对话谷歌出海创业加速器：打出“选赛道、找抓手和PMF”的组合拳
<img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/pNoroqw9XttGPFHfBRGniaY00USvGNrbt70l5SHGGSkdicKBpXIELzw8pP75NcSMiaeN3uiaGMRJaeIeTP01hOQfqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">在“2023谷歌出海创业加速器开营日”，Polyverse联合创始人兼CGO邱子珺和大逐创新CEO林军峰，与谷歌出海创业加速器<span style="color: black;">全世界</span>负责人Sami Kizilbash<span style="color: black;">一块</span>接受了科技行者采访，探讨了中国企业出海的心得、谷歌出海创业加速器的赋能、<span style="color: black;">区别</span>国家创业者的特质等一系列<span style="color: black;">专题</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">作者| </span></strong><span style="color: black;">周雅</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">配图|</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">2023 Google I/O Connect China</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">进入九月的第<span style="color: black;">1星期</span>，<span style="color: black;">全世界</span>搜索引擎巨头谷歌，迎来了它的25岁生日。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌现任CEO桑达尔·皮查伊</span><span style="color: black;">(Sundar Pichai)</span><span style="color: black;">为庆祝25周年在官方博客撰文，提及谷歌成立之初的一个小故事：<strong style="color: blue;"><span style="color: black;">第1</span>家注册谷歌的<span style="color: black;">机构</span>，是想要借助互联网卖龙虾的<span style="color: black;">机构</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“这是一个<span style="color: black;">尤其</span>吸引小企业的平台。”</span></strong><span style="color: black;">桑达尔·皮查伊在文中<span style="color: black;">这般</span>形容“始于龙虾背上”的谷歌，“与搜索<span style="color: black;">同样</span>，任何企业的在线<span style="color: black;">宣传</span>业务都带来了变革性影响，助推数百万企业<span style="color: black;">作为</span>数字经济的一部分。”他随后强调了谷歌在线<span style="color: black;">宣传</span>和工具始于一个简单的初心：<strong style="color: blue;"><span style="color: black;">帮忙</span>企业触达<span style="color: black;">哪些</span>正在寻找<span style="color: black;">她们</span>的<span style="color: black;">制品</span>和服务的客户。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这其中，自然<span style="color: black;">亦</span><span style="color: black;">包含</span>了正<span style="color: black;">处在</span><span style="color: black;">全世界</span>化浪潮的中国创业<span style="color: black;">机构</span>们。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">“中国是世界上最具活力的创业生态系统之一，中国有<span style="color: black;">非常多</span>创业<span style="color: black;">机构</span>都在寻求<span style="color: black;">全世界</span>化扩张。”</span></strong><span style="color: black;">谷歌出海创业加速器<span style="color: black;">全世界</span>负责人Sami Kizibash在“2023谷歌出海创业加速器开营日”如是说。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/pNoroqw9XttGPFHfBRGniaY00USvGNrbtibgPlJUJqpFkHo6icnVUF4eFscoKFzcpBEuMCLicmSuibqs9CmMK0icwCaA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌出海创业加速器<span style="color: black;">全世界</span>负责人Sami Kizibash</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早在七年前，Sami Kizibash参与创办了<strong style="color: blue;">谷歌出海创业加速器(Google for Startups, GFSA)</strong>，以寻求更好的方式<span style="color: black;">帮忙</span>创业<span style="color: black;">机构</span>。<span style="color: black;">日前</span>有超过1000家<span style="color: black;">机构</span>接受创业辅导，其中<span style="color: black;">包含</span>20多家独角兽<span style="color: black;">机构</span>，加速器“校友”总估值超过1200亿美元。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2022年，“谷歌出海创业加速器”项目落地中国，入围的中国创业<span style="color: black;">机构</span>，<span style="color: black;">能够</span><span style="color: black;">得到</span>谷歌<span style="color: black;">供给</span>的<strong style="color: blue;">3个月免费创业支持、量身定制课程、大咖导师团一对一实战辅导</strong>等支持，<span style="color: black;">帮忙</span>寻求出海的中国创业企业打造内功、夯实<span style="color: black;">基本</span>、归集资源、制胜海外。其中，“大咖导师团”由<strong style="color: blue;">谷歌专家、成功出海企业家、投资人</strong>等约60位导师<span style="color: black;">构成</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">2023年，共有十家中国初创企业入围“谷歌出海创业加速器”。科技行者在“谷歌出海创业加速器”开营日活动现场看到，入围企业覆盖各个行业赛道，<span style="color: black;">包含</span>AIGC、跨境电商、游戏、SaaS、办公工具、智能猫砂盆、修眠毯等。但梳理可见，大<span style="color: black;">都数</span>初创<span style="color: black;">机构</span>将<strong style="color: blue;">「AIGC」和「跨境电商」</strong><span style="color: black;">做为</span>两大关键赛道。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>AIGC赛道<span style="color: black;">表率</span><span style="color: black;">机构</span><strong style="color: blue;">Polyverse</strong>。这家<span style="color: black;">机构</span>创始成员大部分都是游戏背景，此前打造的一款游戏《Bricks Royale》，位列Google Play美榜Games Arcade畅销排名第40，并<span style="color: black;">处在</span>稳定<span style="color: black;">提升</span>中。但这家<span style="color: black;">机构</span>并<span style="color: black;">无</span>止步于此，于2022年中旬<span style="color: black;">起始</span>转型做AIGC应用，并于2023年3月上线了一款图像生成应用AI Mirror。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI Mirror上线之后，便霸占多国下载榜<span style="color: black;">第1</span>，在AIGC应用出海<span style="color: black;">行业</span>脱颖而出。<strong style="color: blue;">Polyverse联合创始人兼CGO邱子珺</strong></span><span style="color: black;">(Queena Qiu)</span><span style="color: black;">接受科技行者采访<span style="color: black;">暗示</span>，打造AI Mirror应用源自于一个非常简单的想法：随着AIGC技术浪潮席卷<span style="color: black;">全世界</span>，市场上涌现出非常多照片视频编辑类<span style="color: black;">制品</span>，但尽管如此，却没能满足用户最基本的<span style="color: black;">亦</span>是最急切的<span style="color: black;">需要</span>，即<strong style="color: blue;"><span style="color: black;">怎样</span>简化工具<span style="color: black;">运用</span>流程</strong>，让用户轻易且简单地利用AI创作出自己独特风格的内容。<span style="color: black;">亦</span><span style="color: black;">因此呢</span>，Polyverse为AI Mirror定下基调——<strong style="color: blue;">为用户充分降低工具类<span style="color: black;">制品</span>的<span style="color: black;">运用</span>门槛。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/pNoroqw9XtvlZUj2zFIM9jb1N7C7xiaIXiaqfh0CK53cJXzhOXW1vym2uaq41CtKa8L8NX8DfTE6OjW35xNWltqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">AI Mirror截图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">洞悉用户<span style="color: black;">需要</span>的，<span style="color: black;">亦</span>是跨境电商赛道的<span style="color: black;">必须</span>能力，ICOICE是其中一个<span style="color: black;">表率</span>。这是一家2021年成立于深圳的DTC品牌，<span style="color: black;">日前</span>主打欧美市场，据<strong style="color: blue;">ICOICE创始人、ICOICE母<span style="color: black;">机构</span>大逐创新CEO林军峰</strong></span><span style="color: black;">(Stephen Lin)</span><span style="color: black;">告诉科技行者，ICOICE美瞳的差异化特征在于迎合了欧美消费者靓丽时尚的妆容风格，<span style="color: black;">因此呢</span>美瞳<span style="color: black;">制品</span><span style="color: black;">重点</span>以个性化彩瞳为主。<span style="color: black;">另外</span>，海外市场还追求环保理念，<span style="color: black;">因此呢</span>美瞳<span style="color: black;">制品</span>从<span style="color: black;">制品</span>材质、包装和宣传上，都会紧扣环保主题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/pNoroqw9XtvlZUj2zFIM9jb1N7C7xiaIXJtpMjGcbbz5UibLeINFm3yQ0vTeMXFRafOE3l0kdEt6Rvd4ibkeybeOg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">ICOICE官网部分截图</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而林军峰<span style="color: black;">自己</span>，<span style="color: black;">亦</span>是消费和生物科技行业的连续创业者，他曾任Google数字营销经理，服务数百家中国品牌企业出海营销项目，从0到1搭建市场数据化运营体系。他透露，<span style="color: black;">大逐创新</span><span style="color: black;">日前</span>在深圳有十几人团队，而ICOICE在欧美创造了近2000万营业额。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">综上可见， Polyverse所<span style="color: black;">表率</span>的AIGC应用出海，和ICOICE所<span style="color: black;">表率</span>的跨境电商出海，分别以数字服务和货品交易<span style="color: black;">做为</span>交付方式，恰好是出海<span style="color: black;">行业</span><strong style="color: blue;">“一虚一实”</strong>的两种<span style="color: black;">区别</span>玩法，颇具<span style="color: black;">表率</span>性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在“2023谷歌出海创业加速器开营日”，Polyverse联合创始人兼CGO邱子珺和大逐创新CEO林军峰，与Sami Kizilbash<span style="color: black;">一块</span>接受了科技行者的采访，探讨了<strong style="color: blue;">中国企业出海的心得、谷歌出海创业加速器的赋能、<span style="color: black;">区别</span>国家创业者的特质</strong>等一系列<span style="color: black;">专题</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_jpg/pNoroqw9XttGPFHfBRGniaY00USvGNrbt70l5SHGGSkdicKBpXIELzw8pP75NcSMiaeN3uiaGMRJaeIeTP01hOQfqw/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从左至右分别为：Polyverse联合创始人兼CGO邱子珺(Queena Qiu)，谷歌出海创业加速器<span style="color: black;">全世界</span>负责人Sami Kizibash，大逐创新CEO林军峰(Stephen Lin)</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01</strong></span></p><span style="color: black;"><strong style="color: blue;">创业者现身说法：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>找到出海的业务抓手？</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：美瞳<span style="color: black;">制品</span>在出海案例中貌似很少见，大逐创新的ICOICE在国外有什么<span style="color: black;">优良</span>？出海过程中有什么让你们印象深刻的事情？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">林军峰：</span></strong></span><span style="color: black;">中国美瞳商家出海确实比较少，但我认为核心是，<strong style="color: blue;">要调研海外消费者的<span style="color: black;">实质</span><span style="color: black;">需要</span></strong>，而<span style="color: black;">咱们</span>之<span style="color: black;">因此</span>能成功，<span style="color: black;">亦</span>是<span style="color: black;">由于</span>抓住了海外市场<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">欧美消费者跟中国消费者有很大的审美区别，<span style="color: black;">她们</span><strong style="color: blue;">更追求个性化、靓丽时尚的妆容</strong>，<span style="color: black;">因此</span><span style="color: black;">咱们</span>整体<span style="color: black;">研发</span>的<span style="color: black;">制品</span>线都是围绕欧美主流风格，<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">根据</span>中国消费者<span style="color: black;">爱好</span>的自然偏棕色美瞳去做的话，是很难打开海外市场的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">印象深刻的一点，<strong style="color: blue;">55%的海外消费者非常关注环保理念</strong>，<span style="color: black;">她们</span>追求企业品牌<span style="color: black;">是不是</span>有环保可<span style="color: black;">连续</span>的愿景，<span style="color: black;">因此</span><span style="color: black;">咱们</span>在包装、材料和宣传上，<span style="color: black;">必定</span>是紧贴环保、时尚、可<span style="color: black;">连续</span>的<span style="color: black;">制品</span>理念。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">比如在<strong style="color: blue;"><span style="color: black;">制品</span>材料</strong>上，<span style="color: black;">咱们</span>的美瞳<span style="color: black;">制品</span>都采用了<span style="color: black;">全世界</span>FSE认证材质；在<strong style="color: blue;">包装材料</strong>上，<span style="color: black;">咱们</span>的快递袋都是采用100%玉米烘焙而成的全降解材料，用户收到快递之后，哪怕把快递袋埋进土里，它在180天之后就<span style="color: black;">能够</span>降解为水和二氧化碳；在<strong style="color: blue;">设计理念</strong>上，<span style="color: black;">咱们</span><span style="color: black;">全部</span>包装设计都是采用东方艺术和自然元素相结合的风格，传递出一种自然、极简、优雅的生活态度。这些所有成本投入比同行高十倍，正是<span style="color: black;">由于</span><span style="color: black;">咱们</span>贴合海外市场<span style="color: black;">需要</span>的<span style="color: black;">制品</span>理念，<span style="color: black;">引起</span><span style="color: black;">咱们</span>的美瞳<span style="color: black;">制品</span><strong style="color: blue;">复购率达到35%以上</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：怎么<span style="color: black;">发掘</span>美瞳这一品类在国外市场有<span style="color: black;">需要</span>缺口的？国外商家<span style="color: black;">无</span><span style="color: black;">发掘</span>自己本土市场的这部分<span style="color: black;">需要</span>吗？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">林军峰：</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>团队<span style="color: black;">创立</span>之初，做了<span style="color: black;">非常多</span>美妆市场调研<span style="color: black;">发掘</span>，在<span style="color: black;">全部</span>美妆市场，<strong style="color: blue;">中国的彩瞳发展非常<span style="color: black;">快速</span></strong>；而<strong style="color: blue;">欧美市场相对稳定，本土的透明隐形眼镜比较发达，但消费者有<span style="color: black;">需要</span>购买<span style="color: black;">有些</span>彰显个性的彩瞳片</strong>，<span style="color: black;">例如</span>蓝色、红色、灰色等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此时</span>候就发挥出中国供应链的<span style="color: black;">优良</span>了。<span style="color: black;">咱们</span>将美瞳归类为时尚类<span style="color: black;">制品</span>，中国的时尚<span style="color: black;">制品</span>从设计、到生产的柔性供应链是非常<span style="color: black;">快速</span>的，<span style="color: black;">因为</span>中国供应链的快速<span style="color: black;">优良</span>，<span style="color: black;">咱们</span>得以快速生产<span style="color: black;">制品</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>为了<span style="color: black;">保准</span>品牌能够<span style="color: black;">连续</span>在海外热销，<span style="color: black;">咱们</span>要做的是<span style="color: black;">保准</span>尽可能多的SKU，以及更快的<span style="color: black;">制品</span>迭代，来满足海外消费者对新品的<span style="color: black;">需要</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：近几年<span style="color: black;">非常多</span>大厂都在做跨境电商，但ICOICE专门做独立站运营，这在海外会遇到<span style="color: black;">怎么样</span>的机遇和挑战？谷歌<span style="color: black;">能够</span>从<span style="color: black;">那些</span>方面<span style="color: black;">供给</span><span style="color: black;">帮忙</span>？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">林军峰：</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>做快时尚品牌的<span style="color: black;">同期</span>，要<span style="color: black;">思虑</span>到一个非常现实的问题，<span style="color: black;">便是</span>关注SKU数量和新品迭代。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span><span style="color: black;">为何</span>不做亚马逊<span style="color: black;">这般</span>的电商平台，其实亚马逊的<span style="color: black;">优良</span>在于<span style="color: black;">她们</span>的海外仓，能够<span style="color: black;">火速</span>给用户派发包裹。<span style="color: black;">然则</span><strong style="color: blue;"><span style="color: black;">针对</span><span style="color: black;">咱们</span>这种高周转率的快时尚品牌来讲，独立站其实是一个更好、更有自由度的<span style="color: black;">选取</span></strong>，<span style="color: black;">由于</span>能够<span style="color: black;">保准</span><span style="color: black;">咱们</span><span style="color: black;">即时</span>去做库存的周转，避免<span style="color: black;">咱们</span>可能今天发一批货到亚马逊的海外仓，<span style="color: black;">而后</span>新品的更新迭代在海外有<span style="color: black;">一月</span>的空间期，这是一个难点，<span style="color: black;">因此</span><span style="color: black;">咱们</span>会<span style="color: black;">选取</span>独立站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>在初创时期所遇到的困难，<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>加入谷歌出海创业加速器的一个期待。<strong style="color: blue;">初创<span style="color: black;">机构</span>非常现实的是，会遇到内部管理、人才培养、外界资源、营销宣传、物流等一系列问题</strong>，我<span style="color: black;">期盼</span>加入谷歌加速器，不仅能跟VC导师们、企业家导师们、谷歌营销专家们<span style="color: black;">一块</span>沟通交流，<span style="color: black;">得到</span><span style="color: black;">她们</span>的<span style="color: black;">指点</span>，<span style="color: black;">亦</span>能跟优秀的入营企业们交流探讨，去<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>更好地<span style="color: black;">处理</span>问题，少走弯路，这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>的期待。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：在中国生产、销往海外的过程中，<span style="color: black;">制品</span><span style="color: black;">研发</span>和推广营销这两方面，分别要占用你们多大的预算和精力？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">林军峰：</span></strong></span><span style="color: black;"><span style="color: black;">咱们</span>从创立之初，<span style="color: black;">目的</span>就很<span style="color: black;">知道</span>，<span style="color: black;">必定</span>是专注于<span style="color: black;">制品</span>，其次是营销。有70%的精力投入在<span style="color: black;">制品</span><span style="color: black;">开发</span>和设计，30%的精力在营销。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，是<span style="color: black;">由于</span><span style="color: black;">制品</span>本身就关系到营销，<span style="color: black;">咱们</span>在设计出非常极致的、精美的<span style="color: black;">制品</span>时，<span style="color: black;">制品</span><span style="color: black;">营销</span>到用户手上，它本身就有一个很好的口碑去互相传播，<span style="color: black;">因此</span><span style="color: black;">制品</span><span style="color: black;">必定</span>是放在首位，它<span style="color: black;">表率</span><span style="color: black;">咱们</span>的品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二，营销<span style="color: black;">亦</span>要去做，<span style="color: black;">由于</span><span style="color: black;">咱们</span>不可避免需要获取更大的市场、<span style="color: black;">更加多</span>的潜在人群，<span style="color: black;">帮忙</span><span style="color: black;">咱们</span>做宣传。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：从营销的<span style="color: black;">方向</span>来看，欧美市场的<span style="color: black;">制品</span>营销有什么特征？中国可能会<span style="color: black;">经过</span><span style="color: black;">有些</span>KOL做推广，海外的特征是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">林军峰</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">：</span></span></span><span style="color: black;">海外和国内的消费市场有很大差异。海外消费者有三种典型特征，<span style="color: black;">例如</span>关注环保、注重<span style="color: black;">制品</span>品质、<span style="color: black;">同期</span><span style="color: black;">亦</span>关注性价比，这几个维度是<span style="color: black;">她们</span>在购物时的首选<span style="color: black;">思虑</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span><span style="color: black;">咱们</span>做营销时，不仅要告诉消费者，<span style="color: black;">咱们</span><span style="color: black;">供给</span>什么商品，那是<span style="color: black;">不足</span>的，而是要<span style="color: black;">经过</span>开箱讲解表达<span style="color: black;">制品</span>特征是什么？品牌愿景是什么？用故事打动消费者，让消费者认可你的<span style="color: black;">制品</span>和品牌价值观。<span style="color: black;">这般</span><span style="color: black;">才可</span>够比较好的切入到<span style="color: black;">全部</span>海外市场。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，<span style="color: black;">咱们</span><span style="color: black;">重点</span>是<span style="color: black;">经过</span>谷歌搜索引擎的在线购物，YouTube的在线营销，以及在社交<span style="color: black;">媒介</span>账号与KOL、KOC合作生产PUGC内容传达品牌理念，<span style="color: black;">咱们</span><span style="color: black;">日前</span>整体合作过的网红有2000多位，私域用户粉丝达100多万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：这么看，ICOICE<span style="color: black;">已然</span>取得了<span style="color: black;">有些</span>成绩，<span style="color: black;">那样</span>接下来的出海战略规划是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">林军峰</span></strong></span><span style="color: black;"><span style="color: black;"><span style="color: black;">：</span></span></span><span style="color: black;">咱们</span><span style="color: black;">将来</span>的出海规划分为<strong style="color: blue;">三个<span style="color: black;">周期</span></strong>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span><span style="color: black;">周期</span>，把在北美市场的成功复制到<span style="color: black;">全世界</span>各个市场，<span style="color: black;">包含</span>欧洲、中东、澳洲等地，这个<span style="color: black;">周期</span>会用到1-3年，<span style="color: black;">咱们</span><span style="color: black;">日前</span>在北美市场的营业额是两千万级别，开拓到其他市场之后预计营业额整体将达到8000万美元；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第二<span style="color: black;">周期</span>，还是会聚焦在<span style="color: black;">制品</span>的<span style="color: black;">开发</span>和设计，加大ICOICE在<span style="color: black;">全世界</span>彩妆这一大赛道的渗透率，年度<span style="color: black;">营销</span>额<span style="color: black;">目的</span>预计达到5亿美元，这个<span style="color: black;">周期</span>预计会用到3-5年；</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三<span style="color: black;">周期</span>是在<span style="color: black;">将来</span>5-10年，<span style="color: black;">咱们</span>会进一步扩大规模，引入资本，拓展香水、箱包、服饰等品类，加大<span style="color: black;">制品</span><span style="color: black;">开发</span>、品牌建设、供应链优化，将ICOICE打<span style="color: black;">导致</span>为国际市场上<span style="color: black;">拥有</span>和Channel、Dior同等影响力的中国品牌。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">咱们</span>并不局限于美瞳这一单一品类，譬如今年<span style="color: black;">咱们</span>推出的彩妆睫毛<span style="color: black;">制品</span>，<span style="color: black;">因为</span><span style="color: black;">制品</span>材质的轻盈、设计风格的自然、持久定型的特征<span style="color: black;">亦</span>受到了<span style="color: black;">非常多</span>海外用户<span style="color: black;">喜欢</span>，<span style="color: black;">咱们</span><span style="color: black;">帮忙</span>用户<span style="color: black;">提高</span>了自信、<span style="color: black;">加强</span>了<span style="color: black;">漂亮</span>，这切合了<span style="color: black;">咱们</span>的品牌理念——让消费者自己<span style="color: black;">作为</span>自己的偶像。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：Polyverse的业务重点之一是AIGC，当初定位这个赛道<span style="color: black;">背面</span>的思考是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">邱子珺</span></strong></span></span><span style="color: black;">：视觉创意类<span style="color: black;">制品</span>是一个非常广泛的类别，当时市场上<span style="color: black;">已然</span>有非常多照片/视频编辑类的<span style="color: black;">制品</span>了，<span style="color: black;">然则</span>去年在<span style="color: black;">全部</span>技术迭代的风潮下，<span style="color: black;">咱们</span><span style="color: black;">发掘</span>：</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">第1</span>，有非常多用户关注这件事情，<span style="color: black;">她们</span><span style="color: black;">期盼</span>用最新的技术来把照片变成更<span style="color: black;">尤其</span>的样子，<span style="color: black;">或</span>变成<span style="color: black;">另一</span>一个世界的角色。第二，市场还是有<span style="color: black;">有些</span>痛点，满足不了用户的所有<span style="color: black;">需要</span>，<span style="color: black;">那样</span><span style="color: black;">咱们</span>是不是<span style="color: black;">能够</span><span style="color: black;">做为</span>一个创造<span style="color: black;">更加多</span>可能性的<span style="color: black;">制品</span>，这是<span style="color: black;">咱们</span>的初心。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">第三，<span style="color: black;">全部</span>大的品类有非常多<span style="color: black;">能够</span>探索的事情，<span style="color: black;">例如</span>照片、视频、文字等，<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>AI Mirror刚上线，就占据了Google Play北美摄影榜<span style="color: black;">第1</span>，<span style="color: black;">连续</span>了三四个月，我认为是抓住了用户<span style="color: black;">需要</span>，简化了用户<span style="color: black;">运用</span>这个工具的流程，<span style="color: black;">因此</span>用户能够轻易且简单地实现<span style="color: black;">她们</span>想要落地的创意和想法。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在AIGC这个垂类里，<span style="color: black;">咱们</span>团队过往的核心经验<span style="color: black;">便是</span>出海，<span style="color: black;">咱们</span><span style="color: black;">亦</span><span style="color: black;">期盼</span>服务于<span style="color: black;">全世界</span>广大用户。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：<span style="color: black;">做为</span>Polyverse联合创始人兼CGO，邱子珺你之前在<span style="color: black;">包含</span>苹果、字节跳动等大厂工作过，从大平台出来跟自己创业的感受肯定<span style="color: black;">区别</span>，你觉得<span style="color: black;">那些</span>是迫切需要<span style="color: black;">处理</span>的问题？谷歌在实质上<span style="color: black;">怎样</span><span style="color: black;">帮忙</span>你们？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">邱子珺</span></strong></span></span><span style="color: black;">：虽然我以往的经历都是在大<span style="color: black;">机构</span>，但其实我所在的团队都是偏创业型的“从0到1”的团队，这些团队<span style="color: black;">背面</span>都<span style="color: black;">得到</span>了大<span style="color: black;">机构</span>的资源支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而<span style="color: black;">针对</span>自己创业<span style="color: black;">来讲</span>，非常<span style="color: black;">区别</span>的<span style="color: black;">便是</span>人力资源分配上，<span style="color: black;">咱们</span>有非常多想要做的事情，<span style="color: black;">然则</span><strong style="color: blue;">在现有<span style="color: black;">要求</span>下，怎么样能够组建一个非常精干的队伍，<span style="color: black;">同期</span>得到<span style="color: black;">非常多</span>外界的支持，这是<span style="color: black;">咱们</span><span style="color: black;">日前</span>面临的大挑战。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">亦</span>是<span style="color: black;">咱们</span>参加谷歌出海创业加速器的一个重要<span style="color: black;">原由</span>。其实谷歌<span style="color: black;">亦</span>给我的前<span style="color: black;">机构</span><span style="color: black;">供给</span>了很大<span style="color: black;">帮忙</span>，我<span style="color: black;">亦</span><span style="color: black;">始终</span>非常欣赏谷歌的文化、人才、<span style="color: black;">制品</span>和平台。<span style="color: black;">因此</span>当我听到谷歌出海创业加速器对外开放时，<span style="color: black;">第1</span>时间就报了名，<span style="color: black;">由于</span>我非常深刻的<span style="color: black;">晓得</span>，<span style="color: black;">经过</span>谷歌加速器，<span style="color: black;">咱们</span>肯定能够<span style="color: black;">得到</span>非常多的支持。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>从文化上，<span style="color: black;">咱们</span>在初创<span style="color: black;">周期</span><span style="color: black;">怎么样</span>构建自己的<span style="color: black;">机构</span>文化、<span style="color: black;">怎么样</span>培养自己的员工<span style="color: black;">而后</span>进一步融合？谷歌从一个创业<span style="color: black;">机构</span>发展到<span style="color: black;">此刻</span>，有<span style="color: black;">那些</span>是<span style="color: black;">咱们</span><span style="color: black;">能够</span>学习的？从各个维度，<span style="color: black;">咱们</span>都<span style="color: black;">能够</span><span style="color: black;">得到</span>相应的经验。其实这两天<span style="color: black;">刚才</span>开营不久，老师们给<span style="color: black;">咱们</span><span style="color: black;">供给</span>的课程，就让<span style="color: black;">咱们</span>团队收获非常大。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02</strong></span></p><span style="color: black;"><strong style="color: blue;">谷歌现身说法：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">怎样</span>帮出海项目最快实现PMF（<span style="color: black;">制品</span>市场匹配）</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：中国创业<span style="color: black;">机构</span>出海，<span style="color: black;">广泛</span>面临的困难是什么？谷歌<span style="color: black;">能够</span><span style="color: black;">供给</span>什么<span style="color: black;">帮忙</span>？ </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Sami</span></strong></span></span><span style="color: black;">：<span style="color: black;">首要</span>，对任何想要拓展到海外市场的<span style="color: black;">机构</span><span style="color: black;">来讲</span>，所面临的挑战<span style="color: black;">拥有</span><span style="color: black;">必定</span>共性，<span style="color: black;">例如</span><strong style="color: blue;">语言、文化、业务、政策等</strong><span style="color: black;">阻碍</span>。这些<span style="color: black;">阻碍</span>，对任何国家的任何<span style="color: black;">研发</span>者或创业<span style="color: black;">机构</span><span style="color: black;">来讲</span>，都是<span style="color: black;">同样</span>的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">其次，<span style="color: black;">每一个</span>国家市场都有它自己的优劣势。<span style="color: black;">例如</span>在有些市场，前端做软件<span style="color: black;">研发</span>的软件工程师能力非常强，但后台却<span style="color: black;">无</span><span style="color: black;">那样</span>多对此感兴趣的人才，<span style="color: black;">因此</span>要组件一个强大的人才库或团队，就<span style="color: black;">无</span><span style="color: black;">那样</span>容易。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">中国的<span style="color: black;">状况</span><span style="color: black;">亦</span><span style="color: black;">区别</span>。两周前，我在北京参加了一场会，中国<span style="color: black;">研发</span>者生态系统是非常庞大且深入的系统，大家对业务的专知很强，且<span style="color: black;">亦</span>能<span style="color: black;">火速</span>地拓展到其他市场，这给我留下了深刻印象。<span style="color: black;">况且</span>，<strong style="color: blue;">中国<span style="color: black;">研发</span>者还有<span style="color: black;">有些</span>非常稀缺的独有技能，恰好与其他欧美市场形成互补。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在过去七年间，谷歌在<span style="color: black;">全世界</span>创立了19个加速器，<span style="color: black;">累积</span>了丰富的学员资源、辅导资源、校友网络等，让中国<span style="color: black;">研发</span>者们<span style="color: black;">认识</span>其他市场的<span style="color: black;">制品</span>特点，从而更快打开海外市场格局、克服出海挑战、找到互补的合作伙伴。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：谷歌出海创业加速器<span style="color: black;">已然</span>发展到第七年，<span style="color: black;">亦</span>是进入中国的第二年，这个项目较之以往来看，今年最大的亮点是什么？ </span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Sami</span></strong></span></span><span style="color: black;">：一方面，市场<span style="color: black;">始终</span>在变化，当然谷歌出海创业加速器<span style="color: black;">亦</span><span style="color: black;">始终</span>本着<span style="color: black;">全世界</span>视角，<span style="color: black;">连续</span>关注<span style="color: black;">全世界</span>各地的初创企业。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">另一方面，从初创企业<span style="color: black;">期盼</span><span style="color: black;">处理</span>问题的<span style="color: black;">方向</span>来讲，<span style="color: black;">亦</span>有很大变化。从基础架构建设，再到电商、数字银行、金融科技等等，七年来，<span style="color: black;">咱们</span>看到<span style="color: black;">非常多</span><span style="color: black;">研发</span>者和初创企业，<span style="color: black;">期盼</span>在原有的<span style="color: black;">基本</span>上加入<span style="color: black;">非常多</span>新东西。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">我在新加坡生活了十<span style="color: black;">数年</span>，<span style="color: black;">非常多</span>东南亚国家的初创企业都跟我说，<span style="color: black;">期盼</span><span style="color: black;">认识</span>和认识中国<span style="color: black;">研发</span>者，与中国<span style="color: black;">研发</span>者合作，<span style="color: black;">认识</span><span style="color: black;">全部</span>中国市场，<span style="color: black;">她们</span>想去<span style="color: black;">熟练</span>中国<span style="color: black;">制品</span>、业务模式等等，我觉得这对中国<span style="color: black;">研发</span>者来讲，<span style="color: black;">亦</span>是进一步出海的好机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：有<span style="color: black;">非常多</span>大型科技<span style="color: black;">机构</span>都有自己的加速器平台，<span style="color: black;">例如</span>微软、英伟达、高通等等，相比之下，谷歌出海创业加速器的差异化特点是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Sami</span></strong></span></span><span style="color: black;">：的确如此，我记得自己当初创业时，<span style="color: black;">亦</span>会分别去看<span style="color: black;">区别</span>的加速器平台，但我觉得最重要是<strong style="color: blue;">对初创<span style="color: black;">机构</span>而言，<span style="color: black;">想要</span>清楚<span style="color: black;">期盼</span>从加速器平台中<span style="color: black;">得到</span>什么，并基于这一点去选择合适的加速器。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">从谷歌的<span style="color: black;">方向</span>出发，<span style="color: black;">咱们</span><span style="color: black;">始终</span><span style="color: black;">期盼</span>把加速器项目做成更全面的<span style="color: black;">全世界</span>范围项目，<span style="color: black;">针对</span><span style="color: black;">已然</span>加入谷歌出海创业加速器的初创<span style="color: black;">机构</span><span style="color: black;">亦</span>是有口皆碑的，<span style="color: black;">她们</span>肯定<span style="color: black;">晓得</span>谷歌有一贯<span style="color: black;">保持</span>的东西。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌有自己独特的文化，今年正值成立25周年，<span style="color: black;">因此</span>在<span style="color: black;">咱们</span>的加速器项目中<span style="color: black;">亦</span>有很出色的课程。我和团队<span style="color: black;">亦</span><span style="color: black;">始终</span>在思考，要把谷歌<span style="color: black;">累积</span>的所有最佳实践，<span style="color: black;">包含</span><span style="color: black;">制品</span>管理、领导力、业务发展模式等经验综合整理出来，<span style="color: black;">所有</span>免费<span style="color: black;">供给</span>给<span style="color: black;">全世界</span>生态系统，<span style="color: black;">供给</span>给<span style="color: black;">全世界</span>初创企业，我觉得这是谷歌出海创业加速器非常独特的一点。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>创业<span style="color: black;">机构</span>都好奇谷歌的发展路径，<span style="color: black;">那样</span>加入加速器<span style="color: black;">便是</span><span style="color: black;">认识</span>谷歌的好契机，<span style="color: black;">另外</span>，<span style="color: black;">咱们</span>有的远远不止是谷歌本身，还有非常庞大的<span style="color: black;">全世界</span>辅导网络。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：刚才<span style="color: black;">说到</span>，谷歌加速器给创业<span style="color: black;">机构</span>的赋能都是免费的，<span style="color: black;">那样</span>咱们的<span style="color: black;">商场</span>模式或发展模式是<span style="color: black;">怎么样</span>的？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Sami</span></strong></span></span><span style="color: black;">：</span><span style="color: black;">谷歌非常愿意<span style="color: black;">供给</span><span style="color: black;">各样</span>资源，<span style="color: black;">亦</span>很高兴投入时间来<span style="color: black;">帮忙</span>这些创业<span style="color: black;">机构</span>，谷歌加速器项目<span style="color: black;">无</span>任何收入方面的指标，<span style="color: black;">咱们</span><span style="color: black;">亦</span>都会持有加速器项目的股权。我个人<span style="color: black;">本来</span><span style="color: black;">亦</span>是一名创业者，<span style="color: black;">因此</span>我对谷歌的<span style="color: black;">非常多</span>做法都是感同身受的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">谷歌<span style="color: black;">自己</span>就有创业背景，最<span style="color: black;">起始</span><span style="color: black;">亦</span>是从投资者的<span style="color: black;">帮忙</span>中获益，<span style="color: black;">因此</span><span style="color: black;">咱们</span>非常清楚<span style="color: black;">帮忙</span>创业<span style="color: black;">机构</span>的重要性，<span style="color: black;">亦</span>很清楚<span style="color: black;">咱们</span>的<span style="color: black;">制品</span>、平台和业务模式能够实实在在地<span style="color: black;">帮忙</span><span style="color: black;">非常多</span>创业<span style="color: black;">机构</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>时候，创业<span style="color: black;">机构</span>想要用谷歌的<span style="color: black;">制品</span>，不管是Android、云或Chrome等，<span style="color: black;">咱们</span>都非常乐意分享<span style="color: black;">怎样</span>更优化、更<span style="color: black;">有效</span>地利用谷歌的<span style="color: black;">制品</span>。<span style="color: black;">将来</span>这些创业者继续发展，获得了成功，<span style="color: black;">倘若</span>他还在继续用谷歌的<span style="color: black;">制品</span>和技术，<span style="color: black;">咱们</span>就会把这个视为是加速器项目的一个成功，<span style="color: black;">亦</span>会纳入<span style="color: black;">咱们</span>的年终报告中。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：你曾经<span style="color: black;">一样</span>经历了创业，过程中<span style="color: black;">是不是</span>遇到过<span style="color: black;">有些</span>困难，<span style="color: black;">此刻</span>回头来看，谷歌的加速器项目能<span style="color: black;">不可</span>帮到当时<span style="color: black;">做为</span>创业者的你？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Sami</span></strong></span></span><span style="color: black;">：是的，我非常<span style="color: black;">期盼</span>当时就有谷歌出海创业加速器。举例说，<span style="color: black;">例如</span>创业者在上海，本来是<span style="color: black;">能够</span>有<span style="color: black;">非常多</span><span style="color: black;">途径</span>资源，但问题是要找到合适且能够真正<span style="color: black;">供给</span><span style="color: black;">帮忙</span>的人就很花时间，而每一分钟对创业者<span style="color: black;">来讲</span>都是金钱。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>我很<span style="color: black;">爱好</span>谷歌出海创业加速器的<span style="color: black;">原由</span>之一，<span style="color: black;">便是</span><span style="color: black;">咱们</span>会为每一个入围的初创企业分配一个谷歌内部的员工<span style="color: black;">做为</span>经理人，从而<span style="color: black;">帮忙</span>初创企业找到合适的人脉资源，经理人<span style="color: black;">一般</span>会先<span style="color: black;">认识</span>初创企业的问题在哪里，然后找到谷歌庞大的网络中有<span style="color: black;">那些</span>人<span style="color: black;">能够</span><span style="color: black;">供给</span><span style="color: black;">帮忙</span>，<span style="color: black;">因此</span>初创企业就<span style="color: black;">不消</span>花时间去做这些事情。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>从某种<span style="color: black;">道理</span>上看，<span style="color: black;">咱们</span>是<span style="color: black;">供给</span>一种捷径，<span style="color: black;">帮忙</span>创业者和创业<span style="color: black;">机构</span>，找到能够<span style="color: black;">帮忙</span><span style="color: black;">她们</span>的人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">问：在过往经验中，你肯定<span style="color: black;">亦</span>接触了<span style="color: black;">非常多</span>的中国创业者和创业<span style="color: black;">机构</span>，<span style="color: black;">那样</span>加入谷歌出海创业营的标准是什么？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">Sami</span></strong></span></span><span style="color: black;">：<span style="color: black;">针对</span>所有的加速器平台而言，比较通用的标准<span style="color: black;">首要</span>是，这些创业者们必须要非常热忱和投入，致力于去<span style="color: black;">处理</span>某个生态系统问题、社区问题、<span style="color: black;">或</span><span style="color: black;">乃至</span>是一个<span style="color: black;">全世界</span>性问题。<span style="color: black;">咱们</span>很幸运，每年都会收到<span style="color: black;">非常多</span>报名和申请，<span style="color: black;">因此</span>筛选过程<span style="color: black;">亦</span>很难。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">每一届<span style="color: black;">咱们</span>都会<strong style="color: blue;"><span style="color: black;">尤其</span>考量几个方面</strong>：<span style="color: black;">第1</span>，这些创业<span style="color: black;">机构</span>的<span style="color: black;">制品</span>必须<span style="color: black;">已然</span>契合市场，迈开了<span style="color: black;">第1</span>步；第二，当创业<span style="color: black;">机构</span>走上正轨，肯定会慢慢<span style="color: black;">得到</span><span style="color: black;">更加多</span>客户，有<span style="color: black;">更加多</span>的收入，但当<span style="color: black;">更加多</span>的市场<span style="color: black;">需要</span>涌入时，<span style="color: black;">怎么样</span>以最快的速度拓展团队、<span style="color: black;">制品</span>、架构和平台？<span style="color: black;">是不是</span>能够在<span style="color: black;">需要</span>暴增的<span style="color: black;">状况</span>下，继续走在正确的方向上？<span style="color: black;">咱们</span><span style="color: black;">期盼</span>找到<span style="color: black;">处在</span>这些<span style="color: black;">周期</span>的<span style="color: black;">机构</span>，<span style="color: black;">由于</span><span style="color: black;">她们</span><span style="color: black;">常常</span>非常需要得到<span style="color: black;">有些</span>支持和<span style="color: black;">帮忙</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>计划出海的中国初创<span style="color: black;">机构</span>，<span style="color: black;">咱们</span><span style="color: black;">亦</span>有<span style="color: black;">全世界</span>资源来<span style="color: black;">帮忙</span><span style="color: black;">她们</span>；<span style="color: black;">同期</span>，<span style="color: black;">咱们</span>往期的学员网络中<span style="color: black;">亦</span>有<span style="color: black;">非常多</span><span style="color: black;">已然</span>成功出海的企业，<span style="color: black;">亦</span><span style="color: black;">能够</span><span style="color: black;">供给</span>自己的经验之谈。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">· FIN ·</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">科技行者团队出品</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google<span style="color: black;">全世界</span><span style="color: black;">研发</span>者生态的“中国故事”：创新、热情和最快速度</span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><a style="color: black;"><span style="color: black;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p>
一看到楼主的气势，我就觉得楼主同在社区里灌水。
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