热门项目解析 | 西北大学整合营销传播硕士
<img src="https://mmbiz.qpic.cn/mmbiz_gif/tWyoUyibSGtQia9WFeVg97FQZafJLTWgicwGITTxB8hIs4ibzSkOZjiaD8n91vMwHq72tW3VaSzSmribTstpia9LM6AkQ/640?wx_fmt=gif&tp=webp&wxfrom=5&wx_lazy=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/tWyoUyibSGtQia9WFeVg97FQZafJLTWgicw5fvEfcuQgXfAibnCXrfGVWLWNgN1ib8qPvCw47noiazicMNIVtUvJhQ8YQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">坐落于美国伊利诺伊州埃文斯顿的<strong style="color: blue;">西北大学（Northwestern University）</strong>是一所私立<span style="color: black;">科研</span>型大学，</span><strong style="color: blue;"><span style="color: black;">2022-2023 U.S. News排名全美第10</span></strong><span style="color: black;">。</span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXT0pDLoXJvBjoheDWpD8uzkGXuickJxHAaxiaEoHWtjWW7yyAye47xCCaA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTgHdU3xkApx5syia7KywVGayjicFLcanWKKRzp5zUQz5MmZI8936wevdA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">本文<span style="color: black;">照片</span>来自学校/U.S. News官网</p>
</span><span style="color: black;">今天要介绍的是西北的王牌之一，市场营销<span style="color: black;">朋友</span>们的终极<span style="color: black;">目的</span>项目——<strong style="color: blue;">Integrated Marketing Communications（IMC）</strong>，</span><strong style="color: blue;"><span style="color: black;">全美专业排名<span style="color: black;">第1</span>的整合营销传播硕士</span></strong><span style="color: black;">。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTicvNbY6XQk4QkCHvHyMXK21P6Qaic26l9n0BDZgV7x2b9P0eKhbfNvibw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">01</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 项目简介 </strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTVjEOpsibDobeb2ibfq3SACiclsr54B6NANuIBAb2icNIA9NgudibJg7BKgQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">什么是整合营销传播？</span></strong></span><span style="color: black;">整合营销理论由Don E.Schultz提出，他<span style="color: black;">亦</span>是西北IMC项目的教授，《整合营销传播》的作者。<strong style="color: blue;">整合营销传播是一种战略性的创新营销概念</strong>，企业<span style="color: black;">经过</span>与消费者和其他<span style="color: black;">关联</span>者接触、服务和沟通，来推动业务发展。</span><span style="color: black;">整合营销传播<span style="color: black;">经过</span>将定性的对消费者的理解与大规模的分析相结合，搭建战略性沟通与内容，从而<span style="color: black;">创立</span>并<span style="color: black;">守护</span>强大的品牌，<strong style="color: blue;"><span style="color: black;">整合营销传播是<span style="color: black;">日前</span>数字化时代企业管理消费者体验的首要<span style="color: black;">办法</span>。</span></strong></span><span style="color: black;">IMC相比于传统的Marketing，<strong style="color: blue;"><span style="color: black;">触及</span>的范围和<span style="color: black;">方向</span>更广泛</strong>，除了市场营销理论外，IMC整合了<strong style="color: blue;">消费者洞察、传播、PR、<span style="color: black;">宣传</span>、数字化分析和战略、<span style="color: black;">媒介</span>、电商</strong>等等方面，<span style="color: black;">亦</span><strong style="color: blue;"><span style="color: black;">更贴近企业CMO视角</span></strong>。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">西北IMC的<span style="color: black;">尤其</span>之处</span></strong></span><span style="color: black;">西北大学IMC项目设在Medill<span style="color: black;">资讯</span>学院，早在1991年就成立，<strong style="color: blue;">"现代营销学之父"Philip Kotler</strong>，<span style="color: black;">同期</span><span style="color: black;">亦</span>是众多营销教科书的作者，<span style="color: black;">亦</span>是西北大学的终身教授，<span style="color: black;">因此呢</span>，<span style="color: black;">倘若</span>说<strong style="color: blue;"><span style="color: black;">西北大学是IMC的发源地</span></strong><span style="color: black;">亦</span>绝不为过。</span><span style="color: black;">项目非常注重<span style="color: black;">同期</span>培养<strong style="color: blue;">国际化的</strong><strong style="color: blue;">“创意”和“分析”能力</strong>，这在硕士项目中是比较少见的，西北IMC的<span style="color: black;">目的</span>是培养企业需要的战略性、创意性思考者，<span style="color: black;">同期</span>又兼备处理数据的能力。</span><span style="color: black;">西北IMC<span style="color: black;">亦</span>很强调<strong style="color: blue;"><span style="color: black;">对消费者的关注</span></strong>，所有内容都以消费者为中心展开，让学生能够真正深入学习营销沟通，而不只是泛泛的<span style="color: black;">得到</span>几个学科的理论知识。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">项目时长：</span></strong>15个月</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">学费：</span></strong>100,026美元</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">STEM学科：</span></strong>是</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">02</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 课程设置 </strong></span></p><span style="color: black;">项目从时间上划分为<strong style="color: blue;">5个学期（quarters）</strong>，<span style="color: black;">第1</span>个quarter<span style="color: black;">重点</span>学习必修课程：</span><span style="color: black;">• Consumer Insight <span style="color: black;">消费者洞察</span></span><span style="color: black;">• Financial Accounting <span style="color: black;">财务会计</span></span><span style="color: black;">• IMC Strategic Process <span style="color: black;">整合营销传播战略进程</span></span><span style="color: black;">• Marketing Research <span style="color: black;">市场<span style="color: black;">科研</span></span></span><span style="color: black;">• Marketing Strategy <span style="color: black;">市场战略</span></span><span style="color: black;">从第二个Quarter<span style="color: black;">起始</span>，<strong style="color: blue;"><span style="color: black;"><span style="color: black;">供给</span>4个sequence，<span style="color: black;">每一个</span>sequence下设一系列课程</span></strong>，学生<span style="color: black;">能够</span>专注在一个sequence深入学习，<span style="color: black;">或</span><span style="color: black;">选取</span>多个sequence<span style="color: black;">提高</span><span style="color: black;">认识</span>的广度：</span><span style="color: black;"><strong style="color: blue;">• Consumer Insight and Analytics<span style="color: black;">消费者洞察与分析</span></strong></span><span style="color: black;"><strong style="color: blue;">• Brand Strategy <span style="color: black;">品牌战略</span></strong></span><span style="color: black;"><strong style="color: blue;">• Strategic Communications <span style="color: black;">战略性传播</span></strong></span><span style="color: black;"><strong style="color: blue;">• Media <span style="color: black;"><span style="color: black;">媒介</span></span></strong></span><span style="color: black;">（4个sequence各自下设的<strong style="color: blue;">必修课和选修课列表</strong>需要的<span style="color: black;">朋友</span><span style="color: black;">能够</span><span style="color: black;">联系小V领取</span>~）</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtQia9WFeVg97FQZafJLTWgicwL60Cpibblf9IaNoZGjpA6cNN8c4LIu436VaxYia5YkPvlsuJrlkYXfng/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">其中Brand Strategy偏重<strong style="color: blue;">品牌管理、策略</strong>；</span><span style="color: black;">Strategic Communications注重<strong style="color: blue;">公关</strong><span style="color: black;">行业</span>知识；</span><span style="color: black;">Media<span style="color: black;">触及</span><span style="color: black;">媒介</span>理论和各平台的应用<span style="color: black;">方法</span>；</span><span style="color: black;">Consumer Insight and Analytics<strong style="color: blue;">偏数据</strong>，利用编程软件来<span style="color: black;">帮忙</span>市场分析。</span><span style="color: black;"><span style="color: black;">不外</span><span style="color: black;">全部</span>IMC项目都非常数字化导向，<span style="color: black;">因此呢</span><strong style="color: blue;"><span style="color: black;">数字化营销内容会贯穿<span style="color: black;">所有</span>quarters和sequences</span></strong>。<span style="color: black;">另一</span><span style="color: black;">因为</span>项目就业导向强，作业形式大部分都是<strong style="color: blue;">project-based</strong>，贴近真实工作环境。</span><span style="color: black;">第三个quarter继续上课，第四个quarter是<strong style="color: blue;"><span style="color: black;">Immersion Quarter</span></strong>，项目会安排学生到合作企业里实习，和3-5名<span style="color: black;">朋友</span><span style="color: black;">构成</span>小组，完成一个<strong style="color: blue;">时长10周的市场咨询项目</strong>，<span style="color: black;">处理</span>企业正在面临的市场营销挑战。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTnjFpXlB4tvQaxoH2WFcoQpPsyicJ4DdHBkuCngzTJz4TfcbDGxv2uQQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">Immersion Quarter严格来讲不只是一份普通实习，市面上的实习有可能会<span style="color: black;">触及</span><span style="color: black;">非常多</span>dirty work，并<span style="color: black;">无</span>机会<span style="color: black;">实质</span>运用课程中学习的专业技能，并且为了找实习要花掉<span style="color: black;">非常多</span>时间去搜集岗位和面试。<strong style="color: blue;">IMC的目的是<span style="color: black;">处理</span>这两个问题</strong>，为学生量身定做<strong style="color: blue;"><span style="color: black;">真正<span style="color: black;">能够</span>接触企业现实<span style="color: black;">困难</span>、处理数据、并有机会对企业产生<span style="color: black;">很久</span>影响</span></strong>的实习项目。</span><span style="color: black;"><span style="color: black;">第1</span>个quarter到第三个quarter<span style="color: black;">时期</span>，项目就会安排学生<span style="color: black;">逐步</span>确定自己的兴趣、职业<span style="color: black;">目的</span>、想从实习中<span style="color: black;">得到</span><span style="color: black;">那些</span>收获等等内容，并<strong style="color: blue;">填写意向调查</strong>，<span style="color: black;">最后</span>项目<span style="color: black;">经过</span><span style="color: black;">必定</span>匹配方式<strong style="color: blue;">分配项目</strong>。</span><span style="color: black;"><span style="color: black;">然则</span><strong style="color: blue;"><span style="color: black;">合作的企业并不都是big name</span></strong>，<span style="color: black;">各样</span>类型都有，<span style="color: black;">因此</span>存在<span style="color: black;">必定</span>不确定性，会有一些<span style="color: black;">朋友</span><span style="color: black;">选取</span>自己找<span style="color: black;">另一</span>的暑期实习，<span style="color: black;">亦</span><span style="color: black;">能够</span><strong style="color: blue;">两手准备</strong>。下面是一部分以往合作企业：</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTu7uFI7htZNsG8tMoIWBwk3TwMvHkW80cZSsbg4fiaBlEicowxGT9qyQA/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">第五个quarter继续选课，<span style="color: black;">能够</span><span style="color: black;">选取</span>到<strong style="color: blue;">旧金山校区</strong>完成，旧金山校区的课程<span style="color: black;">重点</span>关注在<strong style="color: blue;"><span style="color: black;">数据、科技与市场营销的结合</span></strong>，非常适合想要在湾区实习和工作的<span style="color: black;">朋友</span>。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTZTPqbuDZ5xwib8vWtibo5BulpOTZhewavGgSrYwEVwDHpeb2Aq888ricw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">除了旧金山以外，项目的<strong style="color: blue;"><span style="color: black;">Global Perspectives Course国际化视野课程</span></strong>给了<span style="color: black;">朋友</span>们到海外学习和实践的机会：</span><span style="color: black;"><strong style="color: blue;">• 巴黎：</strong>在巴黎政治学院传媒硕士完成第五个quarter的学习。</span><span style="color: black;"><strong style="color: blue;">• 亚洲：</strong>时长2周，<span style="color: black;">触及</span>亚洲多个城市。</span><span style="color: black;"><strong style="color: blue;">• 伦敦：</strong>Leadership and Branding，时长5天。</span><span style="color: black;"><strong style="color: blue;">• 智利：</strong>Brand Innovation，时长5天。</span><span style="color: black;">项目毕业<span style="color: black;">需求</span>是一共选修18学分，其中3学分来自Immersion Quarter，其余15学分必须来自学术课程，<span style="color: black;">包含</span>5门必修课和10门选修课，<strong style="color: blue;"><span style="color: black;">基本都是在学院内选课，非IMC的选修课<span style="color: black;">一般</span>只能选1门</span></strong>，<span style="color: black;">例如</span>商学院课程。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">03</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 录取偏好 </strong></span></p><span style="color: black;">2022届共<strong style="color: blue;">125名学生</strong>，平均年龄24岁，平均工作经验1年。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTu9dRg23BHEo1Y0l6oI83ZNwjB4t6jMMMfcgp251vDnqJtccwlnoFyw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">本科专业</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">重点</span>来自<span style="color: black;">宣传</span>学、<span style="color: black;">资讯</span>学、<span style="color: black;">商场</span>管理、市场营销、传播学、心理学、经济学、公共关系与企业传播。</p>
</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTAggDlEcKeMibeBCqopc47ibM5AOaHlw7X6CGYTO2twBNJXygQLM6FKMg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">【VH 西北IMC录取者数据】</strong></span><strong style="color: blue;"><span style="color: black;">13+</span></strong><span style="color: black;">获录者，60%<strong style="color: blue;"><span style="color: black;">陆本学生</span></strong>，GPA区间在<strong style="color: blue;"><span style="color: black;">3.3-3.7</span></strong>，项目对GPA<span style="color: black;">需求</span>不算很苛刻。</span><span style="color: black;">GMAT区间在<strong style="color: blue;"><span style="color: black;">740-750</span></strong>，GRE区间在321-326，托福<strong style="color: blue;"><span style="color: black;">110</span></strong><span style="color: black;">上下</span>，<strong style="color: blue;"><span style="color: black;">对陆本申请者的英语成绩有<span style="color: black;">必定</span>门槛。</span></strong></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">本科背景</span></strong>来自经济、英语、德语、艺术、金融、会计专业，背景比较多元化。</span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">部分西北IMC获录学员经验分享</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•</span><a style="color: black;"><span style="color: black;">VH学员志 | 北大PPE学姐一举拿下西北商学院MSMS（大陆仅录取3人），西北IMC，芝大MPP，杜克MQM，独家经验分享</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•</span><a style="color: black;"><span style="color: black;">VH学员志 | 看非量化会计本科从大二<span style="color: black;">起始</span>的<span style="color: black;">商场</span>分析/决策学的量化申请准备心得</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•</span><a style="color: black;"><span style="color: black;">VH学员志 | 复旦学姐</span></a><span style="color: black;">自s</span>式面试有惊无险，小语种转商科拿下市场No.1西北 IMC！</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• </span><a style="color: black;"><span style="color: black;">2020 VH Offer | 西北大学IMC+1！恭喜VH人大学员斩获西北大学整合营销传播学硕士项目Offer~</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•</span><a style="color: black;"><span style="color: black;">2020 VH Offer | 专排<span style="color: black;">第1</span>的西北大学IMC！恭喜VH美本学员斩获美本西北大学整合营销传播学硕士项目Offe</span></a>r~</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">•</span><a style="color: black;"><span style="color: black;">VH Mentor | @市场营销人，缺少这些能力，耗子尾汁！！！</span></a></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">04</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 就业方向 </strong></span></p><span style="color: black;"><span style="color: black;">按照</span>官方就业数据，2020年入学的毕业生<strong style="color: blue;">38.2%在美国以<span style="color: black;">外区</span>区工作</strong>，22.5%<span style="color: black;">选取</span>留在芝加哥。</span><img src="https://mmbiz.qpic.cn/mmbiz_png/tWyoUyibSGtTHL0FIEuUSm03wicZNkNhXTKMsEmGTU9ZFTOt8AyNZZic0Bg7oOcUMJJRNlTYTibcwIGOmticwzGBRAQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">有<strong style="color: blue;"><span style="color: black;">96.3%在毕业后9个月内找到全职工作</span></strong>，前一年的数据是92.3%，项目的就业成果<strong style="color: blue;">每年都在<span style="color: black;">连续</span><span style="color: black;">提高</span></strong>。</span><span style="color: black;">关于去向行业，<strong style="color: blue;">63.7%</strong>毕业生到<strong style="color: blue;">甲方企业</strong>工作，<strong style="color: blue;">23.1%</strong>到<strong style="color: blue;">乙方<span style="color: black;">宣传</span><span style="color: black;">机构</span></strong>工作，6.6%从事咨询行业，2.2%去到了<span style="color: black;">科研</span><span style="color: black;">机构</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">下面是部分获录<span style="color: black;">机构</span>示例，<span style="color: black;">包含</span><strong style="color: blue;">互联网大厂、头部快消企业、 四大咨询等等</strong><span style="color: black;">咱们</span>熟知的<span style="color: black;">机构</span>。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;">根据</span>与4个sequence的<span style="color: black;">关联</span>度划分，IMC校友中与<strong style="color: blue;"><span style="color: black;">消费者洞察与分析sequence</span></strong><span style="color: black;">关联</span>的就业案例<span style="color: black;">包含</span><strong style="color: blue;">谷歌、卡夫亨氏、尼尔森等</strong>企业的<strong style="color: blue;">分析类</strong>岗位。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">品牌战略sequence</span></strong><span style="color: black;">的就业案例<span style="color: black;">重点</span>是各大企业的品牌管理、市场营销传播岗位：</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">战略性传播sequence</span></strong><span style="color: black;">的就业案例<span style="color: black;">包含</span>企业的品牌公关、公共事务、传播岗位等，有部分校友<span style="color: black;">已然</span>做到了管理层。</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">媒介</span>sequence</span></strong><span style="color: black;">的就业案例<span style="color: black;">包含</span><span style="color: black;">媒介</span><span style="color: black;">公司</span>以及企业、<span style="color: black;">宣传</span><span style="color: black;">机构</span>、咨询<span style="color: black;">机构</span>的社交<span style="color: black;">媒介</span>、内容岗位。</span></span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">05</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"> 申请<span style="color: black;">需求</span> </strong></span></p><span style="color: black;">一共3轮申请，截止日期分别在10月、1月、3月：</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><strong style="color: blue;">申请材料Checklist：</strong></span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>本科成绩单</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>GRE/GMAT</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>托福/雅思/Duolingo成绩</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>简历</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>文书：1500字内</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>2封<span style="color: black;">举荐</span>信</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>面试</span><span style="color: black;"><strong style="color: blue;"> /<span style="color: black;">/ </span></strong>申请费100美元</span><span style="color: black;">文书必须回答<span style="color: black;">照片</span>列出的问题，<span style="color: black;">包含</span>对<strong style="color: blue;"><span style="color: black;">专业的理解、过往经历（<span style="color: black;">包含</span>一次挫折）、Motivation、匹配度、胜任度、职业规划</span></strong>等问题。</span><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;">
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