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tw4ld6 发表于 2024-9-4 05:51:02

谷歌宣传类型&怎么样协同区别营销目的运用

    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google <span style="color: black;">持续</span>在<span style="color: black;">宣传</span><span style="color: black;">行业</span>进行创新，为企业<span style="color: black;">供给</span>更有效地接触<span style="color: black;">目的</span>受众的新<span style="color: black;">办法</span>。随着数字营销的发展，<span style="color: black;">即时</span><span style="color: black;">认识</span>最新的<span style="color: black;">宣传</span>格式<span style="color: black;">针对</span>最大限度地发挥<span style="color: black;">宣传</span>系列的影响力至关重要。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/53WOiaNNnd9Kic1wCVfJm5NUN3BShPiciaDXlgrRoYF3UKJQTEgMbY5hwvIlBcDJLib1ZXHsicB0hWY15prvaiawE3t1A/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">1. 效果最大化<span style="color: black;">宣传</span>（Pmax）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">目的：最大限度地<span style="color: black;">加强</span>跨<span style="color: black;">途径</span>转化率</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 的效果最大化<span style="color: black;">宣传</span>系列<span style="color: black;">表率</span>了数字<span style="color: black;">宣传</span>的重大发展。这些<span style="color: black;">宣传</span>系列<span style="color: black;">准许</span>营销人员<span style="color: black;">经过</span>单个<span style="color: black;">宣传</span>系列<span style="color: black;">拜访</span> Google 的所有<span style="color: black;">宣传</span>资源。无论是 YouTube、展示<span style="color: black;">宣传</span>、搜索<span style="color: black;">宣传</span>、<span style="color: black;">发掘</span><span style="color: black;">宣传</span>、Gmail 还是地图，效果最大化<span style="color: black;">宣传</span>系列都旨在<span style="color: black;">经过</span><span style="color: black;">运用</span><span style="color: black;">设备</span>学习来优化跨<span style="color: black;">途径</span>的<span style="color: black;">宣传</span>投放，从而推动转化。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">效果最大化<span style="color: black;">宣传</span>系列非常适合<span style="color: black;">哪些</span>旨在<span style="color: black;">加强</span>整体转化率（无论是<span style="color: black;">营销</span>额、潜在客户还是注册量）的企业。<span style="color: black;">经过</span>利用 Google 的 AI，<span style="color: black;">宣传</span>商<span style="color: black;">能够</span>最大化多个接触点的投资<span style="color: black;">报答</span>率 (ROI)，<span style="color: black;">保证</span>在正确的时间将正确的信息传达给正确的受众。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">2. <span style="color: black;">需要</span>生成<span style="color: black;">宣传</span>（<strong style="color: blue;"><span style="color: black;">Demand Gen</span></strong>）</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目的：推动<span style="color: black;">思虑</span>和行动</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 的<span style="color: black;">需要</span>生成<span style="color: black;">宣传</span>旨在吸引用户<span style="color: black;">运用</span> Google 最具视觉效果和可浏览性的资产，例如 YouTube、Discover 和 Gmail。这种<span style="color: black;">宣传</span>格式非常适合旨在产生<span style="color: black;">需要</span>并将潜在客户从认知转变为<span style="color: black;">思虑</span>和行动的品牌。<span style="color: black;">需要</span>生成<span style="color: black;">宣传</span>利用 Google 的<span style="color: black;">设备</span>学习来优化展示位置和创意元素，<span style="color: black;">保证</span><span style="color: black;">按照</span>用户的浏览<span style="color: black;">行径</span>和兴趣向<span style="color: black;">她们</span>投放最<span style="color: black;">关联</span>、最引人注目的<span style="color: black;">宣传</span>。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">需要</span>生成<span style="color: black;">宣传</span><span style="color: black;">针对</span>中部漏斗营销策略<span style="color: black;">尤其</span>有效。它们旨在吸引对品牌或<span style="color: black;">制品</span>表现出<span style="color: black;">必定</span>兴趣但可能需要进一步推动<span style="color: black;">才可</span>进行购买的用户。<span style="color: black;">经过</span>在用户<span style="color: black;">处在</span>更具探索性思维的视觉丰富环境中<span style="color: black;">显现</span>，<span style="color: black;">需要</span>生成<span style="color: black;">宣传</span>有助于<span style="color: black;">加强</span>品牌回忆率、培养兴趣并推动用户在购买旅程中迈出下一步，无论是<span style="color: black;">拜访</span>网站、注册简报还是进行购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">3. 视频<span style="color: black;">宣传</span>系列</span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目的：<span style="color: black;">经过</span>视频内容扩大影响和推动行动</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">视频<span style="color: black;">宣传</span>系列有多种子类型，将 YouTube 庞大的受众群体的力量与 Google 的<span style="color: black;">设备</span>学习相结合。这些活动会自动优化 YouTube 和 Google 视频合作伙伴的<span style="color: black;">宣传</span>投放，以<span style="color: black;">得到</span>最多的<span style="color: black;">揭发</span>和鼓励用户采取行动，无论是<span style="color: black;">拜访</span>网站、进行购买还是订阅简报。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>您的<span style="color: black;">目的</span>是<span style="color: black;">经过</span>视频内容<span style="color: black;">得到</span>足够的<span style="color: black;">揭发</span>，<span style="color: black;">同期</span>兼顾推动特定行动，<span style="color: black;">那样</span>视频<span style="color: black;">宣传</span><span style="color: black;">便是</span>您的不二之选。它们将视频的吸引力与直接响应活动的以绩效为导向的<span style="color: black;">办法</span>相结合，使其能够有效地推动切实的业务成果。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/sz_mmbiz_png/53WOiaNNnd9Kic1wCVfJm5NUN3BShPiciaDXa68jJwia5rwSiaZvHzcb1BOH5g4UuoHgibSmhkRAbaVddsGpzXSEiaVGcg/640?wx_fmt=png&amp;from=appmsg&amp;tp=webp&amp;wxfrom=5&amp;wx_lazy=1&amp;wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">4. 展示<span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目的：<span style="color: black;">创立</span>知名度和重新定位</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 展示<span style="color: black;">宣传</span>是最通用的<span style="color: black;">宣传</span>格式之一，<span style="color: black;">准许</span>企业<span style="color: black;">经过</span>数百万个网站、应用和 Google <span style="color: black;">持有</span>的资产（如 YouTube）吸引用户。展示<span style="color: black;">宣传</span><span style="color: black;">能够</span>高度直观，<span style="color: black;">运用</span><span style="color: black;">照片</span>、视频和富<span style="color: black;">媒介</span>来吸引<span style="color: black;">重视</span>力。它们<span style="color: black;">针对</span><span style="color: black;">创立</span>品牌知名度<span style="color: black;">尤其</span>有效，<span style="color: black;">由于</span>它们<span style="color: black;">能够</span>覆盖广泛的受众，但它们<span style="color: black;">亦</span>是重新定位的强大工具。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">展示<span style="color: black;">宣传</span><span style="color: black;">一般</span>用于营销漏斗的顶端，以<span style="color: black;">加强</span>品牌在广大受众中的知名度。<span style="color: black;">她们</span><span style="color: black;">能够</span>向潜在客户介绍新<span style="color: black;">制品</span>或服务，这些潜在客户可能<span style="color: black;">无</span>主动搜索这些<span style="color: black;">制品</span>或服务，但<span style="color: black;">按照</span><span style="color: black;">她们</span>的在线<span style="color: black;">行径</span>，<span style="color: black;">她们</span>可能会感兴趣。<span style="color: black;">另外</span>，展示<span style="color: black;">宣传</span><span style="color: black;">针对</span>重新定位活动至关重要，它<span style="color: black;">准许</span>营销人员重新吸引之前与其品牌互动但未转化的用户。<span style="color: black;">经过</span>提醒这些用户品牌，展示<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">帮忙</span><span style="color: black;">她们</span>进一步进入漏斗下方进行购买。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">5. 搜索<span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目的：<span style="color: black;">加强</span><span style="color: black;">宣传</span><span style="color: black;">关联</span>性</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">自适应搜索<span style="color: black;">宣传</span> (RSA) 是传统文字<span style="color: black;">宣传</span>的演变，<span style="color: black;">准许</span>营销人员输入多个标题和描述。<span style="color: black;">而后</span>，Google 的<span style="color: black;">设备</span>学习会测试<span style="color: black;">区别</span>的组合，以确定<span style="color: black;">那些</span><span style="color: black;">宣传</span>变体在<span style="color: black;">区别</span>的搜索<span style="color: black;">查找</span>中表现最佳。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">RSA 非常适合<span style="color: black;">加强</span>搜索<span style="color: black;">宣传</span>系列中的<span style="color: black;">宣传</span><span style="color: black;">关联</span>性和效果。<span style="color: black;">经过</span>动态<span style="color: black;">调节</span>以匹配用户意图，这些<span style="color: black;">宣传</span><span style="color: black;">能够</span><span style="color: black;">加强</span>点击率 (CTR) 并<span style="color: black;">加强</span>整体<span style="color: black;">宣传</span>效果，使其<span style="color: black;">作为</span>任何以搜索为中心的<span style="color: black;">宣传</span>系列的<span style="color: black;">必须</span>品。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">6. 购物<span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">目的：<span style="color: black;">加强</span>商品的可见度</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">随着免费列表的推出，Google 的购物<span style="color: black;">宣传</span>变得更加强大，<span style="color: black;">准许</span><span style="color: black;">制品</span>出<span style="color: black;">此刻</span>搜索结果中而无需支付点击<span style="color: black;">花费</span>。付费购物<span style="color: black;">宣传</span>仍然存在，但这种新格式无需额外<span style="color: black;">花费</span><span style="color: black;">就可</span>为电子商务企业<span style="color: black;">供给</span>额外的可见度。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>在线零售商<span style="color: black;">来讲</span>，带有免费列表的购物<span style="color: black;">宣传</span><span style="color: black;">供给</span>了一个绝佳的机会，<span style="color: black;">能够</span><span style="color: black;">加强</span><span style="color: black;">制品</span>知名度并吸引流量，而无需额外花费<span style="color: black;">宣传</span>费。这种形式<span style="color: black;">针对</span><span style="color: black;">期盼</span>在竞争激烈的市场中扩大影响力的中小型企业<span style="color: black;">尤其</span>有用。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">7. 应用<span style="color: black;">宣传</span></span></strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">目的：促进应用安装和用户参与</strong></span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 应用<span style="color: black;">宣传</span>系列旨在<span style="color: black;">帮忙</span>营销人员在 Google 庞大的网络中推广<span style="color: black;">她们</span>的应用，<span style="color: black;">包含</span> Google 搜索、Google Play、YouTube 和 Google 展示<span style="color: black;">宣传</span>网络。应用<span style="color: black;">宣传</span>系列的独特之处在于它们需要的设置最少 - 营销人员只需<span style="color: black;">供给</span><span style="color: black;">有些</span>创意内容（如文字、<span style="color: black;">照片</span>和视频），Google 的<span style="color: black;">设备</span>学习会处理其余部分。系统会自动优化<span style="color: black;">宣传</span>，以<span style="color: black;">保证</span>它们触达最<span style="color: black;">关联</span>的用户并实现预期结果，无论是应用安装、应用内操作还是重新参与。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">营销<span style="color: black;">目的</span>：</span></strong></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">应用<span style="color: black;">宣传</span>系列非常适合<span style="color: black;">期盼</span>推动应用安装或<span style="color: black;">增多</span>应用内用户参与度的企业。<span style="color: black;">经过</span>利用 Google 强大的算法，这些<span style="color: black;">宣传</span>系列<span style="color: black;">能够</span>自动<span style="color: black;">调节</span>出价、格式和展示位置，以最大限度地<span style="color: black;">加强</span>应用推广的效果。这使其<span style="color: black;">作为</span><span style="color: black;">期盼</span>有效扩大应用用户群的<span style="color: black;">研发</span>者和企业的首选。</span></p>
    <p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Google 最新的广告类型反映了数字营销向自动化、个性化和多<span style="color: black;">途径</span>整合的<span style="color: black;">连续</span>转变。每种<span style="color: black;">宣传</span>格式都有特定的用途，从推动转化和产生潜在客户到<span style="color: black;">创立</span>品牌知名度和<span style="color: black;">加强</span><span style="color: black;">宣传</span><span style="color: black;">关联</span>性。</span></p>

qzmjef 发表于 2024-10-7 05:07:17

期待与你深入交流，共探知识的无穷魅力。

nqkk58 发表于 2024-10-24 23:52:01

我赞同你的看法，你的智慧让人佩服，谢谢分享。

nykek5i 发表于 2024-10-26 11:52:31

外贸论坛是我们的，责任是我们的，荣誉是我们的，成就是我们的，辉煌是我们的。

b1gc8v 发表于 2024-11-6 08:10:45

我深受你的启发，你的话语是我前进的动力。

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