砸钱投谷歌宣传，不如618做海外网红营销
<img src="https://mmbiz.qpic.cn/mmbiz_png/wib88KDQblL1CYJzFLfzhQdL0nmXu5lpIL5T5uR2XrBhOOH7V9yHduogpicBaC2eGhar9K8dKUTgU8UWpEzx0qUQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">618是个花钱的日子，但<span style="color: black;">针对</span>营销者，花出去的钱，那都得成倍收回来。</span><span style="color: black;">这次618，你是把钱给谷歌，还是网红，咱们今天就<span style="color: black;">来讲</span>道说道。</span><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">文末有惊喜噢</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TTUOjPibk0e9VGrOmj2SicXXWaaLgpEpvJaZ9dTIA9l7HLpLu8I0TFltkZxYf7Oibwck8oH4aXHcJ1V6d0ich829NQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">互联网<span style="color: black;">宣传</span>与网红营销</p><img src="https://mmbiz.qpic.cn/mmbiz_png/HpxmpYeFbJpb5cFQqDTwB6ViazGSibAMiccRCScldX34OmTKISX06HJk7xB2MoMibWCuP19AAulkzV1HPWY4CicJ3Wg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">说到</span>互联网<span style="color: black;">宣传</span>（Digital Advertising），无非是传统的谷歌和百度<span style="color: black;">宣传</span>投放，<span style="color: black;">此刻</span>的巨量引擎、穿山甲<span style="color: black;">宣传</span>投放平台。分为合约式<span style="color: black;">宣传</span>（CPT<span style="color: black;">宣传</span>和CPM<span style="color: black;">宣传</span>）和竞价<span style="color: black;">宣传</span>（CPC和oCPX<span style="color: black;">宣传</span>）。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">传统<span style="color: black;">宣传</span>到互联网<span style="color: black;">宣传</span>的过渡，即是<span style="color: black;">宣传</span>投放的向自助化、自动化的转变。成本有效性的<span style="color: black;">掌控</span>权<span style="color: black;">逐步</span>转移到<span style="color: black;">宣传</span>主自己手中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<strong style="color: blue;">网红营销，其最为人熟知的形式便是近两年频上热搜的“直播带货”</strong>，<span style="color: black;">表率</span><span style="color: black;">名人</span>李家琦、薇娅等人。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wib88KDQblL1CYJzFLfzhQdL0nmXu5lpIibXG3a0kgWicIfgD7s1lyIYQsyyS2u75w3tddvb6rDEeJHowo3gWSDZQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Unsplash）</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然还有另一种形式，<span style="color: black;">亦</span>是大<span style="color: black;">都数</span>网红们愿意去尝试的营销活动——“恰饭”。相信每每看到B站up主视频放到一半，拿出一个带logo的商品放到镜头前时，满屏的“让他恰！”弹幕<span style="color: black;">大众</span><span style="color: black;">必定</span>没少见。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“恰饭”视频便是最<span style="color: black;">平常</span>的网红营销形式之一。</span></strong><span style="color: black;">鉴于“直播带货”在国外市场还<span style="color: black;">无</span>兴起，直播平台大<span style="color: black;">都数</span>还是以游戏内容为主，<strong style="color: blue;">网红营销在海外<span style="color: black;">更加多</span>的是以“恰饭视频”的形式<span style="color: black;">显现</span>，网红<span style="color: black;">重点</span>对品牌<span style="color: black;">揭发</span>负责，且多为一口价。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然<span style="color: black;">非常多</span>国内品牌商都有让海外网红做带货的<span style="color: black;">需要</span>，但NoxInfluencer还是<span style="color: black;">意见</span>，切忌操之过急，国外的网红直播带货市场还处在教育<span style="color: black;">周期</span>。<span style="color: black;">起步</span>海外网红营销项目时，还是要迎合当地网红和受众的习惯。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">互联网<span style="color: black;">宣传</span>的<span style="color: black;">规律</span>，是<span style="color: black;">经过</span>网络技术，将<span style="color: black;">宣传</span>主的<span style="color: black;">宣传</span>内容推送到受众的信息流中去，如搜索引擎结果网页，弹窗，还是短视频等社交<span style="color: black;">媒介</span>的Feed流。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wib88KDQblL1CYJzFLfzhQdL0nmXu5lpIFsZgq99cK8moA6AhM4bzUFvwjQOsVzRnTicujgzpIYzegTj0t4OEIHA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Unsplash）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">根据</span>这种<span style="color: black;">规律</span>，<strong style="color: blue;">网红营销</strong><span style="color: black;">亦</span><span style="color: black;">能够</span>说是互联网<span style="color: black;">宣传</span>的一种，只<span style="color: black;">不外</span>在网红营销中，<span style="color: black;">宣传</span>主直接将<span style="color: black;">宣传</span>定向投到某个网红的频道，受众即频道粉丝，且还<span style="color: black;">能够</span>和<span style="color: black;">宣传</span>内容直接进行互动，<span style="color: black;">能够</span>说，<span style="color: black;">选取</span>完合作网红后，<span style="color: black;">揭发</span>量和受众就基本<span style="color: black;">能够</span>预测了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当然，<span style="color: black;">这般</span><span style="color: black;">揭发</span>量可预测、投放<span style="color: black;">精细</span>度<span style="color: black;">能够</span><span style="color: black;">保准</span>的<span style="color: black;">宣传</span>形式，<span style="color: black;">亦</span>是需要勇气去尝试的，<span style="color: black;">由于</span>百万级粉丝的合作成本非常昂贵。以至于<span style="color: black;">非常多</span>品牌商将网红营销的方向转向了中小型网红（10,000-100,0000粉丝量级），这类网红合作成本低，粉丝粘性高，进行批量合作，既<span style="color: black;">能够</span>保证<span style="color: black;">揭发</span>，<span style="color: black;">乃至</span>粉丝的转化<span style="color: black;">亦</span>能收效颇丰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从广义的互联网<span style="color: black;">宣传</span>来讲，越来越多的品牌商将互联网<span style="color: black;">宣传</span>投放预算<span style="color: black;">逐步</span>转移到网红营销中去。<span style="color: black;">经过</span>网红营销，让网红进行创作和分享故事，更能在社交<span style="color: black;">媒介</span>上与广泛的受众产生共鸣。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_jpg/wib88KDQblL1CYJzFLfzhQdL0nmXu5lpIZ8wia6FIgMA0sGZRHuSoXfDGv5O3ibUK6Vv8IDgHY5UBKNwcKibFJxhYA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">（<span style="color: black;">照片</span><span style="color: black;">源自</span>：Unsplash）</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网红营销<span style="color: black;">逐步</span><span style="color: black;">作为</span>品牌商<span style="color: black;">喜爱</span>的营销手段的理由之一，便是它总能带了更高的互动率。<strong style="color: blue;">社交<span style="color: black;">媒介</span>平台<span style="color: black;">针对</span>网红、KOL们形成的天然崇拜心理，更会驱动粉丝对“<span style="color: black;">宣传</span>”内容进行点赞、评论。</strong></span><span style="color: black;">一方面，人们出于社交认同（social proof）的心理，另一方面，人们对其崇拜对象的口碑传播更能产生信任，两力<span style="color: black;">一起</span><span style="color: black;">功效</span>，网红推广的内容<span style="color: black;">更易</span>受到正向反馈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了产出高互动率和转化率，网红营销能够<span style="color: black;">经过</span>合作新的网红来<span style="color: black;">持续</span>触达新的<span style="color: black;">目的</span>受众，来达到扩张品牌认知的目的，总结一下，展开网红营销的理由<span style="color: black;">包含</span>以下几点：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交认同心理和口碑传播效应</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">高转化率</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">扩大品牌受众群体</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">加强</span>品牌认知</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TTUOjPibk0e9VGrOmj2SicXXWaaLgpEpvJaZ9dTIA9l7HLpLu8I0TFltkZxYf7Oibwck8oH4aXHcJ1V6d0ich829NQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">社媒用户与<span style="color: black;">宣传</span>盲点</p><img src="https://mmbiz.qpic.cn/mmbiz_png/HpxmpYeFbJpb5cFQqDTwB6ViazGSibAMiccRCScldX34OmTKISX06HJk7xB2MoMibWCuP19AAulkzV1HPWY4CicJ3Wg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从用户习惯的<span style="color: black;">方向</span>出发，社交<span style="color: black;">媒介</span>用户与其关注的网红之间有一层黏度很高的关系，用户在<span style="color: black;">运用</span>社交<span style="color: black;">媒介</span>时，无论是出于对自己关注的网红时崇拜还是<span style="color: black;">喜欢</span>，<span style="color: black;">一般</span><span style="color: black;">她们</span>的<span style="color: black;">重视</span>力都在集中在网红所发布的内容上，<span style="color: black;">她们</span><span style="color: black;">亦</span>会随手将自己<span style="color: black;">爱好</span>的网红创作的内容分享到自己的社交圈中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而社媒用户<span style="color: black;">针对</span>传统<span style="color: black;">宣传</span>内容，就算<span style="color: black;">她们</span>在浏览网页的时候看到了这个<span style="color: black;">宣传</span>，<span style="color: black;">她们</span><span style="color: black;">亦</span>会将自己不<span style="color: black;">熟练</span>的品牌<span style="color: black;">宣传</span><span style="color: black;">做为</span>一个垃圾信息，很少会去点击。<span style="color: black;">另一</span>，<strong style="color: blue;">“<span style="color: black;">宣传</span>盲点”</strong>现象的存在，更让用户将<span style="color: black;">重视</span>力集中在屏幕（网页）的中间位置，而自动忽略屏幕边缘的<span style="color: black;">宣传</span>位内容。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TTUOjPibk0e9VGrOmj2SicXXWaaLgpEpvJaZ9dTIA9l7HLpLu8I0TFltkZxYf7Oibwck8oH4aXHcJ1V6d0ich829NQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">区别</span>的营销方式会影响推广内容的真实性</p><img src="https://mmbiz.qpic.cn/mmbiz_png/HpxmpYeFbJpb5cFQqDTwB6ViazGSibAMiccRCScldX34OmTKISX06HJk7xB2MoMibWCuP19AAulkzV1HPWY4CicJ3Wg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">品牌推广信息的真实与否非常重要，否则，不真实的推广信息对社媒用户和其他互联网用户都是一种噪音。<span style="color: black;">那样</span>，哪一种营销方式能够带给用户<span style="color: black;">她们</span>所想要的、真实的信息呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网红在接推广时，会确认品牌推广内容的真实性，<span style="color: black;">由于</span>一旦品牌造假，自己的频道<span style="color: black;">亦</span>会深受其害。<span style="color: black;">因此</span>，<span style="color: black;">经过</span>网红传递到粉丝的推广内容，真实性有<span style="color: black;">必定</span>的<span style="color: black;">保准</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">虽然说<span style="color: black;">经过</span>反复展示品牌信息，数字化<span style="color: black;">宣传</span><span style="color: black;">亦</span><span style="color: black;">能够</span>强化品牌名声，但<span style="color: black;">截止</span>2019年，<span style="color: black;">全世界</span>6.15亿的移动设备都安装了<span style="color: black;">宣传</span>屏蔽工具。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TTUOjPibk0e9VGrOmj2SicXXWaaLgpEpvJaZ9dTIA9l7HLpLu8I0TFltkZxYf7Oibwck8oH4aXHcJ1V6d0ich829NQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">瞬时品牌认知</p><img src="https://mmbiz.qpic.cn/mmbiz_png/HpxmpYeFbJpb5cFQqDTwB6ViazGSibAMiccRCScldX34OmTKISX06HJk7xB2MoMibWCuP19AAulkzV1HPWY4CicJ3Wg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">随着<span style="color: black;">宣传</span>屏蔽工具和<span style="color: black;">宣传</span>盲点的<span style="color: black;">功效</span><span style="color: black;">逐步</span>加深，互联网<span style="color: black;">宣传</span>的有效性锐减，网红成为品牌方做营销越来越重要的<span style="color: black;">途径</span>。</span></strong><span style="color: black;">网红<span style="color: black;">能够</span>借助与粉丝的信任关系，<span style="color: black;">帮忙</span>品牌在用户心目中瞬间<span style="color: black;">创立</span>起品牌认知。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>将瞬时品牌认知与<span style="color: black;">制品</span>购买欲比作是传统<span style="color: black;">宣传</span><span style="color: black;">行业</span>中的<strong style="color: blue;">七次法则</strong>，这个法则的意思便是消费者在做购买决策之前，<span style="color: black;">最少</span>要接收<span style="color: black;">宣传</span>信息七次。这一法则<span style="color: black;">亦</span>在网红营销中适用。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">当网红将品牌推广的信息传递给粉丝时，粉丝往往会在心理上投入<span style="color: black;">更加多</span>的关注度给这个品牌。当网红<span style="color: black;">举荐</span>的<span style="color: black;">制品</span>/服务正好是粉丝所需，<span style="color: black;">此时</span>候的粉丝（受众）能更快到达“<span style="color: black;">营销</span>漏斗”下端。<span style="color: black;">常常</span>用不了<span style="color: black;">所说</span>的“七次”，用户就会点下那条<span style="color: black;">制品</span>链接。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TTUOjPibk0e9VGrOmj2SicXXWaaLgpEpvJaZ9dTIA9l7HLpLu8I0TFltkZxYf7Oibwck8oH4aXHcJ1V6d0ich829NQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在社交<span style="color: black;">媒介</span>平台上投<span style="color: black;">宣传</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/HpxmpYeFbJpb5cFQqDTwB6ViazGSibAMiccRCScldX34OmTKISX06HJk7xB2MoMibWCuP19AAulkzV1HPWY4CicJ3Wg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span>的投放吸引力确实不容小觑。将<span style="color: black;">咱们</span>的品牌内容摆在海量的潜在用户面前是<span style="color: black;">每一个</span>品牌<span style="color: black;">皆想</span>做的事。直接进行网红营销和在社交<span style="color: black;">媒介</span>上投放<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">同期</span>进行。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">无论你是<span style="color: black;">选取</span><span style="color: black;">经过</span>在Facebook，Instagram，twitter上投放<span style="color: black;">宣传</span>来给自己打<span style="color: black;">宣传</span>，还是直接做网红营销，组合式的营销<span style="color: black;">常常</span>能产生最好的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">想象一下，用户<span style="color: black;">刚才</span>看完网红为某品牌做的推广视频，介绍某款<span style="color: black;">制品</span>有多么亮眼，就在这块app上的banner看到了这个品牌的<span style="color: black;">宣传</span>，两者一联系，用户大概率会点进<span style="color: black;">宣传</span>看这款<span style="color: black;">制品</span><span style="color: black;">到底</span>有多棒。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/TTUOjPibk0e9VGrOmj2SicXXWaaLgpEpvJaZ9dTIA9l7HLpLu8I0TFltkZxYf7Oibwck8oH4aXHcJ1V6d0ich829NQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">网红与原生<span style="color: black;">宣传</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/HpxmpYeFbJpb5cFQqDTwB6ViazGSibAMiccRCScldX34OmTKISX06HJk7xB2MoMibWCuP19AAulkzV1HPWY4CicJ3Wg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>网红推广的内容<span style="color: black;">便是</span>一种极佳的<strong style="color: blue;">原生<span style="color: black;">宣传</span></strong>。原生<span style="color: black;">宣传</span>不会破坏社交<span style="color: black;">媒介</span>工具<span style="color: black;">本来</span>的形式和风格。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">原生<span style="color: black;">宣传</span>本质是<span style="color: black;">宣传</span>主在社交<span style="color: black;">媒介</span>的信息流（news feed）里投放的信息流<span style="color: black;">宣传</span>，但它的外观和形式和<span style="color: black;">本来</span>信息流的<span style="color: black;">宣传</span>几乎<span style="color: black;">无</span>差异，受众用户<span style="color: black;">常常</span>将其<span style="color: black;">做为</span>正常的内容进行浏览和点击。</span></strong><span style="color: black;">但仍会携带“<span style="color: black;">宣传</span>”的标识供用户进行区分。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而当网红制作的推广内容出<span style="color: black;">此刻</span>用户的信息流中时，那这就完完全全是一个原生内容了。加上这是用户自己关注的网红所发布的内容，用户的进行点击的可能性更大，停留的时间<span style="color: black;">亦</span>会更长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谈到这，就得提一下网红推广活动的透明性。<span style="color: black;">这儿</span>解释一下， 2019年，美国FTC为了<span style="color: black;">守护</span>消费者权益，发布了一条网红营销的规范，<strong style="color: blue;">网红在社交<span style="color: black;">媒介</span>发布受赞助内容时，必须标识这是一条带有推广信息的内容，<span style="color: black;">例如</span>在IG上，就必须加上标签#ad，进行标识。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这是品牌方和网红都必须遵守的规范，<span style="color: black;">否则</span>这会被认定是<span style="color: black;">诈骗</span>用户的一种<span style="color: black;">行径</span>，且让网红的品牌方都<span style="color: black;">显出</span>不诚实。每一条推广内容都必须做到公开透明，<span style="color: black;">不可</span>藏着掖着。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>以上五个方面的论述，<span style="color: black;">咱们</span><span style="color: black;">能够</span><span style="color: black;">认识</span>到网红营销已然<span style="color: black;">作为</span>品牌营销战略中不容<span style="color: black;">忽略</span>的关键一步。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这个夏天，</span><span style="color: black;"><span style="color: black;">针对</span>出海品牌商，是<span style="color: black;">保持</span>往谷歌砸钱做投放，还是找KOL做营销？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不如就在618，来NoxInfluencer<span style="color: black;">，和网红<span style="color: black;">一块</span>，开启你的开挂营销之路。</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/wib88KDQblL1CYJzFLfzhQdL0nmXu5lpICSmeDIwia1qLeENNkVpcEnFKWfvuOLccUH8un6Micic9x4hCwUiccvGXFg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
系统提示我验证码错误1500次 ＼~゛， 回顾历史，我们不难发现：无数先辈用鲜血和生命铺就了中华民族复兴的康庄大道。 你的话语如春风拂面，让我感到无比温暖。 感谢您的精彩评论，为我带来了新的思考角度。 谷歌网站排名优化 http://www.fok120.com/
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