手机壳制品的跨境独立站分析，复购率接近50%，售价越高...
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">是什么决定了独立站引流获客？手机壳品牌篇。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">挣钱</span>的独立站长什么样？凭什么用户会买单？怎么样<span style="color: black;">才可</span>做好一个跨境独立站？<span style="color: black;">针对</span>新手<span style="color: black;">来讲</span><span style="color: black;">咱们</span>去做独立站<span style="color: black;">必定</span>是先模仿再超越，<span style="color: black;">这般</span><span style="color: black;">才可</span>少走弯路。这期视频我跟<span style="color: black;">大众</span>分享一个优秀的独立站案例：Uppercase，用心看完<span style="color: black;">瞧瞧</span>你能收获多少。Uppercase是一家专门做手机壳的电商品牌。在手机壳的背面有一个环形的握把，能防手机脱落，又能在看电影的时候<span style="color: black;">供给</span>一个支撑点。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这种实用性的卖点在当时让它们<span style="color: black;">快速</span>的切入到手机壳的这个市场。后来跟着时代的发展还推出了<span style="color: black;">有些</span>兼容无线充电的手机壳。有了这个技术<span style="color: black;">非常多</span>嫌麻烦的<span style="color: black;">青年</span>人会更加倾向于<span style="color: black;">她们</span>的<span style="color: black;">制品</span>。这个品牌有95%的销量是在<span style="color: black;">美丽</span>国本土，还有少部分是<span style="color: black;">营销</span>到欧洲国家。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/5241ebc2a7054cc0bea07fe24771f729~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=Jn%2Fdfu0Qy7tUM3Ae6iJZjf23eVg%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到<span style="color: black;">这儿</span><span style="color: black;">亦</span>顺便跟<span style="color: black;">大众</span>简单介绍一下美国手机壳的市场<span style="color: black;">状况</span>。这几年消费降级的这个概念<span style="color: black;">始终</span>在美国蔓延。越来越多的人<span style="color: black;">选取</span>换手机壳来取代换手机，<span style="color: black;">尤其</span>是追求<span style="color: black;">鲜嫩</span>感的<span style="color: black;">青年</span>人与其每年花上千块去换一台手机，不如来十几美金换一个手机壳来的更方便、<span style="color: black;">更易</span>被接纳。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">LoopyCases瞄准的又是哪一类的年轻人？<span style="color: black;">实质</span>上相比于注重款式的人<span style="color: black;">来讲</span>，LoopyCases更倾向于注重手机防护的中青年人群。LoopyCases的<span style="color: black;">制品</span>定价在四十美元<span style="color: black;">上下</span>，价格其实属于偏高的。<span style="color: black;">然则</span><span style="color: black;">她们</span>的手机注重防护性。除了防脱落、抗摔耐用，这个<span style="color: black;">制品</span>的特点是它们能够赢得市场的<span style="color: black;">重点</span><span style="color: black;">原由</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p26-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/b46f86c64dd54834b9d6d0dd6ac5e551~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=OQcZDLHocvmDh6gnpR8sOADp21M%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">她们</span>做的手机壳<span style="color: black;">重点</span>针对<span style="color: black;">有些</span>旗舰机型，<span style="color: black;">她们</span>相信能买的起这些手机的人，消费能力<span style="color: black;">亦</span>是比较高的，<span style="color: black;">亦</span>更加注重对手机的<span style="color: black;">守护</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>从数据来看，LoopyCases的受众年龄<span style="color: black;">重点</span>集中在18-44岁的中青年，<span style="color: black;">她们</span>的<span style="color: black;">制品</span>设计比较中性，<span style="color: black;">无</span><span style="color: black;">尤其</span><span style="color: black;">显著</span>的性别倾向。加上官网上面文案就强调<span style="color: black;">守护</span>性。从这几个<span style="color: black;">原因</span><span style="color: black;">能够</span>做出<span style="color: black;">这般</span>的判断：</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·从<span style="color: black;">这儿</span>就能初步<span style="color: black;">认识</span>到这个品牌的市场策略和用户特征。一个：不讲款式、强调<span style="color: black;">守护</span>性的<span style="color: black;">行径</span>。手机壳品牌LoopyCases价格明明在普通手机壳的一倍以上，月<span style="color: black;">拜访</span>量却达到十八万。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/77a133ef4ceb42d29a18388ac31742c0~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=v4ROmgyhAi%2BLvpRSG%2BuF5HZr0Jk%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">这个独立站是怎么引流的？从<span style="color: black;">日前</span>的数据来看，<span style="color: black;">重点</span>的获客途径是自然搜索的流量占比超过45%。而<span style="color: black;">另一</span>一部分是社媒和付费搜索的流量。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">日前</span>给网站引流最大的是自然搜索的关键词，而<span style="color: black;">她们</span>做的<span style="color: black;">重点</span>是围绕品牌词做的<span style="color: black;">有些</span>延伸的长尾词，<span style="color: black;">一般</span>是品牌加手机型号，<span style="color: black;">或</span>是品牌加优惠券、加折扣这一类的长尾词。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">这儿</span>侧面反映出<span style="color: black;">她们</span>的顾客其实<span style="color: black;">亦</span>很关注这个能<span style="color: black;">不可</span>拿到更优惠的折扣的。<span style="color: black;">倘若</span>你<span style="color: black;">亦</span>是做<span style="color: black;">这般</span>的品类<span style="color: black;">亦</span><span style="color: black;">能够</span>尝试去做<span style="color: black;">这般</span>的词。但<span style="color: black;">重点</span>针对的是竞争对手，<span style="color: black;">经过</span>优惠<span style="color: black;">方法</span>能<span style="color: black;">不可</span>吸引到竞争对手的这部分顾客来到你的网店购买。直链的访问量<span style="color: black;">能够</span>反映出这个网站的复购率<span style="color: black;">亦</span>是比较高的，说明这个网站的<span style="color: black;">制品</span>是非常注重质量的。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/e6398fcb141140979466ad931388f2e6~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=4y%2BZjezUdo7wP%2FPloAiSrMPLUD4%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>这个网站的<span style="color: black;">制品</span>售价很高，<span style="color: black;">然则</span>质量<span style="color: black;">通常</span>，<span style="color: black;">通常</span>只能做成一次性的生意，回头客是相当的少。再来看一下<span style="color: black;">她们</span>的社媒引流是怎么做的。LoopyCases很早就<span style="color: black;">起始</span>投入到FB和YouTube上面的运营，单FB上面就<span style="color: black;">累积</span>了超过22万的粉丝，<span style="color: black;">她们</span>会不<span style="color: black;">定时</span>的分享<span style="color: black;">有些</span>新品，<span style="color: black;">或</span>是节日款来吸引回头客。后来大部分的<span style="color: black;">青年</span>人从FB转移到IG身上。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">因此</span>LoopyCases<span style="color: black;">亦</span><span style="color: black;">起始</span>运营起了IG紧跟了<span style="color: black;">青年</span>人的步伐。<span style="color: black;">这儿</span>提醒一下<span style="color: black;">大众</span>，<span style="color: black;">倘若</span><span style="color: black;">咱们</span><span style="color: black;">亦</span>做社媒营销<span style="color: black;">能够</span>关注<span style="color: black;">有些</span>社媒的年度白皮书，<span style="color: black;">这儿</span>能够让你清楚<span style="color: black;">日前</span><span style="color: black;">区别</span>的社媒对应的用户人群特证的<span style="color: black;">状况</span>。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/62f7c1812f7b4c569b6e4d08753eef4a~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=2rPHOQ21OvTroihjeC7Y0rPEOhs%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">说到<span style="color: black;">这儿</span><span style="color: black;">已然</span>能<span style="color: black;">认识</span>到这个品牌的获客方式和营销策略略一个复购率超过百分之五十的手机壳品牌LoopyCases。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">那样</span>独立站品牌是怎么留住顾客的？有几个<span style="color: black;">提高</span>转化的运营亮点，我给<span style="color: black;">大众</span><span style="color: black;">陈列</span>一下。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·<span style="color: black;">第1</span>点是卖点清晰，<span style="color: black;">每一个</span>品牌其实都有它自己的特性。而LoopyCases的卖点<span style="color: black;">便是</span>防晒、防晒、脱落，<span style="color: black;">她们</span>用的超韧性的材料以及防护的手环把强调<span style="color: black;">守护</span>性贯穿在<span style="color: black;">全部</span>网站的文案<span style="color: black;">其中</span>。<span style="color: black;">她们</span>还找了<span style="color: black;">有些</span>军用级的测试权威<span style="color: black;">公司</span>进行了<span style="color: black;">有些</span>极端环境的测试，让注重<span style="color: black;">守护</span>性的顾客更加的<span style="color: black;">安心</span>。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·第二点是免费的试用期，这个品牌<span style="color: black;">供给</span>了30天包退换的试用期，<span style="color: black;">非常多</span>商家可能会担心试用期带来了<span style="color: black;">有些</span><span style="color: black;">消极</span>影响。但其实正面影响<span style="color: black;">亦</span>有<span style="color: black;">非常多</span>的，<span style="color: black;">由于</span>LoopyCases的单价是偏高的。<span style="color: black;">倘若</span>能够先试用、付付款，把信用的门槛降低，对<span style="color: black;">提高</span>转化率是有<span style="color: black;">显著</span>的<span style="color: black;">帮忙</span>，<span style="color: black;">非常多</span>平台<span style="color: black;">此刻</span><span style="color: black;">亦</span><span style="color: black;">起始</span>用到了先用后付的这一点。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/0bef383ccf3d46e083c553efaf197bbd~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=u1VMBFpM5Q7dkyooc9s4734T%2BTE%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·第三点是机型匹配。这个功能其实在手机壳的<span style="color: black;">制品</span>是一个刚需功能，<span style="color: black;">非常多</span>时候好<span style="color: black;">不易</span>看中一个款式，<span style="color: black;">然则</span>又不<span style="color: black;">晓得</span>能<span style="color: black;">不可</span>支持自己的手机型号，这种购物体验是非常的差的。LoopyCases让顾客先选手机型号，再看款式就<span style="color: black;">处理</span>了这个问题，购物体验是非常的舒服。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">·第四点是半定制化的服务。<span style="color: black;">针对</span>一个注重手机<span style="color: black;">守护</span>的顾客<span style="color: black;">来讲</span>，除了手机壳还有屏幕<span style="color: black;">守护</span>、镜头<span style="color: black;">守护</span>都是刚需。<span style="color: black;">倘若</span><span style="color: black;">掰开</span>两家店来买，又担心买回来的<span style="color: black;">制品</span>能<span style="color: black;">不可</span>兼容，能<span style="color: black;">不可</span>装到<span style="color: black;">一块</span>。而LoopyCases把这些防护性的<span style="color: black;">制品</span>都做到位了，在顾客选购的时候直接<span style="color: black;">选取</span>对应的配置就OK了。</p>
<div style="color: black; text-align: left; margin-bottom: 10px;"><img src="https://p3-sign.toutiaoimg.com/tos-cn-i-qvj2lq49k0/1f7ea51ff242483f88f6c77fbb2e0e77~noop.image?_iz=58558&from=article.pc_detail&lk3s=953192f4&x-expires=1726097922&x-signature=vsfBCLaROBeF25RiL5dQsqicPCI%3D" style="width: 50%; margin-bottom: 20px;"></div>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;">还有其他<span style="color: black;">哪些</span>细节是做的不错的，例如注重环保，做<span style="color: black;">有些</span>公益，还有实时的订单等等的，这些细节都做的非常的好。<span style="color: black;">亦</span>正是这种细节才让这个独立站从获客到成交变得更加的容易。</p>
<p style="font-size: 16px; color: black; line-height: 40px; text-align: left; margin-bottom: 15px;"><span style="color: black;">倘若</span>你想<span style="color: black;">认识</span>你的行业怎么做，欢迎单独来找我。下期内容我会继续跟<span style="color: black;">大众</span>分享<span style="color: black;">区别</span>行业的优秀独立站。做外贸关注我。</p>
你的话语如春风拂面，温暖了我的心房，真的很感谢。 你的见解真是独到，让我受益良多。
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