10秒卖光手柄！手机壳日卖3万刀！跨境小卖怎么样接住《黑神话：悟空》的泼天流量？
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6JJHQAMdiarRgJ1GiaPV83opuwzUvZX9xL5xfqOnU4REXUuMWgR1VXjVw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这几天钱味儿最重的热点，恐怕还是《黑神话：悟空》。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">继上线<span style="color: black;">第1</span>天狂揽15亿后，黑神话的捞金传奇，<span style="color: black;">已然</span>辐射到游戏之外。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">带火文旅、搅动A股、<span style="color: black;">诱发</span>跨境电商卖家布局周边<span style="color: black;">制品</span>潮……</span></p><span style="color: black;"><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">1</strong></span></span><span style="color: black;"><strong style="color: blue;">悟空周边<span style="color: black;">制品</span>卖爆海外</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在国内，《黑神话：悟空》上线首日便冲上淘宝热搜<span style="color: black;">第1</span>，“PS5游戏机”、“英伟达黑悟空联名显卡”等<span style="color: black;">关联</span>商品搜索量<strong style="color: blue;">增长1379%</strong>，PS5游戏机迎来一波抢购高峰，<span style="color: black;">同期</span>还带火了山西文旅，山西景区的旅游热度增长了156%；而和《黑神话：悟空》<span style="color: black;">关联</span>的A股多家上市<span style="color: black;">机构</span>，其股价<span style="color: black;">亦</span>是大涨超10%。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在海外，悟空游戏周边<span style="color: black;">需要</span><span style="color: black;">亦</span>快速上涨，<span style="color: black;">敏锐</span>度高的跨境卖家紧贴市场抓紧上新，<span style="color: black;">成为了</span><span style="color: black;">第1</span>波收割流量的人。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一位21岁的深圳青年凭借敏锐的市场嗅觉，<span style="color: black;">经过</span>跨境电商独立站布局<strong style="color: blue;">游戏款手机壳</strong>，实现了</span><span style="color: black;"><strong style="color: blue;">日<span style="color: black;">营销</span>额高达3万美元</strong></span><span style="color: black;">的壮举。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6fMOCplcHW815a6aJ2AruWJGgW4DvYHuNBs2bGlMYVRGk9vetbYRv8A/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;"> <span style="color: black;">图源：网络，侵删</span></span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">8月20日，《黑神话：悟空》官方联名手柄在速卖通上线后，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">10秒</span></strong></span><span style="color: black;">就卖光了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq61w6vNk6dChRELickpWiaSl5Sp77NBGAQACcb8ic8NJ5K2dCsf6xHSl5EQ/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> 图源：速卖通</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">速卖通负责该品牌的小二催商家“八位堂”再加点库存，“八位堂”的运营负责人说<span style="color: black;">已然</span>在<span style="color: black;">奋斗</span>补货了：“有时候回复比较慢，是<span style="color: black;">由于</span>全公司都在打游戏，请见谅。”</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6VYRKVJMCYf3MOvZuDp2B6cn65qQunn4upmFicdvncWxhkOViajuWSOTw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"> <span style="color: black;"> 图源：网络，侵删</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">据说</span>，这批手柄几乎都被巴西消费者抢购走了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">在亚马逊美国站，搜索词“black myth wukong ps5”的本周<strong style="color: blue;">排名较上周上涨了2万多</strong>，“wukong ps5”排名上涨10万，搜索量<span style="color: black;">明显</span><span style="color: black;">增多</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">此刻</span>搜索“wukong”、“black myth wukong”等，亚马逊会提示wukong ps5、wukong figure、wukong game、wukong controller、wukong mask等搜索关键词，标题或<span style="color: black;">照片</span>中<span style="color: black;">知道</span>标注《黑神话：悟空》的<span style="color: black;">制品</span>有马克杯（售价9.99美金）、墙画（11.99美金）、T恤（18.99美金）、金箍圈等4件套（47.60美金）、卫衣（18.99美金）、帽子（13.80美金）等，这些<span style="color: black;">制品</span>大<span style="color: black;">大都是</span>赶在游戏上架之前的，不少卖家<span style="color: black;">已然</span>实现了销量的爆发式增长。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6DaFTvSxZIeXIP2OOzLCjExLibiackuW2T7Md1vbNJVGt18ncnh1zyDicA/640?wx_fmt=jpeg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：Amazon</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不少<span style="color: black;">制品</span>在标题中<span style="color: black;">知道</span>写着“<strong style="color: blue;">Black Myth</strong>”。 </span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><strong style="color: blue;"><span style="color: black;">金箍棒</span></strong></span><span style="color: black;"><span style="color: black;">做为</span>最强周边，很容易俘获玩家，<span style="color: black;">因此呢</span><span style="color: black;">成为了</span>卖家的重点选品。亚马逊上一款合金材质的金箍棒<span style="color: black;">非常</span>畅销，<span style="color: black;">制品</span>售价28.99美金，评论星级4.7，不少消费者都夸其质量上乘、设计精细。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6wCbHwyjkYZ35oC7QguBSTOicmSyLz1tenribkrlL4mYwxPvSX7N9bP5g/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;">图源：Amazon</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">Temu平台上在售的周边<span style="color: black;">制品</span>众多，<span style="color: black;">包含</span>悟空金属海报装饰画，售价3.14美金；金箍棒及展示架，售价约9.04美金；亚克力悟空吊坠，<span style="color: black;">能够</span>挂在汽车后视镜、钥匙链、包包或门上，售价9.49美金。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">悟空游戏周边<span style="color: black;">亦</span><span style="color: black;">成为了</span>eBay平台上的热门新品，悟空面具、悟空鼠标垫、靡道人面具等一应俱全。国内售价820元的实体<span style="color: black;">豪气</span>版，在eBay上卖到了899.99美元，约合人民币6400元，身价飙升，卖家收益颇丰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6fC4I0hmHlhcl9IRCNhRWh088M1G5qeFh1vbiaHOGbesDsZ9TdibvGCow/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"><span style="color: black;"> 图源：eBay</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">除了布局周边<span style="color: black;">制品</span>外，还有人布局与黑神话悟空<span style="color: black;">关联</span>的</span><strong style="color: blue;">域名</strong><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据查，“blackmythwukong.com.cn”这个域名的售价已高达34.5万元，其它<span style="color: black;">非常多</span><span style="color: black;">关联</span>域名<span style="color: black;">亦</span><span style="color: black;">已然</span>被注册了。</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">2</strong></span><span style="color: black;"><strong style="color: blue;">上架就爆单的<span style="color: black;">背面</span>：靠的是<span style="color: black;">机会</span></strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">一上架就爆单，这种属于</span><span style="color: black;"><span style="color: black;"><strong style="color: blue;">事件性爆款</strong></span></span><span style="color: black;">，跟前段时间的特朗普“T恤”类似，<span style="color: black;">更加多</span>靠的是<span style="color: black;">机会</span>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这一类型<span style="color: black;">制品</span>最多出<span style="color: black;">此刻</span>什么时候呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">20年疫情时候，米国人都是被封在家里，<span style="color: black;">大众</span><span style="color: black;">针对</span>网红事件，以及热点的事件追求，是一个极致的关注，当时<span style="color: black;">显现</span>的<strong style="color: blue;">翻面章鱼，解压玩具</strong>这些，都是网红带货，一点就爆的<span style="color: black;">制品</span>，<span style="color: black;">而后</span>差不多爆<span style="color: black;">1星期</span>，热度慢慢下去了，就<span style="color: black;">无</span>销量了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">非常多</span>卖家就问了，除了这种一波流的<span style="color: black;">制品</span>，<span style="color: black;">无</span>那种<span style="color: black;">长时间</span><span style="color: black;">能够</span>卖的，<span style="color: black;">况且</span>一上架就能日出百单<span style="color: black;">制品</span>的么？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">能够</span>很肯定的告诉你，</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">无</span></strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">为何</span>呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">亚马逊的流量分配规则，叫</span><span style="color: black;"><strong style="color: blue;">飞轮原理</strong></span><span style="color: black;">。简单的说，<span style="color: black;">便是</span><strong style="color: blue;">你卖的越好，流量才会给你越多</strong>，流量增幅<span style="color: black;">通常</span>不会超过10%~30%，<span style="color: black;">况且</span>每次增长<span style="color: black;">区别</span>流量层次，都会有个阈值，到达流量阈值，非上评速度非常快，<span style="color: black;">或</span>转化率超高，<span style="color: black;">或</span>订单增长稳定（站外），正常<span style="color: black;">来讲</span>，都需要1~3个月的时间<span style="color: black;">才可</span>达到流量顶峰。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">那样</span>问题来了，</span><span style="color: black;"><span style="color: black;">为何</span>这类事件性爆款/网红<span style="color: black;">制品</span>，<span style="color: black;">或</span>季节性<span style="color: black;">制品</span>一下子就能日出几百单？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那是<span style="color: black;">由于</span></span><span style="color: black;"><strong style="color: blue;"><span style="color: black;"><span style="color: black;">外边</span>流量<span style="color: black;">出现</span>了变化</span></strong></span><span style="color: black;">，就像鱿鱼游戏，<span style="color: black;">外边</span>搜索流量从0~1000万次搜索仅仅花了1周不到。<span style="color: black;">因此</span><span style="color: black;">咱们</span>的<span style="color: black;">制品</span>，只要一上架就能爆单，<span style="color: black;">况且</span>不是一点点，<span style="color: black;">咱们</span>的流量从0-10000是非常简单的事情，<span style="color: black;">因此</span>一天300-500单是很容易的。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">然则</span>普通的<span style="color: black;">制品</span>，整体流量<span style="color: black;">无</span>变化，新品进入的时候，新品的流量从哪里来的，从老<span style="color: black;">制品</span>的流量分过来的，这个就要遵循亚马逊的流量飞轮原理了。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">流量的规则说明白了，<span style="color: black;">那样</span><strong style="color: blue;"><span style="color: black;">研发</span>一款上架就能爆单的<span style="color: black;">制品</span>，要不<span style="color: black;">便是</span><span style="color: black;">外边</span>流量暴增，供远远<span style="color: black;">少于</span>求（流量型<span style="color: black;">制品</span>）；要不<span style="color: black;">便是</span>，这个<span style="color: black;">制品</span>本来卖家就很少，流量<span style="color: black;">始终</span>都在（之前的口罩<span style="color: black;">制品</span>）</strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>你普通的<span style="color: black;">制品</span>加上一个侵权的图案<span style="color: black;">尤其</span>好卖的原理在哪里，<span style="color: black;">大众</span>应该<span style="color: black;">晓得</span>了吧。就像鱿鱼游戏的连体服，面罩等等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_jpg/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6UhbxxnREQyTumibO7aYaPotQicdCNZicdas4XXheic99FuKKWJZAiapAvhw/640?wx_fmt=jpeg&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">图源：网络，侵删</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这<span style="color: black;">便是</span><span style="color: black;">为何</span><span style="color: black;">大众</span><span style="color: black;">爱好</span>做微侵权的<span style="color: black;">制品</span>的<span style="color: black;">原由</span>了，<span style="color: black;">由于</span>流量便宜<span style="color: black;">况且</span>大，<span style="color: black;">况且</span>流量<span style="color: black;">无</span>上限。</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">3</strong></span><span style="color: black;"><strong style="color: blue;">小卖能<span style="color: black;">不可</span>做这类<span style="color: black;">制品</span>？</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">不要只看到流量，而<span style="color: black;">忽略</span>了<strong style="color: blue;"><span style="color: black;">背面</span>的<span style="color: black;">危害</span></strong>。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">据<span style="color: black;">认识</span>，《黑神话：悟空》由深圳市游科互动科技有限<span style="color: black;">机构</span>制作，该<span style="color: black;">机构</span><span style="color: black;">已然</span>提前在知识产权方面进行了相对完善的布局。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">早在2020年，该<span style="color: black;">机构</span>就<span style="color: black;">已然</span>在国内申请注册了商标“黑神话悟空”和“黑神话”，在2021年申请了“黑悟空”，并且这三个名<span style="color: black;">叫作</span>申请注册的都是45类全类别商标。2022年还申请了“黑神话·搜神”和“黑神话·山海”这两个商标。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">而“Black Myth Wukong”和“BLACK MYTH”这两个英文版的商标，<span style="color: black;">已然</span>在多个国家进行了注册，<span style="color: black;">包含</span>但不限于韩国、英国、美国、日本等。这些商标的注册<span style="color: black;">触及</span>多个<span style="color: black;">归类</span>，例如28类玩具、9类游戏软件、25类服装、35类<span style="color: black;">宣传</span>营销等。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6kHxoWE7WHYhy0ANmIPYbTHomhxo3qWuglZ2YPkhALic0KLOEFu8IGpQ/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"><span style="color: black;"> 图源：USPTO</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">亦</span><span style="color: black;">便是</span>说，售卖此类<span style="color: black;">制品</span>的</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">侵权<span style="color: black;">危害</span><span style="color: black;">极重</span></span></strong></span><span style="color: black;">。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">日前</span>，有不少亚马逊卖家在标题中直接<span style="color: black;">运用</span>了<span style="color: black;">关联</span>关键词，如“Black Myth”，<span style="color: black;">或</span>是<span style="color: black;">运用</span>游戏中的IP形象，这无疑<span style="color: black;">增多</span>了侵权的可能性。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlib90g4fMEPbhQLsEMaaBq6AFMw4ECwvlPxPA8ibHpCg59oJ8fgjsLTK85Q4JJ5ce2kMHMwyhX78Yw/640?wx_fmt=png&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">图源：Amazon</span></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">平台一旦<span style="color: black;">发掘</span>，便会立即下架，严重的<span style="color: black;">乃至</span>封账号。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">因此</span>，我是<span style="color: black;"><strong style="color: blue;">不太<span style="color: black;">意见</span>小卖家去跟风做这一类的<span style="color: black;">制品</span></strong></span>，<span style="color: black;">危害</span>太高。<strong style="color: blue;"><span style="color: black;">咱们</span>要做的是能稳定<span style="color: black;">连续</span>出单的<span style="color: black;">制品</span>，不是这类大起大落的<span style="color: black;">制品</span>。</strong></span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">倘若</span>你实在想做，<span style="color: black;">能够</span>做这些</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">周边的长尾长品</span></strong></span><span style="color: black;">，<span style="color: black;">例如</span>手机贴纸、数字插画等等，竞争相对较小，更适合小卖。<span style="color: black;">另外</span>，为了规避侵权<span style="color: black;">危害</span>，<span style="color: black;">意见</span>不要直接<span style="color: black;">运用</span>游戏的官方宣传材料或截图<span style="color: black;">做为</span><span style="color: black;">制品</span><span style="color: black;">照片</span>，在撰写商品标题和描述时，应<span style="color: black;">尽可能</span>避免<span style="color: black;">运用</span>“黑神话”等<span style="color: black;">敏锐</span>词汇，而<span style="color: black;">能够</span><span style="color: black;">选取</span>如“悟空”<span style="color: black;">这般</span>更为通用且市场上已广泛<span style="color: black;">运用</span>的词汇。<span style="color: black;">这般</span>既能减少侵权<span style="color: black;">危害</span>，又能借助市场上已有的孙悟空主题<span style="color: black;">制品</span>的热度，为自家<span style="color: black;">制品</span>争取<span style="color: black;">更加多</span><span style="color: black;">揭发</span>机会。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">需要<span style="color: black;">重视</span>的是，这类有侵权<span style="color: black;">危害</span>的<span style="color: black;">制品</span>，小卖们<span style="color: black;">倘若</span>做了，就要</span><span style="color: black;">做到</span><span style="color: black;"><strong style="color: blue;"><span style="color: black;">快进快出</span></strong></span><span style="color: black;">，不要<span style="color: black;">作为</span>最后的接盘侠。至于亚马逊会不会秋后算账，这就得看姐夫的心情了……</span></p><span style="color: black;"><strong style="color: blue;">0</strong><strong style="color: blue;">4</strong></span><span style="color: black;"><strong style="color: blue;">爆款<span style="color: black;">背面</span>：跨境电商营销新玩法</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">做为</span>一款现象级的游戏，《黑神话：悟空》的影响力远远超出了游戏本身。<span style="color: black;">亦</span>给跨境卖家们带来新的启示，<span style="color: black;">持续</span>探索营销新玩法。</span></p><span style="color: black;"><strong style="color: blue;">跨文化商品营销：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">《黑神话：悟空》以中国传统文化为背景，<span style="color: black;">经过</span>游戏向全世界展示了中国神话的魅力。这种文化输出<span style="color: black;">能够</span><span style="color: black;">加强</span>海外消费者对中国品牌的认知和兴趣。跨境卖家<span style="color: black;">能够</span>利用游戏中的元素，推广<span style="color: black;">拥有</span>中国文化<span style="color: black;">特殊</span>的<span style="color: black;">制品</span>。</span></p><span style="color: black;"><strong style="color: blue;">联名合作：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">跨境卖家<span style="color: black;">能够</span><span style="color: black;">经过</span>与游戏<span style="color: black;">研发</span><span style="color: black;">机构</span>或其他品牌进行联名合作，推出限量版<span style="color: black;">制品</span>或套装，<span style="color: black;">例如</span>服装配饰、角色模型、艺术品<span style="color: black;">保藏</span>品等，从而吸引游戏粉丝购买，将这些周边<span style="color: black;">制品</span>销往世界各地。</span></p><span style="color: black;"><strong style="color: blue;">AR/VR体验：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">加强</span>现实和虚拟现实技术<span style="color: black;">能够</span>为跨境电商<span style="color: black;">供给</span>一个全新的互动平台，<span style="color: black;">运用</span>户能够在购买之前亲身体验商品。例如，<span style="color: black;">能够</span><span style="color: black;">供给</span>AR试穿功能，让用户<span style="color: black;">经过</span>手机摄像头试穿《黑神话：悟空》主题的服饰和配饰，直观地看到穿戴效果，激发用户的购买欲望。</span></p><span style="color: black;"><strong style="color: blue;">社交<span style="color: black;">媒介</span>营销：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;"><span style="color: black;">经过</span>在TikTok、Instagram等社交<span style="color: black;">媒介</span>平台上发布与<span style="color: black;">制品</span><span style="color: black;">关联</span>的创意内容，吸引粉丝关注并引导<span style="color: black;">她们</span>到电商平台进行购买。</span></p><span style="color: black;"><strong style="color: blue;">KOL/网红合作：</strong></span>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">与<span style="color: black;">关联</span><span style="color: black;">制品</span><span style="color: black;">行业</span>的意见领袖合作，<span style="color: black;">经过</span><span style="color: black;">她们</span>的直播和评测来推广<span style="color: black;">关联</span><span style="color: black;">制品</span>，利用<span style="color: black;">她们</span>的影响力扩大<span style="color: black;">制品</span>的市场覆盖。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这些营销玩法各位跨境卖家们<span style="color: black;">能够</span>学习下，应用到自己的<span style="color: black;">制品</span>打造中去，能够<span style="color: black;">创立</span>起<span style="color: black;">长时间</span>的品牌影响力和消费者忠诚度，何愁不爆单呢？</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIncHh3jRxPoCqich6exUU0niayBibVI5Ih7td8pePic9eeCynj79ZwsGd0LHiatN65Wn8crzXFLMc37DEg/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">文中部分素材综合自网络，如有侵权，请<span style="color: black;">即时</span>联系<span style="color: black;">咱们</span>删除。</span></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="https://mmbiz.qpic.cn/mmbiz_png/UzIcYVdzzIlq6q8tribdcib2fnoscxWibkyxuhIibY6wo1o01lYRbxB4D74M2BQnhG5tMQu8nyDmAP1LDqLdtibr7Rw/640?wx_fmt=png&from=appmsg&tp=webp&wxfrom=5&wx_lazy=1&wx_co=1" style="width: 50%; margin-bottom: 20px;"></p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"></p><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">分享</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;"><span style="color: black;">保藏</span></strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">在看</strong><img src="data:image/svg+xml,%3C%3Fxml version=1.0 encoding=UTF-8%3F%3E%3Csvg width=1px height=1px viewBox=0 0 1 1 version=1.1 xmlns=http://www.w3.org/2000/svg xmlns:xlink=http://www.w3.org/1999/xlink%3E%3Ctitle%3E%3C/title%3E%3Cg stroke=none stroke-width=1 fill=none fill-rule=evenodd fill-opacity=0%3E%3Cg transform=translate(-249.000000, -126.000000) fill=%23FFFFFF%3E%3Crect x=249 y=126 width=1 height=1%3E%3C/rect%3E%3C/g%3E%3C/g%3E%3C/svg%3E" style="width: 50%; margin-bottom: 20px;"><strong style="color: blue;">点赞</strong>
我完全同意你的观点，说得太对了。
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