black;">必定</span>是主题一致的，在线上推广中这种一致性<span style="color: black;">亦</span>会直接影响到<span style="color: black;">宣传</span>的质量得分和<span style="color: black;">宣传</span>排名（ecpm=bid*QS）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而为了<span style="color: black;">加强</span>转化率，除了<span style="color: black;">关联</span>性要高之外，还要<span style="color: black;">按照</span>访客的<span style="color: black;">详细</span>细分<span style="color: black;">需要</span>（关键词）对接一个相匹配的<span style="color: black;">详细</span>落地页，这<span style="color: black;">便是</span>长尾化，为了省事儿<span style="color: black;">所有</span><span style="color: black;">运用</span>同一个大而全的落地页<span style="color: black;">乃至</span>是网站首页是一种<span style="color: black;">非常</span>愚蠢且不负责任的<span style="color: black;">行径</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而<span style="color: black;">想要</span>设计并制作出既符合”<span style="color: black;">关联</span>性“又符合”长尾化“的落地页少不了以下几类人（角色）的参与：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">市场运营（优化人员）：<span style="color: black;">按照</span>业务需要提出落地页制作/<span style="color: black;">调节</span>的<span style="color: black;">需要</span>；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">策划：策划落地页的集<span style="color: black;">身体</span>容；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">文案：撰写落地页文案；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">设计/美工：设计制作落地页<span style="color: black;">照片</span>素材；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">制品</span>经理/项目经理：<span style="color: black;">做为</span>落地页的PM，行使项目管理职能；</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">营销</span>/CS（客户成功<span style="color: black;">分部</span>）：反馈<span style="color: black;">制品</span>/业务<span style="color: black;">关联</span>详细信息。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">其中运营、策划、文案和美工是<span style="color: black;">平常</span>的搭配，只是<span style="color: black;">详细</span>的角色分工可能会<span style="color: black;">按照</span><span style="color: black;">实质</span><span style="color: black;">状况</span>略有<span style="color: black;">调节</span>或有所重合，例如有的时候策划<span style="color: black;">同期</span>做了文案的活儿。而PM和<span style="color: black;">营销</span>以及CS团队的<span style="color: black;">功效</span>在落地页这个工程中则经常缺位。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">再看体验流。尽管跟体验<span style="color: black;">关联</span>的指标有<span style="color: black;">非常多</span>，但用户感受最直观的还是网站打开快不快，<span style="color: black;">海量</span>案例<span style="color: black;">表示</span>，<strong style="color: blue;">网站打开时间超过2秒将会流失79%的用户</strong>。在处处提速求快的今天这绝不是危言耸听。在<span style="color: black;">提高</span>网站体验方面除了内容上带来的体验之外，还有<span style="color: black;">非常多</span>技术层面的体验，后续将会针对这一部分内容进一步展开成一篇独立的<span style="color: black;">文案</span>（《落地页性能优化》）。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">最后是数据流。数据流由数据分析人员（数据工程师）与数据监测<span style="color: black;">方法</span>来<span style="color: black;">保准</span>。过往数据分析工作的技术门槛较高，需要<span style="color: black;">关联</span>人员具备<span style="color: black;">海量</span>的统计学以及数学背景知识，而<span style="color: black;">日前</span>随着数据<span style="color: black;">关联</span><span style="color: black;">制品</span>的易用性<span style="color: black;">持续</span><span style="color: black;">提高</span>，数据分析<span style="color: black;">已然</span><span style="color: black;">再也不</span>是<span style="color: black;">有些</span>专业人士的专利和特权，数据生产力正在<span style="color: black;">逐步</span>解放到企业的人人手中，人人都<span style="color: black;">能够</span>借助数据分析工具<span style="color: black;">作为</span>数据分析人才。至于数据监测<span style="color: black;">方法</span>则是实现针对流量<span style="color: black;">途径</span>评定、事件以及转化监测的<span style="color: black;">基本</span>，<span style="color: black;">平常</span>的数据监测<span style="color: black;">方法</span>如下：</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0CrEehYdcqWR7KjZ4LEp2rMIBIPUia8yz2ibTryEu6lJdZmSAwAGliad8Zw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在数据监测<span style="color: black;">方法</span>的加持下，运营人员<span style="color: black;">能够</span><span style="color: black;">容易</span>地<span style="color: black;">经过</span>对比敏锐感知分<span style="color: black;">途径</span>的流量变化趋势：</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0C2Gc2b1h2icXJjZkk7eIn6zoT10Y2b2PXDhhEraLoOzj325kjs7DnoZw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亦</span>能够清晰看出<span style="color: black;">详细</span><span style="color: black;">途径</span><span style="color: black;">针对</span>转化的贡献并有针对性地<span style="color: black;">调节</span>相应<span style="color: black;">途径</span>的投放力度：</p><img src="http://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZsEmqzQ4L0PFwnMIoLtWn0CkeFfASXzGJFrO4xqmpSjJKNkLSphM51uP41DZQH0YIicl9DU2jV9lnQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">而这一切的<span style="color: black;">基本</span>，都是起源于在落地页的制作中<span style="color: black;">经过</span>监测<span style="color: black;">方法</span><span style="color: black;">保准</span>了数据流的顺畅。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">综上所述，<strong style="color: blue;">落地页的制作和优化是一个内容流、体验流与数据流三位一体的系统工程，而绝不是一堆技巧的<span style="color: black;">陈列</span></strong>，需要<span style="color: black;">大众</span>以管理项目的标准进行运营，<span style="color: black;">才可</span><span style="color: black;">得到</span>理想的效果。</p><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><strong style="color: blue;">LPO课程架构全目录预览</strong></span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">第1</span>课 落地页制作的从0到1</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.1 内容流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.2 体验流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.3 数据流</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">1.4 制作落地页的三位一体</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第二课 落地页建设工作流程优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.1 落地页建设工作流程优化之人员优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.2 落地页建设工作流程优化之团队优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.3 落地页建设工作流程优化之项目管理优化</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.4 落地页建设工作流程优化之SOP</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.5 落地页建设工作流程优化之checklist</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2.6 <span style="color: black;">怎样</span>加速落地页建设<span style="color: black;">关联</span>决策进程</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第三课 落地页性能优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.1 落地页性能关键指标之关键帧时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.2 落地页性能关键指标之首字节时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.3 落地页性能关键指标之<span style="color: black;">起始</span>渲染时间</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.4 落地页性能关键指标之资源请求数</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">3.5 <span style="color: black;">怎样</span><span style="color: black;">提高</span>落地页性能</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第四课 落地页内容优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.1 落地页内容优化八字诀之专</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.2 落地页内容优化八字诀之形</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.3 落地页内容优化八字诀之权</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.4 落地页内容优化八字诀之曝</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.5 落地页内容优化八字诀之诱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.6 落地页内容优化八字诀之独</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.7 落地页内容优化八字诀之细</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">4.8 落地页内容优化八字诀之时</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第五课 落地页设计优化</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.1 落地页设计重大错误之模糊的行动号召（CTA）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.2 落地页设计重大错误之<span style="color: black;">选取</span><span style="color: black;">阻碍</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.3 落地页设计重大错误之视觉分散</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.4 落地页设计重大错误之挂羊头卖狗肉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.5 落地页设计重大错误之文字太多</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.6 落地页设计重大错误之表单过长</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.7 落地页设计重大错误之缺少信任和信誉</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">5.8 落地页设计重大错误之不符合平台规则</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第六课 落地页监测分析</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.1 Web分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.2 可视化分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.3 反馈和调查分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.4 网站性能分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.5 竞争分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.6 可用性测试</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.7 电子邮件<span style="color: black;">加强</span>工具</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">6.8 营销工具制作落地页的利与<span style="color: black;">坏处</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第七课 落地页A/B测试</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.1 <span style="color: black;">办法</span>论大于创意</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.2 <span style="color: black;">经过</span>A/B测试<span style="color: black;">加强</span>落地页转化率的<span style="color: black;">办法</span>论</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.3 落地页A/B测试之调查<span style="color: black;">周期</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.4 落地页A/B测试之假设提出</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.5 落地页A/B测试之假设优先级</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.6 落地页A/B测试之测试</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.7 落地页A/B测试之分析</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">7.8 落地页A/B测试之PDCA</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">第八课 <span style="color: black;">怎样</span>借助Ptengine优化落地页</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.1 Ptengine优化落地页<span style="color: black;">办法</span>论-CLUE</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8.2 Ptengine优化落地页案例</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">本篇<span style="color: black;">文案</span>可<span style="color: black;">协同</span>曲海佳老师与百度合作<span style="color: black;">一起</span>推出的落地页优化系列课程<span style="color: black;">第1</span>节阅读，<span style="color: black;">倘若</span>有需要<span style="color: black;">课程ppt</span>的小伙伴<span style="color: black;">能够</span>联系小P领取，领取方式如下：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">领取方式</strong></span></p><span style="color: black;">1</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">运用</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">机构</span>邮箱</strong></span>注册Ptengine，并截图。注册<span style="color: black;">位置</span><span style="color: black;">能够</span>点击<span style="color: black;">文案</span>末尾的阅读原文。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">已然</span>注册的小伙伴截图账户界面<span style="color: black;">就可</span>）</span></p><span style="color: black;">2</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">将截图发送 qianli.chen@ptmind.com ，小P将会回复您PPT发送到您的邮箱</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">还<span style="color: black;">能够</span>扫描下方二维码添加小智<span style="color: black;">微X</span>，进入去海佳老师落地页优化课程交流群，与海佳老师和行业精英<span style="color: black;">一起</span>学习分享。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Pt小智<span style="color: black;">微X</span>：<strong style="color: blue;">ptmind2017</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/BhUjOTpX0ZtoICDZabnO0NQAK8zplpC82rXaTLVrYn9GHfA1nMeMos120PMAJydmoNY7cd1SWB0G3KbhtibibAsA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">对Ptengine（铂金分析）感兴趣的<span style="color: black;">伴侣</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">可<span style="color: black;">扫描</span><span style="color: black;"><strong style="color: blue;">下方二维码</strong></span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">或点击</strong></span></span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">阅读原文</strong></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">立刻注册并免费<span style="color: black;">运用</span>高级版<span style="color: black;">一月</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/BhUjOTpX0ZtLvuIIIqicniaX9973CgF7Nm4MicB9RibKTvEtQGk7foTTFW1o9Ud4bKwwGDexcibh12OzJgwTEovgibqg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
感谢您的精彩评论，为我带来了新的思考角度。
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