无好平台就没法做外贸？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"><strong style="color: blue;">点击上方加关注、外贸成单更舒服</strong></span><strong style="color: blue;"><span style="color: black;">！</span></strong></span></p><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3omM8D4zfkiay8sQ5EID00ZRicic1KWRic4AYYkkhic6ZzsDQJyO6F9kAiacdHL6d37du0OXfLLZ5GRyKFJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/YUyZ7AOL3omM8D4zfkiay8sQ5EID00ZRicic1KWRic4AYYkkhic6ZzsDQJyO6F9kAiacdHL6d37du0OXfLLZ5GRyKFJg/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">温馨提示</strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">因为</span><span style="color: black;">微X</span>推送机制变化</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">互动少的用户会<span style="color: black;">逐步</span>接收不到推送</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">请<span style="color: black;">大众</span>将『<span style="color: black;">容易</span>外贸』</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;">设为<span style="color: black;">星标</span>或点击<span style="color: black;">在看</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">以避免</span><span style="color: black;">错失</span>每日精彩内容推送</strong></span></p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">经常看到<span style="color: black;">有些</span>新人在工作之后抱怨<span style="color: black;">机构</span>平台<span style="color: black;">欠好</span>，<span style="color: black;">无</span>参加展会，平台<span style="color: black;">亦</span>很少投入。<span style="color: black;">这儿</span>我就想说说平台和资源，看问题稍微全面一点，不要眼光<span style="color: black;">那样</span>狭隘。</p>
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<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">曾经我负责<span style="color: black;">机构</span>网络<span style="color: black;">研发</span>部招聘的时候，面试过不少英文网络<span style="color: black;">研发</span>的求职者。</span><span style="color: black;">我听<span style="color: black;">她们</span>问过最多的问题<span style="color: black;">便是</span>，贵<span style="color: black;">机构</span>有<span style="color: black;">无</span>投入什么平台<span style="color: black;">例如</span>阿里巴巴，环球资源？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">从和<span style="color: black;">她们</span>的对话中<span style="color: black;">能够</span>读出，<span style="color: black;">好似</span><span style="color: black;">无</span>平台就<span style="color: black;">无</span>办法去做外贸。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平时，<span style="color: black;">咱们</span>总说<span style="color: black;">选取</span>工作看一个<span style="color: black;">机构</span>给你的平台和资源很重要。</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">针对</span>外贸来讲，<span style="color: black;">非常多</span>外贸业务员总是过分关注有<span style="color: black;">无</span>B2B平台，展会等等。</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不错，推广的平台是重要。</span><span style="color: black;"><span style="color: black;">不外</span>，<span style="color: black;">意见</span>新人应该<span style="color: black;">更加多</span>地<span style="color: black;">重视</span>其他方面的<span style="color: black;">有些</span>平台。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">我认为更重要的平台<span style="color: black;">实质</span>上是下面这些方面</span></strong></span><strong style="color: blue;"><span style="color: black;">：</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 管理水平<span style="color: black;">怎样</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 组织架构<span style="color: black;">是不是</span>完备？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">是不是</span>有<span style="color: black;">必定</span><span style="color: black;">开发</span>能力？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 企业形象？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">是不是</span>有好的人才激励和薪酬制度？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• <span style="color: black;">机构</span>发展的战略和前景？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 企业所有者的眼光判断和决断能力？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">• 能调动起来多少的资源，<span style="color: black;">是不是</span>毫不犹豫能向<span style="color: black;">营销</span>倾斜？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">……………</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">管理水平牵</span></strong></span><span style="color: black;">涉到<span style="color: black;">非常多</span>方面，<span style="color: black;">例如</span>：物料和生产的管理<span style="color: black;">是不是</span>规范？质量的把控<span style="color: black;">是不是</span>到位？工人的管理<span style="color: black;">是不是</span>有效？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这很大程度上决定了企业的发展速度，<span style="color: black;">亦</span>决定了你拿订单的难易程度。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">组织架构</span></strong></span><span style="color: black;"><span style="color: black;">来讲</span>，<span style="color: black;">例如</span>：<span style="color: black;">机构</span>常年都不<span style="color: black;">思虑</span>扩充组织架构，业务员<span style="color: black;">装扮</span>采购，业务，跟单操作等多种角色，<span style="color: black;">有些</span>环节进行重复劳动，有些环节的工作需要专业的有经验的人员去做才会少出问题，不出问题。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UosVPhoZNj6g8K8NNobrDdUPlPpAMst0QnN9Q0IQt9LF7OhmVfepics9qictQEIKKdsk8pnUfp2SCDoSRIDsCo6Q/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p><strong style="color: blue;"><span style="color: black;"><span style="color: black;">那样</span>业务员有多少精力能用来集中开拓业务？</span></strong>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">开发</span>能力</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，<span style="color: black;">例如</span>客户给你一个样品，多久<span style="color: black;">能够</span>完成样品的打样？<span style="color: black;">这儿</span>面又牵涉<span style="color: black;">非常多</span>问题，原料供应商的找寻，沟通，技术性问题的<span style="color: black;">处理</span>，打样过程的质量<span style="color: black;">掌控</span>等等。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>别的竞争者比你的<span style="color: black;">开发</span>能力强，响应速度快，<span style="color: black;">那样</span>很可能一个订单你就拿不下来。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">企业形象</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个我就不说了，客户<span style="color: black;">倘若</span>为了你大老远跑来看你，结果看到一个乱七八糟的工厂，很失望，<span style="color: black;">那样</span>你说<span style="color: black;">咱们</span>给国际品牌做OEM，客户可能<span style="color: black;">亦</span>不会感兴趣。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">企业所有者的眼光，判断和决断</span></strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，这个不必多说。只说一个方面，就有深刻体会。外贸啥都不懂非要插手业务，乱指点你应该怎么做。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一个<span style="color: black;">机构</span>，能调动起多少资源，</span><span style="color: black;">来</span><strong style="color: blue;"><span style="color: black;"><span style="color: black;">服务和<span style="color: black;">协同</span>外贸业务的开拓和<span style="color: black;">研发</span></span></span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">，这个<span style="color: black;">便是</span>最重要的竞争力。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">非常多</span>时候看到<span style="color: black;">有些</span><span style="color: black;">文案</span>动不动来个几天搞定XX万美金的订单，把自己个人的<span style="color: black;">功效</span>过分夸大，其实这是不正确的。一个<span style="color: black;">机构</span>的资源<span style="color: black;">是不是</span>向业务<span style="color: black;">分部</span><span style="color: black;">或</span>某个业务员倾斜，这个区别是非常大的。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">企业集中起所有的资源并且全力支持业务的开拓，使得业务员拿单更加顺利，<span style="color: black;">亦</span>使得业务员的<span style="color: black;">自信心</span>越来越足，<span style="color: black;">最后</span>做出令人<span style="color: black;">仰慕</span>的成绩。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">一个<span style="color: black;">机构</span>的政策和资源向某个<span style="color: black;">分部</span>或业务员倾斜</span></strong><span style="color: black;">，会产生相当大的助力和能量。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反过<span style="color: black;">来讲</span>，企业<span style="color: black;">倘若</span>不把资源调动起来，只是让你发挥你一个人的能量，你有多少时间精力和能力去把一个个订单接稳呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>说，在一个平台差的企业，<span style="color: black;">便是</span>给你高提成比例，你一年<span style="color: black;">亦</span>做不了多少业绩出来，<span style="color: black;">由于</span>你<span style="color: black;">能够</span>利用的资源太少。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台好的<span style="color: black;">机构</span>，订单相对好接，企业<span style="color: black;">便是</span>给你低提成比例，你照样做的还不错，一年到头收入还有十几万。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">选取</span>一个<span style="color: black;">机构</span>，<span style="color: black;">重视</span>看<span style="color: black;">机构</span>的老员工的数量有多少，工作两年以上的有多少员工。<span style="color: black;">通常</span><span style="color: black;">来讲</span>，发展还不错的<span style="color: black;">机构</span>，员工<span style="color: black;">最少</span>能待个两三年。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">刚进入公司，有的时候可能<span style="color: black;">机构</span>制度和政策有些让你感觉很奇怪，这些都是次要的，学着去适应。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">先别<span style="color: black;">留意</span>，还是要看<span style="color: black;">实质</span>的——这个<span style="color: black;">机构</span>的平台到底对<span style="color: black;">咱们</span>接单起到多大<span style="color: black;">帮忙</span>？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">例如</span>有专门的采购管理和<span style="color: black;">研发</span>供应商，有自己的工厂能够<span style="color: black;">火速</span>打样，<span style="color: black;">开发</span>，有业务经验很丰富的上司把握局面，<span style="color: black;">机构</span>的理念不是<span style="color: black;">尤其</span>保守，付款方式上能接受的方式比较多等等~~</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><strong style="color: blue;"><span style="color: black;">这些不都是助你接单的平台吗？</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UosVPhoZNj6g8K8NNobrDdUPlPpAMst03LKW5UjRu5icHCzRMKicQUBxxvyoT0sbJj8uz05VTX8J0OSdCU8y6LyQ/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">反之，就算给你开了三四个平台，企业不<span style="color: black;">供给</span>任何培训，老板不管事，厂里出个问题找人找半天，工厂供货能力和准时交货都不行，质量常常出问题，任你能说八国语言、任你三头六臂，都<span style="color: black;">不足</span>把客户<span style="color: black;">守护</span>好。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">说这些，是<strong style="color: blue;"><span style="color: black;"><span style="color: black;">期盼</span><span style="color: black;">有些</span>外贸人的思路和眼光放开<span style="color: black;">有些</span></span></strong>。</span></p>
<h3 style="color: black; text-align: left; margin-bottom: 10px;">再来，<span style="color: black;">此刻</span>是互联网+的时代，数字经济飞速发展，企业想要实现品牌出海，除了做推广的平台之外，<span style="color: black;">创立</span>独立站，把<span style="color: black;">自己</span>的网站建设<span style="color: black;">非常</span>重要！</h3>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>企业总是花<span style="color: black;">许多</span>时间去<span style="color: black;">科研</span><span style="color: black;">研发</span>信，<span style="color: black;">科研</span>怎么<span style="color: black;">加强</span>转化率，其实，不如把自己的店铺和<span style="color: black;">机构</span>英文网站做得专业一点，<span style="color: black;">这般</span>更能吸引到<span style="color: black;">精细</span>的客户人群。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">指望客户从<span style="color: black;">研发</span>信中就对你<span style="color: black;">认识</span>基本不现实，<span style="color: black;">研发</span>信只是一个推销的材料，写得再花哨，网站做得乱七八糟，客户<span style="color: black;">同样</span>不会感兴趣。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">举个最小的例子：</span><strong style="color: blue;"><span style="color: black;">把网站的内页优化好，<span style="color: black;">照片</span>处理得精美一点。</span></strong></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">别人在Google Web（网页）上搜一个<span style="color: black;">制品</span>名，基本上很难搜到你的网站页面，搜到的经常是<span style="color: black;">哪些</span>B2B网站，<span style="color: black;">有些</span>行业大品牌以及做了Google推广的网站。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>，<span style="color: black;">倘若</span>在Google Images（<span style="color: black;">照片</span>）搜索，会容易搜到你的网站<span style="color: black;">制品</span>内页，<span style="color: black;">由于</span>最直接的<span style="color: black;">便是</span><span style="color: black;">表示</span>你<span style="color: black;">制品</span><span style="color: black;">照片</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">你会<span style="color: black;">发掘</span>，精美干净的<span style="color: black;">制品</span><span style="color: black;">照片</span>，在<span style="color: black;">照片</span>搜索结果列表中是<span style="color: black;">那样</span>的显眼，就<span style="color: black;">好似</span>是一群凤姐中的冰冰<span style="color: black;">同样</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">照片</span>文件的文件名，准确的<span style="color: black;">照片</span>ALT标签中设置关键词都有助于你被找到。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">网站优化是SEO的<span style="color: black;">基本</span>。针对性地对网站结构进行<span style="color: black;">调节</span>，<span style="color: black;">恰当</span>布局关键词，<span style="color: black;">加强</span>关键词在搜索引擎上的排名，投入小、稳定性强，<span style="color: black;">提高</span>网站<span style="color: black;">揭发</span>量，将<span style="color: black;">更加多</span>的潜在客户引向网站，从而<span style="color: black;">连续</span><span style="color: black;">持续</span>地<span style="color: black;">得到</span>外商关注和咨询。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">按照</span>企业所属行业以及<span style="color: black;">目的</span>市场，精选多外链平台进行投放。以较小的投入，发布<span style="color: black;">制品</span>信息，宣传企业品牌，实现多平台联动营销的效果。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">另外</span>，还有</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">海外社媒的优化</span></strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">社交<span style="color: black;">媒介</span>已<span style="color: black;">作为</span>人们生活中不可或缺的一部分了。像Facebook、LinkedIn、Twitter（X）等都是<span style="color: black;">拥有</span>很强互动性和传播性，<span style="color: black;">亦</span><span style="color: black;">包含</span>着许多<span style="color: black;">商场</span>信息和数据。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">像Pinterest、INS、YouTube<span style="color: black;">亦</span><span style="color: black;">持有</span>巨大的价值，毕竟<span style="color: black;">照片</span>、视频的吸引力远大于文字的叙述，<span style="color: black;">亦</span>能够加深采购商对企业的认知，<span style="color: black;">从而</span><span style="color: black;">提高</span>关注度，树立品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">针对</span>各大外贸企业<span style="color: black;">来讲</span>，“出海战争”向来长路漫漫。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而基于</span><strong style="color: blue;"><span style="color: black;">社媒、Google的流量传播和网站优化转化的海外营销策略</span></strong><span style="color: black;">，能助力外贸企业在多元化快节奏的<span style="color: black;">全世界</span>外贸市场中搏杀出了一条新路，<span style="color: black;">亦</span>让海外营销的软实力逐步形成“硬壁垒”，带动企业以及<span style="color: black;">制品</span>在<span style="color: black;">全世界</span>范围<span style="color: black;">得到</span>高<span style="color: black;">揭发</span>、高热度、强认知，树立企业品牌形象。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">END</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">以上内容来自：<span style="color: black;">精神外贸、外贸知识课堂、外贸牛<span style="color: black;">科研</span>所</span> <span style="color: black;">，由<span style="color: black;">容易</span>外贸综合整编，转载请注明以上<span style="color: black;">所有</span>。</span></span></p>
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